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'We're turning up the heat on AI' - MSL, H&K on PRWeek podcast

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Manage episode 410432321 series 1563495
Contenu fourni par PRWeek Podcasts. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par PRWeek Podcasts ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

AI experts from Hill & Knowlton and MSL reveal what their agencies have been doing to keep on top of AI in the latest episode of PRWeek's Beyond the Noise podcast.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Joining the podcast this week are Allison Spray, global head of intel and tech innovation at Hill & Knowlton; and Natasha Torres-Coote, account manager at MSL and one of the driving forces behind the agency’s AI strategy.

Spray, a leading AI expert at H&K and parent company WPP, appeared on Beyond the Noise almost one year ago to talk about trends in AI at that point. On this week's episode, she and Torres-Coote discuss what has been done in the intervening months and how AI is being adopted at the agencies.

The role of the technology in countering mis- and disinformation for clients, and its use in creative campaigns and PR measurement, are among the topics discussed.

Speaking to PRWeek UK editor John Harrington, Spray and Torres-Coote reveal the most common questions from employees on AI, what kind of training is being provided, and whether staff are really concerned about their jobs.

We also hear what clients are saying about AI.

Finally, the duo give their view of what may lie ahead for the technology and how it may affect comms.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

138 episodes

Artwork
iconPartager
 
Manage episode 410432321 series 1563495
Contenu fourni par PRWeek Podcasts. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par PRWeek Podcasts ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

AI experts from Hill & Knowlton and MSL reveal what their agencies have been doing to keep on top of AI in the latest episode of PRWeek's Beyond the Noise podcast.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Joining the podcast this week are Allison Spray, global head of intel and tech innovation at Hill & Knowlton; and Natasha Torres-Coote, account manager at MSL and one of the driving forces behind the agency’s AI strategy.

Spray, a leading AI expert at H&K and parent company WPP, appeared on Beyond the Noise almost one year ago to talk about trends in AI at that point. On this week's episode, she and Torres-Coote discuss what has been done in the intervening months and how AI is being adopted at the agencies.

The role of the technology in countering mis- and disinformation for clients, and its use in creative campaigns and PR measurement, are among the topics discussed.

Speaking to PRWeek UK editor John Harrington, Spray and Torres-Coote reveal the most common questions from employees on AI, what kind of training is being provided, and whether staff are really concerned about their jobs.

We also hear what clients are saying about AI.

Finally, the duo give their view of what may lie ahead for the technology and how it may affect comms.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

138 episodes

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