Maximize Your Influence podcast

#Business #Influence #Kurtmortensen #Lawsofcharisma #Maximizeyourinfluence #Maximuminfluencepersuasioniq #Networkmarketing #Personaldevelopment #Persuasion #Realestate #Sales #Motivation #Self-Improvement #Kurt Mortensen #Podcasting Education

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This week Sid talks to one of the biggest and brightest stars in country music – Lainey Wilson. Back in May, he drove up to Nashville and got to have this conversation in person at Lainey’s farmhouse outside of town. The occasion was a Southern Living cover shoot, and Lainey and Sid sat down on a pair of comfortable chairs in her speakeasy-style basement, which is where she writes a lot of her songs. Lainey couldn’t have been more welcoming as a host, even though she’d been touring nonstop for her latest album, Whirlwind . She’s also hosting the CMA Awards in mid-November, and she’s appearing in the film adaptation of Colleen Hoover’s novel Reminders of Him early next year. But Lainey has clearly not forgotten her small-town roots in Baskin, Louisiana, or the importance of good friends, family, and her faith. She talked a lot about how she stays grounded, how she keeps holding on despite a wild few years in Nashville, and the importance of keeping her people close. She also told some funny stories about her fiance, Devlin Hodges, who goes by Duck, and how she and her family celebrate Thanksgiving. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by: Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer & Editor/Producer Jeremiah Lee McVay - Producer Isaac Nunn - Recording Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Maximize Your Influence

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Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!

580 episodes

Maximize Your Influence

93 subscribers

updated il y a environ 4 jours

maison des série•Feed

Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!

580 episodes

Tous les épisodes

Maximize Your Influence

1
Beat Prospect Procrastination - Close Deals Faster 20:39

il y a environ 4 jours20:39

20:39

Let's talk about the silent killer of sales, influence, and motivation: Inaction Inertia. This psychological trap is costing you deals, delaying decisions, and keeping your prospects stuck in neutral. Inaction Inertia happens when someone misses an opportunity and becomes less likely to act on similar ones later. It's not just hesitation—it's psychological sabotage. Studies show that when people pass on a good deal, they feel regret, and that regret makes them avoid future decisions to protect themselves from more disappointment. This isn't just psychology—it's persuasion fuel. When you understand Inaction Inertia, you can sell smarter. You can influence faster. You can close deals that others lose. Use it to reframe hesitation as urgency. Use it to turn regret into action.…

Maximize Your Influence

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How Poker And Other Games Can Help Us Influence And Negotiate 20:51

il y a environ 15 jours20:51

20:51

Poker - Your Secret Weapon to DOMINATE Influence & Negotiation Most people think poker is about luck or counting cards. WRONG. The game of poker is a masterclass in influence—reading people, and understanding human nature. If you can't influence at the table, you're getting crushed in the corporate world, sales calls, and life. Poker is influence training on steroids. Want to crush negotiations and close bigger deals? Discover tools and techniques that will help you become a power persuader.…

Maximize Your Influence

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Cognitive Defusion for Smarter Decisions and Stronger Influence 20:56

il y a environ 22 jours20:56

20:56

In today's fast-paced world, your mindset is the ultimate game-changer. It shapes how you respond to challenges, build meaningful connections, and influence others. But what if you could step back from the mental chatter that holds you back? Understanding cognitive defusion—a powerful psychological tool—can transform your inner dialogue, triggering increased motivation, and personal growth. It's not about suppressing thoughts; it's about mastering them to live more intentionally and effectively. Beyond personal benefits, cognitive defusion can be a secret weapon for influencing others. By defusing your own biases and emotional reactions, you communicate more clearly and empathetically, building trust and rapport. For example, in negotiations, defuse thoughts like "They're being unreasonable" to stay composed, listen actively, and guide the conversation toward mutual gains. Listen now and start transforming your world today!…

Maximize Your Influence

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The Deal Killer: Top Negotiation Mistakes to Avoid 20:51

il y a environ 29 jours20:51

20:51

The Biggest Negotiation Mistakes Negotiation skills are essential in both personal and professional life, empowering individuals to resolve conflicts, and secure better deals. Whether closing a business contract, discussing salary raises, or navigating family disputes, effective negotiation leads to win-win outcomes, fostering trust and efficiency. Poor negotiation, however, can result in lost opportunities, financial setbacks, or damaged partnerships. Failing to prepare adequately undermines even the strongest positions, turning potential successes into regrettable failures. By prioritizing preparation, you can negotiate with poise and achieve better results. www.maximizeyourinfluence.com…

Maximize Your Influence

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Influence Up - How To Leverage Your Persuasion Power 20:08

il y a 5 weeks20:08

20:08

Unlock Your Inner Persuasion Superpower: Your Personal Power Effective persuaders recognize and apply various forms of power. However, for many, the term "power" evokes discomfort. Is it an appropriate topic for discussion? Does it carry positive or negative connotations? Can it be exercised ethically over an audience? This depends on the type of power, its application, and the intent behind it. Individuals inherently possess different forms of power in every situation. It is a fundamental aspect of human behavior to acknowledge and align with authority and expertise. When an audience perceives your power as trustworthy, it significantly enhances your ability to influence behavior. Want to know all the forms of personal power? Discover that you are not powerless, but have personal power you can leverage in every persuasion encounter. Increase your power and increase your influence. Persuade with Power Kurt Mortensen…

