PhotoBizX The Ultimate Wedding And Portrait Photography Business podcast

#Photography #Society #Arts #Business #MBA #Marketing #Photography Business #Andrew Hellmich: Wedding Photographer #Owner of Impact Images Wedding Photography #Podcasting Education

28:30

We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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Photography business and marketing success with strategies from the pros

153 episodes

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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updated il y a environ 4 jours

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Photography business and marketing success with strategies from the pros

153 episodes

#Photography #Society #Arts #Business #MBA #Marketing #Photography Business #Andrew Hellmich: Wedding Photographer #Owner of Impact Images Wedding Photography #Podcasting Education

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PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

1
612: Laura Längsfeld – How a Senior Dog Project Became a €50K Business 45:56

il y a environ 4 jours45:56

45:56

Premium Members, click here to access this interview in the premium area Laura Langfield of www.llphotography.de is a pet photographer based in Germany who has been a PhotoBizX Member for 4 years and nothing makes me happier than having a chance to record an interview like this one. Laura recently emailed me about completing her first book project and included some of her numbers and details. She said… Apart from the amazing numbers, the project was an amazing experience and therapeutic after I lost my dog in 2023 after almost 15 years together. She added… I can honestly say that it is one of the most beautiful things I have ever done, and it was extremely well received. She finished by saying… I'm seriously thinking about making this an ongoing yearbook project and maybe also adding an exhibition in the future. As Richard Grenfell said in his training , if something works, do more of it. And there will always be new senior dogs. Get ready to dive in and learn more about this talented dog photographer and her fantastic book project, which earned her close to 50,000 Euro! In the interview, Laura shares how her senior dog book project became a €50K business. Here's some more of what we covered in the interview: Strategy beats struggle – Stop saying “nothing’s working.” The right plan changes everything. More than marketing – Senior dog sessions are therapy, storytelling, and community. Grief turned gold – A heartfelt idea became a €50K+ success. Old dogs, big impact – Niche project with senior pets brought in premium bookings. Traffic wins – Laura swears by traffic ads to attract high-quality clients without the back-and-forth. Filter first – Her system pre-qualifies leads, so only serious clients make it through. Let your landing page sell – Pricing, a quick quiz, and a Calendly link—automated and effective. Zoom = sales – Laura closes high-ticket pet sessions using ProSelect proofing calls. Wall art makes a comeback – Clients wanted more than digitals—they wanted their dogs on the wall. Books that move people – Double-page spreads and custom stories made every client feel seen. AI with heart – Laura uses AI to craft touching stories from owner-submitted questionnaires. No discounts needed – “People don’t need a discount. They need a reason.” And this gave them one. Give to get – Clients donated to charity instead of paying a fee. Good vibes = strong bookings. Covers create buzz – A voting frenzy brought in 400+ leads and 8+ new bookings. Chase bookings, not leads – Forget cost per click. Focus on cost per conversion. Make it a tradition – Laura’s senior dog yearbook is now an annual thing—with gallery dreams too. Small studio, big brand – From home office to high-ticket pet sessions. It’s all in the positioning. Stand out with service – Framed prints, albums, and full delivery in a digital-only world. Action beats ideas – That course sat for months. Then it sparked a game-changing launch. Introvert? No problem – Laura proves quiet confidence can still make big noise. A sample page from Laura's beautiful book on Senior Dogs. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. People don't need a discount to book. They need a reason. – Laura Längsfeld You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. I have been successful with lead ads, but it's a lot of work, because you have to talk to a lot of people, and it's quite hard to get them on the phone. So for now, doing everything alone, it just took so much time to get the bookings that I'd rather pay more per lead and have less work because the people are more pre qualified and I don't have to talk to as many people to get the bookings I need. – Laura Längsfeld In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Laura shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. Don't look at the cost per lead. Look at the cost per booking. – Laura Längsfeld If you have any questions I missed, a specific question you’d like to ask Laura, or a way to thank you for coming on the show, feel free to add them in the comments area below. FREE Live Training • Tuesday, April 22nd • 8am AEST Another FREE Masterclass with the absolute guru of photography websites, SEO and all things tech, Alex Vita! Details andregistration here: https://learn.photobizx.com/beyond-seo-registration/ Only free till the live training happens next week. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. My eldest dog passed away in 2023 and I just know how important the photos I took of him over the years to me. I really want to give that feeling to others too. And that's why I chose senior dogs for the project. – Laura Längsfeld If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. My goal was to shoot 30 dogs. I photographed 34 in the end, and that was with 25 clients. – Laura Längsfeld Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Links to people, places and things mentioned in this episode: Laura Längsfeld Website Laura Längsfeld on Facebook Laura Längsfeld on Instagram How To Advertise Like A MoFo and attract the people you want to your photography business The Profitable Book Projects for Photographers Episode 397: Richard Grenfell – The Coaching Diaries with Steve Saporito Episode 549: Richard Grenfell – The successful and profitable move from family to boudoir photography Episode 402: Katie Kolenberg – Take control and thrive with your photography business during the pandemic Episode 470: Katie Kolenberg – Profitable photography book projects Q&A Strangely, this year, I got a lot of wall art orders, while the years before, I got more album or folio box orders. So it's quite interesting. I don't really know why they changed this year, but people do definitely show or want to have photos of their dogs on their walls. – Laura Längsfeld Thank you! Thanks for tuning in! Massive shoutout to Laura for pulling back the curtain on what it really takes to build a thriving pet photography business—without the discounts, the hustle-for-every-client mindset, or the fluff. From heartfelt beginnings to a €50K+ senior dog project, Laura’s story is all strategy, purpose, and quiet confidence in action. This is proof you don’t need to be loud, lucky, or in the “right” location—you just need the guts to do things differently. Hope you enjoy this one as much as I did! Go for it, and don't worry if the ads are more expensive than you are used to, or if it is maybe going a bit slow in between, just tweak a little bit on your landing page and your ads, and maybe restart the ads and then go on from there. – Laura Längsfeld That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 612: Laura Längsfeld – How a Senior Dog Project Became a €50K Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

1
611: Renee Bowen – Senior Portraits That Sell: What Teens Want, What Parents Buy 49:46

il y a environ 12 jours49:46

49:46

Premium Members, click here to access this interview in the premium area Renee Bowen of www.reneebowen.com first appeared on the podcast in our start-of-the-year predictions episode, where some of the world’s best photography business coaches shared their insights. In that episode, she talked about AI fatigue and how clients are craving real, authentic content—content created by you to showcase your true self, not some perfectly curated, made-up version of you. In her photography business, she specialises in high-end luxury branding and portrait photography. With a psychology degree, she knows how to get inside her clients’ heads, tap into what makes them unique, and combine that with her incredible photography skills to create personalised, next-level work. Based in Los Angeles, she’s a married mother of three, host of the Tried & True With a Dash of Woo podcast, photography business coach, and course creator. From the outside looking in, she’s running a successful photography business focusing on headshots, personal branding, and senior portraits. In this interview, Renee shares how to create a profitable senior portrait photography business by creating images that sell and shooting what teens want and parents buy. Here's some more of what we covered in the interview: Real > AI – Emotion beats perfection. Clients connect with you , not a filtered bot. Luxury meets psychology – Renee blends stunning visuals with buyer behaviour to sell more than just photos. From accidental to intentional – What started as headshots became a multi-six-figure brand. Redefining senior portraits – Editorial-style shoots that ditch the cap and gown clichés. Built demand from scratch – Educated a market that didn’t know what it was missing. Teens want cool, parents want keepsakes – Speak to both and win the booking. Model teams = marketing gold – Teens do your promo for you. Social media shifts fast – Facebook had its day. TikTok is now. Stay ahead or fall behind. Selling didn’t come easy – But strategy beats sleaze. Always. What works there won’t work here – Your brand, location, and audience matter. Don’t copy. Customise. Albums sell. Digitals don’t. – Tangible memories = higher spend and happier clients. $3500+ sessions? Absolutely. – When pricing, products, and experience align, sales follow. Set the tone early – Clear offers, smart pricing, elevated experience from first touch. Selling starts at the shoot – Use psychology to plant seeds, not pressure. Teens + parents = different vibes – Master both worlds for effortless sales. Instagram is your storefront – If you’re not visible, you’re not viable. TikTok is the new Google – Know how to be found where Gen Z searches. It’s not your town, it’s your mindset – Small-town photographers can charge luxury prices too. Design it, then sell it – Show off stunning albums to inspire bigger buys. Partnerships that pay off – Cross-promote with vendors who serve your dream clients. TikTok tip: keep it real – Short, raw, unpolished content wins. Stop overthinking. Coaching that goes deep – Mindset shifts, strategy tweaks, real growth—for photographers who mean business. Senior Portraits by Renee Bowen What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. By the time, if I've done my job right, by the time they sit down with me and we're going over their images, they already know they're getting an album, because I have pre sold that album multiple times, unconsciously throughout the process. – Renee Bowen You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. With Tiktok, don't overthink it. That's that's the first thing. Don't overthink it. Keep it short. The main thing with Tiktok is authenticity. Honestly, just lean into just being you. – Renee Bowen In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Renee shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. Tiktok is great for reach and visibility and reaching a lot of people. I get a lot of out of state clients from Tiktok specifically. – Renee Bowen If you have any questions I missed, a specific question you’d like to ask Renee, or a way to thank you for coming on the show, feel free to add them in the comments area below. The FREE training with Heather Lahtinen is coming up this week! The Secret Weapon That Changes Everything: The #1 Tool for Levelling Up Your Photography Business What if the key to success wasn’t just taking better photos, perfecting your pricing, or mastering more marketing strategies? What if one simple mental tool could completely shift how you approach your business—and your results? In this game-changing training, you’ll discover the same mental framework elite performers—entrepreneurs, professional athletes, and members of the armed forces—use to master their mindsets, overcome challenges, and achieve peak performance. After the main presentation, Heather will be doing some live coaching with a few attendees while on the call and with everyone able to watch and listen in! All the details and registration are here –> https://photobizx.com/model iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I really believe it starts with their first interaction with you, whether it's going to be on your website, whether they found you on Google, or if they find you on Instagram or Tiktok. A lot of my clients find me on Tiktok and Instagram because that's where they are. – Renee Bowen If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. Our website really should be doing most of the heavy lifting for us. They need to see themselves in our brand. They need to want to be a part of it, because our website and our brand is not about us, it's about them, and so how they feel when they experience the brand. – Renee Bowen Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Links to people, places and things mentioned in this episode: Renee Bowen Website True With a Dash of Woo Podcast Renee Bowen Instagram Renee Bowen on Tiktok 2025 New Year Special – Photography Business Predictions by the Coaches – Part 2 Authenticity is a word that does get thrown around a lot…but it's it's really just about not being fake, because your senior clients are going to smell a fake a mile away. They don't want any part of that. And they want to know that you're a real person. – Renee Bowen Thank you! Thanks for tuning in! Massive thanks to Renee for openly sharing what it actually takes to grow a profitable senior portrait business. No fluff, no overnight success—just smart strategy, serious mindset shifts, and a tonne of intention behind every move. Proof that you don’t need to wait for the “right” market or perfect timing—you just need to back yourself and build something worth talking about. Hope you love this chat as much as I did! I like to kind of keep my pricing pretty simple, because I really do think that an overwhelmed, confused brain is just going to shut down and it's not conducive. I just like to keep things pretty simple and clean. I don't like my ordering sessions to take more than about an hour, if possible. – Renee Bowen That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 611: Renee Bowen – Senior Portraits That Sell: What Teens Want, What Parents Buy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

