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How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo
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This 90-year-old family-owned company has a big brand and huge market. One of the most important changes in the last 90 years — and especially recently — is how they’ve leveled up their use of data.
More information about Lucas and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/lhjohnson/
- Company Website: https://www.zippo.com/
- First Insight: https://www.firstinsight.com/
- Domo: https://www.domo.com/
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