Music Lessons And Marketing podcast

#Business #Music #Marketing #Growth #Lessons #Musiclessons #Dave Simonsp #Customer

39:22

If you feel like you’re flailing in your career, listen to this. Career reinvention expert Dorie Clark reveals why the "leap and the net will appear" advice is terrible and shares her proven framework for strategic career pivots that work over the long term. Podcast host, author, and Udemy Editorial Director Elizabeth Weingarten breaks down what you need to know to turn career "flailing" into intentional moves. This episode covers how the best reinventions happen gradually, how to craft a compelling narrative that connects your past to your future, and why networking when you don't need anything is the secret to long-term success. Plus, how you can get around AI resume screeners when you have taken an untraditional path. Whether you're recently laid off, feeling stuck, or sensing there's something bigger out there for you, this conversation provides the roadmap to reinvent yourself strategically while keeping the big picture in mind. Follow Leading Up: The Work Shift on Apple, Spotify or wherever you listen. New episodes drop Tuesdays. For courses from Dorie Clark, head to https://Udemy.com/user/dorieclark Find out more about Leading Up: The Work Shift at business.udemy.com/leading-up-podcast Production by Pod People…

Music Lessons and Marketing

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Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or looking to refine your approach, this podcast will empower you to build a thriving music teaching business.

100 episodes

Music Lessons and Marketing

updated il y a environ 9 jours

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100 episodes

#Business #Music #Marketing #Growth #Lessons #Musiclessons #Dave Simonsp #Customer

Tous les épisodes

1
4 ChatGPT Prompts That Could Transform Your Music School in Minutes | EP 267 14:22

il y a environ 9 jours14:22

14:22

Running a music school is a constant juggle—marketing, staff management, parent communication, and daily fires to put out. What if you could have a strategist, systems expert, and creative partner on call anytime you need one? In this episode, we explore four simple but powerful ChatGPT prompts that can completely shift how you think, plan, and make decisions for your school. These aren’t just “AI tricks”. They’re conversation starters that help you uncover insights you didn’t know you had. Here’s what you’ll learn: The one prompt that helps ChatGPT act like a true business partner, not just a chatbot How to get smarter, more personalized results from AI by asking the right questions A two-word prompt that can instantly reveal the blind spots in your plans A creativity booster that gets you unstuck when brainstorming promotions or program ideas How to integrate these prompts into your weekly workflow to save time and make better decisions Tune in to start simplifying your systems, clarifying your strategy, and running your school with more ease.…

1
The Secret to Student Retention: Tiny Moments That Make Students Stay for Years | Ep 266 14:35

il y a environ 27 jours14:35

14:35

Parents do not stay in your music school because of curriculum alone. They stay because they feel connected, seen, and part of something bigger. In this episode, you’ll discover how to transform uncertainty into long-term loyalty through intentional experiences. Here’s what you’ll learn: Why trust, not discounts, is the foundation of retention How small gestures from your staff and teachers create loyalty The role of policies when paired with empathy Why community keeps families enrolled long term The 5-step “Loyalty Loop” framework that turns parents into advocates Listen in and learn how to design parent experiences that go beyond lessons and build lasting belonging. davesimonsmusic.com…

1
Why Parents Remember Stories (Not Sales Pitches) | Ep 265 11:40

il y a 6 weeks11:40

11:40

Parents don’t buy music lessons. They buy transformation. In this episode, you’ll learn how to use storytelling as your most effective sales tool. What you’ll discover: Why stories resonate with parents more than facts or sales pitches How storytelling highlights transformation, not just lessons The social power of music—identity, confidence, and status How to build and use a “story bank” for calls, emails, and posts Simple ways to match stories with parents’ hopes and fears By the end, you’ll know how to shift your marketing from “selling lessons” to showing parents what’s truly possible for their child. davesimonsmusic.com…