1
610: George Tatakis – Turning Creative Obsession Into a Thriving Photography Business 56:41

il y a environ 18 jours56:41

56:41

Premium Members, click here to access this interview in the premium area George Tatakis of www.tatakis.com was a rare and beautiful find for this podcast episode. It's rare to feature a European photographer on the podcast, particularly a photographer who shoots in the style and income-producing strategy of George Takais. After exchanging a few emails, I learned enough to ask him to do this interview. I'm pretty sure we can all learn something from his entrepreneurial spirit and go-getter attitude. To give you a little background… He's currently bringing in well over $100,000 Euro through photography. He's based in Greece. He shoots exclusively in black and white. He has multiple income sources, including selling his work through a gallery in Geneva, photographic book sales through Amazon, licensing fees for using his photography in commercial applications, partnerships with a travel company, selling work through museum shops, mentoring and portfolio reviews, and commissioned work. He left his job as an electrical engineer to chase his dream of being a photographer. It was a hard slog, but photography is now his primary source of income. In this interview, George shares how he has been able to turn a creative obsession into a thriving photography business. Here's some more of what we covered in the interview: Engineer turned artist – Walked away from a safe career in Greece to chase what lit him up. Went all-in with nothing lined up – Quit the day job with zero income, but 100% belief. Slept in cars to chase the dream – No money, no plan B—just vision and a camera. Defied cultural norms – Ignored the voices saying “photography isn’t a real job.” Carved out a niche in Greek tradition – Found his voice in storytelling portraits that honour his roots. Built it on a shoestring – Couch-surfed, hustled, and made it work without money. That first dollar hit hard – It wasn't much, but it proved he could make this real. Saw business as the game-changer – Says 80–90% of success is business, not the camera. Heart-led obsession – The kind of devotion that keeps you up at night—in the best way. Hustled to build community – Ran photo walks, co-founded a creative hub, and made his own opportunities. Landed early brand deals – Sales savvy + great work = ambassador gigs and exposure. From candid to crafted – Evolved into powerful, stylised portraits with deeper stories. Persistence landed prestige – Followed up relentlessly and landed a solo show at the Benaki Museum. One exhibition changed everything – Led to international recognition and collaborations (including with a French publisher). Exhibitions brought credibility, not cash – But they opened bigger doors. Got into Athens Airport – Thought beyond galleries, pitched his way into a major public space. Licensing deals followed – Smart networking = his work on Hollywood film sets. Still grounded – Big wins, but still humble. Still surprised it all worked. Won’t compromise for cash – If a job doesn't align with his vision, he walks. Web presence matters – Uses his site and blog to connect, attract, and build brand equity. Now chasing film – Creative restlessness led to video—a fresh challenge with income potential. Future-proofing with video – Sees filmmaking as both creative evolution and financial smarts. Believes in hustle + heart – Luck helped, but action opened every door. Proved it’s possible—even in crisis – Built success in the middle of Greece’s economic mess. Only do it if you must – He’s clear: this path isn’t for dabblers. Sacrificed for the dream – Slept rough, kept going, never stopped. Bride in Diafani, Olympos, Karpathos, Greece, by photographer George Tatakis What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Business is the biggest part of the journey. I mean, I would say that 80 or 90% of my time goes to the business side, and then it's only 10 to 20% which is the creative side. And I know that many artists don't realize that, and I think I'm blessed in a way that I started as an engineer. – George Tatakis You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. I think filmmaking is a more lucrative work in these days. I think that even social media move toward this direction of videos. I also find YouTube to be an exciting place to be, because I think you do work that lingers on the platform, actually. So for example, you can do the video today, and after a couple of years, people will still be watching that video, which is not the case with other platforms. Also, there is more money in creating videos. – George Tatakis In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. GREECE. Thrace. Issakion. 2020 What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what George shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. You have to be where the opportunity lies, and then wait for luck to strike and give you the opportunity that you want to take. – George Tatakis If you have any questions I missed, a specific question you’d like to ask George, or a way to thank you for coming on the show, feel free to add them in the comments area below. Karagouna costumes of Trikala, Thessaly, Greece iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I actually started by organizing a photo walk. Immediately after quitting my job, I thought to myself that if you want to be in this business, then you want to get to know people that revolve around photography. – George Tatakis If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. I would probably say that after five years, I started being able to fully fund the projects and be able to spend time in actual hotels myself. So I would say, like, for the first two years, maybe three, I was completely trying to do everything as free as possible, without hotels or that stuff. – George Tatakis Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. This week, a big shoutout to Donna Todd, who shoots equestrian photography art and was recently looked out of her Facebook account, finally got it back and has offered to help anyone who ever finds themselves in the same situation. Here's the email chain we exchanged during her ordeal… Hi Andrew, hope you're well. I'm one of your subscribers and love your podcasts. I am just writing to you in the hope that, with your vast network, you may be able to help me. My Facebook was hacked without me knowing, I have since found a fake page with my name and DOB, etc, that may have caused the problem. As the fake hackers sent some of my friends, friend requests and my friends alerted me and took a screenshot of the fake page.. Facebook has disabled both my business account and personal account due to some dubious activity they were performing, which, as you can imagine, is very distressing. They say I have 178 days to appeal, and I have tried through my Instagram page, which I still have. Do you know of any Facebook experts who may be able to help me get my Facebook accounts back? I have tried everything I can think of and even paid some guy who turned out to be a scammer. All the best Donna Todd. I put Dona in touch with Richard Grenfell , who faced something similar and shares how he managed to get his accounts back here: https://www.youtube.com/watch?v=T1B69ed27NA&pp=ygUQcmljaGFyZCBncmVuZmVsbA%3D%3D Richard was invaluable and spoke with Donna but could not help her get her accounts back — he had faced and dealt with a different issue where hackers rang up a massive bill for FB Ads with his account! Then, earlier this week, I learned that Donna had her account back! She shared the following details: Hi Andrew, It was a gruelling process, lol! Firstly, I contacted a professional hacker who scammed me, charging an upfront fee and then telling me he had my account on a proxy and that if I wanted it, I would need to pay him triple the amount that I had already paid him…I refused and reported him to Meta. So needless to say, he didn’t help at all, so I definitely don’t advise anyone going down that path. I still had my Instagram account, so I verified it by paying a fee of, I think, about $20 per month. Once you are verified, there is support, and you can open a case with them there. I let them know that my account was hacked and that I was restricted and couldn’t gain access to my Facebook accounts. Eventually, someone replied, and after weeks of answering the same questions, they finally gave me back my accounts. I'd be happy to help anyone if it happens to them. Donna Dowry in Olympos, Karpathos by photographer George Tatakis Links to people, places and things mentioned in this episode: George Tatakis Website George Tatakis on Facebook George Tatakis on Instagram George Tatakis on YouTube 95% is work, and then maybe five, up to 5% is luck. But this, you know, this small bit of luck goes a long way. – George Tatakis Bride, Metaxades, Thrace, Greece, by photographer George Tatakis Thank you! Thanks for tuning in! Massive thanks to George for sharing the raw, real stories behind his creative journey. From sleeping in cars to landing exhibitions in major museums and airports. His path proves you don’t need a trust fund, perfect timing, or a Plan B—just obsession, grit, and a deep belief that this is what you’re meant to do. What an inspiration. I think that in this kind of in this line of work, if you are not extremely excited about creating art, then business will not work. – George Tatakis That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew George Tatakis with Nea Vyssa Girls I had the realization how business workw before starting to pursue something in art. I think people that start by going to a fine art school, for example, don't take into consideration the business part or the marketing that is needed. I think this can be the problem for them. – George Tatakis The post 610: George Tatakis – Turning Creative Obsession Into a Thriving Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

1
609: Brooke Jefferson – How a Small-Town Photographer Built a Booked-Out Business

il y a environ 26 jours

—

Premium Members, click here to access this interview in the premium area Brooke Jefferson of www.brookejefferson.com/photography was first featured in the Coaches Predictions episode that kicked off in 2025, where she said that Behind The Scenes Content (BTS) will be a game changer for photographers this year. She knows exactly what it takes to turn a passion for photography into a thriving business. She is a photographer, business coach, and Book More Clients Photography podcast host. She first picked up a camera in 2014, with a baby on her hip and a borrowed camera, hoping to earn extra income for her family. What started as a side hustle quickly turned into a full-time career, and by 2018, she left her job as a teacher to go all in with photography. One of her coaching clients, Loretta, says… “Best investments I've made for my business. I've tried a couple of other photography coaches, and while they shared some valuable information, Brooke is 100% the secret sauce.” With over a decade behind the camera and six years as a coach, Brooke is walking the walk, not just talking the talk. In this interview, Brooke shares how living in a small town doesn't mean you can't have a booked-out photography business. Here's some more of what we covered in the interview: From borrowed camera to booked out – Brooke went full-time with her photography Small town, big growth – marketing works anywhere when you know what you’re doing Clients come from community – Google, referrals, Facebook groups… Brooke uses them all Style that stops the scroll – your signature look matters more than you think Shoot what you love, attract who you want – personal work brings the right clients Studio smarts – Brooke turns her studio into a year-round money-maker Right clients, right growth – niche down, stand out, stay booked Collab > competition – peers can be your best referral partners Inspired, not imitating – stay true to your style and still stand out Coaching that moves the needle – refine your strategy, raise your prices, grow Map it before you make it – goals first, bookings second Want to go full time? Set the target – Brooke helps photographers define what “full-time” actually means Profit starts with pricing – charge your worth with confidence Goodbye pricing panic – shift the fear and raise your rates Be consistent, be booked – clear style and messaging = magnet for dream clients Raise your prices without losing your people – it’s about scaling with intention Post your prices, get better leads – no more fluff inquiries Moving locations? You’re not starting over – rebuild fast with SEO, networking and local marketing Social growth that books – tagging and sharing is more than just engagement Don’t post everything – curate a feed that converts Show the work and the work-in-progress – BTS builds connection and trust Get found on Google, not just Insta – local SEO = leads that stick Network like a human, book like a pro – in-person wins every time Need clients fast? Use this strategy – Brooke’s go-to for quick bookings The “Book More Photography Clients” Podcast – weekly marketing & biz advice that works Learn while you listen – coaching, interviews, real talk on building your biz No matter your niche – weddings, families, newborns… there’s something here for you What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. My dream session is when a client reaches out and they want me to photograph them on their own property, whether that's their ranch or their farm. And the best part is when we can't drive to the location. We have to ride the ATVs. That is my favourite thing to do. So we get a little bit of fun and adventure. – Brooke Jefferson You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. I have to know your booking goal. I have to know your revenue goal. That is the very first place I start. From there, I dig into what you already have. And typically where people want me to start is their pricing and packages. So that's the very next place I'll go. – Brooke Jefferson In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Brooke shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. Networking, networking, networking. The things that photographers don't want to do, because it is so easy to type up a social media post, cross your fingers and hope you get bookings, it is so much harder to leave your house and actually go and talk to real humans and get your name out there, your business cards, things like that. But it can be done. – Brooke Jefferson If you have any questions I missed, a specific question you’d like to ask Brooke, or a way to thank you for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I am heavily relying on happy clients to keep my name going in the community. – Brooke Jefferson If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. Something that I am passionate about teaching, that works really well for me, is getting very involved in my community. I'm trying to make it to local events, partnering with business owners, things like that. So I try to market my business in a variety of ways so that the leads are always coming in. – Brooke Jefferson Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Links to people, places and things mentioned in this episode: Brooke Jefferson Website Brooke Jefferson on Instagram Work with Brooke Jefferson Book More Photography Clients Podcast Voxer Thank you! Thanks for listening! A huge shoutout to Brooke for keeping it real and pulling back the curtain on what it really takes to build a lasting photography business . From a borrowed camera to six-figure success, her story is proof that you don’t need a big city, fancy gear, or a backup plan—just purpose, strategy, and a whole lot of grit. Show the best of the best. Don't show them all, especially when you're newer, you're going to need more content. You're going to have to re-share these sessions again while you're building your clientele, so just don't show everything all at once. – Brooke Jefferson That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 609: Brooke Jefferson – How a Small-Town Photographer Built a Booked-Out Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

