Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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They're not that hot, or that young - but hosts Rebecca Plumb (Studio Plumb) and Shaun Crha (Wrensted Interiors) spill the tea every week on how a new generation of interior designers run their business. Join a community exploring the emotional, practical, and humorous side of the interior design business.
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Hey there! Welcome to our cozy corner of the internet, where it’s all about merging tech with texture, pixels with palettes, and algorithms with aesthetics. I’m Jenna Gaidusek, your guide and fellow explorer in this fascinating world where interior design meets cutting-edge AI. Think of this as your go-to spot for demystifying the tech that’s set to revolutionize our industry, from the newest AI-driven design apps to the smartest tech out there. Visit www.aiforinteriordesigners.com for more ...
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119: A Conversation with Ashley Ausland, How her personal hardship lead to growth
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Today’s guest, Ashley Ausland, shares her journey of growing her design business over the last few years while dealing with personal hardships—divorce, cancer, and becoming a single mother of four kids. She discusses the lessons she learned about business management, client relationships, and creating homes with soul and timeless appeal. In this ep…
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EP 10: Social Media for Interior Designers Using Chat GPT with Lezlie Swink
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In this conversation, Jenna Gaidusek interviews Leslie Swink of Swink Social about utilizing AI in interior design. They discuss the importance of defining the ideal client and how AI can assist in this process. They also talk about creating personalized content, including value-added, personal brand, and promotional content. Leslie shares how AI c…
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EP 375 | Working Abroad With Christina Richardson.m4a
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There are so many joys and benefits of working on projects in different locations, but there are an equal number of challenges. Working on distant projects will force you to be extremely efficient and strategic with your time, benefiting all of your other projects in the long run.In this episode we learn:- How to manage projects in different time z…
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EP 9: AI Bull S**t in the Interior Design Industry
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In this episode, Jenna discusses the use of AI in interior design and highlights some unethical practices. She emphasizes the importance of disclosing the use of AI in design work and calls out larger accounts that share AI-generated images without proper attribution. Jenna also criticizes the sale of preset AI image bundles, arguing that designers…
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EP 374 | Systems and the Solution with Holli Appelquist
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Two years ago, when designer Holli Appelquist joined Business of Design® and began to implement the systems. She anticipated improvements to her projects, but she was blown away by the positive changes in her life. She finally enjoyed the work-life balance that previously eluded her. She had more time to work on the tasks she loved doing. More time…
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118: Do Designers Have Rights?
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Shaun and Rebecca discuss the issues around designers’ rights to their work. They talk about a recent situation where a company used photos of designer Natalie Myers’s work without her permission and modified the pictures a little with the help of AI. They discuss this issue, how having no rights over the pictures of their work is not fair to desig…
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EP 8: Keeping it Real- The actual capabilities of AI for Interior Designers right now
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In this episode, Jenna Gaidusek discusses the capabilities of AI in interior design. She explores generative AI, which uses text prompts to create images, and mentions programs like Midjourney and Dall-E. She also explains stable diffusion, which allows designers to overlay colors, materials, and textures onto existing images while maintaining the …
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EP 373 | Rebuild with BOD™ with the Holli Appelquist Team
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Could you start over? Let’s say you’ve been in business a few years, or more. You’ve given it your all, but you still aren’t where you dreamed you’d be by now. Would you just keep plugging away, or would you be willing to try something new? Would you be willing to adopt the BOD™ systems? In this episode, designer Holli Appelquist shares how she joi…
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EP 7: AI + Print on Demand- Next Level Creative Control for Interior Designers
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In this episode, Jenna Gaidusek discusses the topic of AI and print on demand and its application in interior design. She shares her experience at Spring High Point Market and highlights the importance of making connections in the industry. Jenna explains how she uses AI and Photoshop to create custom artwork and patterns for her design clients. Sh…
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EP 372 | Kitchen Aid with Chef Maddy Goldberg
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It’s one thing to design a kitchen. It’s an entirely different matter to cook in one. If you are an interior design professional who renovates or designs these important spaces, you’ll love getting advice from a professional who has cooked in a hundred different homes. In this episode we learn:- questions to ask clients before you begin their kitch…
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117: How Will Brown helps clients approach Feng Shui in their homes - Will Brown Interiors
