MRX Lab podcast

#Business #Marketing #FlexMR

34:35

Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

MRX Lab

maison des série•Feed

The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.

63 episodes

MRX Lab

updated il y a environ 23 jours

maison des série•Feed

The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.

63 episodes

#Business #Marketing #FlexMR

Kaikki jaksot

1
#63 - How to Socialise Customer Insight and Engage Stakeholders 27:28

il y a environ 23 jours27:28

27:28

How do successful brands ensure that customer research, insight and data is integrated into operational decision-making? That's the question that Kira Newton from British Gas helps us to answer - as she explains the role of the CX Club, strong internal branding, always-on insight and developing tools that respond to the needs of each business unit. Over the course of this 20 minute episode, we discuss how British Gas make use of a wide variety of methods, including regular meetings, guest speakers, and an engaged community of customers to bring data to life and ensure it forms the basis for robust decision making. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Kira Newton, Head of Customer Experience Research and Insight @ British Gas For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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#62 - Insight, Consumer Duty and Raising Voluntary Standards 23:50

il y a 7 weeks23:50

23:50

It's no secret that the financial services industry is one of the most heavily regulated consumer sectors in the UK. But can regulation, or voluntary commitments, become an advantage? In this fascinating MRX Lab episode, we speak to Patrick Alcantara, Director of Compliance and Insight at Lending Standards Board about how consumer duty (and voluntary governance) represents an opportunity for forward-thinking brands. But that's not all. Over the course of 20 minutes, we cover a wide range of topics - including routes into the industry, the skills that set researchers up for success and how customer closeness defines successful insight. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Patrick Alcantara, Director of Compliance and Insight @ Lending Standards Board For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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#61 - Empowering Women Leaders in Market Research 29:03

il y a 11 weeks29:03

29:03

How does the research sector empower female leaders? How do we address the gender pay gap? How do we account for the additional challenges that women face in their day to day roles? In this thought provoking episode of the MRX Lab, we speak with AURA Award Winner Mayra Munguia about her experience, practical advice and path navigating a complex issue. Throughout the episode we touch on the role of motherhood and childcare, the difference that employers and managers can make through attitude or policy, plus what it takes to deliver award-winning research. All stemming from a place of genuine care, understanding and empathy. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Mayra Munguia, Insight Manager @ BT For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠ / ⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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#60 - Neurodivergence, ADHD and a Career in Market Research 22:23

il y a 15 weeks22:23

22:23

In the first episode of Season 6, we're thrilled to be joined by Andy Morrison, Market Research Specialist at HSB and ADHD UK Ambassador. Since a diagnosis in 2023, Andy has worked tirelessly as an advocate for individuals with neurodigence in the workplace and to raise awareness for ADHD. In this episode, he discusses his journey pre- and post-diagnosis, plus shares valuable advice on how to manage ADHD in the workplace. From taking a test-and-learn approach to management strategies, to being open and honest in communication with colleagues - Andy's advice highlights how researchers and employers can make the workplace an effective and productive environment for all. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Andy Morrison, Market Reseaerch Specialist @ HSB For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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#59 - The Next Chapter of the MRX Lab 29:56

il y a 22 weeks29:56

29:56

This episode is a little different, and a little bittersweet. After nearly sixty epiosdes and five seasons, MRX Lab host Chris Martin is passing the baton. In the season finale, we introduce Mike Connor - who will take over the podcast from season six onwards. We find out more about Mike and his journey into the research sector, in addition to his vision for the podcast and what to expect next. As this chapter closes for the MRX Lab, Chris reflects on the show's history and how it has evolved. He also shares his thoughts on the opportunities and challenges facing the research sector, informed by half a decade of interviews. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Mike Connor, SDR @ FlexMR For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠ / ⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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#58 - The Nexus of Research, Marketing and Entrepreneurship 20:21

il y a 25 weeks20:21

20:21

Where exactly does the overlap between research, marketing, past, present and future lie? In this epiosde, Hannah Pira from the Memu Open Research Campus, joins us to discuss her journey from marketing entrepreneur to researcher - what she's learnt along the way, and how to foster more open collaboration. In a wide-ranging discussion, we explore the fundamental role of marketing in management and alternative ways strategic communications can contribute to a more sustainable society. We also highlight similarities between entrepreneurs, researchers and marketers, plus the innovative approach to knowledge creation that Memu Open Campus is built on. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Hannah Pira, Researcher @ Memu Open Research Campus For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠ / ⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠…