1
608: Joe Jenkins – From Craigslist Scam to Six-Figure Photographer 42:22

il y a 5 weeks42:22

42:22

Premium Members, click here to access this interview in the premium area Joe Jenkins of www.joejenkinsphoto.com sent one of the best interview requests I've received in the 12 years since starting the podcast. The subject line read: How a scam on Craigslist kicked off my full-time, professional photography career in NYC. Then, the email… My name is Joe, and I’m a full-time photographer in New York City. I fell into photography after a talent agency tried to scam me into buying a $1000 headshot session, and I decided to start taking my own. I wasn't even a photographer at the time. Since entering the profession in 2013, I’ve opened a studio in Williamsburg, Brooklyn, where I do fashion, headshots, event and commercial work. I currently shoot for some of the largest brands and modelling agencies in the world. This year I photographed Reese Witherspoon for Docusign, Jeff Bezos for Oxford University, the head of Samsung North America and Eli Manning for other brands. I was hooked, but I wanted to clarify a few things before inviting him on for an interview and make sure there was going to be something in this for you, the listener, beyond a great-sounding story. I learned he is a full-time photographer, his sole income source. Before COVID, he earned about 150k/year, but his business dried up until his recovery in 2023. He currently does over 100k between headshots, event work, and fashion photography, though he expects he'll be back to 150k and beyond this year or 2026. In this entertaining interview, Joe shares how he went from a Craigslist scam to a six-figure photographer. Here's some more of what we covered in the interview: Scammed Into a Career – A dodgy Craigslist ad stole his money. Instead of giving up, Joe grabbed a camera and built a career. NYC Photography is Brutal – If you’re not hustling, you’re invisible. Joe cracked the code by adapting fast and stacking income streams. Fashion Photography is a Long Game – Want to shoot fashion? Get ready for unpaid “test” shoots—Joe invested years before the paid gigs rolled in. Big Money is in Advertising – Headshots keep the lights on, but Joe’s playing for seven-figure ad campaigns. Smart Free Work Opens Doors – Shooting for top modelling agencies = instant credibility. Done right, it leads to paying clients. One Revenue Stream = Disaster – Joe juggles headshots, events, fashion, and commercial work. One fails? The others keep cash flowing. Marketing That Actually Works – Google ads, social media, referrals—Joe figured out the formula for a steady flow of clients. Sales Skills = More Profit – Simple pricing, smart upsells, and giving clients what they actually need = bigger paydays. Work Fast, Earn More – A 15-minute LinkedIn headshot session? Done. When your workflow is dialled in, you don’t need to grind. No Plan B. All In. – 100-hour weeks, a Brooklyn studio, and zero backup plans—Joe made it work because failure wasn’t an option. Networking That Doesn’t Suck – A casual bar convo landed Joe a gig on Ink Masters . The best connections aren’t made at “networking events.” Hard Work Wins – Adapt, persist, and keep showing up. That’s the real secret to making it in photography. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. The phrase fashion doesn't pay is, actually very literal, because it's such a competitive field that you work for free for a very long time. – Joe Jenkins You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. I had $100,000 in the bank going into COVID Now, now I'm deeply in debt, and it's fine. The fortunate thing about photography is that if you can find the work, it's a very well paying field. It's extremely well paying field. It's just finding the work, it's just running it as a business, but it's still tough. I'm not gonna lie, especially becasue I had to pretty much rebuild from scratch after COVID, and it's still very much a hustle. – Joe Jenkins In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Joe shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. I feel part of the reason I work so much is because I feel like I'm close to breaking out. I feel like I can see this the finish line, and I'm sprinting towards it. – Joe Jenkins If you have any questions I missed, a specific question you’d like to ask Joe, or a way to thank you for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. Eventually you get to the point where your test work is so good that you start getting paid, which is where I'm at, but it's still pretty inconsistent. I still do a ton of free work. – Joe Jenkins If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. My best advice as a photographer is to just diversify your revenue streams, or just try to really keep your source of business diverse. – Joe Jenkins Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Links to people, places and things mentioned in this episode: Joe's website — Headshots NYC Joe Jenkins Event Photographer NYC Joe Jenkins on Instagram Joe Jenkins on Facebook The end game for me is to not make $1,000 a day, even though that's awesome. Like $1,000 a day is not bad money anywhere in the world, but my end game is to make seven figures off of my work. – Joe Jenkins Thank you! Thanks for tuning in! Big thanks to Joe for keeping it real on what it takes to succeed—hustling, marketing, and knowing your worth. From getting scammed to building a six-figure business, Joe's story highlights how strategic moves (and a no-plan-B mindset), you can make it happen. If you do what a photographer does, there is no better dollar on the planet than advertising money. – Joe Jenkins That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 608: Joe Jenkins – From Craigslist Scam to Six-Figure Photographer appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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607: Heather Lahtinen – Why Your Photography Business Isn’t Growing (And How to Fix It)

il y a 6 weeks

—

Premium Members, click here to access this interview in the premium area Heather Lahtinen of https://flourishacademy.mykajabi.com/ first appeared on my radar when Wisconsin Dog Photographer and Premium Member Jan Bezzo recommended her. Jan emailed to tell me that she'd been coached by Heather in the past and would do so again, hopefully soon. Heather is no-nonsense and realistic but always treats people with integrity and kindness. Jan added… Heather just doesn't accept that “nothing is working” and helps you look at challenges from different perspectives, then works with you to troubleshoot. And Heather will give you tough love if needed. That was enough for me. Following that, Heather first appeared on the podcast in the coaches' predictions episode at the start of the year. I looked forward to discussing business, marketing, and mindset with this motivated and passionate coach behind The Flourish Academy and her Elevate program. In this interview, Heather shares why your photography business isn’t growing (And How to Fix It). Here's some more of what we covered in the interview: Stop Saying “Nothing is Working” – Heather challenges vague negativity. Get specific about what’s not working. Look at What Is Working – Shift focus from problems to wins. That’s where growth happens. No More Excuses – Blaming the economy, competition, or social media algorithms won’t fix your business. You’re in control. Business is Math or Mindset (And It’s Always Mindset) – Pricing and revenue goals are just numbers. The real challenge? The thoughts holding you back. Pricing is Just Math – The numbers don’t lie. The hard part is having the confidence to charge what you’re worth. Mindset is the Real Challenge – Fear, doubt, and hesitation around pricing or marketing come from beliefs, not reality. Your Success is Possible, No Matter Where You Live – Location isn’t the issue. Belief and action are. Double Your Prices? Easy in Theory, Hard in Execution – The math is simple. The mindset and marketing shifts are where the real work happens. Your Prices Reflect Your Belief in Your Value – If you don’t believe in your worth, clients won’t either. Raise Your Prices Faster – The longer you wait, the harder it gets. Fear slows action. Not Booking at New Prices? – It’s not just about the price. Manage your thoughts, adjust your approach, and keep refining. Self-Concept is Everything – How you see yourself as a photographer and business owner determines your success more than “confidence” ever will. Think Like a Pro, Then Like an Entrepreneur – First, own your craft. Then, own your business. The Three Identity Shifts – Photographer → Entrepreneur → CEO. Each stage requires new thinking. Marketing Can Be Simple – A one-page (or even half-page) plan focused on what’s already working is all you need. Go Deep, Not Wide – Master a few marketing strategies instead of chasing every new trend. Referrals and Experience Win — Successful photographers consistently grow through happy clients and strong word-of-mouth, not endless social media posts. Turn Clients into “Sneezers” – Deliver such a great experience that people can’t help but tell others. Human Connection Still Matters – Picking up the phone, responding quickly, and caring go further than you think. Define Success on Your Terms – Growth for the sake of growth isn’t the goal. Build the business that fits your life. Check Your “Why” for Staying Small – If you’re holding back on growth, is it a choice or just fear? Stagnation Can Lead to Boredom – Staying still for too long can turn into self-sabotage. Keep growing in some way. Balance is Possible – You can have a thriving business and time for other passions. It’s about intention and systems. Work Smarter, Not Just Harder – The goal isn’t more work. It’s more profit with fewer hours. Efficiency is everything. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I don't tolerate excuses or reasons or circumstances or like the sky is falling or the weather or the economy or anything like that. That's never going to fly with me. – Heather Lahtinen You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. I am a compassionate Navy SEAL. It's like someone who's like in your face yelling at you get up. Oh, but you know, I understand where you're coming from. It's hard to get up, and I've got you, but it's time to go, because we're done messing around. – Heather Lahtinen In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Heather shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. Essentially, I want to create what Malcolm Gladwell calls sneezers. Sneezers are people who are infected with your business and they love you so much they're telling everyone. – Heather Lahtinen If you have any questions I missed, a specific question you’d like to ask Heather, or a way to thank you for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. When I get inquiries and they don't book right after I raise my prices, here's what I'm going to choose to think, because your brain's going to go haywire, and it's going to say, What have I done? I've ruined my business. I better drop the prices. – Heather Lahtinen If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. I have been in business for over 22 years. That means five presidential administrations, a major housing market crash, a couple of recessions in COVID, and I've never had a problem. And I don't think that's because I'm like, different or special at all. I think it's just because I don't allow circumstance to dictate my results, like there is no circumstance that could happen in the world or to me that could prevent me from moving none. – Heather Lahtinen Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Links to people, places and things mentioned in this episode: 151 Ways to Get Clients in Your Photography Business Free PDF Elevate Your Photography Business Website Flourish Academy Coaching Flourish Academy on iTunes Flourish Academy on Spotify Flourish Academy on Instagram If you make your clients happy, if they are your number one priority, you can almost run… a lot of your referrals in your business can be run from that, and then you're killing two birds with one stone. – Heather Lahtinen Thank you! Thanks for tuning in! Massive thanks to Heather for cutting through the fluff and getting real about what actually moves the needle. Success in photography isn’t just about taking great photos—it’s about backing yourself, owning your pricing, and making smart, strategic moves. Heather laid it all out, from ditching excuses to doubling your rates with confidence. If you’re ready to stop playing small, charge what you’re worth, and build a business that works for you, this episode is the perfect fit, My thoughts are, if you are not where you want to be in business, revenue, growth, whatever, it has to be one of two problems… it is either a math problem, like my pricing or number of clients, right? It's a math problem or it's a thought problem. And all problems are thought problems, okay? – Heather Lahtinen That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 607: Heather Lahtinen – Why Your Photography Business Isn’t Growing (And How to Fix It) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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606: Caitlin McColl – From Postpartum Depression to Rebuilding a Thriving Photography Business 44:31