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Will Brown of Will Brown Interiors believes that interior design should be more than just aesthetics — it should also support clients’ well-being and energy flow within a space. In this episode, Will shares how he uses ancient Feng Shui principles to help clients optimize the flow of energy in their homes. In this episode, Rebecca and Shaun speak w…
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EP 6: Corbu AI- Transforming Interior Design Workflows
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Taylor Schmidt is originally from Chicago and moved to Silicon Valley 2 years ago to go all in on AI. He grew up in a 3rd generation construction family and went to the School of Architecture at the University of Notre Dame. He worked at 4 different high-end residential firms in Chicago and LA before starting his own design consulting practice. He …
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EP 371 | Media Training with Jennifer Convy
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Yes, it can be scary to face an audience and stand in the spotlight. However, there are simple techniques you can use to harness your energy and transform it into excitement, rather than fear. In this episode we learn: - an instant technique to combat nerves and fear- what to practice before speaking or doing a presentation- a one-minute crash cour…
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EP 5: Chat GPT in Interior Design: 5 Game-Changing Tools for Creativity and Efficiency
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In this episode, Jenna discusses the various ways that Chat GPT can enhance the interior design process. She explains that Chat GPT is more than just creating pretty pictures and emphasizes that it can save time and streamline tasks for designers. Jenna introduces five core GPTs that she has created: Design Assistant Buddy, Blogging Buddy, Instagra…
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EP 370 | Help, I Need An Assistant with Gina Cotner
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When someone asks you about your fantasy life, do you immediately think of your Hollywood crush or, are you so deep in the weeds that an assistant is where your mind goes? Ah yes. An assistant. A magical, mythical creature who can do all the tasks you don’t have time to do, plus keep you organized, answer your emails, deal with client headaches, an…
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116: Can kitchen and bathrooms be profitable?
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As a designer, do you prefer working on kitchens or bathrooms? Are kitchens and bathrooms worth the effort in terms of payoff? Doing kitchens and bathrooms requires a lot of work but doesn’t always result in big profits. Shaun and Rebecca are here to discuss tips and strategies for making smaller projects like kitchens and bathrooms more profitable…
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EP 4: Leveraging AI to Elevate Interior Design Narratives
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About Today's Guest Masha Koyen, a founder of Content Vertical copywriting micro-agency, is a messaging strategist and website copywriter for interior designers. Her signature 'REVEAL' process, a data-driven framework centered around client interviews gives her the intel she needs to write copy that magnetically (almost magically) attracts their dr…
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EP 3: Exploring Stable Diffusion Using Home Visualizer AI with Kasey Hayano
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In this episode, Jenna interviews Kasey Hayano, co-founder of Home Visualizer AI, about stable diffusion and how designers can use AI to visualize different styles and materials in their designs. Home Visualizer AI is a user-friendly tool that allows homeowners and designers to upload a photo of a room and select from a preset list of room styles t…
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EP 2: Enhancing Interior Design with AI: A Blend of Innovation and Tradition
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In episode two of the "AI for Interior Designers" podcast, Jenna Gaidusek delves into the nuanced role of artificial intelligence in the realm of interior design. She embarks on a comprehensive discussion about integrating AI into her workflow, contrasting it with traditional methods to enrich client communications and streamline design processes. …
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EP 369 | Be the Expert with Kimberley Seldon
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It's not how many years you've been in business. It's not how many clients you’ve serviced. It's not even about always knowing what to say to your clients or trades or staff. Being an expert begins with mindset. If you develop the mindset of an expert, you will become an expert. How do you develop an expert’s mindset? By relying on written, repeata…
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EP 368 | Hotels to Home with Darcy Guttwein
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Show your clients how to live like a VIP in their own homes by using those amazing hotel experiences to elevate the lifestyle you incorporate into your design projects.In this episode we learn:- play concierge for yourself and your design clients to elevate daily rituals- excavate your vacations and hotel experiences to find elements worth bringing…
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115: How process leads to profit with Garrison Hullinger - Studio Garrison
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Today’s guest, Garrison Hullinger, overcame adversity to build a thriving design business from the ground up. One of his secrets? Establishing the right process that allows for maximum productivity and profit. Garrison discusses his processes — from the structure of his design team to qualifying clients, delegating tasks, establishing design pillar…
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EP 367 | Lighten Up live at KBIS
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The Humorous Side of DesignInsert laughter, smirks, and relatable cringing in your day during this entertaining, engaging panel discussion. Join Kimberley on the KBIS stage for a candid exploration of the humorous moments, horror stories, unconventional client requests and unexpected twists. The result? Invaluable lessons learned by seasoned design…
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114: So you want to open an online shop?