1
Why Parents Don’t Respond to Your Marketing (And How to Fix It) | EP 264 20:41

il y a 8 weeks20:41

20:41

Marketing doesn’t fail because Facebook ads don’t work. It fails because the message isn’t clear. In this episode, we dig into the biggest marketing myths holding music schools back—and how to fix them. You’ll discover: Why parents aren’t buying lessons—they’re buying transformation. How to craft a story that resonates with families in your community. The #1 shift that makes your ads, posts, and emails actually work. Why consistency beats intensity in every marketing channel. A simple exercise to uncover the words parents really want to hear. If you’ve been frustrated with marketing that feels like a money pit, this episode will help you create a strategy that actually connects—and converts. davesimonsmusic.com…

1
The 7-Step Fall Marketing Checklist for Music Schools | EP 263 23:20

il y a 10 weeks23:20

23:20

This episode is your go-to checklist for making the most of fall’s natural enrollment surge. Whether you’ve got 20 students or 200, you’ll learn practical, fast-to-implement tactics to increase sign-ups and re-engage past families. Here’s what you’ll take away: If you want this fall to be your biggest enrollment season yet, this episode will give you the tools and the timing to make it happen. How to make your homepage irresistible to parents in seconds. The exact question to ask in first calls that uncovers their “why.” A simple calendar trick to catch families right after sports season. How to use instrument-specific ads with deadlines for more clicks. Ways to turn your dropout list into your best free marketing source. The fastest way to follow up with your warmest leads. Why you should talk about your school way more than you think. If you want this fall to be your biggest enrollment season yet, this episode will give you the tools and the timing to make it happen. davesimonsmusic.com…

1
Your Music School Is Your Baby. But One Day, It Has to Fly | Ep 262 11:07

il y a 13 weeks11:07

11:07

In this episode, I get real about something every music school owner feels in their gut: your school is more than a business—it’s your baby. But just like raising a child, you eventually need to prepare it to thrive without you. I share what I’ve learned from working with school owners across the country, the emotional journey of selling my own school, and the mindset shift that changed everything: thinking like a seller, even if you never sell. This episode is for any owner who feels tired, stuck, or unsure how to scale beyond themselves. Plus, I invite you to a powerful free webinar on Wednesday, July 31 at 1:00 PM ET: "How to Build a Music School That’s Sellable—Even If You’re Not Planning to Sell" with special guest Jeff Homer, CEO of Ensemble Performing Arts. Reserve your spot: welovemusicschools.com/webinar…

1
How to Tap Into Parents’ Unspoken Fears (And Build Instant Trust) | EP 261 10:41

il y a 14 weeks10:41

10:41

What M&M’s Taught Me About Music School Marketing In this episode, we’re looking at one of the most iconic marketing campaigns of all time—M&M’s “Melts in your mouth, not in your hands”—and how the same psychology can transform the way you market your music school. You’ll learn how to move beyond surface-level promotion and tap into the unspoken fears, doubts, and curiosities that parents are already carrying—whether they’ve said them out loud or not. In this episode, you’ll discover: Why pointing out a hidden problem builds immediate trust with parents Real-world messaging examples that speak to concerns parents didn’t know they had How to create ads that stir curiosity and spark action The subtle shift from selling lessons to connecting with emotions How to reframe your next campaign to make parents say, “This is exactly what we need.” If your marketing isn’t converting the way it should—or if it just feels like it’s missing something—this episode will show you why. davesimonsmusic.com…

1
Group Classes That Sell Themselves (and Keep Kids Hooked) | Ep 260 6:37

il y a 16 weeks6:37

6:37

In this episode, I share why group classes can be the most valuable and profitable part of your music school. When structured around ensemble performance, they don’t just match private lessons, they offer more: teamwork, leadership, and full engagement from day one. I’ll break down how The Band Builder Program makes this easy to launch, and you’ll hear how other school owners are using it to boost revenue and retention. davesimonsmusic.com…

