The Owned and Operated electrical, HVAC, and plumbing business growth podcast is hosted by John Wilson and Jack Carr. These two Home Service Business owners bring you weekly podcasts and daily content with multiple perspectives, actionable advice, and info on an ever-changing industry revolving around advertising, lead generation, and more. Join us every Tuesday for topical conversations that unlock the potential for your business growth. Covering topics from top-tier talent recruitment to m ...
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Justin Deese | Home Service Industries
Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett from Service Business Mastery, and Tom Peregrino from Service Nation. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering grow ...
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#159 - Turning Data into Dollars: How to Use AI in The Trades with Sebastian Jimenez
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How do you boost your business with AI? In this episode, we chat with Sebastian from Rilla about how AI is shaking up the home improvement industry. Rilla's virtual ride-along software helps sales and service teams get better by recording and analyzing conversations using AI. Sebastian shares tips on how to best use Rilla in your business, includin…
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68 | Crushing 2025: A New Year’s Kickoff: Justin Deese
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Show Information Episode Number: 68 Date: January 6, 2025 Duration: 23:36 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Free Gift: copy of my eBook: www.FreedomBluePrintPodcast.com/ebook Summary In this episode, Justin Deese welcomes the new year, reflecting on personal and family experiences o…
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#158 Pricing Effectively Based On Your Efficiency
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Join John and Jack as they break down the do’s and don’ts of strategic pricing and why gross profit matters more than gross margin. They’ll also chat about handling discounts, boosting inside sales, and training your team to hit those numbers. Plus, hear about their crazy year-over-year growth and their open book management style. Tune in for some …
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67 | Mastering Your Day: The Art of Routine: Justin Deese
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Show Information Episode Number: 67 Date: December 30, 2024 Duration: 21:42 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Summary In this episode, Justin Deese discusses the significance of owning your day through intentional routines and goal setting, especially as the new year approaches. He …
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#157 Your Questions, Answered: Commission, Supplier Leverage, and Training Strategies
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In this live Q&A session, we dive into some of the most pressing topics for home service business owners. From crafting competitive compensation packages and building impactful training programs to exploring how AI can transform call center operations. We also discuss strategies for managing seasoned teams, creating scalable HVAC business models, a…
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66 | Unlock Growth in 2025: Mastering Marketing with Crystal Williams from Lemond Seed Marketing
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Show Information Episode Number: 66 Date: December 23, 2024 Duration: 48:06 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Crystal Williams Company: Lemon Seed Email: Crystal@LemonSeedMarketing.com Guest Website: www.LemonSeedMarketing.com Lemon Seed Conference 2…
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#156 LEGENDS: From the Trades to $110 Million with Nexgen Founder Ismael Valdez
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This week on the Owned and Operated Legends series we the unstoppable powerhouse of HVAC Ismael Valdez, founder of Nexgen. From starting in the trades at 18 to building an empire in just four years, Ismael shares his journey to revolutionizing the contracting industry. Special Thanks to Avoca AI Coaching and Training Looking to train your call cent…
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65 | From Pipe Dream to Pay Day: Avoiding the Biggest Mistakes in Selling Your Home Service Business: Justin Deese
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Show Information Episode Number: 65 Date: December 16, 2024 Duration: 17:30 Host Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com FREE EBOOK: FreedomBlueprintPodcast.com/eBook Summary In this episode of the Freedom Blueprint podcast, host Justin Deese discusses his new eBook, 'From Pipe Dream to Pay Day,' whic…
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#155 - Merging Cultures: Challenges In Home Service Acquisitions
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In this episode of "Owned and Operated," hosts John Wilson and Jack Carr are joined by guest Nathan Lenahan, co-owner of Bart's Heating and Air. Nathan shares his journey of rapidly scaling his HVAC business through strategic home service acquisitions, growing from a $1 million revenue company to over $10 million. He discusses the challenges and co…
