E45 Case study: Beat the Street reducing health inequalities & having fun!

Behaviour Change Marketing Bootcamp

This episode explores 'Beat the Street' a behaviour change game that gets people up and moving, connecting and has a little bit of competition thrown in to help motivate people to keep playing. Katherine Knight former Head of Communications for women’s football at the FA and now Director of Intelligent Health shares how this behaviour change game is helping reduce health inequalities whilst also encouraging people to have fun.

Beat the Street has been run in 150+ towns across England and also internationally.

Three Aha Moments

1) Beat the Street works because the focus is on small, everyday changes people can do for themselves. It celebrates and rewards these changes.

2) Beat the Street is a public health consultant’s dream behaviour change intervention because it tackles multiple determinants of health inequalities including moving more and connecting with towns and countryside and it focuses on the most vulnerable and it provides the data!

3) Beat the Street works because it is driven by engagement & behavioural science, the start focuses on bringing people together to plan together to ensure they get it right for their town.

Quote from Katherine

“We're not trying to make them play football or stop lacrosse, we're trying to get them to make those small changes in their environment and own them and feel like and be able to celebrate the fact that change they've done rather than it's been done to them.”

The book that changed Katherine's life

• Utopia for realists: and how we can get there by Roger Bregman

Links

• Beat the Street https://www.intelligenthealth.co.uk/programmes/beat-the-street/

Chapters

2:26 The importance of understanding the audience.
4:28 What is Beat the Street? -.
9:02 How do you make people feel safer in their town?
13:23 How do you engage with communities to get a project started?
16:22 What’s next for Beat the Street?
18:48 One book that has changed Catherine’s life.
21:30 What’s coming up at the Bootcamp.

🧠The June Behaviour Change Marketing Bootcamp half price early-bird finishes on the 1st May 2023. Click here to grab one of the few spots left.