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If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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BJ Gaddour is the former fitness director for the Men’s Health brand, the author of Your Body Is Your Barbell and The Ultimate Pushup Guide & the creator of the best-selling SpeedShred & MetaShred DVDs. He was also the first personal trainer to grace the cover of Men’s Health, the world’s largest men’s magazine. Since leaving Men’s Health in 2017, BJ’s main focus has been TheDailyBJ.com, providing at-home fat loss & muscle gain programming for busy parents & professionals. Follow him on all ...
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Tech should never be a bottleneck in your online fitness business. And yet… it too often is. Our goal is make tech work for you and demystify everything that is required to build an impactful online fitness business that transforms lives… whether you’re fluent in tech or you have no idea what HTML is, we’re going to make sure everything is easy to understand. With this podcast, we teach you to build funnels that convert...And this isn’t the typical “funnel hacker” stuff… we are going to get ...
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Our top sales closer for IFCA Samantha has talked to hundreds of online coaches and we thought it'd make for a great episode if we talked about some of the common patterns we see when it comes to those who are successful in the program and the ones who are still trying to make it work on their own or fizzled out. We'll talk about the common reasons…
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If you're tired of constantly having to chase after new clients or feel like you can never take a break from the endless cycle of posting and praying for sales calls, today's episode is for you. I'm going to share why RETENTION is so important to a sustainable coaching business, the math behind it, and give you 9 strategies to improve retention in …
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Your engaged audience is a potential goldmine and most coaches don't understand the value of the audience they've built and how they can help their audience in a personalized way and build a great business. In today's episode, I'm going to breakdown how to get to 7 figures a year if you have a following of 10k or more (or even if you don't) and how…
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Wanna make your content creation uncomplicated and effective? We are always testing and seeing what is working and the system I'm going to share with you today is absolutely crushing for us and our IFCA students. We'll breakdown what types of posts to make, frequency, when and how to ask for direct sales in your content, and more! Time Stamps: (0:2…
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If you can't take losing another sale to the spousal objection, today's episode is for you. Trust me, this used to be an issue for me too. As you'll hear in the episode, I once asked a prospect, "Do you also ask your husband for permission to eat too?" Not the best strategy. After thousands of calls, we've nailed a framework called the PAID framewo…
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Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The five essential objectives every fitness business must meet to succeed. Why failing to create value turns your business into a hobby. How ineffective marketing leads to your business becoming a flop. The risks of undercharging and failing to deliver value…
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There are ways to get your DM's flooded with messages in a way that's not spammy and will build your know, like, and trust factor quicker. Using Instagram stories strategically can have a huge ROI on your lead generation efforts and in today's episode, I want to share 5 specific strategies that have been working really well for our clients in IFCA …
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An overlooked part of the sales process that is so important for your prospect to remain attentive and truly understand your offer is around your PITCH. If you don't know what a pitch is, that's okay. I'll cover everything you need to know about it in today's episode along with some advanced sales tactics around creating pillars, marketing linking,…
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There's a better way to use DM's in your business and do it in a way that doesn't make you feel like a weirdo. I get it. They can be awkward but they don't have to be. In this episode, I am going to share how to craft great DM's, how to relate over common ground, how to shift to talking about their goals, and what happens after. Time Stamps: (0:18)…
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If you've been going through it lately as a business owner or you're thinking about starting one and wondering if you have what it takes, today's episode is for you. You have to be a little crazy to do this and do it for awhile and there are ways to train yourself to be more resilient and knowing how to push past the discomfort. I'll share my thoug…
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If you’re like a lot of fitness business owners, you’re probably asking the wrong question when it comes to growing and scaling a successful business. And this wrong question might just be sabotaging your business and dooming it to failure without you even knowing it. The wrong question is… ‘How do I get more clients?’ In this episode, Dan Williams…
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If you want to be a consistent content creator for your health coaching business in 2025 and stand out among the rest, you won't want to miss today's episode. I want to share what has been working incredibly for our coaches inside of IFCA and how they are driving hundreds of organic leads. I'll give you some real coach examples and steps/frameworks…
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Get 25% off my creatine this week only: https://lddy.no/1kushJOIN ULTIMATE TABATAS TRAINER: https://youtube.com/playlist?list=PLonby1ILMSNOKPoRvrserBlb9aTHM8DGh&si=6d8VJkguHW7MVre0JOIN THE OLD SCHOOL ABS TRAINER: https://youtube.com/playlist?list=PLonby1ILMSNPkk_cbpbAknejm_23NDEoA&si=0mUMtky8O07MlNTuJOIN THE 28-DAY HANGS CHALLENGE: https://www.yout…
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If I had to start over knowing everything I know now, this is how I would build a 50k a month health and fitness business from scratch. First, I want to share a deeply personal story of something I went through not too long ago, how I ultimately got through it, and why rebuilding is absolutely possible for you if you are ever in that situation. Tim…
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If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to o…
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Today's theme is adapt or die and while that might scare you, we want you to be successful long term in this industry. We've seen so many changes over the years and why our students continue to have massive success is because they adapt to new trends and technology. In today's episode, we're going to discuss the top 10 health and fitness trends we …
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Owning a business is really tough. We can all agree on that. Whether you’re a solo PT, or own a chain of gyms, this game is hard. And yet so many business owners Dan mentors and works with seem determined to make it even harder. Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier: Why s…
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Systems will make or break you as the CEO and leader and your business and the less you have duck taped together, the better off you'll be long term. In this episode, we want to share an exciting opportunity for you that will allow you to get every single piece of your tech stack fully integrated for way less than you'd spend on all of it separatel…
