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Addressing Brands' Advertising Challenges & Agency Collaboration
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#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for finding your way through all the noise. Jess points out the rough spots most brands hit, especially with ads, and highlights how crucial it is to have a solid plan that's all about the long haul and keeping communication with your agency clear and straightforward. Then, they switch gears to talk about how to spend your ad budget wisely and chase after the most effective ways to get your brand noticed. This whole conversation gives you a peek behind the curtain at how BTR Media aims to not just meet what clients expect but to tell a brand story that's going to stick around for a good while.
Key Takeaways:
- Brands often struggle with the lack of a clear advertising strategy and disconnected communication with their current agencies. We see this issue quite often.
- Successful brands are focused on long-term growth, require a personalized advertising approach. This is why working with a full-service agency might not always be the right choice, but this really depends on your brands goals and need for customization.
- Questions brands should ask potential advertising partners include the customization of strategies, budget allocation, and the frequency of strategic discussions.
- It is important for the brands to have a clear understanding of their own goals and to confirm that these align with the agency's approach to achieve long-term success together.
Resources:
Connect with Justin on LinkedIn
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