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Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
Manage episode 406110979 series 3438351
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.
38 episodes
Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 406110979 series 3438351
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.
38 episodes
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