Ep 77: Disrupting the Veterinary Industry: The Genesis of FenVet, with Dr. Cody Creelman

Blunt Dissection

On today’s show, I’m joined by veterinarian, multiple practice owner and digital storyteller, Dr. Cody Creelman. Join us as we talk about Dr. Cody’s exciting journey in and out of veterinary practice, culminating in his new practice FenVet, an ultramodern clinic looking to reimagine veterinary care.

Dr. Cody began his veterinary career with a focus on large animal practice, where he quickly became a respected figure, known for his dedication and expertise. Amongst being a veterinarian, multiple practice owner, Cody is also a digital storyteller—sharing his story and daily adventures in entertaining and educational ways that have garnered over 20 million views, followed by loyal cohorts of ranchers, veterinary professionals and the public alike.

From working a construction job seven days a week to pay for university, to veterinary graduate, to partner, to multiple practice owner — Cody didn’t catch his breath. However, in 2019, a series of unexpected events led him to pivot dramatically, leaving behind his established career to explore new horizons. Cody loaded up his family and set off into the unknown. After swimming in America’s tidal pools, hiking Redwood’s National Park amongst the oldest trees in the world and sleeping out under the stars, a new challenge started to emerge for Cody.

Driven by a desire to innovate and improve the veterinary experience for both clients and practitioners. He opened FenVet in Airdrie, Alberta in May 2021. A new ultramodern clinic, mostly working with dogs and cats. FenVet's mission was clear from the start: to reimagine the veterinary care experience for the betterment of patients, clients, and the FenVet team. Born from Cody’s appetite for innovation, the clinic focuses on continually challenging traditional animal care paradigms with the ultimate aim of extraordinary experience and extraordinary innovation.

So sit back, grab a cup of tea and enjoy my conversation with the one-and-only Dr. Cody Creelman.

Links

FenVet: https://fenvet.com/

FenVet's Instagram: https://www.instagram.com/fenvetclinic/

Follow Dr Cody on Instagram: https://www.instagram.com/codycreelman/

Connect with Dr. Cody: https://ca.linkedin.com/in/cody-creelman-46b78156

Episode Outline

00:03:41 - Cody's Early Career and Achievements

00:05:30 - Career Pivot and Personal Reflection

00:11:21 - Finding Purpose Through Change

00:13:21 - Embracing Entrepreneurship

00:18:10 - Overcoming Anxiety and Embracing Vulnerability

00:26:22 - The Concept of Mortality in Career Choices

00:29:18 - The Genesis of Finn Vet

00:35:02 - The Blue Ocean Strategy in Veterinary Medicine

00:43:57 - Creating a Seven-Star Customer Experience

00:51:03 - Building an Empowered and Motivated Team

00:59:15 - Hiring and Cultivating the Right Culture

01:03:40 - Expanding with a Sourdough Starter Culture

01:08:12 - Navigating Economic Challenges in Veterinary Medicine

01:14:00 - Conclusion