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Ep. 17 - 10 Years in Influencer Marketing with Johanna Voss
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Welcome Johanna Voss to the podcast! Johanna has been in the influencer marketing industry for over 10 YEARS and represents mostly women of color. Diversity in influencer marketing is so important because everyone deserves to be represented, and there isn't enough conversation and focus on diversity, equity + inclusion in influencer marketing. We're proud to share this message and chat about everything she's learned from 10 years in the industry on today's episode!
We also talk about:
- How she met her first clients
- The value of having a manager
- How to negotiate
- How to bridge the gap between brands and influencers when you have a manager to encourage that personal relationship
- Evaluating results and reporting back to brands
- BTS of being a solopreneur
- The importance of different revenue streams
- Representation in the influencer industry
- “Soft pitching” and the best way to introduce clients to a brand
- Her compensation structure
- How she organizes deliverables for each campaign with each of her clients
- Connecting with people in your community
Connect with Johanna:
johanna@johannavoss.com
Resources:
Follow Added Value Podcast on Instagram: @addedvaluepodcast
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