Maximize Your Influence

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Permanent Retention - Primacy vs. Recency Effect 21:00

il y a 8 weeks21:00

21:00

Imagine commanding any room, captivating every listener, and leaving a lasting impression that seals the deal—whether you're pitching a product, leading a team, or inspiring change. In a world where attention spans are shrinking to mere minutes, this show reveals how to make your message stick, ensuring your audience stays hooked and persuaded. Why do some messages linger while others fade? The primacy and recency effects explain it: people remember what comes first and last most vividly. Going first in a pitch, like a keynote speaker setting the tone, leverages primacy to plant a strong idea in your audience's mind before competitors muddy the waters. Ready to make your message unforgettable? Permanent Retention: Primacy vs. Recency Effect is your guide to mastering attention and influence, but this is just the start. Don't let your ideas fade into the background—listen now to unlock the full arsenal of persuasion tools and learn how to go first, go last, and always leave a lasting impression! maximizeyourinfluence.com…

Maximize Your Influence

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Metaphor Mastery: Unlock the Secret Language of Influence 20:38

il y a 9 weeks20:38

20:38

Metaphor Mastery: Unlock the Secret Language of Influence Imagine unlocking a hidden superpower in your everyday conversations—one that turns ordinary words into irresistible forces of persuasion, capable of swaying opinions, closing deals, and inspiring action like never before. Metaphors are powerful tools for shaping minds and hearts. Whether you're a salesperson pitching your next big idea, or a leader motivating your team, this show equips you with the secrets to influence effortlessly. At the core of metaphor mastery lies the understanding that metaphors bridge the abstract and the concrete, making complex ideas feel tangible and relatable. Think of a metaphor as a mental shortcut: instead of explaining a difficult concept in dry terms, you paint a vivid picture that sticks in the listener's mind. For example, rather than saying "business is competitive," try "business is a battlefield," instantly evoking strategy, rivals, and victory. Metaphors resonate on an emotional level, drawing from real-world applications like marketing, where brands like Apple position their products as "revolutionary tools" to spark desire. Why Are Metaphors So Influential? 1. Makes Ideas Relatable Metaphors turn vague concepts into clear, everyday images, helping customers understand product value quickly. Example: "Our CRM is like your business's nervous system, linking everything smoothly." 2. Cuts Through Jargon Metaphors simplify tech terms by comparing them to familiar things, speeding up decisions. Example: "Our cloud storage is an endless filing cabinet in the sky—no physical clutter." 3. Boosts Retention Metaphors make pitches stick in minds longer than plain facts, improving recall. Example: Apple's "1,000 songs in your pocket" made the iPod's portability unforgettable. 4. Handles Objections Metaphors reframe issues as positives, reducing pushback without arguing. Example: "Our consulting is like planting an oak tree—a small start for long-term strength." Ready to wield the secret language that has powered history's greatest influencers? "Metaphor Mastery - Unlock the Secret Language of Influence" podcast is your gateway to persuasion power. Don't let your words fall flat and start mastering metaphors to maximize your influence today!…

Maximize Your Influence

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Persuade Without Pushing - The Art And Science of Sticky Stories 20:32

il y a 10 weeks20:32

20:32

Persuade Without Pushing: The Art and Science of Storytelling In a world overflowing with information, stories are the key to grabbing attention and holding it. Stories captivate your audience, forge unshakable connections, and influence without ever feeling like a hard sell. Whether you're a business leader, marketer, or entrepreneur, stories make your message unforgettable. Stories do more than entertain—they persuade without detection. By weaving your ideas into compelling narratives, you can guide your audience toward your goals without them feeling pressured. The secret lies in crafting stories that resonate deeply, sparking emotions that build trust and rapport. Tune in to Persuade Without Pushing - The Art And Science of Sticky Stories on the Maximize Your Influence podcast to master story selling. From sparking emotions to building bridges between people, this episode reveals how stories transform the way you communicate, lead, and sell. Subscribe now to discover strategies that captivate, connect, and convert—without ever pushing your audience away. Maximizeyourinfluence.com…

Maximize Your Influence

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How To Close The Closer - Tools for Persuading Persuaders 20:32

il y a 12 weeks20:32

20:32

Ever wondered how to close a hard core closer? Did you know that salespeople are easier to sell then the average person? Enter "How to Close the Closer," the podcast that demystifies the art of persuading the persuaders. Whether you're in B2B sales, pitching services, or just honing your influence skills, this podcast equips you with tools to flip the script on even the toughest prospects. Maximizeyourinfluence.com…

