Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Contenu fourni par AdTechGod, The AdTech God and The AdTech God. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par AdTechGod, The AdTech God and The AdTech God ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
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Ep. 58 The Evolution of Video in Ad Tech With EX.CO's Shachar Orren
Manage episode 454775876 series 3510460
Contenu fourni par AdTechGod, The AdTech God and The AdTech God. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par AdTechGod, The AdTech God and The AdTech God ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Shachar Orren, co-founder and CMO of EX.CO, shares her journey from journalism to the ad tech industry, discussing the evolution of video consumption, the importance of listening to customers, and the role of AI in enhancing video strategies.
She highlights the challenges of differentiation in a competitive market and the future trends in video and content technology.
Takeaways
- Shachar transitioned from journalism to ad tech to leverage his knowledge.
- EX.CO started as a pub tech company focused on enhancing publisher engagement.
- Video content has become crucial for publishers and advertisers alike.
- Listening to customer needs is essential for product development.
- AI and machine learning are integral to Xco's technology and strategy.
- The lines between demand and supply sides in ad tech are blurring.
- Control and transparency are vital for publishers in the ad tech landscape.
- EX.CO aims to help publishers succeed through innovative technology.
- Future opportunities lie in expanding beyond traditional web publishing.
- Shachar's passion for content extends beyond ad tech into personal interests.
Chapters:
00:00 Introduction to Shachar Orren and Xco
02:09 Shachar's Journey from Journalism to Ad Tech
04:40 The Evolution of Video Consumption and Technology
09:17 Key Milestones and Differentiation in Xco's Strategy
11:26 Bridging the Gap Between Demand and Supply Sides
15:44 The Role of AI in EX.CO's Future
20:25 Challenges and Growth as a Co-Founder
23:00 Future Trends and Opportunities in Video
24:45 Passions Beyond Ad Tech: Karaoke and Content
Learn more about your ad choices. Visit megaphone.fm/adchoices
69 episodes
Partager
Manage episode 454775876 series 3510460
Contenu fourni par AdTechGod, The AdTech God and The AdTech God. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par AdTechGod, The AdTech God and The AdTech God ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Shachar Orren, co-founder and CMO of EX.CO, shares her journey from journalism to the ad tech industry, discussing the evolution of video consumption, the importance of listening to customers, and the role of AI in enhancing video strategies.
She highlights the challenges of differentiation in a competitive market and the future trends in video and content technology.
Takeaways
- Shachar transitioned from journalism to ad tech to leverage his knowledge.
- EX.CO started as a pub tech company focused on enhancing publisher engagement.
- Video content has become crucial for publishers and advertisers alike.
- Listening to customer needs is essential for product development.
- AI and machine learning are integral to Xco's technology and strategy.
- The lines between demand and supply sides in ad tech are blurring.
- Control and transparency are vital for publishers in the ad tech landscape.
- EX.CO aims to help publishers succeed through innovative technology.
- Future opportunities lie in expanding beyond traditional web publishing.
- Shachar's passion for content extends beyond ad tech into personal interests.
Chapters:
00:00 Introduction to Shachar Orren and Xco
02:09 Shachar's Journey from Journalism to Ad Tech
04:40 The Evolution of Video Consumption and Technology
09:17 Key Milestones and Differentiation in Xco's Strategy
11:26 Bridging the Gap Between Demand and Supply Sides
15:44 The Role of AI in EX.CO's Future
20:25 Challenges and Growth as a Co-Founder
23:00 Future Trends and Opportunities in Video
24:45 Passions Beyond Ad Tech: Karaoke and Content
Learn more about your ad choices. Visit megaphone.fm/adchoices
69 episodes
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Similaire à AdTechGod Pod
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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continue reading
Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