il y a 7 weeks44:31

44:31

Premium Members, click here to access this interview in the premium area Caitlin McColl of www.ragamuffinpetphotography.com.au and www.tailsoftheworld.com is one of Australia's best pet photographers! Her work first caught my eye over ten years ago, and we followed up with episode number 24 of the podcast , where she shared the details of working with pet shelters — I listened back to part of that recording this morning, and oh my god, we both sound so young! We later followed up by recording episode 282 where we dived deep into her photography books as a marketing and sales tool. I've asked her back today, following a recent email where she wrote… G'day Andrew, I'm just sitting here editing and listening to the podcast and decided I really need to send you a thank you. I'm coming out the other side of a four year postpartum depression haze and having spent those years just doing bare minimum to keep my business afloat and family fed, I was feeling lost and uninspired in business. But I knew EXACTLY where I needed to go to reinvigorate myself and as always Photobizx didn't disappoint. I've spent the last few weeks binge listening, and for the first time in a long time, I feel enthused about work again. I asked if she'd feel up to talking about her experiences. Caitlin said yes, and in this interview, she shares her experience of postpartum depression to rebuilding a thriving photography business. Here's some more of what we covered in the interview: Mindset drives success – Overcoming challenges can transform your business. Outsource to grow – Hiring helps free up time for business growth. Diversify income – Multiple revenue streams create stability. Mental health matters – Prioritising wellbeing impacts business success. Maternity leave strategy – Six months off without losing income. Build the right team – Smart hiring streamlines operations. Expos = More bookings – Strategic approach secured 40+ sessions. Planning calls boost sales – Pre-session consults lead to bigger profits. Gear matters in pet photography – Investing in quality equipment pays off. Passion projects fuel growth – Tails of the World raised $150K and built brand credibility. Scaling means letting go – Hiring associates for business expansion. Asking for help is a strength – Support is key in business and life. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I'm coming out the other side of a four-year postpartum depression haze, and having spent those years just doing the bare minimum to keep my business afloat and my family fed, I was feeling lost and uninspired in business, but I knew exactly where I needed to go to reinvigorate myself. – Caitlin McColl You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. Rather than saying, Hey, can I talk to you about pet photography? My line is, Oh, would you like to win a pet photo shoot? Would you like to win a photo shoot with your dog? And nine out of 10 people are gonna say ‘no'. – Caitlin McColl In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Caitlin shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. I feel like I'm really excited about my business, and I'm really excited for changes, and I want to work on it, rather than just doing the shoots and whatever I need to do to get by. So yeah, I can feel my like myself again, not like my old self. You never go back to your old self once you had kids, as you know, but I can feel my spirit back. It's really nice. – Caitlin McColl If you have any questions I missed, a specific question you’d like to ask Caitlin, or a way to thank you for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I've always been so geeky and passionate about automation and efficiency and productivity all that kind of stuff. But through the last four years, the importance of also being able to outsource became really, really apparent. – Caitlin McColl If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. Every other year I have done this. I sell a loss leader discounted session voucher, and sell maybe 40 sessions. The sales of those cover the stall fee. – Caitlin McColl Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Links to people, places and things mentioned in this episode: Tails of the World Ragamuffin Pet Photography Website Ragamuffin Pet Photography on Facebook Ragamuffin Pet Photography on Instagram Ragamuffin Melbourne Pet Photography on YouTube Focused on Time Podcast Online Jobs PH Episode 24: Caitlin McColl – The Business of Pet Photography Success Episode 282: Caitlin McColl – How to run profitable book projects for portrait and pet photographers Episode 559: Karinda Kinsler – Why you need to treat every photography client like a $20,000 client Thank you! Thanks for tuning in! Huge thanks to Caitlin for sharing her journey and game-changing insights. Her story proves success isn’t just about great photos—it’s about mindset, smart moves, and taking action. If you’re serious about growing a sustainable photography business, this is the stuff that matters. One of the big things that I've learnt through this is the importance of all my eggs not being in my own basket. – Caitlin McColl That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 606: Caitlin McColl – From Postpartum Depression to Rebuilding a Thriving Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

1
605: Jeff Brown – The Business Failure That Changed Everything—And What You Can Learn From It 54:18

il y a 8 weeks54:18

54:18

Premium Members, click here to access this interview in the premium area Jeff Brown of www.thephotographersmentor.com needs no introduction if you've been listening for any time! He's appeared on the podcast multiple times, focusing mainly on LinkedIn and utilising that platform to attract and book clients. He also has a couple of courses on PhotoBizx—one on LinkedIn with a very recent update and another on building a high-converting and very simple website, recently mentioned by Richard Grenfell in his Advertise Like a MoFo course . His primary focus is Photography Business Mentoring, Accountability, and support, where he works with photographers worldwide. In addition to all that, he has published multiple books for photographers, which you can find on Amazon, including: The Photographer's Gratitude & Mindset Journal, Develop a Positive Routine for Happiness and Improved Self Belief: Your 100-Day Daily Self Help Diary— the perfect stepping-off point to kick-start your year. In this interview, Jeff shares the business failure that changed everything—and what you can learn from it to grow your photography business. Here's some more of what we covered in the interview: Your mindset is your biggest asset – A strong, positive mindset will help you attract more clients, charge your worth, and build a thriving business. Gratitude fuels success – Focusing on what’s working (even in tough times) boosts resilience, confidence, and momentum. Visualise the business you want – Act as if you already have the success you’re aiming for—this shifts your thinking and actions to make it a reality. Big goals need small steps — Breaking down big dreams into daily, achievable actions makes them feel doable and keeps you moving forward. Failure isn’t fatal—it’s a launchpad – Jeff’s rock-bottom moment led to his most successful business. Learn from setbacks and come back stronger. Mentors accelerate your results — The proper guidance helps you avoid costly mistakes and fast-tracks your success. It’s not about the gear — your mindset, marketing, and client experience matter more than the latest camera. Journaling keeps you on track – This simple habit of gratitude and goal-setting keeps you focused, motivated, and making progress. Resilience beats temporary setbacks – Every challenge you overcome builds the confidence to handle bigger opportunities. Your success starts in your mind – If you can see it, believe it, and take action, you’re already on the way. Morning routines shape your day – Jeff’s 4:44 AM start fuels creativity and productivity—what habits set you up for success? Struggling with social media? – Consistency and storytelling transformed one photographer into an industry leader—it can work for you too. Your mental health matters – Success isn’t just about business; looking after yourself is just as important. Gratitude + goals = unstoppable momentum – When you combine the right mindset with intentional action, your results will skyrocket. Failures are stepping stones, not stop signs – Each setback is an opportunity to learn, adjust, and grow into a more profitable, confident business owner. Want more bookings? – Visualise the clients you want, create content that speaks to them, and watch your calendar fill up. Writing a book builds authority – Publishing your expertise helps you stand out, attract premium clients, and open doors to new opportunities. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. There's no such thing as a goal that is too big, because the process of achieving a big goal is exactly the same processes of achieving a small goal. It's just the time span is different. – Jeff Brown You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. Realize that…not everything is bad as it initially seems….remember that there's so many people in the world who you influence and rely on you and love you and care about you…speak to somebody, take professional advice. – Jeff Brown In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Jeff shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. I had a breakdown 10 years ago, and had a pub venture that went completely wrong…and that actually led me to running away…because I felt like a complete failure. And from that point, I had to reset my life. – Jeff Brown If you have any questions I missed, a specific question you’d like to ask Jeff or want to say thank you for coming on the show, feel free to add them in the comments area below. PhotoBizX with Johl Dunn presents this FREE training… Last year was a shocker. The last 4yrs even! Let’s not sugarcoat the fact that it has been challenging and that there has been a lot of uncertainty in the market. So why have some businesses struggled and some thrived? It all comes down to mindset, habit and our distorted view of reality (Johl will explain more in the training). In the training. Johl will share: The Real Reason Some Businesses Thrive While Others Struggle Breaking Free from Burnout: Practical Strategies to Reclaim Your Energy How to Create More Balance & Still Run a Thriving Business Productivity & Focus: Working Smarter, Not Harder Unlocking Joy & Fun in Your Business (Yes, It’s Possible!) The Ultimate Mindset Shift: You Are the Key to Your Success When: Thursday, February 27th @ 7AM AEDT – your local time is here Cost: FREE Recording? Yes, if you are registered, I'll have a recording available after the live training with free access. If you're not registered for the live training, the cost will be USD$47. REGISTER HERE: https://learn.photobizx.com/unblock-your-business-registration/ iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. Now, 10 years later, I look back and realise that that was the best failure I ever had in my life, because it's changed my direction. – Jeff Brown If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. I'm making sure that I'm directing my product and myself as a brand towards pet lovers… I'm not just a pet photographer, I'm a pet expert in a way. – Jeff Richards Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. I've always said that if you listen to the podcast without implementing anything you hear, it's purely entertainment and not the business resource it should and could be. ★★★★★ Four reviews with one simple idea! Late last week, I received an email from a premium member and Las Vegas corporate event, convention and conference photographer Adrienne Angelo. She listened to the recent interview with Noel Marcantel, who talked about using a QR code that people scan at his business . I will try this tomorrow at a headshot station for a business with about 14 people who need new headshots. Fast forward a couple of days later, and Adrienne messaged me to say… “4 reviews at my 1st business today ” Links to people, places and things mentioned in this episode: Jeff Brown The Photographer's Mentor Website The Photographer's Mentor on Facebook Jeff Brown on LinkedIn Jeff Brown on Amazon The Ambitious Photographer's Journal – Overcome Procrastination and Grow Your Photography Business Faster, 52 Week Photography Business Success by Jeff Brown The Photographer's Gratitude & Mindset Journal, Develop a Positive Routine for Happiness and Improved Self Belief: Your 100 Day Daily Self Help Diary by Jeff Brown The Photographer's Gratitude & Mindset Journal, Develop a Positive Routine for Happiness and Improved Self Belief: Your 100 Day Daily Self Help Diary by Jeff Brown Episode 397: Richard Grenfell – The Coaching Diaries with Steve Saporito Episode 549: Richard Grenfell – The successful and profitable move from family to boudoir photography 025 Premium Only Episode: Johl Dunn – Facebook Ad tactics with competitions and third party alliances Episode 330: Johl Dunn – How to create a money making portrait photography business Episode 526: Johl Dunn – Modern day marketing and success for portrait photographers Episode 556: Johl Dunn – Unlock Your Photography Business Potential and Stop Unblock Your Photography Business – FREE TRAINING Thank you! Thanks for tuning in! A huge thank you to Jeff for sharing his invaluable insights and personal stories on building a successful photography business. His journey proves that success isn’t just about taking great photos—it’s about mindset, strategy, and consistent action. Whether mastering your niche, attracting high-value clients, or staying resilient through setbacks, Jeff’s advice is a game/life-changer for any photographer looking to grow their business successfully. Life is a massive roller coaster, and it's all about having more ups than downs, because you're going to have downs anyway, right? But you're going to get back up there. – Jeff Brown That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 605: Jeff Brown – The Business Failure That Changed Everything—And What You Can Learn From It appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