1
Group Lessons Aren’t Plan B—They’re Your Biggest Opportunity | EP 259 19:21

il y a 16 weeks19:21

19:21

In this episode, we break down why group lessons could be the best opportunity for your music school—not a fallback plan. You’ll discover how to rethink group education and unlock real growth for your students and your business. Key takeaways: Why group lessons aren’t a “cheaper alternative”—they’re a better experience for many kids How to shift your belief so families see real value in your group programs Why ensemble learning keeps kids motivated, excited, and sticking with music longer How to position private lessons as the next level rather than the starting point The business upside: better scalability, stronger community, and higher retention Tune in to reimagine your school’s future with group classes that energize your students, families, and bottom line! davesimonsmusic.com…

1
The Secret Ingredient to Successful Group Classes (It’s Not Curriculum) | EP 258 15:56

il y a 18 weeks15:56

15:56

What’s really holding your group classes back? (Spoiler: It’s not your curriculum.) In this episode of Music Lessons and Marketing, Dave peels back the curtain on what makes group classes truly thrive—and why some music schools struggle to fill even one class while others build scalable, high-impact programs that run like clockwork. Whether you're wrestling with DIY curriculum or considering a license program like Kidzrock or Piano Jam, this conversation will help you clarify your next move. Listen to learn: The hidden cost of building your own group program from scratch How belief, not curriculum, drives parent buy-in and enrollment Why most DIY programs stall after the first few signups How licensed programs can unlock faster growth (without hiring unicorn teachers) What parents really want—and how to position group classes as the premium choice Why great marketing (not great music) is the real enrollment engine If you’re stuck, overwhelmed, or wondering if group classes are really worth it… this episode is for you. davesimonsmusic.com…

1
Before You Fix Your Music School, Fix Yourself | EP 257 11:46

il y a 19 weeks11:46

11:46

Your systems matter—but your energy drives them. In this episode, I share why your mindset, leadership habits, and clarity as an owner are often the biggest levers for growth. Before you add another strategy, start here. You'll learn: How your leadership style shapes your school culture Why burnout is a business issue, not just a personal one Simple mindset shifts that reignite focus and momentum How to lead with energy—and why it matters more than you think This one’s for the school owner who’s been overworking, under-inspired, and ready for real change. davesimonsmusic.com…

1
The Summer Pivot Every Music School Needs | EP 256 25:18

il y a 20 weeks25:18

25:18

This episode flips the script on summer slumps for music school owners. Learn how to transform your sales conversations into insight-driven marketing gold. Discover how to shift your message, methods, and mindset to meet families where they are this season—and turn summer into your most magnetic offer yet. davesimonsmusic.com…

1
Stop Selling Lessons—Sell the Transformation (And Watch Your Marketing Improve) | EP 255 15:39

il y a 23 weeks15:39

15:39

In this episode, we flip the script on sales. Discover how to turn your music school enrollment calls into powerful marketing tools—without ever feeling pushy. Learn how to sell the transformation, ask the right questions, and build trust that lasts beyond the first lesson. davesimonsmusic.com

1
Why Your School Needs You to Do Less, Not More | EP 254 14:30

il y a 26 weeks14:30

14:30

Are you stuck in the daily grind of running your music school—answering emails, fixing schedules, solving problems? In this episode, Dave challenges the idea that more hustle equals more growth. Learn why doing less—and thinking bigger—is the smartest move you can make. We’ll unpack the power of strategic thinking, how to build your “War Room” routine, and why vision work is your true job as a school owner. davesimonsmusic.com…

1
The #1 Marketing Lesson Music School Owners Can Learn From Banana Ball | EP 253 16:25

il y a 27 weeks16:25

16:25

In this episode, Dave uncovers what baseball, Banana Ball, and your music school’s marketing have in common. Learn how reimagining tradition and listening to sales calls can spark marketing gold—while keeping students (and their parents) obsessed with your program. Key takeaways include: How to identify and eliminate friction in your lessons Why group classes can feel like premium experiences The power of rethinking your approach to music education And how your sales conversations can be the secret sauce to better marketing! Tune in and learn how to take your music school’s marketing to the next level! davesimonsmusic.com…

