Ep 77: The Love I Lost

A Journey Through Stock Aitken Waterman

Things were looking up at the Hit Factory in early 1993. Mike Stock and Pete Waterman found themselves in the UK top 5 with back-to-back singles — something that hadn't happened in three years. And the latest of those big hits came from a remake of "The Love I Lost" released by West End featuring Sybil. The story behind the single is an intriguing one, with various mixes and multiple people having input on the track along the way. Significant among those people was Eddie Gordon, who'd spent the previous few years working on major hits for record companies like MCA, Motown and Atlantic. With his background in soul, funk and R&B, he was employed by PWL both to find songs and artists for new imprint Sanctuary Records and to develop his idea to cover "The Love I Lost" as West End (a name he'd used as a pseudonym for various projects). Eddie joins us to talk about the selection of Sybil as vocalist for the single and how he, Tony King and Asha Elfenbein (as AKA) remixed the original production, with their mixes becoming hot property in clubs before the track was reworked yet again for commercial release. He also provides insight into the business of PWL in the early '90s with new sub-labels and imprints. Plus, Sybil returns to the podcast to share her memories of "The Love I Lost" coming together, the elements of the track she insisted be changed and its success.

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