1
604: Belinda Richards – Game Changing Strategies to Attract the Right Photography Clients 1:25:02

il y a 9 weeks1:25:02

1:25:02

Premium Members, click here to access this interview in the premium area Belinda Richards of www.belindarichards.com popped up on my radar following a beautiful email from PhotoBizX premium member and German-based photographer Birgit Zimmerman. I jumped over to check out today's guest's website, and OMG… SO GOOD! Her website is filled with humour in the form of copy, images, and a video on the home page—which is fantastic. In addition to all that, her photography is first-class. And you'd expect nothing less when you see the number of awards she has earned, including the 2022, 2023, and 2024 Australian Pet Photographer of the Year! All her photography is done in studio. She started her working life as a dog groomer. Later, she completed her diploma in photography, which led to a Bachelor of Fine Arts. And today, she is the proud owner of what looks to be an incredible business: Frog Dog Studios. In this interview, among other things, Belinda shares her game changing strategies for attracting the right photography clients to her business. Here's some more of what we covered in the interview: Awards build trust & boost SEO – Win credibility, attract premium clients, and get free publicity. Niching is your secret weapon – Specialising (like pet photography) makes you stand out and scale faster. Stop getting ghosted – Clear pricing and pre-shoot consults turn inquiries into bookings. Gear won’t grow your business – Business coaching and financial skills will. Profit and creativity can coexist – Charge what you’re worth with smart business decisions. Awards aren’t just for bragging – They open doors to media coverage and premium clients. Want better SEO? Get featured – Media coverage (like Forbes) boosts rankings and leads. Make journalists notice you – Build relationships and get easy media coverage. Press releases falling flat? – Write them in a way that actually gets picked up. More gear ≠ more success – Coaching grew revenue to $205K—without a new camera. Earn more, work less – Scaling down to $130K meant more balance and fulfilment. Attract your dream clients – An exclusive model lets you work less and earn more. Love photographing dogs? – A dog-only studio turned into a thriving business. Admin killing your time? – The right CRM, accounting tools, and automation fix that. Hate phone calls? – Email and text make bookings way easier. Want a fully booked calendar? – Two key promotions locked in a year of bookings. No clients yet? – Portfolio-building promotions get you booked fast . Viral success isn’t luck – One “Footy Dog” shoot led to massive exposure. High-end pricing, big results – “Grow Sessions” turned puppies into $5,200 bookings. Learn from the best – Get insights from top industry mentors and workshops. A welcome video changes everything – A government grant made it happen—here’s how. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I initially started entering awards because… I leveraged free publicity… of bringing trust, and then people start to know you as the expert in your field. – Belinda Richards You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. One of the things that I did know, because I had previously owned businesses, is that I needed to pay for help, not buy a new camera. – Belinda Richards In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Belinda shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. I never get on the phone to my clients. Everything is done by email and text message. They book online. They're, you know, get they pay online, apart from when they, you know, they come in here for the ordering appointment.- Belinda Richards If you have any questions I missed, a specific question you’d like to ask Belinda or want to say thank you for coming on the show, feel free to add them in the comments area below. PhotoBizX with Johl Dunn presents this FREE training… Last year was a shocker. The last 4yrs even! Let’s not sugarcoat the fact that it has been challenging and that there has been a lot of uncertainty in the market. So why have some businesses struggled and some thrived? It all comes down to mindset, habit and our distorted view of reality (Johl will explain more in the training). In the training. Johl will share: The Real Reason Some Businesses Thrive While Others Struggle Breaking Free from Burnout: Practical Strategies to Reclaim Your Energy How to Create More Balance & Still Run a Thriving Business Productivity & Focus: Working Smarter, Not Harder Unlocking Joy & Fun in Your Business (Yes, It’s Possible!) The Ultimate Mindset Shift: You Are the Key to Your Success When: Thursday, February 27th @ 7AM AEDT – your local time is here Cost: FREE Recording? Yes, if you are registered, I'll have a recording available after the live training with free access. If you're not registered for the live training, the cost will be USD$47. REGISTER HERE: https://learn.photobizx.com/unblock-your-business-registration/ iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. It is more about refining your voice, like I really enjoy art and art history and things like that. And I think that education in the fine art degree that I did at RMIT has really helped me in creating the artworks that I do… – Belinda Richards If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. I'm making sure that I'm directing my product and myself as a brand towards pet lovers… I'm not just a pet photographer, I'm a pet expert in a way. – Belinda Richards Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Here are the latest reviews… ★★★★★ Incredibly Useful! Via Apple Podcasts by London-based documentary photographer Gary Williams, in the United Kingdom on February 8th, 2025. I’ve enjoyed Andrew’s podcast for a long time (and finally had the honour of being a guest last year ). I just love how super practical and useful Andrew makes each interview. He asks the questions that we photographers really want answered. Thank you, Andrew! ★★★★★ I’m always learning from your guests Via Apple Podcasts by Western Australian rural photographer Caro Telfer, in Australia on February 11th, 2025. The latest instalment sounds like an episode I need to listen to! But what I find is that even the podcasts I think don’t relate to me at all—boudoir, pet photography, etc.—always have something valuable to teach me, whether it’s about customer service, CRM, or marketing strategies. Thanks, Andrew, as always, for the best photography business podcast available! Caro was also featured on the podcast: 529: Caro Telfer – How to Generate an Income with Stock Photography Links to people, places and things mentioned in this episode: Belinda Richards Website Frog Dog Studios Website Frog Dog Studios on Facebook Frog Dog Studios on Instagram No one gets to have a session with me unless they're prepared to come to full consultation first… And then they come back to actually do an IPS design and ordering appointment… they actually hit my studio four times before they actually take their artwork home and and hang it on the wall. – Belinda Richards Unblock Your Photography Business – FREE TRAINING Thank you! Thanks for listening! A massive thank you to Belinda for sharing her invaluable insights on growing a profitable photography business. From nailing your niche to booking high-paying clients, she’s proof that success isn’t just about taking great photos—it’s about making smart, strategic moves that actually grow your business. I'm immersing myself in the pet industry, not the photography industry. – Belinda Richards That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 604: Belinda Richards – Game Changing Strategies to Attract the Right Photography Clients appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

1
603: Vanessa German – How to build a small town thriving photography business 49:57

il y a 10 weeks49:57

49:57

Premium Members, click here to access this interview in the premium area Vanessa German of www.vannfineart.com and her photography business was a bit of an enigma to me. I was excited to dive in and learn more about what I believe is an incredibly successful business… but I just wasn't sure. Here's some background… The photography on her website is exquisite. It's studio-based and classic in how her subjects have been lit, posed, and framed. Her clients all look happy, mostly looking down the lens and smiling. I'd also describe them as looking wealthy, like they can afford to invest in a luxury experience. Her Instagram and Facebook accounts appear to take a back seat with few posts, the last one on Facebook being over four months ago and Instagram a month ago. I can't see any current ads running. I know she's had sales over the $10,000 mark. Whenever I read her comments or posts in the PhotoBizX Members Facebook Group, they scream business savvy, intelligent and realistic business operator to me. In this interview, Vanessa shares how living in a small town doesn't exclude you from big profits and how to build a thriving photography business, no matter where you're based. Here's some more of what we covered in the interview: How to grow beyond your local market – Struggling to find clients in a small town? Learn how to attract bookings from outside your immediate area. Why profitability isn’t about high-income clients – Vanessa shares how she built a thriving business by focusing on middle-class families who truly value photography. The secret to managing client expectations – Offering a mix of formal and casual portraits. Here’s how to guide your clients to make the best choices for stunning results. Why studio sessions are a game-changer – Higher efficiency, better profit margins, and less time spent editing—Vanessa reveals why studio photography is a smart business move. Silent auctions done right – A marketing tool that brings in new clients… but only if you do it properly. Learn how to set minimum bids and ensure gift certificates actually get used! Transforming your sales process – Discover how an effective consultation, projection software, and the right messaging can significantly boost your print sales. Time is money: How to simplify your workflow – Drop shipping, outsourcing, and smarter systems—how to free up your time while keeping profit margins high. Adapting when business shifts – Market trends change—are you keeping up? Learn how to test, pivot, and drop what’s not working. Finding the balance between creativity and business – Mastering your craft is one thing, but building a sustainable business requires a different mindset. Vanessa shares how to shift gears. The fastest way to grow: Learning from those who’ve done it – Why mentorship and proven strategies are the real shortcuts to success. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. My focus is on being a six figure salary studio, not a six figure revenue studio. – Vanessa German You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. I would rather be one woman show and outsource as much as I can and run really lean and efficient because that's just so much less stress for me. – Vanessa German In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Vanessa shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. I do find that the auction system, I call it, or the Golden Circle of giving. I do find that to be one of my most successful marketing plans, because it is one way that I can bring people to my studio that don't live near me. So I can bring them from a farther distance to me. – Vanessa German If you have any questions I missed, a specific question you’d like to ask Vanessa or want to say thank you for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I found as my children grew and my personal life changed, my focus shifted also, what I felt was more important changed over that time. – Vanessa German If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. My client avatar is someone who values what I do. So that can look like a lot of different things. – Vanessa German Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Links to people, places and things mentioned in this episode: Vanessa German Website Vanessa German Fine Art on Instagram Vanessa German Fine Art on Facebook Episode 476: Arica Dorff – How to have your own photography supported road tripping adventure Projector People Episode 595: Claire Thomas – Chasing stories and an income as a documentary and fine art photographer Free Download from Vanessa — The Auction Program Essentials Checklist Thank you! Thanks for listening! Huge thanks to Vanessa for sharing her game-changing insights on building a profitable photography business. From attracting the right clients to running a smarter, more efficient studio, she’s proof that success isn’t just about talent—it’s about making smart business moves. To be successful no matter where you are, at some point you have to transition from being the artist to being a business person. If you don't make that transition, you'll just continue to chase your art. – Vanessa German. That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 603: Vanessa German – How to build a small town thriving photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

1
602: Noel Marcantel – The Headshot Pricing & Business Strategy That Earns $3,000+ Per Session 42:47