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Opening an online shop seems like an exciting way to expand your business, but it is a major undertaking that requires careful planning and execution. Shaun and Rebecca are launching their new e-commerce shop and share the good, the bad, and the ugly of what it really takes to launch a fully robust e-commerce shop. In this episode, Rebecca and Shau…
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EP 1: The Intersection of AI and Interior Design
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In the debut episode of the "AI for Interior Designers" podcast, Jenna Gaidusek takes us on a candid journey through her career and the evolution of her engagement with AI in the world of interior design. Initially not drawn to podcasting, Jenna's venture into this medium stems from a growing curiosity and a desire to dive deep into AI's role and i…
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EP 366 | Life By Design with Cortney McDermott
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How to transform without ‘doing’ anything and how shifting your attention and awareness can change everything in your life. In this episode we learn:- what you think about grows- continually assess where your attention is going when you want to improve something in your business- actively listening to clients gets you closer to satisfying their dee…
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113: Don't Call Them Hacks - Tips for Pre-Construction, Billable Time, and Productivity
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What tools and apps can help me with time tracking and invoicing? How do I organize my notes and stay organized? Is an iPad worth it for work? How can it be used effectively? Tune in as we share some of our tried-and-true methods for staying organized and productive. With some small adjustments to your processes, these small methods can make a big …
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EP 365 | Feast or Famine with Danielle Hendon
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Managing fluctuating client cycles of feast-to-famine can produce anxiety in even the most seasoned professionals. Anticipating annual trends where business slows down such as holiday time or the height of summer can help. But navigating longer ebbs and flows is part of any business owners journey. Let’s talk about the essential skills required to …
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EP 364 | 24 Qs for 2024 Part 4 Staff with Kimberley Seldon
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff.In this final episode, Cheryl will ask Kimberley 6 questions about staff.1. Did you ever have trouble keeping staff?2. What’s the secret to retaining staff?3. We’ve heard you say you …
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112: How High Point Market supercharged Stacy Garcia's business - Stacy Garcia Inc
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Do you want to take your interior design business to the next level? High Point Market can be the boost you need to take things to the next level. Today’s guest, Stacy Garcia, has built an impressive career over 25 years in the design industry. She shares how instrumental High Point Market has been in fueling the success of her businesses, Stacy Ga…
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EP 363 | 24 Qs for 2024 Part 3 Business with Kimberley Seldon
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff.In this episode, Cheryl will ask Kimberley 6 questions about business.1. What is your favorite line in your contract?2. What is the first change you would recommend to a designer who …
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EP 362 | 24 Qs for 2024 Part 2 Projects with Kimberley Seldon
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the episode, Cheryl will ask Kimberley 6 questions about projects.1. What is your favorite part of any project?2. What is the newest system you’ve implemented?3. What’s a system y…
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111: For The Newbies - Things we wished we knew when we started
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Today, we go back on the journey of where we started and discuss the mistakes we made and the lessons we learned. We share everything we wished we knew when we started — from basic bookkeeping and accounting to choosing the right software, tools, and infrastructure we wish we implemented sooner. In this episode, we discuss: Shaun and Rebecca are ho…
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EP 361 | 24 Qs for 2024 Part 1 Clients with Kimberley Seldon
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the first episode, Cheryl will ask Kimberley 6 questions about clients.1. What is your go-to line when it comes to working with clients?2. What is a go-to example you use to set c…
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EP 360 | Be the Expert with Kimberley Seldon Live at IDS Toronto
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In this episode, recorded live at IDS Toronto 20204, Business of Design® Advocate in Chief, Kimberley Seldon, spoke to a sold-out crowd on being the expert. Confidence in your expertise is the first step in creating the successful interior design business you deserve and desire. By building confidence, you’ll be able to honor your value, charge app…
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110: Dan Mazzarini and his narrative approach to design - BHDM Design
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What is your approach to designing projects? Today’s guest, Dan Mazzarini of BHDM Design, shares his unique narrative-based approach to design. By asking the clients questions like “What is the story you want to tell with this house?” Dan helps them pull out their vision and desires beyond just aesthetics. He then works to design a space that bring…
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EP 359 | The Trouble with Delegating with Casey Gromer
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Too many interior designers struggle with delegating. Why? Well, for one thing, says our guest, we too often ask for someone to complete a task rather than provide the outcome we want. It’s time to create a high performing, self-managed team. In this episode we learn: - take a GSD staycation (get stuff done)- if you’re thinking about delegating, yo…
