730: Boutique Insights- Thriving in Turbulent Times

Boost Your Boutique with Emily Benson

5:28.0: So I want to talk about the big picture that I want to talk about industry and then I want to talk about you, how you're feeling.

7:47.2: From being a boutique owner to you being a human in the world, right? We are managing a lot.

10:54.0: If you can get yourself to 12 to 15K, you're good. You're in good shape. You know, like you're good. You're rocking and rolling.

12:16.1: It does feel like hate and division and the wanting to pit sides against each other and all this kind of like, it just, it's happening again, kind of like during COVID.

13:53.8: That is what we've also been revealed to us is we need to be aware of what's going on.

15:20.2: Your work is going to always affect not only your family. That's the obvious, but your work does have an effect on the world.

16:45.9: I believe so much in every single person who's on the other side of this microphone who is I'm in your ears right now. I believe in you so much.

20:50.9: I want you to feel validated. I want you to feel safe. I want you to feel like other people are feeling this way. And it's okay to feel like this, even though you're a business owner.

22:10.4: It's truly hard to have these two things coexist in our life where we want to be really excited and happy about our business. And we are also like extremely concerned about the world we live in and our family or like other things going on.

23:15.8: A little wild out on the streets, and it would be good for you to protect yourself and to think about what can you actually handle.

23:50.3: I don't know who said it first, but when you get nervous, be of service. That's really where I'm at at this point.

25:15.3: And when we have more bad inventory and less good inventory, it's going to get boring and it's going to get annoying.

26:08.3: The root of what we do is like selling fashion. Like go and look at runway shows, go and like look up like Milan trends, Paris trends, London trends. If you can get yourself to London, you will be so inspired.

28:32.3: We got to figure it out. And like, this is a challenge. This is an opportunity. We have the position now to become more expansive and decide that the indicators of success have changed.

29:09.3: Like that to me, that is success right there in a nutshell, right? If you can pay yourself, go on vacation, have a good life. That's, that's ideal.

29:53.2: You get to make this manageable for you. You don't have to have some kind of like record setting business to be successful and honestly like live an awesome life. I think if you're in that sweet spot of 250 to 1 million. You'll have a really nice life.

30:39.9: Let's be honest. We're just selling cute stuff to other women for fun. That's all we're doing. Like, you know, and so if it's becoming not fun or it's becoming blah, we have to start to examine that.

32:20.2: First of all, I want you to start like doing something that makes you feel good and grounded. This is for everyone. Okay. We have to shift our bodies. We have to shift from where we are to where we want to be. And we have control over that.

34:27.2: Whether it feels blah, whether it feels overwhelmed or whether it feels actually completely uncomfortable, what this situation and these emotions are doing is they're allowing us to. See it. Get curious about it and potentially expand our thoughts around it.

35:15.1: Are you really just bored or are you content and like you're just not used to feeling like that?

35:53.9: The first two weeks in January, you should also take off. Like I think after any intense period of selling and being around people and being an energy and money and the exchange of goods and all this stuff, You're going to need a little sensory break.

36:33.2: I also think overwhelm sort of correlates with being burnt out. I think if you talk about being burnt out, it's because you're overwhelmed.

37:06.3: Reminder, you don't have to do Black Friday. You don't have to do any of this stuff. You don't have to do any of it if you want to. The option's yours.

39:14.9: Now, if you are truly discomfort, like uncomfortable, you have a lot of discomfort in your body and your mind, whatever, number one, I think it's important for you to get grounded and start doing things that will help you feel like you're getting, um, connected with the earth.

40:55.5: I also think when you're uncomfortable, you have discomfort in your body, you have to think about what's going to make you feel safe or what is going to help you remind you that like things are okay.

42:14.8: And so remembering that I have control over those things and how I feel, what I put in my body and what I think and how I sleep, all of that like contributes to just like a healthier me.

50:31.9: I just think we're going through some unprecedented times, and it's okay to feel uncomfortable and feel like blah and feel overwhelmed and feel like you don't know which way is up.

50:46.2: The diagnosis for everyone is don't take yourself too seriously over the next two weeks. Give yourself space and time to explore what it is you need to explore within yourself, within your family, within your boundaries and relationships, and then come back to work in two weeks mentally, right?

Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️

NEW BOOK #TheRetailMindset available on Amazon

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