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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
43. AnthroPod Crossover: The Familiar Strange with Vijayendra Rao
Manage episode 208472422 series 30983
Contenu fourni par AnthroPod and Society for Cultural Anthropology. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par AnthroPod and Society for Cultural Anthropology ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Vijayendra Rao, an economist with the World Bank, talks with anthropologist Ian Pollock about the theory and practice of development, anthropology’s relationship to development, and how ethnography might help the disenfranchised engage with powerful institutions and effect social change.
…
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85 episodes
Manage episode 208472422 series 30983
Contenu fourni par AnthroPod and Society for Cultural Anthropology. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par AnthroPod and Society for Cultural Anthropology ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Vijayendra Rao, an economist with the World Bank, talks with anthropologist Ian Pollock about the theory and practice of development, anthropology’s relationship to development, and how ethnography might help the disenfranchised engage with powerful institutions and effect social change.
…
continue reading
85 episodes
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1 78. Eyes on Florida: Community-centered anthropology in Tampa Bay 35:31
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Recently, Tampa Bay has stoked controversy among U.S. anthropologists. Facing statewide rising fascism and oppressive laws targeting historically marginalized minorities, it's also the site of the 2024 American Anthropological Association (AAA) annual meeting. In this episode of AnthroPod, we visit three Tampa-based anthropologists doing community-centered fieldwork among marginalized local communities.…
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1 77. AAA 2023 - Conversations with Harsha Walia Part Two: Anthropologists 31:23
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The second episode of our two-part mini-series, showcases a roundtable discussion held at the 2023 American Anthropological Association’s Annual meeting in Toronto. In this episode, anthropology scholars gather to celebrate the work of Harsha Walia and share reflections on how her scholarship has influenced their own research, writing and activism.…
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1 76. AAA 2023 - Conversations with Harsha Walia Part One: Migrant Workers 29:28
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A discussion featuring Harsha Walia, alongside community organizers and migrant workers representing Migrant Workers Alliance for Change (MWAC), took place at the American Anthropological Association's 2023 Annual Meeting in Toronto. This episode is the first part of a two-part mini-series highlighting the impact and contributions of Harsha Walia’s scholarship.…
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1 75. Anthropology and Algorithms 51:05
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In this episode, Professor Nick Seaver, Professor Veronica Barassi, and Alex Moltzau discuss the intersection of anthropology and algorithms. What exactly can anthropology bring to the table in understanding them? How can we use anthropological concepts and methods to make sense of algorithms? And how does this research translate into practice? For show notes, please visit: culanth.org/fieldsights/anthropology-and-algorithms…
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1 74. Sounds of the Margins: Podcasting as Alternative Archives 57:12
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In this episode, fellow podcasters, Frankie Younger and Dr. Anthony Jerry share how they combined podcasting with community engagement to create podcasts as archival spaces for the voices of historically marginalized communities.
In our latest episode in this series What Concepts Do we welcome guest producer Nazlı Özkan, who leads us through a discussion of New Media. How has newness been produced as a feature of media in different political and historical contexts, and how can anthropological approaches help us understand how technological novelty becomes a part of statecraft, activism, and everyday life?…
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1 72. Astro-Colonialism: Conversation with Willi Lempert 40:29
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In this episode, Dr. Willi Lempert discusses anthropology of outer space, focusing on historical and ongoing forms of colonialism on and off of Earth, as well as indigenous futurisms and alternative imaginations of outer space. Our interview with Dr. Lempert was conducted in May 2023. For more, visit https://culanth.org/fieldsights/astro-colonialism-conversation-with-willi-lempert…
AnthroBites: Disability with Dr. Arseli Dokumaci. AnthroBites is a series from the AnthroPod team, designed to make anthropology more digestible. Each episode tackles a key concept, text, or theme, and breaks it down into manageable, bite-sized chunks. In this episode, Dr. Arseli Dokumaci discusses disability, ethnography, and her recent book Activist Affordances. Our interview with Dr. Dokumaci was conducted in May 2023. Show notes: https://culanth.org/fieldsights/anthrobites-disability…
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1 70. What Does Anthropology Sound Like: Podcasts 56:54
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Anthropology can be presented in various forms - what does it mean to share anthropology through podcasts? In the latest episode in the What Does Anthropology Sound Like series, we explore anthropological podcasts as method and as output. This episode features Dr. María Eugenia Ulfe Young (from the Nuestras Historias desde Cuninico podcast), PhD Candidate Anuli Akanegbu (creator of BLK IRL®), and Dr. Dominic Boyer (co-creator of the Cultures of Energy podcast). Find the transcription and show-notes here: https://culanth.org/fieldsights/what-does-anthropology-sound-like-podcasts Find our guests' podcasts: Nuestras Historias Desde Cuninico - https://www.facebook.com/profile.php?id=100063634656075 BLK IRL® - https://www.blkirl.com/ Cultures of Energy - https://culturesofenergy.rice.edu/…
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1 69. Anthropology Conferencing in Hybrid Space 19:12
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In this AnthroPod episode, we provide a retrospective on the Virtual Otherwise conference from the perspective of the local node in Agria, Greece. Touching on matters of accessibility, engagement, and multimodality, we ask: Whither anthropology conferencing?
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1 68. Conducting Fieldwork in the United States 32:35
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This episode is devoted to thinking through the specificity of the United States as a place in which to conduct fieldwork. For show notes, please visit : https://culanth.org/fieldsights/contributed-content/anthropod
In this episode, Professors Sophie Bjork-James, Carolyn Sufrin, and Elise Andaya share what the anthropology of abortion looks like in their fieldsites and how those sites will change in a post-Roe world, and we break down this topic with the help of other scholars of reproduction. For show notes, please visit https://culanth.org/fieldsights/anthropod-talks-abortion…
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1 66. The Sound of Borders, Pt. 2: Active Citizenship 19:13
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In part 2 of our series on sound and borders, cultural geographer Tom Western talks with Nick Smith about the work of the Syrian and Greek Youth Forum (SGYF) in Athens, Greece. Featuring sound clips created by the SGYF team, the discussion unpacks the concept of active citizenship and the ways that sound can challenge the static character of border regimes in Greece and throughout the Mediterranean. For show-notes visit…
This is the second episode in the series "What Concepts Do." In this episode, Contributing Editor Sharon Jacobs unpacks the concept of solidarity, alongside anthropologists Darryl Li, Amahl Bishara, Lesley Gill, and Dimitrios Theodossopoulos. What is solidarity, and who can practice it? Is solidarity something we do within communities, or beside allies? What are some of the shortcomings and challenges of solidarity? For show-notes and resources, visit https://culanth.org/fieldsights/what-solidarity-does…
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1 64. The Sound of Borders, Pt. 1: Crossing 56:49
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In this episode, anthropologist and artist Alex Chavez talks about performance, migration and nationalism in the United States. For show-notes, please visit https://culanth.org/fieldsights/the-sound-of-borders-a-conversation-with-alex-chavez
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