Maximize Your Influence

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Surroundings Sell - How Ceilings, Plants, Colors, and Temps Influence Your Prospect 20:29

il y a 13 weeks20:29

20:29

Imagine boosting your close rate by 30% just by tweaking your surroundings. What if the real culprit isn't your words—it's the room you're in OR your Zoom background? Introducing "Surroundings Sell," the groundbreaking podcast that reveals how everyday elements like ceiling heights, room temperatures, colors, and lighting secretly shape your prospect's mindset. This show dives deep into the science of environmental influence, showing you how high ceilings can spark creative "yeses," warm temps might create objections, and strategic lighting can build instant trust. Whether you're closing deals in boardrooms, virtual calls, or coffee shops, discover the invisible forces that turn "maybe" into "sold" without changing a single word of your script. Ready to harness the power of your environment? Discover additional ways to increase your influence with your surroundings. Your next big win might just be a room redesign away—listen now and sell smarter! Maximizeyourinfluence.com…

Maximize Your Influence

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How Multitasking Destroys Your Ability To Influence AND Your Productivity 20:51

il y a 16 weeks20:51

20:51

MaximizeYourInfluence.com Discover the Shocking Truth: How Multitasking is Sabotaging Your Influence and Crushing Your Productivity Imagine this: You're juggling emails, a Zoom call, and that "quick" social media scroll—all while convincing yourself you're a productivity powerhouse. But what if I told you this habit destroys your ability to influence and manage your time. For years, we've been sold the lie that multitasking is the key to getting more done. But cutting-edge studies from 2023 to 2025 paint a starkly different picture: multitasking doesn't boost efficiency—it destroys it through "task-switching," where your brain bounces between tasks, racking up hidden cognitive costs like slower performance, more errors, and exhausting mental fatigue. Think your brain is wired for parallel processing? Think again. Neuroscience reveals that we can only truly handle one complex task at a time; overloading the prefrontal cortex leads to poorer results across the board. A productivity analysis estimating that each task switch wastes anywhere from 10 minutes to a staggering 2 hours as your brain reorients itself. Persuade With Power Kurt Mortensen…

Maximize Your Influence

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The Elephant Principle Of Persuasion: Simple Influence Techniques 21:00

il y a 17 weeks21:00

21:00

Unlock the Power of Persuasion: Discover "The Elephant Persuasion Principle" Podcast! Ever wondered how to influence people effortlessly, build unbreakable trust, and close deals like a pro? Imagine having a memory as sharp as an elephant's—never forgetting a name, a face, or a crucial detail that seals the connection. Recall like an elephant and watch your relationships soar! Elephants aren't just massive; they're memory masters! With brains weighing a whopping 5 kg (11 lbs - they excel at recall for survival and social bonds. Think about Lakshmi, the elephant in India who, after years of abuse, retaliated against her tormentor in June 2024. It's a stark reminder: elephants remember pain, loyalty, and everything in between. Now, apply that to your life - remember names like an elephant and you'll persuade like never before! Why is remembering names a game-changing people skill? It shows respect and genuine interest, sparking trust and rapport. In business, it supercharges networking and leadership. Socially, it cements friendships and nails first impressions. A 2016 Journal of Social Psychology study proves it: using someone's name boosts your warmth and competence, making you instantly more likable. It's not just polite; it's persuasive 101! But what's happening in your brain? When you hear your name, your attention spikes (like "Great job, Sarah!"), the amygdala lights up with emotion, and the prefrontal cortex evaluates the feel-good factor. It personalizes interactions, validates feelings, and follows social norms that make folks like you more. Here are two simple techniques: 1. Repeat and Use the Name Immediately: Say "Nice to meet you, Sarah!" and weave it in again: "So, Sarah, what's your story?" Repetition builds brain pathways, shifting names from your short-term memory to long-term recall. Example: At a networking bash, greet John with "John, awesome to connect - what's your passion, John?" Boom - name locked in! 2. Associate with a Visual Image: Link the name to a wild picture. For Rose, envision a Rose coming out of her ear. Your brain loves visuals, leveraging the hippocampus for recall. Want more insights into recalling names, increasing recall and 4 other techniques to instantly connect to anyone. Tune into The Elephant Principle Of Persuasion Podcast. Whether you're in sales, leadership, or just want to ace social scenes, this podcast turns you into a persuasion powerhouse. Persuade With Power Kurt Mortensen PS Influence University Special More Info Buy Now…

Maximize Your Influence

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Podcast 568 - Vomiting - Talking Too Much – Know When To Seal The Deal 20:04