Music Lessons and Marketing

1
How to Supercharge Your Learning as a Music School Owner | EP 252 32:48

il y a 29 weeks32:48

32:48

Running a music school without business knowledge can feel like composing a symphony without knowing how to read music. In this episode, we break down the three essential pillars of business growth that every music school owner needs to master—without spending hours buried in textbooks. Here’s what you’ll learn: The 3 essential daily habits that will help you scale your music school with confidence. How AI tools like ChatGPT and Notebook LM can fast-track your business learning. A smarter way to absorb key business concepts—without reading endless books. How to turn knowledge into actionable strategies that fuel long-term success. Tune in now and start building a music school that thrives! davesimonsmusic.com…

Music Lessons and Marketing

1
How AI Can Revolutionize Your Music School | EP 251 19:36

il y a 31 weeks19:36

19:36

AI is changing the way music schools operate, but is it a friend or a threat? In this episode, Dave breaks down how AI can help you save time, market smarter, and make better business decisions—without losing the personal touch that makes your school unique. Key Takeaways: How AI can handle the busywork so you can do what you love—teaching music. The secret to using AI in your marketing—so students come to you (without the extra hustle). How AI can size up your competition and help your music school stand out. Writing scroll-stopping sales copy and Facebook ads in seconds—no stress, no overthinking. Why AI will never replace human connection—but it can make it even stronger. Tune in now and discover how AI can be your most powerful business partner. davesimonsmusic.com…

Music Lessons and Marketing

1
Turning Happy Parents Into Raving Fans — Without Spending a Dime on Ads | EP 250 20:19

il y a 32 weeks20:19

20:19

What if your music school wasn’t just a business, but a life-changing community? In this episode, we explore how small, thoughtful gestures turn everyday interactions into lasting connections. Learn how generosity can grow your music school, deepen relationships, and create raving fans — all without a big marketing budget. davesimonsmusic.com…

Music Lessons and Marketing

1
How a Mission Statement Can Guide Your Music School’s Growth | EP 249 14:12

il y a 32 weeks14:12

14:12

Unlock the true potential of your music school with the power of a well-crafted mission statement. In this episode, Dave explores why a mission statement is more than just words on paper—it’s your school’s compass for growth, unity, and purpose. Learn how to write a statement that reflects your vision, guides decisions, and inspires everyone who walks through your doors. davesimonsmusic.com…

Music Lessons and Marketing

1
Turn Parent Interactions into Marketing Gold | Ep 248 18:15

il y a 34 weeks18:15

18:15

Learn how your sales calls can supercharge your music school marketing! In this episode, discover how real-time conversations reveal the exact words and emotions that resonate with parents. Use their hopes, dreams, and objections to refine your messaging and create more impactful marketing campaigns. davesimonsmusic.com…

Music Lessons and Marketing

1
What Music School Owners Can Learn From The Super Bowl | EP 247 24:03

il y a 35 weeks24:03

24:03

What can music school owners learn from the Super Bowl? A lot more than you think! In this episode, we break down how the NFL creates unforgettable experiences and how you can apply those same strategies to your recitals. Learn how to build excitement, create meaningful traditions, and turn your events into can't-miss experiences that boost retention and engagement. davesimonsmusic.com…

Music Lessons and Marketing

1
Struggling with Facebook Ads? Here’s the Fix With Ray Kirsch | Ep 246 45:14

il y a 35 weeks45:14

45:14

Struggling to get results from your Facebook ads? In this episode, digital marketing expert Ray Kirsch shares proven strategies to help music school owners create high-performing ad campaigns. Learn how to refine your targeting, craft compelling offers, optimize your landing pages, and track performance for better ROI. Discover how to turn your ads into student enrollment machines today. davesimonsmusic.com…

