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Founder Foundations Mini-Series: BRAND POSITIONING & DIFFERENTIATION | Steve Simonson
Manage episode 349741756 series 2407765
Contenu fourni par Awesomers.com. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Awesomers.com ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In the previous episodes, Steve discussed the core components of marketing and topics that pushes the business to scale up. In this episode, Steve will talk about Branding and Positioning and the differentiation of the brand so you can tie the whole story together. Brand positioning - What is it and why you need it? What is your Unique Selling Proposition (UPS)? Who are your Customers and Competitors? Put your headphones on and get ready to position your brand and understand the difference of what is Positioning and Differentiation.
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Manage episode 349741756 series 2407765
Contenu fourni par Awesomers.com. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Awesomers.com ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In the previous episodes, Steve discussed the core components of marketing and topics that pushes the business to scale up. In this episode, Steve will talk about Branding and Positioning and the differentiation of the brand so you can tie the whole story together. Brand positioning - What is it and why you need it? What is your Unique Selling Proposition (UPS)? Who are your Customers and Competitors? Put your headphones on and get ready to position your brand and understand the difference of what is Positioning and Differentiation.
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continue reading
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Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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continue reading
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…
continue reading
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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