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How Customer Advocacy is Evolving in B2B Marketing
Manage episode 324047538 series 1066855
Contenu fourni par B2B Nation. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par B2B Nation ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of B2B Nation, we talk to Michael Sciano, Sr. Customer Marketing Manager at Airship, about how customer marketing is evolving from formulaic PDF case studies to a customer advocacy strategy that creates fans and eventually a community around your product.
197 episodes
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Manage episode 324047538 series 1066855
Contenu fourni par B2B Nation. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par B2B Nation ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of B2B Nation, we talk to Michael Sciano, Sr. Customer Marketing Manager at Airship, about how customer marketing is evolving from formulaic PDF case studies to a customer advocacy strategy that creates fans and eventually a community around your product.
197 episodes
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