Music Lessons and Marketing

1
Bridging the Gap Between Rock and Classical Music Education with John Kozicki: Ep 245 51:53

il y a 37 weeks51:53

51:53

This episode features John Kozicki of the podcast Rock School Proprietor, which explores fresh insights into music education. John and his co-host, Mandy York, bridge the gap between classical and rock-based teaching, discussing how to balance technique with creativity, guide parents through the learning process, and make practice more engaging. davesimonsmusic.com…

Music Lessons and Marketing

1
3 Social Media Mistakes Music Schools Must Avoid With Sara Campbell | Ep 244 49:12

il y a 38 weeks49:12

49:12

Why aren’t your social media posts getting the engagement you hoped for? In this episode, Sara Campbell uncover the top three mistakes music schools often make on platforms like Facebook and Instagram—and, more importantly, how to fix them. From the pitfalls of overly promotional content to the missed opportunities of “set it and forget it” posting, we’ll walk you through actionable strategies to level up your social media game. Plus, discover why asking for reviews is a must and how to make storytelling the secret ingredient in your marketing. If you’re ready to stop spinning your wheels and start seeing results from your social media efforts, this episode is for you! davesimonsmusic.com…

Music Lessons and Marketing

1
Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243 49:24

il y a 40 weeks49:24

49:24

Adding a new revenue stream can transform your business, as shown by Lauren Bateman’s success with her online guitar course, the 7 Level Guitar System, which has generated over $2.5 million in sales through YouTube. Diversification offers financial security and growth opportunities but requires careful market research to avoid costly missteps. Lauren’s journey highlights the importance of validating ideas, leveraging social media, and committing time and effort. With the right strategy and preparation, introducing new revenue streams can unlock extraordinary results for your business. davesimonsmusic.com…

Music Lessons and Marketing

1
What Music Schools Can Learn From Dance Schools | EP 242 48:45

il y a 1 year48:45

48:45

As music school owners, we often turn to each other for advice and strategies—but what if the best ideas for growing your business came from outside the music world? In this episode, I share my own experience of learning from different industries, from hair salons to dance studios, and how these insights helped elevate my music school. We’ll talk about the importance of creating low-barrier entry points for students, and I’ll introduce today’s guest, Misty Lown , a leader in the dance world who’s mastered the art of positive first experiences. Tune in to discover how stepping outside the music education bubble can bring fresh ideas and new growth to your school. Key Takeaways: How to learn from industries outside of music The value of a positive first experience for students Insights from Misty Lown on creating a successful studio program davesimonsmusic.com…

Music Lessons and Marketing

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How to Craft Stories That Drive Word of Mouth Marketing | EP 241 13:49

il y a 1 year13:49

13:49

In this episode, Dave dives into crafting memorable stories that fuel word-of-mouth marketing for your music school. Learn how to create standout moments beyond the lesson room that make your clients excited to share. Tune in to hear inspiring real-world examples and practical tips to boost your school’s reputation. davesimonsmusic.com…

Music Lessons and Marketing

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Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239 20:30

il y a 1 year20:30

20:30

In Episode 239, Dave dives into the success stories behind the Kidzrock program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue. Whether you’re already running group classes or considering adding them to your offerings, you’ll gain actionable insights that will make them a core part of your music school’s success. Learn how to effectively market your group classes, educate parents, and create a passionate, belief-driven culture that resonates with both staff and students. davesimonsmusic.com…

Music Lessons and Marketing

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Why Your Social Media is Underperforming | EP 240 8:03

il y a 1 year8:03

8:03

In this episode, Dave explores why many music schools fail to maximize Instagram’s potential. Discover practical tips to engage your audience, create shareable content, and turn your social media strategy into a lead-generating machine. Don't miss this essential guide to transforming your Instagram feed from a passive newsletter into a dynamic tool for growth! davesimonsmusic.com…

Music Lessons and Marketing

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Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238 33:18

il y a 1 year33:18