il y a 11 weeks42:47

42:47

Premium Members, click here to access this interview in the premium area Noel Marcantel of www.noelmarcantel.com first appeared in the recent Studio Special episode of the podcast , where we explored the benefits and pitfalls for photographers looking to work from a studio space. He is a prominent headshot, branding, and editorial photographer based in New Orleans. His work has been featured in huge publications, including Forbes, Fortune, Entrepreneur, and The Wall Street Journal. He says that his point of difference in the world of headshot and branding photography is that he uses expression coaching with his clients to get the images they need. And I love how he describes a headshot as a digital handshake with a potential client. His studio space is a street-front studio that looks like an incredible workplace — complete with a full-sized and newly rebuilt cyc wall. In this in-depth interview, Noel shares his headshot pricing and business strategy that earns $3,000+ per session! Here's some more of what we covered in the interview: Niche & stand out – Specialising in headshots + expression coaching = more bookings. A headshot is a “digital handshake” — make it count. Your value = coaching, not just camera skills – Clients pay for direction, confidence, and personality, not just lighting. Charge what you’re worth – Premium pricing works when value matches. Be the best, not the cheapest. Maximise your studio – A street-front space = personal shoots + rentals = extra income. Pivot when needed – Water damage? Portable backdrops + location shoots kept the business rolling. Session fee + per-image pricing = more profit – Clients pay only for what they love — and spend more. $3,000+ branding sessions? It’s possible – Session fees ($300–$400) + $100 per image adds up fast. No bulk discounts for individual images – Lower prices don’t mean more sales. Charge full value. Workplace headshots = volume pricing – Group rates for corporate clients without sacrificing quality. Know your numbers – 50% profit margins are possible with smart pricing + low overheads. High-end client experience pays off – Small touches (welcome sign, drinks, 1:1 attention) = premium bookings. Fast image selection = no guesswork – Clients pick on the spot using Capture One—no post-session doubts. No express sessions – convert instead – “Just one headshot?” Show them the full experience — many upgrades. People first, photography second – Passion for people drives success, not just the craft. Video sells – use it – Behind-the-scenes clips build trust and book clients before they inquire. Google reviews = authority – Aim to be the most-reviewed photographer in your area. More trust, more sales. No price matching – Compete on experience, not discounts. Stand out. Fast replies = more clients – Quick responses + video messages = instant trust + higher conversions. LinkedIn = corporate goldmine – Get seen by decision-makers booking branding and team headshots. No market saturation worries – Your style makes you different. Don’t stress about competition. Scaling to $1M – work smarter – Focus on big-ticket national jobs + digital presence instead of hiring. Large-scale jobs need to be worth it – Only take projects that justify time away from your core business. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. What's your excuse? So what do you love? And then make your career your excuse to do that thing. – Noel Marcantel You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. I was leaving so much money on the table. – Noel Marcantel In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Noel shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. The best time, best time to raise your rates is whenever you're overbooked. – Noel Marcantel If you have any questions I missed, a specific question you’d like to ask Noel or want to say thank you for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. They don't know what you have to offer until you show it to them. – Noel Marcantel If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. I'm huge on Google Reviews. I'm the second, second most reviewed photographer in Louisiana, commercial photographer in Louisiana, I've got a post it note with a goal on my desk to ask for more reviews so that I can become the most reviewed commercial photographer in Louisiana. – Noel Marcantel Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Here is the latest review… ★★★★★ Incredible and beautiful new clients Via email by business and litigation lawyer, podcaster and legal expert for small business owners , Tracey Mylecharane, in Australia on February 3rd, 2025. Hi Andrew, I hope you are really well and have enjoyed a terrific start to the year. I’m just reaching out to say hi, and to let you know that since appearing on your podcast I have met some incredible and beautiful new clients who are listeners/followers of yours. You have attracted some fabulous business owners, Andrew, who speak so highly of you and who truly value all that you do. I really am very grateful to have been part of your podcast, and to have met so many great people from your community. Wishing you a stellar year ahead! Kindest Tracey NOTE: To hear Tracey's interview on PhotoBizX, click here: 539: Tracey Mylecharane – Legal advice for photography business owners Links to people, places and things mentioned in this episode: Noel Marcantel Website Noel Marcantel Photography 3D Space Noel Marcantel on Instagram Noel Marcantel on Facebook Noel Marcantel Photography on LinkedIn Noel Marcantel on LinkedIn Episode 589: Photography Studio Special 2 – Buying and leasing advice for photographers looking at studio ownership Episode 292: Michael Schacht – Advanced Facebook Ads for Headshot Photographers Episode 145: Peter Hurley – How To Survive and Thrive as a Headshot Photographer Episode 158: Chris Gillett – From Successful Lawyer to Full Time Headshot Photographer Thank you! Thanks for tuning in! A huge shoutout to Noel for sharing his insights on building a thriving headshot and branding photography business. From mastering expression coaching to refining his pricing strategy and creating a high-end client experience, Noel proves that success comes from both skill and smart business decisions. It's not about the light, it's about directing somebody to get their personality out. – Noel Marcantel That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 602: Noel Marcantel – The Headshot Pricing & Business Strategy That Earns $3,000+ Per Session appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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601: Jane Thomson – Secrets to Organic Growth. A different approach to photography business success 49:38

il y a 12 weeks49:38

49:38

Premium Members, click here to access this interview in the premium area Jane Thompson of www.janethomsonphotography.com is a Canadian-based dog and portrait photographer who came from the commercial television world before discovering and studying photography. Take one look at her photography, and you'll be drawn in by her classic and dramatic style, shot against simple canvas backdrops without the distraction of props. Her work truly is fantastic! It was long-time premium member and pet photographer Jo Lyons who made me aware of Jane in her email where she said: I had a coaching call this morning with Canadian photographer Jane Thomson. I’ve admired her work on Instagram and recently learned she was available for coaching. Jane recently completed an incredible calendar project for a children’s hospital, which is nothing like I’ve ever seen. I asked Jane for this interview, and she warned me by saying… I have a small and simple portrait business…nothing luxurious. I work out of my home, strictly on my own (no assistants or staff). I do pretty well and have pretty much no overhead other than all my subscriptions. That was enough for me, and I'm rapt to say Jane agreed to record. In this interview, Jane shares her secrets to organic growth, a different approach to photography business success, with takeaways for every photographer. Here's some more of what we covered in the interview: Overcoming Imposter Syndrome : Stay authentic and avoid comparisons to grow personally and professionally. Niche & Online Presence : Specialise and leverage a strong online platform for growth. Late-Career Reinvention : At 58, Jane turned a hobby into a thriving photography business. Organic Growth : Started with friends’ dogs and grew through word-of-mouth and online engagement. Passion-Focused Work : Success driven by love for creativity, especially editing. Lighting & Composition : Dramatic, painterly lighting inspired by TV and self-taught techniques. Consistency & Style : A clear style builds client trust and attracts bookings. Adaptability & Learning : Continuous growth through online resources and skill refinement. Marketing That Works : Organic Instagram growth, Google visibility, and referrals—no paid ads needed. “Calendar Project” Impact : Emotional rewards, awards, and bookings, but limited hospital exposure. Work-Life Balance : Sets boundaries (mornings only, no weekends) while fostering client connection. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I was looking for something between my projects…I thought, I have no hobbies. I just keep going out for lunch with friends. You know, I need to do something more productive, learn something. So I thought I'm going to get a camera. – Jane Thomson You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. I will never shoot without being tethered. It's the most productive, and it's the most productive thing I do. – Jane Thomson In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Jane shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. Nobody sees your style. They don't know what they're going to get. When they come in to have a shoot with you, they do not know what they're going to get. Whereas each client that comes in with me, they know, because. If you look at my feed, it has a style… – Jane Thomson If you have any questions I missed, a specific question you’d like to ask Jane or want to say thank you for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I love being busy, not not just busy. I like to wake up in the morning and have a plan. – Jane Thomson If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. I love getting that painterly, beautiful, soulful portrait of a dog looking right down the barrel of the lens over its shoulder at you. It's just fantastic. You know? It's very human. – Jane Thomson Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Links to people, places and things mentioned in this episode: Jane Thomson Website Jane Thomson Photography on Instagram Jane Thomson Photography on Facebook Portraits of Dogs on Instagram Thank you! Thank you so much for tuning in! A huge thanks to Jane for sharing her journey and insights into running a successful dog and portrait photography business. From mastering dramatic lighting to building trust with clients and growing organically, Jane’s approach proves that passion and simplicity can lead to incredible success. If you’re looking for ways to refine your style, connect deeply with clients, and grow your business on your terms… you'd do well to emulate Jane and her approach. I’d love to hear your thoughts—let me know your biggest takeaway! I think it's because it's a style, and they can see, they can imagine their dog or their them and their dog in that style, and it works for them. And so it consistently brings people in. – Jane Thomson That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 601: Jane Thomson – Secrets to Organic Growth. A different approach to photography business success appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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600: PBX Premium Member Recordings – Lessons, Takeaways and Goals 1:14:22

