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Contenu fourni par FlexMR. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par FlexMR ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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#53 - Managing Stakeholder Expectations & Valuing Insight
Manage episode 423557510 series 3377566
Contenu fourni par FlexMR. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par FlexMR ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight.
In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Iain Stanfield, Insight Lead @ Specsavers
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
59 episodes
Partager
Manage episode 423557510 series 3377566
Contenu fourni par FlexMR. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par FlexMR ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight.
In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Iain Stanfield, Insight Lead @ Specsavers
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
59 episodes
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Similaire à MRX Lab
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Player FM - Application Podcast
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