Journey to $80 Million: Crystal Etienne’s Ruby Love Adventure [Ep.14]

Banking on Cultura: Where Latino Culture and Entrepreneurship Collide

Wonder what it takes to build an $80M company from scratch? Join Victoria Jenn in this inspiring episode with Crystal Etienne, the CEO and founder of Ruby Love. Crystal shares her journey and lessons learned from corporate to entrepreneur and how she built an empire with her hubby.

In this episode, Victoria Jenn and Crystal Etienne discuss:

• How Crystal started her business as a side hustle and what led her to finally leave her corporate job
• The unique challenges of navigating the business world as a woman of color and how she secured a $15 million investment.
• Building a successful business alongside a spouse, and the importance of respect and communication in such partnerships.
• The misconceptions about entrepreneurs and the reality of managing business growth and investor expectations.
• The personal and professional growth Crystal experienced through her entrepreneurial journey, and the impact of her work in the feminine care industry.

Crystal Etienne's story is a testament to resilience, innovation, and the power of addressing unmet needs in the market. Her experiences provide invaluable insights for anyone interested in entrepreneurship, business growth, and the dynamics of working with significant financial backing.

About Crystal Etienne:

Crystal Etienne is the founder of Ruby Love and co-owner of Cage Co, an investment firm she runs with her husband, Gene Etienne. Cage Co, which stands for Crystal and Gene Etienne, primarily invests in black women entrepreneurs, offering what Crystal describes as "soil funding," ranging from $1,000 to $25,000. This initiative aims to support businesses in their earliest stages, particularly for those without access to traditional friends and family funding. In addition, Crystal established Black Women Conversations, a project inspired by Cage Co, where she invites around 30 self-made women of various professional levels to her home.

Follow Crystal Etienne:

• ⁠https://www.instagram.com/iamcrystaletienne/ ⁠
• ⁠https://www.cajeandco.com/⁠
• ⁠https://www.rubylove.com/⁠

Resources:

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - ⁠www.victoriajenn.com/training⁠

Work with Victoria Jenn - ⁠www.victoriajenn.com⁠

More About Banking on Cultura:

Download Transcripts - ⁠www.bankingonculturamedia.com⁠

Watch Videos - ⁠https://www.youtube.com/@BankingOnCultura⁠

Chapitres

1. Crystal Etienne - Whitney draft (00:00:00)

2. Marker - Ad (00:17:25)

3. Marker - Ad 2 (00:31:32)

4. Marker - Ad 3 (00:50:09)