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047: Cerita Bethea on hand towels, Metaverse & the next behavioural science frontier
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Contenu fourni par Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In partnership with BEworks, one of the very best behavioural science consultancies globally.
Cerita Bethea is Director of behavioural science at The Coca-Cola Company, and a practitioner of over 30 years standing, having also worked at Kimberley-Clark, Toyota and Ford.
Listen in for a lovely case study about washing hands; a nostalgic trip down Covid memory lane. We also project towards the next frontier; behavioural science in the metaverse. Your guess is as good as mine.
Show notes
- Cerita’s academic path into behavioural science – from law to engineering psychology
- From Ford to Kimberly-Clark to Coca-Cola
- How the profession has changed over 30 years, and what still excites Cerita about it
- Kimberly-Clark case study: tackling personal hygiene on the factory floor
- The next frontier for behavioural science: data science, behaviour and decision making in the metaverse
- Getting out of your comfort zone: how does one become a practitioner and what are the pathways to get into the field?
- What would Cerita ask back from the industry?
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