il y a 13 weeks1:14:22

1:14:22

Premium Members, click here to access this interview in the premium area Welcome to a very special milestone episode of PhotoBizX—our 600th! This week, we’re not just reflecting on the journey so far, but celebrating you , the incredible Premium Members who have made this podcast what it is today. Your engagement, insights, and stories inspire not just me but the entire PhotoBizX community. We’ve also just hit another significant milestone: 2.5 million downloads! This achievement is a testament to the power of community, the value of shared knowledge, and the collective drive we all have to grow, learn, and succeed in the photography business world. Thank you for being such a big part of this journey! In this episode, you’ll hear directly from Premium Members sharing their big wins , valuable lessons from 2024 , and their exciting goals for 2025 . Plus, there’s no shortage of inspiration—from Abi’s journey of building an authentic brand to Ina’s first five-figure sale to Ryan’s success with a bold new advertising strategy. These stories prove what’s possible with focus, determination, and the proper support. This is also your chance to join the celebration. As we look back on 600 episodes and 2.5 million downloads, I can’t wait to see what we achieve together in the next chapter. Thank you for being here, for sharing your journey, and for making PhotoBizX the vibrant, supportive, and inspiring community it is. Here's to making 2025 our most successful year yet—together! Let’s celebrate this incredible milestone and all we’ve achieved as a community—dive into the stories below, share your takeaways in the comments, and keep the conversation going. Abi B – Sunbury Professional Pet Portrait Photographer Expanding Service Offerings: Diversify photography services with outdoor natural light photography, broadening client appeal and creative opportunities. Mindful and Intentional Actions: Commit to intentional business decisions by reducing reactivity and staying focused on long-term goals. Building an Authentic Brand: Trust personal values and instincts to create a cohesive brand that reflects unique style and builds stronger connections. Pursuing a Career Transformation: Transition from teaching to fully focus on photography and embark on an exciting journey as a growth coach. Abi B Website Abi B Photography on Instagram I need to be a bit more discerning and trust my own values and instincts as to what is right for me and my business…Rather than trying a little bit from here and a little bit from there, I’ve realised the importance of creating something cohesive that truly reflects me. – Abi B Jeany Aerdts – Dog Photographer Overcoming Fear to Achieve Growth: Embrace the “do it scared” motto, pushing through challenges and building a successful photography business despite fears. Embracing Action and Progress: By taking small, consistent steps, Jeany turns big goals into achievable milestones, demonstrating that action leads to success. Building Client Trust and Loyalty: Despite facing rejection, Jeany builds a loyal client base that appreciates the art and creativity of her dog and pet photography. Jeany Aerdts Dog Photography Website The worst thing that could happen was that my the door got bruised or that people said no to my face. Well, they did a lot. And I'm still here with clients who value my work and love the art I create for them. – Jeany Aerdts Damien Blacklock – Las Vegas family photographer Networking for Growth: Attend industry events and engage with fellow creatives to expand business opportunities and increase client leads. Diversifying Client Work: Leverage relationships with other professionals to secure varied photography projects, such as weddings and family shoots. Embracing Serendipity: Be open to unexpected opportunities that arise from networking, leading to unique and diverse work. Strengthening Industry Presence: Build a robust reputation within the local creative community to increase visibility and potential client referrals. You never know what you're going to get, but you need to get in there and talk to people. – Damien Blacklock Damien Blacklock Website Tom Ryan Casey – Family Portrait Photographer Diversifying Business Ventures: Explore new opportunities by expanding into photography studio operations, offering a broader range of services for long-term growth. Streamlining Focus for Growth: Prioritise high-value clients such as large corporations and government agencies to ensure a steady income and reduce time spent on less profitable tasks. Overcoming Operational Challenges: Address client satisfaction issues by focusing on quicker turnaround times and optimising workflow to maintain quality and reliability. Rebuilding Online Presence: Plan to relaunch a photography website to showcase services and attract new clients, building on a solid foundation in the construction sector. The one thing I've learned this year is stop doing the things that are taking over time and that you don't make money on. Um and the answer to that then is stick at the things that you're doing well. – Tom Ryan Casey Paul Elby – Brisbane Dog Photographer Working with a Business Coach: Collaborating with Joel Dunn on mindset has provided valuable lessons on backing oneself and taking messy action to move forward in business. Setting Clear Business Goals: Aiming for 10 clients and 10 photo shoots in February 2025, with a gross income target of $70,000 by June 2025. Long-Term Growth Strategy: Planning for sustained growth, targeting $100,000 in revenue by 2026, and continually expanding the business. Paul Elby Website Paul Elby on Instagram Episode 556: Johl Dunn – Unlock Your Photography Business Potential and Stop Failing I think that's probably the biggest thing and that's something I would say everyone should do is get a business coach, especially someone especially with mindset. – Paul Elby Ryan Erickson – Denver dog photographer Increased Marketing Efforts: Boost advertising spend and social media campaigns to drive greater visibility and client engagement for photography services. Opening New Opportunities: Leverage expert insights to explore untapped business avenues and enhance marketing strategies. Building Effective Campaigns: Focus on crafting compelling social media campaigns to reach broader audiences and elevate brand presence. Ryan Erickson Website Ryan Erickson on Instagram Episode 587: Ryan Erickson – Fetch Photo Truck – A Mobile Pet Photography Business Wagging its Way to Success Thanks Andrew! You helped me get started with the ad campaign, and then I got connected with someone in my local dog network who is starting his own marketing business. He helped me launch new ads over the last week, and I’m seeing great success! It’s hard getting used to spending that money every day, but I’m betting on it balancing out in the long run. I’m getting better at those phone calls. I’ve made about 100 calls by now and feel like I’m dialling things in. Thanks again for inspiring me to get started with all that! I’m on track to have 215k in revenue this year, which is 15 more than last year. Moving forward, I have to get used to taking on a much bigger ad budget. Can you believe in 2023, I only spent 5k in advertising? That includes market event fees and such. Now, it seems that realistically, I need to spend 3-4 that much to get the kind of results I’m after. Keep doing great things! Ryan Erickson Thanks for everything that you do after being on your podcast. It really helped open up my eyes on how little I've been spending on advertising. So, uh you really helped open up some doors and get some campaigns on social media launch that is just really uh starting to to prove super helpful. – Ryan Erickson Crystal Gail – Central Coast Family photographer Investing in Personal Growth: Prioritise self-investment by attending workshops, working with coaches, and connecting with other photographers to enhance skills and broaden creative perspectives. Embracing Creativity and Growth: Step outside your comfort zone and push creative boundaries to elevate photography services and deliver an exceptional client experience. Enhancing Client Experiences: Focus on continuous improvement to deepen emotional impact and ensure every client's unforgettable, personalised service. Leveraging Industry Connections: Network with industry professionals to stay inspired, collaborate, and drive business growth through shared knowledge and experiences. Crystal Gail Photography Every investment I've made in myself this year has helped me to grow. – Crystal Gail Mike Glatzer – Atlanta Creative Portrait Photographer Streamlining Business for Efficiency: Reduced the number of shoots while maintaining the same revenue, enhancing profitability and work-life balance. Raising Prices with Improved Service: Increased pricing and delivered better client experiences, leading to consistent revenue despite fewer bookings. Pursuing Sustainable Growth: Shifted focus from quantity to quality, enabling sustainable business practices and more personal time while maintaining high revenue. Outsourcing Marketing for Growth: Plans to outsource Facebook and Google ads to a marketing group to boost leads and revenue in 2025 without the time commitment. Mike Glatzer Website Episode 518: Mike Glatzer – A solution for photographers not ready for a subscription-based CRM And one of the big things or big wins I had this year was I had probably my fewest shoots in a number of years. I think I did maybe like 20 something shoots. In previous years I had done like 40, 50, whatnot, and I still did the same revenue. I saw the same, you know, numbers coming in, which was tremendous because as a result of you know listening to the podcast. – Mike Glatzer Tracey Halladay – British Columbia Nature Photographer Inspiring Others Through Storytelling: Share personal journey and motivations at a nature photography conference, inspiring peers to pursue their dreams. Building Connections Through Emotional Storytelling: Deliver an impactful, emotional talk that resonates with fellow photographers, fostering deeper connections. Embracing New Opportunities: Seize public speaking opportunities to strengthen my professional presence and inspire others in the photography community. Tracey Halladay Photography Tracey Halladay on Facebook Tracey Halladay on Instagram One thing that I did this year that transformed my photography business is I spoke at a nature photography conference in front of approximately 300 of my peers telling my story and what inspired me to become a photographer and why I do what I do. It was a very emotional talk and also I hope inspiring to others not to give up on your dreams and to realize that sometimes you need to just open your eyes and take a look at what's around you. – Tracey Halladay Alexis Heisa – San Diego Dog Photographer Transformative Mentorship: Connecting with Lucy Dumis led to a business transformation, learning profitability strategies and mastering in-person sales with a focus on wall art. Effective Client Communication: Tweaking pricing conversations by sharing the average client spend first has resulted in increased sales above the average investment. Strategic Investment Choices: Prioritising mentorship and sales strategies early in business development ensures long-term growth and success. Optimising Pricing Strategies: Presenting pricing intentionally helps clients understand the value and drives higher spending without pushback. Alexis Heisa Website Alexis Heisa on Instagram Alexis Heisa on Facebook Episode 314: Luci Dumas – How to make larger wall portrait sales in your photography business She truly helped me transform my brand-new business, teaching me about profitability and in-person sales, especially with wall art. – Alexis Heisa Ina Jalil – Canberra Pet Photographer Achieving Financial Milestones: Ina celebrates an impressive first five-figure sale of $11,250, surpassing last year's revenue despite challenges. Expanding Expertise and Reach: Ina diversifies offerings by hosting workshops in collaboration with Sony Australia and plans to expand into mentoring and pet photography retreats. Setting Ambitious Goals: Ina aims to surpass this year’s revenue targets and grow the business through dedicated pet photography mentorship and workshops. Ina Jalil Website Episode 475: Ina Jalil – How to easily increase your portrait photography sales consistently My big win this year is that I made my first five figure sale, $11,250, which is amazing. – Ina Jalil Matthew Kauffmann – St. Louis Wedding Photographer Appreciation for Valuable Content: Acknowledge the high-quality business insights and interviews that address key photographer needs and foster growth. Personal Connection and Support: Celebrate Andrew's genuine care and support, ensuring listeners feel valued and heard. Building Relationships: Recognise the value of ongoing communication, creating a sense of community with listeners, and fostering deeper connections in the photography industry. Matthew Kauffmann Website St. Louis Boudoir Photography Matthew Kauffmann on Instagram It doesn't seem to matter what I'm looking for to learn on the business end of things. There are at least three episodes that pertain to it and the interviews are always probing and insightful and relevant. – Matthew Kauffmann Su Kaye – UK Pet Photographer Su Kaye UK Portrait Photographer on Instagram Su Kaye Hertfordshire Dog Photographer on Instagram Su Kaye Photography on Facebook Tony Knight – Victoria Pet Photographer Creating Unique Client Experiences: Offer an emotional and immersive client experience with high-quality video slideshows and personalised photo sessions, ensuring a memorable service that drives repeat business and high-value sales. Focusing on a Niche Market: Specialise in pet photography, particularly dogs, to attract passionate clients and maximise sales potential, leveraging high-quality studio setups and custom-designed rigs. Maximising Sales Through Strategic Display: Use large, striking prints to influence purchasing decisions, ensuring clients are drawn to premium products and generating higher-value sales. Embracing Adaptability and Business Growth: Continue evolving by focusing on areas of passion, outsourcing non-enjoyable tasks, and setting clear goals to streamline operations and enhance long-term business success. Tony Knight Family videographer Animals Down Under Episode 242: Tony Knight – How to Create a Photography Business with No Competition I can sincerely say that a lot of the things that we've learned or I've learned and then passed on to my wife Shelli has been through listening to the podcast. – Tony Knight Jo Lyons – Great Lakes NSW Dog Photographer Responding to Client Inquiries: Always reply promptly to potential clients, ensuring no opportunity is missed, even if emails end up in junk folders. Building Strong Relationships: Leverage personal connections to grow business, turning local encounters into lucrative opportunities. Offering High-Value Photography Services: Provide clients with exceptional experiences, leading to premium sales like $3,500 family portrait packages. Learning from Experiences: Use past experiences to make mindful business improvements, ensuring future success and growth in the photography industry. Jo Lyons Photography Jo Lyons on Instagram Jo Lyons on Facebook Took them through my experience in the studio, talked them through everything and they booked and we had an amazing day and resulting in a beautiful box of 25 family portraits and they were over the moon. The sale was $35,000. So I was pretty happy with that plus the session fee. That was my lesson learned that we need to respond and check our junk folders too. – Jo Lyons Tammy Miles – Adelaide Newborn and Family Photographer Prioritising Family Time: Build a business that aligns with family life, ensuring quality time with children while balancing work responsibilities. Embracing Flexibility: Structure business hours around family needs, such as working while kids are at school and taking breaks during school holidays. Implementing Boundaries: Be intentional about taking time off during school holidays to reconnect with family and avoid overworking. Gaining Life Wisdom: Learn valuable life lessons from experienced professionals to create a healthier work-life balance and a fulfilling career. Tammy Miles Website East Adelaide Photography on Instagram East Adelaide Photography on Facebook I've learned so many things from the podcast over the years, but I want to share a valuable lesson that I learned in 2024. It's not actually a business lesson, but a life lesson. So, one thing that really resonated with me recently is when you said something along the lines of, “Kids are only little once, time goes too quickly. So, make sure we build our business around our family and take time off to spend with our kids. – Tammy Miles Chris Miller – Windsor and Ascot Pet Dog Photographer Embracing Price Increases: Don't fear raising prices; clients will still buy, even with higher rates for specialised services like dog photography. Selective Client Base: Limit the number of clients to maintain focus and quality, offering exclusive, personalised services. Learning and Growth: Continue learning from other photographers, regardless of their niche, to enhance one's own sessions and business. Connecting with Community: Stay engaged with the PhotoBizX community for valuable insights, fostering personal growth and business development. Chris Miller Website Chris Miller on Instagram Never fear to raise your prices. People will still buy. – Chris Miller Alan Moyle – Melbourne Family Photographer Adapting Project Strategies: Shift focus from large-scale projects to manageable mini-projects that maintain momentum and deliver results quickly. Understanding Personal Workflow: Embrace personal work styles, such as managing inattentive ADHD, to improve project completion and satisfaction. Streamlined Creative Execution: Leverage quick-turnaround projects, like a children’s happiness exhibition, to create engaging content and showcase work efficiently. Fostering Growth Through Reflection: Use lessons from 25 years in photography to refine approaches and balance long-term ambitions with achievable goals. Alan Moyle Website Alan Moyle on Facebook Alan Moyle on Instagram Episode 058: Alan Moyle – How to Network with Photographers and Having Your First Photography Exhibition Episode 200: Alan Moyle – Goal Setting, Weight Loss and a New Year This 2024 is the second year I've done the ‘happy exhibition,' which is just a quick headshot shoot with little kids making them laugh and finding out what makes them happy. – Alan Moyle Elle Payne – Melbourne Newborn photographer Taking Full Responsibility for Business Success: Understand that the success or struggles of a photography business are a result of personal choices and actions, not external factors. Setting Clear and Achievable Goals: Define what you want from your business and create a tailored plan to align with personal values and life goals. Focusing on Business Growth: Prioritise working on the business (not just in it) by dedicating time to planning and refining strategies, even during busy personal schedules. Seeking Professional Guidance: Consider hiring a coach to gain expert insights and actionable strategies for sustained business growth and achieving goals. Elle Payne Website Elle Payne on Instagram Elle Payne on Facebook Episode 429: Elle Payne – When business and service become the motivator over great photography If you're feeling overwhelmed, I think you just need to work out exactly what you want and work out a plan to get there. And if you're not not sure how to do it, then my number one advice to anybody who has a photography business is to get a coach. – Elle Payne Katie Phillips – Snowy Mountains NSW Family portrait photographer Transforming Business and Personal Life: PhotoBiz has been pivotal in transforming Katie Phillips Photography, empowering her to balance work and family life while growing her business. Comprehensive Learning Platform: Through PBX, Katie gained crucial skills in marketing, CRM, client relationships, and automation, ensuring her business's success. Supportive Community and Mentorship: The PBX community and mentorship from experts like Shireen Hammond and Katie & Jez have provided ongoing guidance and support. New Opportunities and Achievements: Katie's involvement with PBX has led to her own course creation and being interviewed on the platform, unlocking exciting business possibilities. Katie Phillips Photography Website Katie Phillips on Instagram Episode 514: Katie Phillips – Photography exhibitions as a marketing strategy and much more Episode 574: Katie Phillips – Photography exhibitions as a lead generator and sales machine for photographers Episode 324: Shireen Hammond – How to be the best photographer in your area and earn more Episode 112: Katie Kolenberg & Jeremy Byrnes – Putting Your Heart and Hard Work into a Great Portrait Photography Business Episode 545: Katie and Jez – How to elevate your photography business I learned marketing. I learned about CRM. I learned client relationships, IPS, I learned about website automation, anything and everything that was related to my business I found at PhotobizX. – Katie Phillips Ben Shakespeare – Islay Whisky Photopgrapher Focusing on High-Value Genres: Prioritise photography genres such as whiskey and weddings, which align with both personal interests and business goals. Embracing Business Focus: Learn to say no to additional requests, honing in on core services that drive business growth. Balancing Passion and Profit: Leverage the unique local market in a rural area, ensuring work is aligned with both passion and profitability. Improving Business Boundaries: Develop stronger boundaries by turning down opportunities outside of the preferred genres to maintain business focus. Ben Shakespeare Website Ben Shakespeare on Facebook My biggest business lesson for this year has been all about focusing on the genres that I really like to do and also the ones that are most useful for me business-wise. – Ben Shakespeare Anne Thomas – UK Storytelling Photographer Mastering Storytelling in Photography: Created an online course to empower photographers with storytelling techniques for marketing, addressing a common challenge in the industry. Speaking Opportunities as an Expert: Secured two speaking engagements at the Societies Show in Hammersmith, London, highlighting expertise in storytelling for photographers. Building a Thriving Community: Fostered a supportive community of photographers enrolled in the storytelling course, enhancing collaboration and shared growth. Embracing Growth Through Risk-Taking: Stepped out of the comfort zone to launch a new course, unlocking unexpected opportunities and paving the way for future success in 2025. Anne Thomas Photography Website Anne Thomas Photography on Instagram The Conversion Story Episode 519: Anne Thomas – Utilising LinkedIn and storytelling to grow a personal brand photography business It's just those extra opportunities that come your way when you put yourself out of your comfort zone and kind of take that plunge. – Anne Thomas Michael Dion Thompson – Switzerland Wedding Photographer Capturing Life’s Most Meaningful Moments: Use photography to document precious memories, such as creating a “living funeral” that allows loved ones to share their thoughts while the subject is still alive. Embracing the Power of Photography: Recognise the emotional value of photography as a craft that brings joy, satisfaction, and meaningful connections in personal and professional life. Maximising Marketing Potential: Leverage Facebook ads and lead generation campaigns to consistently market photography services and attract new clients across various genres. Overcoming Business Challenges: Streamline business operations by tackling the challenges of admin and communication while focusing on long-term growth and marketing success. Michael Dion Thompson Website It's hard for me to do the admin and all this stuff, but that is my big goal for 2025 is to be constantly and continually marketing using my using Facebook and continually having a campaign running for um the different genres that I shoot. – Michael Dion Thompson Marcel Van der Horst – Melbourne Wedding Photographer Emphasising Unique Photography Style: Focus on highlighting personal skills and offering something distinct to stand out in a competitive market. Attracting Ideal Clients: Tailor messaging to attract the right clientele, leading to higher conversion rates and closing more bookings. Enhancing Profitability: Prioritise increasing prices while shooting fewer weddings to maximise earnings and spend more time on what truly matters. Marcel Van der Horst Website I've shot 60 weddings this calendar year and I said the year before I was going to shoot less, but it resulted in shooting more. – Marcel Van der Horst Alan Wright – Sussex Family Photographer Leveraging Facebook Ads for Growth: Maximise profit by running targeted Facebook ads, refining campaigns to attract ideal clients and increasing bookings. Building a Sustainable Lead Generation System: Avoid reliance on a single platform by diversifying lead generation strategies to ensure consistent growth. Taking Action Over Perfection: Combat procrastination by embracing imperfect action and staying focused on progress rather than waiting for perfection. Embracing Consistent Effort: Keep moving forward with clear goals and continuous improvement, overcoming creative blocks to achieve business success. Alan Wright Website Episode 538: John Glaser – Facebook Ads and what you need to be aware of when running yours Episode 503: John Glaser – Photography lead generation and qualifying tactics from a pro Episode 453: John Glaser – From photographer with a business to serious business owner Episode 433: John Glaser – You can have a super successful portrait photography business. Just do what I do. Episode 549: Richard Grenfell – The successful and profitable move from family to boudoir photography Episode 397: Richard Grenfell – The Coaching Diaries with Steve Saporito How to Advertise Like a Mofo – the training course by Richard Grenfell The more ads you run, the more you'll see which ones resonate and work with your ideal client. – Alan Wright What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every coach. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week and get access to a fantastic back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus, you have access to a members-only Secret Facebook Group where you can connect with other members and interview guests to help, support and motivate you to take what you hear in each episode and put it into action. You will not find more friendly, more motivated and caring photographers online. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what the PhotoBizX Premium Members shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. If you have any missed questions or a specific question you’d like to ask me, feel free to add them to the comments area below. Thank you! Thanks again for listening, and thanks to Abi, Jeany, Damien, Tom Ryan, Paul, Ryan, Crystal, Mike, Tracey, Alexis, Ina, Matthew, Tony, Jo, Tammy, Chris, Alan, Elle, Katie, Ben, Anne, Michael, Marcel and Alan for coming on and sharing their thoughts, ideas and strategies for a successful 2025 in business as a working photographer. If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post! That’s it for me this week, hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 600: PBX Premium Member Recordings – Lessons, Takeaways and Goals appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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599: Carolyne & Alasdair – Sell First, Shoot Later: A winning photography sales strategy 49:10

