Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Steven Garcia on Anthropology in Business with Matt Artz
MP3•Maison d'episode
Manage episode 316185595 series 2859993
Contenu fourni par Matt Artz. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Matt Artz ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of the Anthropology in Business podcast, Steven Garcia speaks with Matt Artz about his career as a business anthropologist. The conversation covers Steven's work at the intersection of luxury brands, affluence, and culture for Team One, where he built a new anthropology practice. About Steven Garcia cement-27" class="textannotation disambiguated wl-person" itemid="https://data.wordlift.io/wl76625/entity/steven_garcia">Steven Garcia is a cultural id="urn:enhancement-3" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76625/entity/anthropologist">anthropologist who studies the intersection of luxury brands, affluence, and culture. His professional experience includes over a decade as a brand strategist at several advertising agencies, including Crispin Porter + Bogusky, David&Goliath, Venables Bell & Partners, and RPA. He has worked on a variety of brands, including PayPal, Braintree, Charles Schwab, La-Z-Boy, Kia Motors, Honda, Acura, Audi, and now, Lexus. In 2016, he joined Team One, where he built a new ft.io/wl76625/entity/anthropology">anthropology practice, and conducts ethnography, cultural analysis, and semiotics to dig into the cultural drivers and context that influence people and their behavior. With a passion for design, art, brands, and technology, he often draws inspiration from these sources for his work. His competencies include cultural anthropology, semiotics, consumer insights, creative briefs, brand strategy and positioning, personas, customer journeys, usability and user experience (UX) testing, ethnography, interviewing/moderating, focus groups, secondary data analysis, survey design, and trend watching. Recommended Links
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56 episodes
MP3•Maison d'episode
Manage episode 316185595 series 2859993
Contenu fourni par Matt Artz. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Matt Artz ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of the Anthropology in Business podcast, Steven Garcia speaks with Matt Artz about his career as a business anthropologist. The conversation covers Steven's work at the intersection of luxury brands, affluence, and culture for Team One, where he built a new anthropology practice. About Steven Garcia cement-27" class="textannotation disambiguated wl-person" itemid="https://data.wordlift.io/wl76625/entity/steven_garcia">Steven Garcia is a cultural id="urn:enhancement-3" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76625/entity/anthropologist">anthropologist who studies the intersection of luxury brands, affluence, and culture. His professional experience includes over a decade as a brand strategist at several advertising agencies, including Crispin Porter + Bogusky, David&Goliath, Venables Bell & Partners, and RPA. He has worked on a variety of brands, including PayPal, Braintree, Charles Schwab, La-Z-Boy, Kia Motors, Honda, Acura, Audi, and now, Lexus. In 2016, he joined Team One, where he built a new ft.io/wl76625/entity/anthropology">anthropology practice, and conducts ethnography, cultural analysis, and semiotics to dig into the cultural drivers and context that influence people and their behavior. With a passion for design, art, brands, and technology, he often draws inspiration from these sources for his work. His competencies include cultural anthropology, semiotics, consumer insights, creative briefs, brand strategy and positioning, personas, customer journeys, usability and user experience (UX) testing, ethnography, interviewing/moderating, focus groups, secondary data analysis, survey design, and trend watching. Recommended Links
…
continue reading
56 episodes
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