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EP 358 | Client Talk, How to Work with a Designer with Robin McLendon
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As a left-brained creative, having a process and set of procedures is instrumental for success, says Robin McLendon. Robin is not an interior design professional. Instead, she’s a client and she has lots to say about working with professionals who do not have a system like the BOD™ 15, which allows them to run projects in an orderly fashion. In thi…
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109: What's out for 2024 - 6 changes we're making in our businesses
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As we enter 2024, there are some things that we do not wish to bring with us into this year, and we want to make some changes in our lives and businesses. Today, we share our no-more list for 2024 and discuss the 6 changes (3 from each of us) we want to make in our businesses. Some of these changes will resonate with you, Hotties, and your business…
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EP 357 | Organize Your Business with Helen Austen
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Old habits are difficult to break, but often these are the challenges that stand between you and success. Running an organized business means putting the end goal top of mind and then building the systems, structures, habits, and behaviors required to reach the goal. BOD™ BOSS Helen Austen shares her insights into running an organized business. In …
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EP 356 | Infancy To Maturity with Kimberley Seldon
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The journey to running a mature, profitable design firm is rarely an easy one. In this episode, Advocate-in-Chief, Kimberley Seldon shares some anecdotes on the path to success.In this episode we learn:- clients will follow whatever rules you give them, so don’t give them lousy rules- years on the job does not guarantee success or even progress- so…
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108: RIP 2023 Celebrating the wins
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It’s the last episode of 2023, so today, we did some year-end reflections and highlights. From doing over 100 episodes of the podcast to contributing our designs and opinions, we achieved so many things this year. While there were certain challenges along the way, today, we’re taking time to reflect on some of our wins and accomplishments of 2023 i…
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EP 355 | Fixing Operational Gaps with Hillaire Martin
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Uncovering operational gaps within a business is easy, right? Every time something goes wrong, you’ve found another one. Implementing frameworks to support workflow is the only solution. It works. But it takes time to make the changes that will provide you with a business that supports the lifestyle you deserve and desire. In this episode we learn:…
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EP 354 | Rule of Thirds with Patrick Ediger
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As the design world faces the challenge of addressing wastefulness, it may be surprising to learn, the key to creating beautiful design while remaining eco-conscious lies in our very own backyards. A Los Angeles-based designer, Patrick Ediger has a formula that harnesses hyper-local practices to craft sustainable, timeless, and functional design fo…
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107: Just Stop VI: Judgement Day
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We're back with another installment of our Just Stop series to call out some things that just need to stop, like relying too much on trade discounts and not building relationships directly with manufacturers, being fair-weather sales reps, using a personal email like Gmail or Yahoo for business, etc. In this episode, we discuss: Importance of Pinte…
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EP 353 | Use Your Sales Rep with Carmen Reinour
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The work you do as an interior design professional is challenging and complex, and so important. No one should trudge this path alone. One of your best sources for partnership and collaboration is your trusted Sales Rep. In this episode, we're going to talk about how to take advantage of this A-Team member to make your job easier, deliver better pr…
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106: Optimizing Your Pinterest With Leah Reinert
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Our guest today is Pinterest expert Leah Reinert. We dive deep into our Pinterest For Interior Designers Masterclass and show you how to properly optimize your Pinterest presence and use it as a lead generation tool for your businesses. Leah also shares some cool ways to use Pinterest. In this episode, we discuss: About Pinterest For Interior Desig…
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EP 352 | Winning at Project Management with Alexandra Crevier
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Is there an ideal balance for the design professional; a median point that relies equally on creativity and process? In this episode, Alexandra Crevier shares her experience melding a background in civil engineering and construction management with the somewhat less rigid world of residential design. In this episode we learn: - educate yourself wit…
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105: A Conversation with Tankersley Construction
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What is the most challenging part of your business? What percentage of your projects involve working with a designer? How do you vet clients before getting into pre-construction? Rebecca and Shaun sit down with Steve and Heather Tankersley, owners of Tankersley Construction, to discuss their business. In this episode, Rebecca and Shaun speak with S…
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EP 351 | Yes, You Can with Kimberley Seldon
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Whether you think you can, or you think you can’t, you’re right. Henry FordIn this episode we learn: - what’s holding you back is within your power to change- you don’t have to make every mistake yourself- change it now, don’t wait for new years’ resolutionsPar Kimberley Seldon
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