il y a 18 weeks20:04

20:04

Do You Know When It's Time to Shut Up? Time To Seal The Deal? Ever wonder why your presentation isn't closing deals, even when you're pouring your heart into explaining every feature of your product or service? The truth might sting: you're probably talking too much. Take Your Persuasion IQ The Trap of Talking Too Much When you're trying to persuade someone—whether it's a client, a colleague, or even a friend—it's tempting to lay out every perk and plus. After all, shouldn't highlighting all the amazing features seal the deal? Not quite. Research shows that 81% of persuaders talk more than necessary. Your audience isn't buying because of your reasons; they're buying for their reasons. Bury them in details, and their eyes glaze over. Worse, you might accidentally highlight a feature they don't care about—or one they see as a downside. If you're spouting off every fact you know, you're not persuading—you're overwhelming. So, how do you avoid this trap? Listen First, Present Later The secret to effective persuasion is simple: shut up and listen. Your audience already knows what they want, so let them tell you. Instead of leading with a laundry list of features, ask questions to uncover their priorities. Are they looking for cost savings? Convenience? Status? Once you know what matters to them, focus your pitch on those points and nothing else. This approach saves time, builds trust, and keeps you from wasting energy on irrelevant details. Here's a practical tip you can use today: start your next conversation with open-ended questions like, "What's most important to you in a [product/service]?" or "What challenges are you trying to solve?" Then, listen carefully. Their answers are your roadmap. Tailor your pitch to address their specific needs, and resist the urge to throw in extra "just in case" features. Less is more. Two Moments You're Talking Too Much Join me for the Maximize Your Influence Podcast, and I will dive into the two critical moments where persuaders tend to overdo it: During the Presentation: If you're dominating the conversation, you're missing vital information. Your audience is giving you clues about their needs, objections, and priorities— but you won't hear them if you're too busy talking. Practice active listening: pause after key points, ask follow-up questions, and let them steer the discussion. At the Close: Knowing when your audience is ready to buy is crucial. If you keep pushing after they're convinced, you risk annoying them or raising doubts. Look for verbal and nonverbal signals—like agreement or enthusiasm—and shift to confirming the decision rather than piling on more reasons to buy. A Quick Strategy to Try Now Here's a simple framework to persuade without overwhelming: Ask and Listen: Use questions to uncover their needs and priorities. Focus and Deliver: Highlight only the benefits that align with their stated goals. Pause and Check: After presenting, pause to gauge their reaction. Ask, "How does this fit with what you're looking for?" Close Concisely: Once they're ready, summarize and confirm the next steps. By talking less, you'll actually say more. Why You Need This Podcast Join me for the Maximize Your Influence Podcast and you will discover how to decode buying signals to avoiding the "feature data dump" that kills deals, this episode is packed with actionable advice for anyone who wants to influence others effectively. Persuade With Power Kurt Mortensen Influence University - Deal of the week…

Maximize Your Influence

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Episode 567 - Mood Makers - How Emotional Intelligence Drives Getting To Yes 20:54

il y a 20 weeks20:54

20:54

This episode delves into the significance of mood and emotional intelligence in persuasion. Kurt emphasizes the importance of creating a positive environment and shares various techniques to boost one's own mood and that of others, such as using genuine compliments, humor, and physical movement. With Hot Coffee, We See a Warm Heart, Yale Researchers Find Through anecdotes and scientific studies, Kurt illustrates how a positive mood can enhance receptiveness, creativity, and trust, ultimately increasing the chances of persuasive success. Deal of the week…

Maximize Your Influence

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Episode 566 - Elicitation – The Art of Fishing For Information 21:00

il y a 21 weeks21:00

21:00

In this episode, Kurt discusses the concept of elicitation, also known as the art of subtly extracting information without the other person realizing it. This technique is valuable in fields such as sales, negotiation, and leadership, as it helps gather crucial information to address people's needs effectively. Why Emotional Intelligence Is Important in Leadership – Daniel Goleman Key topics include the importance of emotional intelligence (EQ), which involves understanding and managing both your own and others' emotions, and various elicitation techniques like open-ended questions, active listening, and creating a safe conversational environment. The episode also features listener mail, highlighting the greatest skills for salespeople, and provides insights from experts like Daniel Goleman on EQ's impact on success. OFFER OF THE WEEK…

Maximize Your Influence

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Episode 565 - Resistant Free Selling - Greasing The Squeaky Wheels Of Your Close 21:10

il y a 22 weeks21:10

21:10

In this episode Kurt discusses strategies for effective and seamless sales closing. He emphasizes the importance of creating a resistant-free environment by focusing on the needs and pains of prospects rather than prioritizing the sales agenda. Kurt introduces the concept of "greasing the squeaky wheels," which entails listening more, personalizing presentations, avoiding pushy sales tactics, and building trust. He provides practical advice, including offering options, providing guarantees, and using legitimate scarcity to ease the decision-making process for prospects. Trust in Media 2025: Which news sources Americans use and trust The episode also covers pitfalls to avoid, such as dishonesty and overwhelming prospects with too many choices. A scholarly article on media trust and a listener's email question on crafting a call to action are also discussed. Deal of the week…

Maximize Your Influence

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Episode 564 - Contagious Charisma: Do You Captivate or Cripple with Your Energy? 20:50

il y a 23 weeks20:50

20:50

In this episode Kurt discusses the significant impact that personal energy has on influencing and motivating others. He explores how positive or negative energy can affect interactions, whether in one-on-one situations or within a group setting. Emotional expressions shape how help is received in the workplace He also shares insights on fostering a positive environment, using examples from personal experiences and research. He provides practical advice on maintaining high energy levels, the importance of body language, the role of optimism, and how to positively influence and connect with others in various settings. The episode also includes a section on handling technology in customer service and the importance of genuine emotional expression in the workplace.…

Maximize Your Influence

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Episode 563 - Adapting To The New World Of Persuasion And Sales - New Research 20:51

il y a 24 weeks20:51

20:51

In this episode Kurt explores the evolving landscape of persuasion, sales, and influence. Kurt discusses contemporary trends, crucial sales statistics, and key tactics to adapt to these changes effectively. Topics include the importance of personalizing interactions, the impact of social selling, and the necessity of persistence in sales follow-ups. Impostor Syndrome - Can You Really Fake Your Way to Success 149 Eye-Opening Sales Statistics to Consider in 2025 The episode also addresses imposter syndrome and offers insights into improving sales techniques to stay ahead in a rapidly changing market. Kurt emphasizes the need to adapt or risk falling behind, reinforcing the importance of continuous learning and development in sales. Deal of the week…

