Master Amazon SEO with Alex Chiru: Game-Changing Strategies for Sellers

Amazon Seller School, How to Sell on Amazon

Amazon Sellers, are you frustrated with listings that just won’t rank, no matter how much money you throw at ads? In this week’s episode, I sit down with Alex Chiru, an Amazon SEO wizard who has launched over 400 products in just four months.

He reveals cutting-edge strategies to fix backend issues, dominate with Amazon’s own tools, and avoid common pitfalls. If you’ve been relying on third-party platforms for optimization, this episode will flip your entire approach to SEO.

Show Notes: https://amazonseller.school/master-amazon-seo-with-alex-chiru-game-changing-strategies-for-sellers/

Most sellers don’t even know the category alignment in their listings is off. Alex explains how one simple backend tweak can take your product from invisible to top-ranked. “If the category isn’t perfectly aligned, you’ll see issues like unmerged reviews, skyrocketing ad costs, and plummeting rankings.”

From leveraging Amazon’s Product Opportunity Explorer to decoding the “General Ledger,” Alex drops actionable advice you can implement today. Learn how to pinpoint keywords with high click-through rates and move them to the front of your titles and bullet points for massive ranking boosts.

This episode is packed with practical gems:

👉 Inspect your backend categories to resolve hidden ranking issues.
👉 Use Amazon’s native tools, not scraped data, for keyword research.
👉 Focus your SEO efforts on titles, first bullets, and high-quality images.
👉 Sell smarter, not harder, by promoting complementary products in your A+ Content and brand story.

“Amazon customers don’t care about your brand history—they care about your images, titles, and price.” Alex’s approach is all about efficiency and accuracy, cutting through the noise of unnecessary tools to make the data Amazon gives you work harder.

Don’t miss this episode—it could save you thousands in ad spend and wasted time.