The Magic Email

A Brighter Web | Grow your business with digital marketing

What is the magic email?

• It’s a way to get people’s attention in their inbox, but it’s kind of a last resort.
• I (Mickey) heard about it from Blair Enns (2Bobs podcast).
• The email is simply this: “Since I have not heard from you on this, I have to assume your priorities have changed.”

When do you use it?

• When all else has failed. This is your Hail Mary.
• After you’ve tried connecting with the person multiple times.
• For example, Mickey reached out to a person five times with no response before sending the magic email. He then got a reply 26 minutes later.

When should you NOT use it?

• Use it sparingly because the message is direct and snarky.
• Not on any relationships you don’t mind losing.
• It often gets people to respond, but not always positively.

Why do you think it works?

• Puts a bit of time pressure on. And some guilt, too.
• There must be some psychology behind what gets people to finally respond.
• “Works” is relative. A response is the main goal, though, and it works for that.