Maximize Your Influence

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Episode 562 - Bragging Or Credibility – The Art Of Self Promotion 20:53

il y a 25 weeks20:53

20:53

In this episode Kurt addresses how to effectively promote oneself without coming across as bragging. Mortensen explores the fine line between building credibility and being perceived as boastful, especially in professional settings like networking events. He provides insights on the importance of having others vouch for you to build credibility, incorporating personal success stories subtly, and focusing on genuine, value-based self-promotion. Signs of Pathological Lying and How to Handle Additionally, the episode delves into understanding pathological lying and how to spot and handle individuals who habitually lie. The show wraps up with practical advice on leveraging testimonials, endorsements, and maintaining authenticity while promoting oneself. Offer of the week:…

Maximize Your Influence

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Episode 561 - The 95% of Persuasion - What's Your Focus? 20:51

il y a 26 weeks20:51

20:51

This episode focuses on the concept that up to 95% of persuasion involves subconscious triggers, while most persuaders focus only on the 5% of logical reasoning. Kurt emphasizes the importance of understanding and leveraging these subconscious signals to maximize influence. He discusses various examples and strategies, such as the impact of scent on real estate sales, the role of the amygdala in emotional processing, and how different subconscious triggers can affect decision-making. Conscious and Unconscious Thought Processes Is multitasking controlling you? Here's what to do. Additionally, he provides practical tips on how to prime the subconscious mind for desired outcomes and the significance of non-logical factors in persuasion. Ending with actionable insights, Kurt encourages listeners to harness both logical and emotional aspects to enhance their persuasive power. Unlock a wealth of opportunities with "111 Sales Training Tools: Sell Anyone At Anytime," the ultimate guide to mastering irresistible persuasion techniques that empower you to effortlessly influence decisions, overcome objections, and double your income—all while creating meaningful connections in your career and beyond. DEAL HERE.…

Maximize Your Influence

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Episode 560 - The Psychology of Yes/No - FITD vs DITF 20:23

il y a 27 weeks20:23

20:23

In this episode In this episode Kurt delves into the nuanced strategies of persuasion and negotiation, exploring when to seek a "yes," a "no," or even a strategic "yo." He discusses the psychology behind these responses and the importance of asking questions to influence outcomes effectively. 3 Cognitive Shortcuts Exploited by Marketers Kurt also shares personal anecdotes, including a family trip experience, and reviews scholarly articles on cognitive shortcuts exploited by marketers. The episode concludes with a listener's question about employing these techniques effectively. Deal of the week - FREE Presentation Assessment- Rank Your Influence - Click Here…

Maximize Your Influence

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Episode 559 - How To Turn Fear Into Excitement Into Influence 20:54

il y a 28 weeks20:54

20:54

This episode discusses how to transform fear into excitement to enhance personal and professional influence. He explores the common fears related to public speaking and decision-making, providing techniques to reframe fear as excitement, such as focusing on the message, visualizing success, and using deep breathing. What Is Performance Anxiety? 10 Ways To Overcome Your Fear Of Being Judged The episode also features a Persuasion Blunder story illustrating the importance of managing customer perceptions, a scholarly article on performance anxiety, and listener email questions on handling presentation nerves. Additionally, Kurt offers a special opportunity for listeners to receive personalized feedback on their presentation skills. Click here for personalized feedback…

Maximize Your Influence

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Episode 558 - The Power of Clickbait, Intrigue And Curiosity In Influence 20:43

il y a 29 weeks20:43

20:43

In this all-new episode Kurt discusses the psychological appeal and effectiveness of clickbait. He explains how curiosity, FOMO, and emotional triggers drive people to click on intriguing headlines. Kurt also shares tips on using these principles ethically in persuasion, sales, and presentations to engage and influence audiences. The Benefits of Overconfidence Have Been Exaggerated The episode covers similarity theory, the importance of building connections, and concludes with an analysis of overconfidence in achieving success, referencing an article from Psychology Today. Additionally, Kurt delves into the Zeigarnik Effect, which emphasizes how incomplete tasks capture and maintain attention, and encourages using quizzes and assessments to engage audiences. DEAL OF THE WEEK…

Maximize Your Influence

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Episode 557 - The Halo vs Horn effect, What's Your First impression? 20:26

il y a 30 weeks20:26

20:26

This episode delves into the psychology of first impressions, focusing on the halo and horn effects. The halo effect is when one positive trait of a person influences our perception of their other qualities, while the horn effect is when one negative trait does the same negatively. Kurt discusses how these cognitive biases impact persuasion and influence, offers practical tips for maximizing positive first impressions, and shares real-life examples and academic studies. He also answers a listener email about these effects and provides actionable advice on improving personal and professional interactions. OFFER OF THE WEEK…