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64 | The Hidden Costs of Hiring Technicians with Guest Co-Host Kristen Deese the Virtual CFO of the Trades
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Show Information Episode Number: 64 Date: December 9, 2024 Duration: 31:24 Host Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Co-Host Info: Kristen Deese Guest Company:Virtual CFO for the Trades Guest Contact: Kristen@KristenDeese.com Guest Website: www.KristenDeese.com Summary In this episode of the …
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#154 - Business Cost Management and Sustainable Home Service Growth
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In this episode of Owned and Operated, John Wilson welcomes Luke Weiden from Deljo Heating and Cooling. They discuss the importance of profitability in business sustainability and strategies for operating more efficiently. Luke shares his experience in partnering with Heartland Home Services, his approach to cost management, and the significance of…
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63 | Navigating Life as Entrepreneurial Kids: Deese Family; Addy, Zack, & Kristen
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Show Information Episode Number: 63 Date: December 2, 2024 Duration: 29:31 Guest Contact Information Guest: Addy & Zack Deese Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Co Host Contact Information CoHost: Kristen Deese Website: KristenDeese.com Contact: Kristen@KristenDeese.com Summary In th…
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#153 - AI In Customer Service with Hatch and Chris Bache
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Join John Wilson in this special episode of Owned and Operated, with guest Chris Bache, CEO of Hatch, sharing insights on how Hatch software has transformed AI in customer service and the power of the SMS campaign. He explains how AI can streamline customer follow-ups and improve response rates by automating initial contacts. Chris also discusses t…
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62 | The Rise of Ryno: Transforming Digital Marketing in Home Service with Chris Yano
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Show Information Episode Number: 62 Date: November 25, 2024 Duration: 55:14 Guest Contact Information Guest: Chris Yano Company: Ryno Strategic Guest Website: https://rynoss.com/ Podcast Host of: To The Point- Home Service Podcast https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695 Host Contact Information Host: Ju…
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#152 - Advice for Selling a Home Service Business with Leap Partners
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In this episode of 'Owned and Operated,' host Jack welcomes John and Justin from LEAP Partners to talk about what goes into the world of private equity home service business roll-ups. The two share a useful look into the importance of understanding your business's financials, the role of culture in acquisitions, and the unique approach of LEAP Part…
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61 | Are leaders born or are they made?| The Leadership Debate Unveiled: Justin Deese
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Show Information Episode Number: 61 Date: November 18, 2024 Duration: 23:54 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Summary In this episode of the Freedom Blueprint podcast, host Justin Deese explores the age-old question of whether leaders are born or made. He discusses the importance of…
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#151 - From Leads to Revenue: Maximizing Your Marketing ROI with Sam Preston
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He’s back! John is joined by Sam Preston, the dynamic CEO of Service Scalers, a marketing powerhouse specializing in helping home service businesses scale fast, for a recent livestream Q&A for the Owned and Operated Facebook Group. If you’re looking to grow your business and dominate your local market, this is an episode you won’t want to miss. Lea…
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60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader
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60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader Show Information Episode Number: 60 Date: November 11, 2024 Duration: 31:37 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Levi Torres Company: High 5 P…
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#150 - LEGENDS: From Bankruptcy to $75 Million with EcoPlumber and Aaron Gaynor
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Owned and Operated continues its new Legends series, focusing on the stories of the home service industry’s most successful entrepreneurs, this time joined by Aaron Gaynor. The founder of Eco Plumbers, Aaron shares his incredible journey from losing everything to building a $75 million service business. He discusses the importance of setting a bold…
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59 | Recapping Service World: Key Takeaways and Insights with Kristen Deese
