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Contenu fourni par Brad and John. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Brad and John ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Harpo peeing
Manage episode 462362358 series 1103723
Contenu fourni par Brad and John. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Brad and John ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
John's dog Harpo has a very specific way he shows his displeasure if he gets left alone!
…
continue reading
12602 episodes
Manage episode 462362358 series 1103723
Contenu fourni par Brad and John. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Brad and John ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
John's dog Harpo has a very specific way he shows his displeasure if he gets left alone!
…
continue reading
12602 episodes
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Brad and John - Mornings on KISM
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A woman won over 7 million dollars after she got injured on the Harry Potter theme park ride...a karate instructor heard a woman getting her purse stolen and jumped in to help...and some people stole a real gold toilet that was insured for over 6 million dollars!
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Brad and John - Mornings on KISM
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A man got busted with $10,000 worth of cocaine woven into his wig...a drunk man was driven home from a wedding by cops, but then took a rideshare back to the weeding to get his car and got a DUI...and Whidbey Island 911 calls!
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Brad and John - Mornings on KISM
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Woodland Park Zoo in Seattle has a baby sloth named "Bowie" so our top 3 today is, rockers who actually resemble zoo animals!?
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Brad and John - Mornings on KISM
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More calls and emails from people who fell asleep in public in funny situations!
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Brad and John - Mornings on KISM
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The calls, texts and emails kept coming in from folks who had fallen asleep in public and had a great story to share!
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Brad and John - Mornings on KISM
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Legendary football coach Bill Belichick (72) fell asleep at a college basketball game while out with his 24-year-old girlfriend! So, we asked about the time you fell asleep in public!
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Brad and John - Mornings on KISM
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Today's early edition of "I can't believe its news" featured a batch of Whidbey Island 911 calls!
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Brad and John - Mornings on KISM
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The drunk man who was driven home from a wedding by the cops only to take a rideshare back to the venue and get his car! He then got a DUI on the way home!
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Brad and John - Mornings on KISM
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Jeremy Renner is putting out a memoir all about his near-death experience with the snowplow!
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Brad and John - Mornings on KISM
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Did you know there is a HOF dedicated to meat and the individuals who contributed towards the advancement of meat products!?
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Brad and John - Mornings on KISM
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We are giving away tickets to see Neil Young at the Gorge this week! Does Neil make our top 3 list of favorite Canadian rockers!?
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Brad and John - Mornings on KISM
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The woman who told cops she had spent all day "huffing" cans of dust-off duster! The evidence they found in her car showed she was telling the truth!
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Brad and John - Mornings on KISM
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The line up for the Chateau St Michelle summer series of concerts is out!
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Brad and John - Mornings on KISM
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A couple had to sit next to a dead person for 4 hours on a flight...an argument over loud music led to an assault down in The Villages...and a woman had a 4 foot long, 4-inch-thick piece of ice hit her windshield!
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Brad and John - Mornings on KISM
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A woman got busted after telling cops she had been "huffing" all day...a pilot got bitten by a tarantula in the cockpit of an international flight...and a woman is being called a "serial urinator" after getting caught peeing on produce at the grocery store!
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