Maximize Your Influence

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Episode 556 - Why Being Authentic, Genuine, And Authentic Builds Trust 20:52

il y a 31 weeks20:52

20:52

This episode explores the importance of being authentic and genuine to build trust. Kurt discusses the historical origins of the word "sincere" and its significance in modern persuasion. He highlights the necessity of adapting persuasion strategies to individual preferences and cultural differences, emphasizing the shift from the golden rule to the platinum rule. Can Laughter Make Our Lives Better? Researchers Say Yes The episode also covers the negative impact of poor customer service, the benefits of humor in persuasion, and the value of consistency and reliability. Additionally, Kurt answers a listener's question about why authenticity is increasingly important, attributing it to a general decline in trust and the rise of transparency in the digital age. He advises on how to cultivate authenticity through honesty. Elevate your personal growth journey with Influence University, where you'll learn powerful techniques to enhance your mindset, boost your confidence, and achieve your goals! CLICK HERE…

Maximize Your Influence

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Episode 555 - Boil The Frog: How To Change That Stubborn Mind And Close-Minded Person 20:48

il y a 32 weeks20:48

20:48

In this episode Kurt explores effective methods for influencing and persuading stubborn individuals. He delves into the Boomerang effect, the importance of patience, and techniques like foot-in-the-door to gradually change minds. Sleepless and selfish: Lack of sleep makes us less generous The episode also touches on the significance of sleep on social behavior and the impact of presenting evidence and finding common ground in contentious discussions. Kurt also concludes with practical advice on engaging in open, empathetic dialogues to sway hardheaded individuals. Ready to skyrocket your influence and turn your passion into profit? Discover the secrets at Influence University that successful people don't want you to know! Here…

Maximize Your Influence

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Episode 554 - The Images, Symbols, And Gestures That Trigger Distrust 20:40

il y a 33 weeks20:40

20:40

In this episode, the focus is on subconscious triggers and how symbols, images, and gestures can influence feelings and behaviors. Kurt discusses how different gestures and symbols can have varied meanings across cultures, like the thumbs up or the okay sign, and their potential impacts. The episode also explores a case study involving Delta Airlines' strategy to offer compensation following an incident, analyzing whether it was good PR or a legal move. Additionally, a scholarly article on acts of kindness is examined, highlighting how we underestimate the positive effects of generosity. Random Acts of Kindness Make a Bigger Splash Than Expected Kurt then provides insights into how marketers use symbols like smiling faces, hearts, and green check marks to create positive emotions and how certain negative images like cracks or dark spaces can deter trust and confidence. There is also advice on choosing the right images for personal branding and marketing to boost persuasion and influence effectively. Offer of the week…

Maximize Your Influence

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Episode 553 - Color Psychology And How It Triggers Emotions And Persuasion 20:53

il y a 34 weeks20:53

20:53

In this episode Kurt Mortensen delves into the world of color psychology and its impact on emotions and persuasion. He explores how different colors can trigger subconscious feelings and influence behaviors, both positively and negatively. The discussion includes practical examples such as how color affects appetite, the perception of products, and even the success of sports teams. Color Psychology: How Color Affects Your Emotions And Why Kurt also touches on common cognitive biases like the Horn Effect and their impact on persuasion. Listeners are encouraged to be more mindful of color choices in various contexts, from clothing to branding, to enhance their persuasive abilities. The episode wraps up with an engaging "Fact or Fiction" segment about color psychology, sent in by a listener, and a promotion for Influence University. DEAL OF THE WEEK…

Maximize Your Influence

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Episode 552 - How Music And Sounds Trigger Feelings And Can Enhance Influence 21:36

il y a 35 weeks21:36

21:36

This episode discusses the power of music and sound in persuasion and influencing emotions. Kurt explores how different types of music can trigger specific emotional responses and affect behaviors, such as enhancing shopping experiences, reducing stress, and increasing productivity. 5 Ways to Make Sweet Music for Your Business The Monkey Business Illusion Through anecdotes and research findings, he explains that music can be a strategic tool in sales, customer service, and personal interactions to create the right mood and build rapport. Kurt also includes a "Persuasion Blunder" segment and tips on using music effectively in various settings. PS Lifetime membership to Gold Influence University Save 65% - HERE…

Maximize Your Influence

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Episode 551 - How To Handle The Heckler, Jerk, Or Critic 21:50

il y a 36 weeks21:50

21:50

In this episode, Mortensen discusses strategies to handle hecklers, critics, and disruptive individuals in various settings, from business meetings to public speaking engagements. He emphasizes the importance of maintaining composure, using humor, and understanding the motivations of hecklers to effectively manage disruptions. Being a selfish jerk doesn't get you ahead, research finds Mortensen also shares research findings on the negative long-term impact of disagreeable behaviors in professional environments and provides practical advice for dealing with different types of hecklers, ultimately aiming to enhance one's influence and leadership abilities. Unlock your potential and turn your passion into profit with the exclusive offer from Influence University! Click Here…

