Gen ZEOs podcast

30:43

Hot sauce—and truffles for that matter—are having an especially big moment right now. Thanks in part to the popularity of internet hits like Complex Media and First We Feast’s “Hot Ones,” the condiment has gained popularity in fashion, music and streetwear communities alike. Nick Ajluni and Nick Guillen, co-founders of TRUFF, took note of this and determined that the category was ripe for disruption. Having built a community surrounding the Instagram page @sauce, Ajluni and Guillen decided to launch a hot sauce as a testament to the page, that sauce was TRUFF. Today, TRUFF announces its expansion into a new category. Find out more about their approach to this new product, the story behind the brand, and what other CPG brands can learn from media companies.…

Gen ZEOs Podcast

1
PRZM Co-founders Discuss How Gen Z Is Reshaping the Luxury Market 43:37

il y a 5 years43:37

43:37

It’s certainly a strange time to be discussing the luxury market. With record unemployment, economic contractions and a worldwide pandemic on our hands, it’s hard to imagine many consumers using their disposable income on luxury products. However, Generation Z (who are predicted to be 10-15% of total luxury consumers by 2025 according to Bain and Co.) is using this time to exert their influence on what exactly it means to be a luxury brand. In this episode, I sit down with Liz Toney and Larry Milstein, co-founders of Gen Z consultancy PRZM to discuss how Gen Z is reshaping the luxury market, what it really means to be a luxury brand, and how Gen Z’s interest in luxury goods has created a booming secondhand market.…

Gen ZEOs Podcast

1
Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report 29:43

il y a 5 years29:43

29:43

Tiffany Zhong first became the "Gen Z Whisperer" in 2017 when she founded Zebra IQ, an intelligence platform focused on helping brands better understand and connect with Generation Z through real-time insights. Seeing a gap between creators and the monetization tools at their disposal, Tiffany pivoted her platform earlier this year to focus more on community, content and commerce in a way that can help creators supercharge their audience and of course, revenue. In this episode, we discuss Zebra IQ's newly-released annual State of Gen Z report that covers all things from up-and-coming platforms you may not have heard of but should get to know, how the influencer landscape has evolved and the role of fashion and sports today.…

Gen ZEOs Podcast

1
Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment 34:56

il y a 5 years34:56

34:56

Jeff Levin is an entrepreneur, entertainment executive and talent manager with over 10 years of experience in the entertainment industry. He previously helped launch the Gen Z focused entertainment network AwesomenessTV (acquired by DreamWorks), serving as their Head of Talent. He currently manages entertainers like Logan Paul and That Girl Lay Lay. On this episode, we discuss the current and future Gen Z content and entertainment landscape, managing and monetizing social influence, and the things that networks and brands are currently getting wrong about Gen Z.…

Gen ZEOs Podcast

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In Times of Crisis, Gen Z Urges 'Be a Brand, Not Our Best Friend' 36:42

il y a 5 years36:42