How to Create Content on LinkedIn to Attract and Convert Your Dream Clients with Simi Awokoya [Ep 18]

Beyond The Systems Podcast | Business Systems & Growth Strategies For Your Online Business

In this episode, I chat with Simi Awokoya, a personal brand coach for women in corporate and entrepreneurship, about using LinkedIn to attract income-generating opportunities. Simi shares her journey of using LinkedIn to grow her coaching business and attract clients and other opportunities like speaking engagements and brand collaborations.

She emphasizes the importance of optimizing your LinkedIn profile as a sales page and leveraging features like the headline, featured section, about section, and recommendations. Simi also addresses the misconception that ideal clients are only on Instagram and explains how LinkedIn offers a level of credibility and a platform to showcase expertise. She provides practical tips for creating content on LinkedIn, including visibility content, educational content, and promotional content.

Simi Awokoya shares her strategies for using LinkedIn to market and sell services. She discusses the three types of content that are effective on LinkedIn and emphasizes the importance of showcasing your personal brand and infusing your personality into your content. She also addresses mindset blocks around selling on LinkedIn and highlights the power of storytelling. Simi shares her system for creating three months of LinkedIn content in just one hour per week.

More about Simi Awokoya:

Simi Awokoya is a personal brand coach for women in corporate and entrepreneurship. She’s helped 100s of women use their personal brand to attract income-generating opportunities for their business, secure brand collaborations and book coaching and services clients- all by using Linkedin. Her work has been featured in Forbes 30 under 30, Financial Times and the British Prime Minister for her services to women's careers and development.

Takeaways

• LinkedIn can be a powerful platform for attracting income-generating opportunities and clients for your business.
• Optimize your LinkedIn profile as a sales page, using features like the headline, featured section, about section, and recommendations.
• Ideal clients are on LinkedIn, and the platform offers a level of credibility and the ability to showcase expertise.
• Create content on LinkedIn that includes visibility content, educational content, and promotional content.
• Commit to posting consistently on LinkedIn for at least three months to see results. Create three types of content on LinkedIn: visibility content, lead attraction content, and income generation content.
• Showcase your personal brand and infuse your personality into your content.
• Address mindset blocks around selling on LinkedIn and focus on storytelling.
• Use a system to create three months of LinkedIn content in just one hour per week.

Connect with Sam Whisnant:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Connect with Simi Awokoya:

• LinkedIn: https://www.linkedin.com/in/simiawokoya/
• Instagram: https://www.instagram.com/coachsimi/
• Join Well Paid & Fulfilled, Simi's email series sharing entrepreneurship advice for Black women: https://coach-simi.com/email/

Ready to start building scalable systems in your business? Check out my free guide, Behind the Systems of $100K Months, to see an inside look at what systems you need to scale to seven figures and beyond!

Download Now: https://systemswithsam.com/100k