Maximize Your Influence

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Episode 550 - Feel, Act, And Radiate More Charisma And Confidence 20:57

il y a 37 weeks20:57

20:57

This episode discusses strategies for building charisma and confidence, particularly in the context of persuasion and public speaking. Kurt provides tips on body language, vocal variety, and mental preparation. He also emphasizes the importance of self-efficacy, using Albert Bandura's research to outline methods for boosting confidence. Additional topics include cause marketing, the significance of appearance, and the difference between confidence and arrogance. Self‐Efficacy - Albert Bandura Unlock the secrets to mastering influence and persuasion with our exclusive Influence University program—transform your personal and professional relationships today! Click Here…

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Episode 549 - The Fake No - That Knee Jerk Reaction 19:49

il y a 38 weeks19:49

19:49

This episode delves into the concept of the "fake no" and knee-jerk reactions. Mortensen explores how subconscious triggers can lead to unwarranted objections and resistance from prospects. He uses various anecdotes, including a wedding reception at a funeral home and a study on desk organization, to illustrate how perceptions and subconscious triggers play a role in influencing decisions. Mortensen also addresses how salespeople can sometimes create their own resistance through their expectations and fear of objections, particularly around pricing. He provides tips on maintaining a positive demeanor and managing expectations to avoid manifesting these objections. The episode also includes listener emails, such as one from Antonio in Italy, and emphasizes the importance of understanding and overcoming objections to improve persuasion skills. What Your Desk Reveals About Your Personality Deal of the week…

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Episode 548 - Double Down On Dissonance 20:39

il y a 39 weeks20:39

20:39

This episode explores the Law of Dissonance, a key strategy in persuasion that helps individuals convince themselves. Kurt introduces the concept by explaining cognitive dissonance, a psychological conflict between beliefs and actions that causes discomfort and leads individuals to change their attitudes or behaviors. Immortality in the afterlife as cognitive default He shares personal anecdotes and studies demonstrating this phenomenon, such as people hesitating to sign a contract selling their soul. Mortensen also offers practical tips on how to employ dissonance in persuasion, how it assists in commitment building, and the importance of aligning with people's beliefs to facilitate easier decision-making and increase influence. Deal of the week…

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Episode 547 - How Humor Deflects Objections and Increases Influence 20:59

il y a 40 weeks20:59

20:59

In this episode Kurt discusses the impact of humor on persuasion, motivation, and influence. He explains how humor can build rapport, capture attention, and create positive emotional connections. Kurt also talks about the benefits of using humor in the workplace, including increased creativity, job satisfaction, and team performance. He shares tips on how to effectively incorporate humor into sales and presentations, and addresses the importance of being relevant and appropriate to avoid offending your audience. Finally, he highlights the professional advantages of having a sense of humor and encourages listeners to practice and strategically use humor to enhance their persuasive abilities. Understanding Trust Issues: What They Are and How to Overcome Them Deal of the week…

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Episode 546 - How To Turn A Foe Into A Friend, That Cold Shoulder Into An Instant Connection 20:21

il y a 41 weeks20:21

20:21

In this episode, Kurt Mortensen delves into the intricacies of motivation, brain function, and making buying decisions. Key topics include goal setting, minimizing risk, maximizing reward, and effective follow-up strategies in marketing and sales. The episode also covers the latest in psychological science on self-awareness and behavior change. Understanding Trust Issues: What They Are and How to Overcome Them Offer of the week…

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Episode 545 - The Buying Decision - How To Reduce Risk Maximize Reward 20:49

il y a 42 weeks20:49

20:49

This episode delves into strategies for enhancing influence, motivation, and success, featuring elements like goal setting and mindfulness. Kurt Mortensen shares personal anecdotes, such as a dentist's poor follow-up, to highlight the importance of persistence. He discusses human motivation, emphasizing the balance between minimizing risk and maximizing reward in decision-making. Listening to audience feedback and personal motivation techniques are explored, including intrinsic versus extrinsic incentives. The episode also features a listener question on effective sales tactics, reinforcing the importance of understanding individual motivations in persuasion. Mortensen encourages continuous learning and provides an offer of the week for personal and professional growth. Self-awareness can drive behavior change, reprogram the brain's reward system GOALS OFFER OF THE WEEK…

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Episode 544 - Guaranteed Goals - The Science Of Maximum Success 20:42

il y a 43 weeks20:42

20:42

This episode explores the science behind effective goal setting and achieving maximum success. Kurt discusses common pitfalls like failing to set goals correctly and pre-excusing failure. He highlights the importance of mindset, motivation, and self-persuasion in maintaining goal pursuit. The podcast also covers practical steps for setting and achieving goals, such as writing them down, creating an action plan, and having accountability. Kurt illustrates these points with examples and studies, offering actionable advice for listeners to increase their influence, motivation, and overall success. The Psychology of the Sour Grape Effect Claim your Millionaire Psychology Offer of the week HERE…

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Episode 543 - How To Read Thoughts And Minds - How Does Cold Reading Work 21:09

il y a 44 weeks21:09

21:09

This episode explores techniques to understand and influence people by decoding their thoughts, emotions, and behaviors. Kurt Mortensen delves into methods like hot and cold reading used by psychics, explaining how these techniques can be applied in everyday persuasion. Going up against a rival makes us take more risks This episode also covers various studies on rivalry and risk-taking, body language cues, and the psychological principles behind effective communication and influence. Kurt also gives practical advice on boosting one's persuasive skills through better observation and understanding of others. What is your Persuasion IQ? Click HERE for FREE assessment…