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Show Information Episode Number: 59 Date: November 4, 2024 Duration: 45:00 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Co-Host Contact Information Co-Host: Kristen Deese Company: Virtual CFO for the trades Guest Contact: Kristen@KristenDeese.com Guest Website: www.KristenDeese.com Service Nat…
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#149 - Leadership Through Open Book Management with Ellen Rohr
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A new episode of 'Owned and Operated' is here, with the incomparable Ellen Rohr joining Jack and John as they talk about her expensive journey through the world of plumbing, what leadership means, and why open book management leads to success. They talk about Ellen’s journey from plumbing to business success, strategic approaches to overcoming debt…
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58 | From $450K in Debt to Industry Leader: Joe Crisara’s Roadmap to Success
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Show Information Episode Number: 58 Date: October 28, 2024 Duration: 41:16 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Joe Crisara Guest Contact: Joe@ServiceMVP.com Guest Website: www.ServiceMVP.com Gift to listeners: Free Book Offer-Email Joe@ServiceMVP.com a…
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#148 - Using Global Talent to Outpace Competition with Sagan's Jon Matzner
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In this episode of Owned and Operated, John and Jack are joined by Sagan’s Jon Matzner to talk about the use of global talent and hiring overseas to enhance business operations, beyond just saving costs. What is the importance of systemization and automation in building a high-leverage business model? Jon also goes through the evolution of the Saga…
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57 | Live from Service World Expo 2024: Unlocking Industry Secrets with Legends John & Vicki LaPlant
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Show Information Episode Number: 57 Date: 10/21/2024 Duration: 47:10 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: John & Vicki LaPlant Guest Contact: vlaplant@servicenation.com Website: www.josephgrohfoundation.org Facebook: www.facebook.com/JosephGrohFoundatio…
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#147 - From Customer to Owner: The Journey into Business Acquisition and Ownership
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In this episode, Jack is flying solo and speaks with Rory Tyer, a new owner of an independent garden center in South Carolina, about his journey in entrepreneurship through acquisition. Rory shares his experiences and challenges in acquiring and operating a local nursery, discussing factors such as location, customer demographics, and the dynamics …
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56 | How to Identify and Solve Operational Issues: Kristen Deese the Virtual CFO for the trades
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Show Information Episode Number: 56 Date: October 14, 2024 Duration: 26:36 Host Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Episode Guest Info Guest: Kristen Deese Guest Company:Virtual CFO for the Trades Guest Contact: Kristen@KristenDeese.com Guest Website: www.KristenDeese.com Summary In this episode o…
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#146 -Peter Lohmann and Home Service Branding as Lead Generation
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In this episode of Owned and Operated, John explains the world of home service business growth with CEO Peter Lohmann, focusing on how branding can serve as a powerful lead-generation tool. John and Peter explore the journey of scaling a home service company, including the challenges, insights, and opportunities that come with driving marketing eff…
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55 | Building a Bench: Strategies for Proactive Recruiting in Home Services with Ryan Englin from Core Matterss
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Show Title: Building a Bench: Strategies for Proactive Recruiting in Home Services with Ryan Englin from Core Matters Episode Number: 55 Date: October 7, 2024 Duration: 29:05 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Ryan Englin Guest Company: Core Matters Company Website: corematters.com Podcast Host: Podca…
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#145 - LEGENDS: Chris Hoffman and Home Service Financial Discipline at $100M and Up
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This episode of Owned and Operated features Chris Hoffman, CEO of the $130M Hoffman Brothers, continuing the "Legends Series," where industry leaders are highlighted for their massive influence and expertise in the home services space. Chris shares his journey with John and Jack, scaling Hoffman Brothers from a modest family business to a multi-mil…
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54 | Culture Matters: Lessons on Leadership and Team Building with Chris Gist
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Episode Number: 54 Date: September 30, 2024 Duration: 32:21 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Chris Gist Guest Company: Paradise Home Services Guest Contact: Chris.Gist@ParadiseHomeServices.com Guest Website: www.ParadiseHomeServices.com Summary In this episode, we dive deep into the essential elemen…