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Every Wednesday, I (Erin) host a sales specific coaching call within IFCA reviewing sales calls and giving feedback. I wanted to share one in particular recently that I think you'll also benefit from the advice I shared with this brave coach that has been in the industry awhile but just started taking sales calls and stepping into this new role. Re…
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Today's topic is extremely important to me because when I was running a 6 figure and multiple 6 figure business, I had NO life. I traded corporate America for an even worse job where my boss was an asshole… me. I’m telling you… I didn’t take a SINGLE day off work for 4 years. Not a holiday. Not a birthday. Not my (first) wedding day. Nothing. I was…
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We're getting nerdy in today's episode talking math, numbers, and money. If you have an aversion to this topic, even more reason to press play because revenue and money is the lifeblood of your business and your future as a coach. I'm going to breakdown how to build and grow a 20k a month nutrition business by only signing 5 clients a month using a…
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There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why revenue alone is a misleading metric for fitness business success.…
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Attention new online coaches! I recently had a conversation with a business owner that was just starting and while he had a lot figured out in terms of plans and deliverables, there was a big hole in his strategy. We don't have market demand yet and I see this with so many new coaches. What you think will happen and what actually happens might be t…
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You are in for a rollercoaster of emotions once you hit play and hear Daryl's story today. Daryl spent 3 years trying to become an online coach before he joined IFCA, sold his horses for the payment, and from that decision broke through in this industry and has made 93k so far. He even got an IFCA tattoo (no joke) and it's just an incredible exampl…
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If you’re NOT learning how to use AI in your business… this will be your greatest regret of your lifetime… Ok, that might be extreme, but here me out…. I think the best way to explain the importance here is with a quote from the Harvard Business Review… “AI won't replace humans, but humans with AI will replace humans without AI." In this episode, w…
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JOIN THE OLD SCHOOL ABS TRAINER: ⁠https://youtube.com/playlist?list=PLonby1ILMSNPkk_cbpbAknejm_23NDEoA&si=0mUMtky8O07MlNTu⁠ Become a VIP member for ad-free bonus content like training plans & challenges plus other exclusive perks: ⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join⁠⁠⁠⁠⁠ View our members-only video playlist: ⁠⁠⁠⁠⁠http…
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We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add m…
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In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why using multiple marketing channels is crucial for client growth. How viral…
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We can't wait for you to hear another one of our rockstar IFCA fitness coaches share their experience and success with you on today's episode! Abby Hammett helps burnt out nurses lose 10+lbs for good through her Strong Female Community and has grown a lot since joining IFCA and much of that is through ads, enjoying sales, and taking her business th…
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JOIN THE OLD SCHOOL ABS TRAINER: https://youtube.com/playlist?list=PLonby1ILMSNPkk_cbpbAknejm_23NDEoA&si=0mUMtky8O07MlNTu Become a VIP member for ad-free bonus content like training plans & challenges plus other exclusive perks: ⁠⁠⁠⁠https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join⁠⁠⁠⁠ View our members-only video playlist: ⁠⁠⁠⁠https://w…
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Wrapping up our Ultimate Podcast Growth Blueprint seres, I want to talk about some important logistical things such as organization, streaming software, how to create and structure episodes, using hooks and stories, naming your podcast, launch strategies, and a lot more! I know this is a lot especially if you're just starting out so definitely save…
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Have you been curious about starting a podcast for your coaching business? Not sure if your business is ready yet or what equipment to get? We've got you covered in this series! After 578 episodes, many studio setups, and being a consistent top 100 podcast in the fitness category, we've had a lot of trial and error and now have a fluid system we us…
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Today's guest hated my guts initially which I couldn't help but ask about first but we're on great terms now, good friends, and there's a lesson to learn here with rumors especially in this business. Beyond that, we talk about your future both from a business and wealth perspective and some timeless lessons that Steve has learned that I think you'l…
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In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: How to build a strong referral network in the …
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Quick episode today as I sit in our Airbnb on vacation right now but wanted to share this reality with you if you're just starting your business or if you're in the thick of it right now. There are plenty of positives that come along with building a business but not many people talk about the real negative ones. I want to cover those today and give…
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JOIN THE 28-DAY HANGS CHALLENGE: ⁠⁠⁠https://www.youtube.com/playlist?list=PLonby1ILMSNNvLEqUdaUMyq91TPKhVYaX⁠⁠⁠ Become a VIP member for ad-free bonus content like training plans & challenges plus other exclusive perks: ⁠⁠⁠https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join⁠⁠⁠ View our members-only video playlist: ⁠⁠⁠https://www.youtube.co…
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After mentoring thousands of coaches and recognizing some of the best traits in the mentors we've hired, there are 4 that really stand out and in today's episode, I want to explain why I believe these 4 character traits matter most when it comes to running a successful company. We'll dive into humility, self-regulation, intrinsic motivation, and em…
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Are you a gym owner that's considered making a full pivot or partial pivot into online coaching? Today's guest was in your exact position, took the plunge, and is now thriving with an online business she loves. Amy Jo Palmquest helps women over 35 lose 15+ lbs, get lean, strong, and confident without crazy cardio or extreme diet methods. She owned …
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So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you…
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Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The four Es model for organising entrepreneurial ideas and projects. How to balance creative passion with financial success. When to explore new ideas versus focus on existing income streams. The importance of minimal viable products (MVPs) in testing ideas.…
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You've built a coaching skillset that's allowed you to sign clients and get them results but… something feels in the way when you think about growth. It could very well be your money mindset and we all deal with it in some form or another. In today's episode, I'm going to share my money mindset origin story, how money stories unfold, how your money…
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