2 - Elemental Brandification - Brand Evolution Show
Manage episode 273185204 series 2792053
When defining or redefining your Brand it must be;
• Authentic (include key people when creating this)
• Emotional / Impactful / Influential
• Integrated across all customer touchpoints
• Considerate of your customers' journeys
• Include key stakeholders in the formation process from the beginning
• And more...
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6 episodes