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#144 - Call Center Commission and Navigating HVAC Equipment Pricing
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It’s Breaking $5M Workshop week, and Jack and John are together in the studio for the first time! What happens when you get these two together? They talk about call centers, that’s what. They break down organizational changes driven by AI, adjustments to call center compensation and the broader implications for business efficiency. They’ll also str…
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53 | The Revenue-Generating Potential of CSRs: The Power Selling Pros Way with Brigham Dickinson
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Show Information Episode Number: 53 Date: 9/23/2024 Duration: 37:43 Host: Justin Deese Host Contact: JustinDeese.com Guest: Brigham Dickinson Company: Power Selling Pro's Website: www.PowerSellingPros.com Demo: https://powersellingpros.com/schedule-coaching/ Booked By Power Selling Pros Website: www.Bookedbypsp.com Demo: https://www.bookedbypsp.com…
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#143 - Call-by-Call HVAC Growth Management with Service MVP Joe Crisara
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John and Jack welcome Joe Crisara from Service MVP, a mainstay in the home services business. Joe shares his extensive experience spanning 47 years in the trades industry, detailing his journey from a service technician to a successful entrepreneur. He discusses how implementing call by call management and personalized customer service can drastica…
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52 | Celebrating One Year of Freedom Blueprint with Justin Deese
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Show Information Justin Deese www.JustinDeese.com Justin@JustinDeese.com Service World Promo Discount Code: FREEDOM24 Summary In this special 52nd episode of the Freedom Blueprint Podcast, Justin Deese celebrates the podcast's one-year anniversary. Reflecting on the journey, he shares the significant moments and achievements over the past year, fro…
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#142 - TR Miller's Brian Sloan and Scaling a Multi-Generational Business
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In this episode of 'Owned and Operated,' John Wilson talks with owner Brian Sloan from TR Miller to discuss the nuances of business management and growth in HVAC and plumbing. What was the process for Brian of transitioning from a hands-on operator to a business owner mindset, learning the intricacies of multi-location management, and finding the i…
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51 | The Power of Social Media in Elevating Your Recruiting Game with Guest Derek Cormier
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Episode Number: 51 Date: September 9, 2024 Duration: 41:50 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Derek Cormier Company: Climate Experts Website: https://www.climateexpertsac.com/ Facebook: https://www.facebook.com/climateexpertsac TikToc https://www.tiktok.com/@climateexpertsac?fbclid=IwY2xjawEV6RtleHRuA…
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#141 - Wyatt Smith and Gamifying Employee Retention with UpSmith
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In this episode of 'Owned and Operated,' host Jack Carr interviews Wyatt Smith from Upsmith to discuss employee retention and the psychology of incentives for skilled workforces. Wyatt shares a look into UpSmith’s mission to gamify the skilled trades industry using software that provides immediate feedback and recognition to technicians while bolst…
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50 | The Path to HVAC Excellence: Chris Michel’s Leadership Journey
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Episode Number: 50 Date: September 2, 2024 Duration: 44:14 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Chris Michel Guest Contact: cmichel@servicenation.com Special Offer: $100 Off Service World Tickets use Promo Code FREEDOM24 Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese sits do…
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#140 - Navigating the ServiceTitan KPI Minefield with Danny Peavey
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In this episode of Owned and Operated, hosts John Wilson and Jack welcome back Home Service Engine Founder Danny Peevey to discuss the complexities and challenges of making KPI, data-driven decisions in the home services industry. What starts with a talk on the importance of site visits and peer comparisons then turns to the complexities of Service…
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49 | AI in Action: How Modern Technology is Revolutionizing Plumbing and HVAC| with Guest Brad Scruggs with ZyraTalk
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Episode Number: 49 Date: August 26, 2024 Duration: 33:28 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Brad Scruggs Website: ZyraTalk.com Summary In this exciting episode of the Freedom Blueprint Podcast, host Justin Deese chats with Brad Scruggs about the transformative power of AI in the home service industry.…
