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How To Nail Your Rebrand
Manage episode 444162694 series 3604673
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Host Shahar Silbershatz meets Médard Schoenmaeckers, the Global Head of Corporate Affairs at Boehringer Ingelheim, a global pharmaceutical company.
They discuss the evolving role of communications within a company, especially as organizations face increasing internal and external pressure; the importance of data-driven communication; the need for communicators to have strong business acumen; and how companies can use data to measure the impact of their communication efforts.
Médard also provides insights into Boehringer Ingelheim's recent rebranding process and the importance of earning a "seat at the table" by proving value to the organization. Finally, he offers some timeless advice for aspiring communicators.
To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
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