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Episode 542 - Learned Optimism vs Learned Helplessness Per Martin Seligman 21:26

il y a 46 weeks21:26

21:26

In this episode, Kurt delves into the power of mindset and its critical role in success. Starting with insights from his recent four-day event on Millionaire Psychology, Kurt explains the fundamental differences between learned optimism and learned helplessness, concepts introduced by Dr. Martin Seligman. Listeners will learn the significance of adopting a millionaire mindset, improving persuasion and negotiation skills, and the importance of continuous self-improvement. The Power of Small Wins The episode also covers strategies for overcoming learned helplessness, implementing small daily victories, and fostering a more positive and optimistic outlook in both personal and professional life. Packed with practical tips, listener emails, and references to influential research, this episode provides valuable guidance to anyone looking to enhance their mindset and achieve their goals.…

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Episode 541 - NLP, Anchors - How Can They Help With Influence? 20:53

il y a 47 weeks20:53

20:53

In this episode, Kurt Mortensen explores the effectiveness of Neuro-Linguistic Programming (NLP) and its techniques for persuasion, motivation, and influence. Kurt discusses handling emotions like fear, shares insights from recent studies on the brain's role in fear inhibition, and answers a listener's questions about NLP. He also introduces methods like mirroring, framing, future pacing, embedded commands, and anchoring, explaining how these tools can enhance personal and professional communication. Additionally, Kurt talks about public speaking anxiety and compares NLP anchoring with exposure therapy. New Brain Region That Suppresses Fear Don't forget to take advantage of this weeks OFFER OF THE WEEK HERE .…

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Episode 540 - Communication Habits Of Successful Speakers - Michael Hoeppner Interview 23:00

il y a 48 weeks23:00

23:00

As a salesperson, you know how crucial communication is. But have you ever stopped to think about common mistakes that could sabotage your presentations and cost you deals? These aren't just minor missteps - they're the ones that can lose you a sale before you even realize it. Michael Bay Fails (Meltdown) CES - Walks Off Stage - heckled by technology The bottom line: Be intentional with your communication, and don't just rely on your product to do the talking. Your presentation is the first step in building trust - and that's the foundation for every successful sale. Join me for this week's podcast on Communication Habits Of Successful Speakers - Michael Hoeppner Interview. Discover how to deliver an engaging presentation instead of a dull data dump. For more info about Michael Hoeppner and his work visit his website here and here…

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Episode - 539 - Mimic, Mirror or Merge: The Science Of Rapport 20:33

il y a 49 weeks20:33

20:33

Sales isn't about an excellent presentation - it's also about how you read your potential customers. Body language is one of the most powerful tools in your persuasion toolkit, and understanding it can be the difference between closing a deal and getting a NO. People are constantly sending signals with their bodies, even when their mouths are silent. So, how can you harness the art of reading body language to increase your sales and influence? Let's find out! How Hope Beats Mindfulness When Times Are Tough Join me for this week's podcast on Mimic, Mirror or Merge: The Science Of Rapport. Discover the techniques to connect with anyone in the first 2 minutes. How do you read the person, read the room, and know how to adapt to each situation? We know with a first impression that the cement dries fast. Find out how to instantly adapt and persuade. CLICK HERE FOR DEAL OF THE WEEK Lifetime membership to Gold Influence University Save 65%…

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Episode 538 - Destroy Rapport, Break The Mirror, And Increase Influence 20:53

il y a 51 weeks20:53

20:53

"Breaking the mirror" is a term used to describe how lawyers intentionally disrupt the psychological connection, or rapport, with a witness on the stand. That disconnect is also called antipathy. During questioning, attorneys may initially mirror the witness's tone, energy, rate, and body language to connect and build trust but then strategically break that alignment to create discomfort. This shift is particularly effective in creating pressure and undermining a witness's confidence. Harvard Psychologist Ellen Langer Shows How Mental Attitude Can Potentially Reverse the Effects of Aging Want to know when, where, and how to use antipathy or unrapport? I know that is not a word, but it fits the topic. Join me for this week's podcast on Destroy Rapport, Break The Mirror, And Increase Influence. Discover ways to use this disconnect to influence those who are demanding, unwilling to cooperate, and with dishonest people. CLICK HERE for the deal of the week…

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Episode 537 - The First Gatekeeper - The Reticular Activating System (RAS) 20:47

il y a 1 year20:47

20:47

The importance of the RAS in persuasion extends to various fields, from marketing and advertising to public speaking and education. By leveraging the power of the RAS, persuaders can enhance their ability to keep their prospect's attention and motivate them to action. Understanding and utilizing the RAS is critical to involvement and making a lasting impression in a world overflowing with information. Latent Learning - How We Subconsciously Pick Up Information Join me for this week's podcast on The First Gatekeeper - The Reticular Activating System (RAS). I will take a deeper dive into the brain and how to leverage the RAS during persuasion and influence. Learn how to use the RAS to keep their attention and get them to focus on you and your product/service. DEAL OF THE WEEK…

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Episode 536 - What Are The Top Complaints About Your Closing Skills - With Solutions 20:51

il y a 1 year20:51