Of Consequence to the Signified

Black Mountain Radio

On the sidewalks of Las Vegas, Aarrow Sign Spinners like Laramie Rosenfeld, Evan James, Chris Sicuso, and Rayen Jones throw giant arrow-shaped signs into the air, spinning them around their bodies as they backflip, wave to passersby, and point to a destination–all in the name of advertising. Yumi Janairo Roth is an artist and anthropologist who has recontextualized the work of sign spinning as art. In the first part of this episode, BMR producers Layla Muhammad and Vera Blossom explore the high-spirited world of sign spinning.

Later, journalist Amanda Fortini delves into the history of Las Vegas’ Historic Commercial Center District. In this segment, business owners and patrons relay the importance of the Commercial Center to a thriving city and the misconceptions that have put the place into despair.

Finally, Vi Khi Nao and Daisuke Shen discuss Nao’s new collection of short stories, titled Vegas Dilemma; love languages; and the power of being invisible.

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