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#139 - LEGENDS: Chad Peterman’s $120M Home Service Scaling Strategy
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Owned and Operated continues its new Legends series, focusing on the stories of the home service industry’s most successful entrepreneurs. John Wilson and Jack Carr are joined by special guest Chad Peterman, President and CEO of Peterman Brothers–a $120M home service empire with over 700 employees and eight locations. Follow along as Chad discusses…
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#138 - LEGENDS: Matt Ballard’s Balance of New Construction and Residential
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Owned and Operated continues its new LEGENDS series, focusing on the stories of the home service industry’s most successful entrepreneurs. John Wilson is joined by special guest Matt Ballard of Sunrise Mechanical, a $55M HVAC and plumbing company that works in small residential, commercial, and new construction. Matt discusses the balance between w…
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48 | Culture, Communication, and Call Success: A Deep Dive with Nicole DeLisle from Paradise Home Services
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Culture, Communication, and Call Success: A Deep Dive with Nicole DeLisle from Paradise Home Services Episode Number: 48 Date: August 19, 2024 Duration: 27:36 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Nicole DeLisle Contact: Nicole.Delisle@ParadiseHomeServices.com Website: www.paradisehomeservices.com Summar…
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#137 - LEGENDS: How Tommy Mello Built a $200M Home Service Business
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Owned and Operated kicks off its new LEGENDS series, focusing on the stories of the home service industry’s most successful entrepreneurs. John Wilson and Jack Carr are joined by special guest Tommy Mello, founder and CEO of A1 Garage, which operates in over 20 states, with over 50 locations. The talk with Tommy covers his insistence on a strong co…
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#136 - Getting Home Service Business Leads When the Season Changes
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Are you focused on business leads in your home service company when the seasons change? This week, Jack and John talk about weak months during peak HVAC season, big victories coming from major talent hires, and the power of specialty equipment paying for itself almost immediately. However, the big topic of conversation covers home service business …
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47 | Trust but Verify: Implementing Effective Systems for Your Team- Building Systems with Kristen Deese Part 2
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47 | Trust but Verify: Implementing Effective Systems for Your Team- Building Systems with Kristen Deese Part 2 Episode Number: 47 Date: August 12, 2024 Duration: 20:11 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Co-Host: Kristen Deese Website: KristenDeese.com Contact: Kristen@KristenDeese.com Summary In this episod…
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#135 - Pipelines, Heavy Equipment, and Marketing your Excavation Business
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Even vacation can’t stop John from talking about the new, heavy equipment for his drainage excavation business doubling as a marketing strategy! He and Jack talk about the nature of working in HVAC, drains, and excavation, why pipelining is great, and just how much a machine for drain cleaning can cost a business–and how much it makes back when you…
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46 | Why Your Business Needs Systems: Lessons from the Trenches- Building Systems with Kristen Deese Part 1
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46 | Why Your Business Needs Systems: Lessons from the Trenches- Building Systems with Kristen Deese Part 1 Episode Number: 46 Date: August 8, 2024 Duration: 23:32 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Co-Host: Kristen Deese Website: KristenDeese.com Contact: Kristen@KristenDeese.com Summary In this episode o…
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#134 - HVAC Business Ups and Downs and Creating Your Organizational Structure
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John joins the show this week from the middle of the woods as he and Jack discuss creating your home service business organizational structure, org charts, and the issues with hiring leaders. It’s also peak HVAC business season and that means an inevitable downturn. Are Jack and John prepared for an HVAC shoulder season? Will John find his way out …
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45 | Private Equity and its Impact on Home Services with Patrick Ritter with Leap Partners
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Private Equity and its Impact on Home Services with Patrick Ritter with Leap Partners Episode Number: 45 Date: July 29, 2024 Duration: 24:01 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Patrick Ritter Website: theleappartners.com Summary: In this episode, we are joined by Patrick Ritter, the CFO of Leap Partner…
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