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#57 - Interoperability, FHIR and the Standardisation of Data 28:47

il y a 26 weeks28:47

28:47

In the world of healthcare data management, there's few problems more challenging to overcome than the connection of multiple systems, formats and providers. Compounding this is a strict data privacy environment, and the need for information to be readily available at the point of care. So, in this episode of the MRX Lab, we take a deep-dive into how the healthcare data environment has become so fractured, and the latest innovations in interoperability that are seeking to build a more accessible future. From promising to give consumers more direct control over personal health data, to streamlining communications between (and within) care settings - a new standard known as FHIR aims to solve these challenges, acting as an integration engine for legacy and future systems alike. To get to grips with how it all works, and what insight pros can learn from it - we speak to Keith Schoonover, VP of Client Strategy at research agency KJT Group, and Laury Liu, Market Intelligence Manager at the software vendor Intersystems. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Keith Schoonover, VP of Client Strategy @ KJT Group Featuring: Laury Liu, Market Intelligence Manager @ Intersystems For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠ / ⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠…

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#56 - Building a Culture of Customer Curiosity 23:42

il y a 33 weeks23:42

23:42

What does it mean to be curious about customers? In this episode of the MRX Lab, we speak to Charlotte Vicary about the impact of building a sustainable long-term culture within your business, in which teams aren't just close to customers, they're intrinsically interested in their everyday lives. Over the course of 20 minutes, we cover the tools and techniques that The Customer Closeness Company have developed to stimulate interest and drive better decisions. We also touch on the challenges facing business today - in a world where customers have high expectations and great experiences aren't stand out memories, but the standard. We explore how a culture of curiosity can help meet those expectations and give voice to customers in a sea of competing priorities. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Charlotte Vicary, Founding Director @ The Customer Closeness Company For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠ /…

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#55 - A Clientside Evaluation of AI in Market Research 28:47

il y a 39 weeks28:47

28:47

AI is pushing the boundaries of market research. From augmenting or modelling quantitative studies with synthetic data to simplifying fieldwork and conducting complex qualitative analysis - nearly every aspect of the industry has been touched by the technological revolution. But how are clientside research teams adapting to this shift? We speak to Billy Budd from Coventry Building Society to find out. In this jam-packed episode, we discuss the various ways that clientside researchers are evaluating the plethora of AI tools on the market, what teams look for and how such tools are transforming work. We deep dive into examples from Billy's own experience, plus consider the impact on the wider business and direct stakeholders alike. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Billy Budd, Customer Insight Specialist @ Coventry Building Society For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠…

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#54 - Marketing Communications for Research and Insight 25:49

il y a 45 weeks25:49

25:49

The insight industry is awash with methods and techniques for data collection and analysis. But as an organisational function, we still pay too little attention to the marketing and communication of the work that we do. Although many endeavour to become better storytellers, it's apparent that much value is still locked behind debriefs and powerpoint decks. So how do we unlock that value? In this MRX Lab episode, we speak with Emily James, Content Manager at FlexMR, about how to communicate and market data within an organisation. How to turn the techniques we use to understand and influence consumers to internal audiences, creating engaging narratives and deliverables that are memorable and long-lasting. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Emily James, Content Manager @ FlexMR For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠…

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#53 - Managing Stakeholder Expectations & Valuing Insight 23:28

il y a 48 weeks23:28

23:28

In this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight. In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Iain Stanfield, Insight Lead @ Specsavers For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠…

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#52 - Overcoming the Commercial Challenges of Research 29:26

il y a 1 year29:26

29:26

Does the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike. We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Paul Griffiths, Founder @ Client Advocates For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠…

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#51 - What It Takes to Become a Future Insights Leader 24:43

il y a 1 year24:43

24:43

The market research landscape is a challenging one to navigate - drawing professionals from social sciences, business management and academic disciplines. What that creates is an environment in which future leaders need to hone both practical research, and a complex set of interdisciplinary, skills to succeed. In this episode, we speak to Harriet Williams, Insight Manager at FlexMR who was shortlisted for the prestigious GRIT Future List and named as Significant Insights 30 Under 30 honoree in 2024. We discuss her path to market research, advice for new researchers and the challenges that the industry has yet to overcome. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Harriet Williams, Insight Manager @ FlexMR For more info on FlexMR, visit ⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠Facebook⁠⁠⁠…

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#50 – A Filmmaker's Guide to Telling Impactful Stories 25:45

il y a 1 year25:45

25:45

As marketers, brand managers and insight professionals seek better ways to create emotional connections with audiences, video has long stood as an attractive, creative medium that commands attention. In this episode, we speak to Harry McGill, Co-Founder and Creative Director at McGill Productions, about what makes film and video such a powerful storytelling tool – and how the best in the business harness it. We discuss what it takes to create an emotional, compelling and memorable story on screen, and what can be learnt from the process. We highlight the importance of audience understanding and the role of empathy building, as well as connecting narratives to tangible results. Listen now to find out more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Harry McGill, Co-Founder & Creative Director @ McGill Productions For more info on FlexMR, visit ⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠ / ⁠⁠⁠⁠Twitter ⁠⁠⁠⁠ / ⁠⁠⁠⁠Facebook⁠⁠…

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#49 – Improving Survey Quality and the Participant Experience 21:08

il y a 1 year21:08