Duck Duck Whoa - A world without Google and Backlinking

Above the Fold - Marketing and Laughs

94% of content created generates ZERO backlinks, and 1.3% of articles take 74% of all social social shares. Most content does not work, but why? Is it better to be "small data" rather than "big data"? DuckDuckGo addresses this question by collecting zero data about its users, and providing a high-privacy platform.

Topic 1: DuckDuckGo

Inspired by this article: https://www.popsci.com/google-duckduckgo-bing-comparison

• What is DuckDuckGo and why does it exist?
• How important is result customization versus privacy? Users will need to consider what they value more.

Topic 2: Why Most content doesn't work

Inspired by this report by Brian Dean and BuzzSumo: https://backlinko.com/content-study

• Massive report from Backlinko that looked at 912 million blogs.
• Longer headlines perform much better than shorter headlines. Also that shorter headlines can feel like stock headlines, meaning they are generic, and that could be a reason people are turned off by them.
• There is no correlation between social shares and backlinks.

Topic 3: Do marketing agencies practice what they preach?

• Inspired by the headline "Do Agencies Practice the Content Marketing they Preach."
• We talk about the history of Brafton marketing.