))
5. Customer vs Revenue Churn & Retention: Why you need cohort analysis and how to do it right
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on January 16, 2025 10:37 (
What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 446477707 series 3608014
Contenu fourni par Alexandra N.. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Alexandra N. ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
This conversation provides a guide to understanding and conducting cohort analysis in SaaS companies. It covers basic concepts like customer churn and revenue churn, explains how to create a cohort analysis using spreadsheets, and provides practical advice on how to interpret the data. The guide also dives into more advanced topics such as hidden churn and Net Dollar Retention, and how to leverage cohort analysis for fundraising.
Reference
- Brilliant paper by Point Nine Land:
- https://medium.com/point-nine-news/the-p9-guide-to-cohort-analysis-in-saas-v0-9-63ce366ab427
- Go further with ...
- https://medium.com/point-nine-news/why-your-ltv-might-be-higher-or-lower-than-you-think-f355392917011
2 episodes
Partager