il y a 14 weeks49:10

49:10

Premium Members, click here to access this interview in the premium area Carolyne and Alisdair of www.carriesoutherton.co.uk first appeared on the podcast for episode 312 , and the title was “ How to build a hugely successful dog photography business. ” At the time, she was running Scotland's ONLY dedicated dog Photography Studio with SEVEN Acres of Studio Grounds, which incorporated a massive indoor studio and large showroom. This was also home to the fantastic CATCHATHON events and images that capture those fun images of dogs you've undoubtedly seen, where they are catching a piece of cheese or food. Since recording that interview, she and her husband Alisdair built an incredible exhibition stand and mobile studio on a large trailer. Throughout the year, they attend many dog shows and dog events with the setup to attract and book clients to their home-based outdoor acreage studio. In this interview, Carolyne and Alisdair share all the details of their incredible workflow, shooting and sales strategy, which is unique and incredibly successful. I was shocked and delighted to hear they sell first and shoot later, which is a winning photography sales strategy that any photographer could emulate. And yes, I'm saying they sell wall art and albums to their dog owner clients before taking a single photo! Here's some more of what we covered in the interview: A Game-Changing Mobile Studio: Carolyne transformed an old army recruitment trailer into a fully equipped mobile studio—complete with hydraulic rams and eye-catching branding. Smart Promotions During COVID: She used the mobile studio at garden centres and retail parks to keep bookings rolling when times were tough. Turning Heads at Events: By adding marquees and display walls to her setup, she created an immersive experience that draws clients in at events. Building Trust, One Conversation at a Time: Genuine, meaningful interactions with potential clients — the secret to bookings The Art of the Sale: Alasdair focuses on building rapport, understanding client needs, and showcasing their beautiful work in a fine art book. Personalised Booking Process: With a £150 fee, every consultation is tailored to each client, ensuring a bespoke experience from start to finish. Showcasing Value Upfront: Alasdair pre-sells the experience by highlighting their property, service, and the value clients can expect. Overcoming Price Objections: Carolyne confidently explains pricing to help clients understand the value of their investment. Creating Emotional Connections: Personal experiences inspire Carolyne’s editing style, helping her connect with clients more deeply. Rising to Challenges: Their resilience and adaptability have strengthened the business from personal struggles to external hurdles. Power of Referrals: Carolyne and Alasdair show gratitude to clients with thoughtful thank-you gifts that keep referrals coming. Follow-Up That Seals the Deal: Alasdair ensures every inquiry gets a quick, professional response—turning leads into loyal clients. Teamwork Makes the Sales Work: Together, they make the sales process seamless, boosting conversions with their complementary skills. Always Improving: Carolyne reflects on their journey, celebrating wins, analysing what’s working, and refining for the future. Excited for What’s Ahead: With big plans for their website and continued client support, they’re looking forward to another fantastic year. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. We've never been ones to sit on our back end, open the doors and expect people just to come in, because that never works. You've got to get out there, see the whites of their eyes, and talk to them. — Carolyne You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. You always look at your process. If you get the sale, figure out why. If you don’t get the sale, figure out what you could have done differently. Analyse every time. — Carolyne In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Carolyne & Alasdair shared. Is there something you heard that excited or motivated you to the point where you thought, yeah , I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. The way we work financially is that clients pay 50% on the day before the photo shoot. We do the photo shoot, and then they pay the balance, so 50% when they come back to view the final images to put onto their products. — Carolyne If you have any questions I missed, a specific question you’d like to ask Carolyne & Alasdair or want to say thank you for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you give too much choice to the client, you'll lose them because they get confused. Break it down to the bare minimum. Keep it simple. — Carolyne If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google . You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast . Email me your keywords or phrases and where you'd like me to link them. When people come up here, they come up for the experience. So when they first arrive, I mean, the place is looking immaculate. I make sure of that. So when they come up, they go, ‘Wow, this is nice here.' So they're already impressed just with what they're looking at. — Alasdair Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business. Here is the latest review, not for the podcast, but for the recent course by Richard Grenfell… ★★★★★ The best course you have offered!! Via an email from Adelaide pet photographer Tanya Simmonds , in Australia on January 10th, 2025. Thank you so much for sending the recent course with Richard – How To Advertise Like A MoFo !! I just wanted to let you know I have only now finished watching/listening to it, and I have to say it is probably the best course you have offered!! I can completely relate to Richard and his style. Some true gems in this course that I am implementing this minute!! — Tanya Simmonds ★★★★★ The best photography business podcast. Via a google review from Greenslopes Brisbane family portrait photographer Stewart Ross , in Australia on January 4th, 2025. Thanks for your hard work and interviews over the years, Andrew. You have created a great community and easily the best photography business podcast. — Stewart Ross Links to people, places and things mentioned in this episode: Carrie Southerton Dog Photography Website Carrie Southerton Dog Photography on Facebook Episode 312: Carolyne Cowan – How to build a hugely successful dog photography business I look at the client journey as going down a corridor with a load of open doors. You're closing one door at a time until there's only one open, and that’s the one where they sign on the dotted line. — Carolyne Thank you! Thanks so much for tuning in, and a massive shoutout to Carolyne and Alasdair for sharing their unique strategies and insights for running a super successful dog photography business. Their approach to pre-selling wall art, building trust with clients, and balancing creativity with smart business practices is inspiring. If you’ve been looking for ways to refine your sales process, connect with clients on a deeper level, and grow your business without losing your passion, this episode is for you. I can’t wait to hear what you think! People buy from people like themselves, but if you're just doing it on the internet, they don’t get to know you personally, and you can’t show your knowledge of the subject you’re working with. — Carolyne That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 599: Carolyne & Alasdair – Sell First, Shoot Later: A winning photography sales strategy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business .…

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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2025 New Year Special – Photography Business Predictions by the Coaches – Part 2 48:08

il y a 15 weeks48:08