De UNLOCK YOUR CODES podcast is een LIFE CHANGING podcast voor iedereen die met zijn business anderen wil helpen & in zelf in overvloed wil leven. ABONNEER JE GRATIS op deze podcast en laat je lekker inspireren om - met behulp van je unieke GENE KEYS & je HUMAN DESIGN - nu écht het verschil voor jezelf en de wereld te maken waarvoor je hier bent gekomen. Shine, beautiful! Let's create some magic together...
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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Hey there! I'm Roula, and I believe in the magic, wisdom, and inspiration found in every life story. On this podcast, I chat with guests from all walks of life, diving into their unique experiences to find moments of triumph, and lessons from challenges. Together, we explore the ups and downs, the funny moments, the embarrassing stories, and the heartwarming tales that make up the fabric of life. You'll hear it all – from awkward mishaps to heartwarming victories! But that's not all! I also ...
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‘Pionieren in de Polder’ is een podcast serie over pioniers op het Leiden Bio Science Park. Pioniers van vroeger en van nu. De Leidse historicus Cor Smit zet portretten neer, saxofonist Bart Wirtz componeerde groovy sounds en presentator Anneke van Bergen en Henegouwen vraagt door. In Leiden is in de afgelopen 40 jaar een belangrijk Science Park ontwikkeld, wat qua impact vergelijkbaar is met de Rotterdamse Haven of Schiphol. Hoe is dit ontstaan en wie waren de pioniers? Hoe kon dit braaklig ...
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From Addiction to Breaking Free: Journey Through Porn Addiction Leading To Finding Strength, Mentorship, and a New Purpose with Nick Drivas
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Send us a text In this heartfelt and raw episode, my guest Nick Drivas shares his gripping journey through porn addiction starting from the young age of 12, the immense loneliness he faced growing up with a sick grandmother, and how he used porn, junk food, and isolation as coping mechanisms. As his addiction deepened, Nick discusses his struggles …
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Unlocking B2B Growth: Productizing Services with Eisha Armstrong
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized serv…
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A Listen Story: Embracing the Inevitable: Courageously Navigating Life Changes and Unlocking Richer, More Meaningful Experiences
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Send us a text In this episode, I explore how change shapes our lives, and I reflect on pivotal life changes and their impact on my journey. ✨ Episode Highlights: . How Do You Feel About Change? . Why I’m Talking About Change Today . My Journey Through Change: 1️⃣ Moving to the Netherlands 2️⃣ Divorce 3️⃣ Finding Love Again 4️⃣ Another Major Move .…
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Recruiting the Best Marketing Operations Talent with Matthijs van Rosmalen
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Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a fo…
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Digital Innovators, The Journey of TomTom in Marketing Operations featuring Debby Kruse
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In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today. From implementing advanced marketing technolog…
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Overcome People-Pleasing, Embrace Honest Communication, and Create Balanced Relationships of Confidence and Clarity with Marina Pearson
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Send us a text In this episode I discuss the pervasive issue of people-pleasing from a feminine perspective. First I share with you my perspective that emphasizes on how women are conditioned to prioritize others' needs. My Guest Marina Pearson shares her journey of overcoming people-pleasing, driven by her fear of abandonment in romantic relations…
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Elevating Customer Experience with Marketing Operations - Featuring Gerben Busch
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In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimatel…
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Unlock the Power of Marketing Operations with Kelly Jo Horton
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In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode…
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Spider in the Web: Mastering Marketing Operations with Rajen Raghoenathsing
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In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. …
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Navigating the Journey of Aging Parents: Building Caregiving Networks, Understanding Sibling Dynamics, and Embracing Dignity in Aging with Janice Goldmintz
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Send us a text Prepare to navigate the intricate journey of caring for aging parents with our expert guest, Janice Goldmintz , who brings a wealth of knowledge in gerontology and personal experience in Alzheimer's care. Janice shares invaluable insights on how to kickstart those crucial conversations about future care, even before it becomes a pres…
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Mastering Marketing Operations: Building a Revenue Engine with Bareld Meijering
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In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …
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Unlock The Secrets Of Your Erotic Mind and Dive Deeper in The Power of Sexual Fantasies in Relationships with Artemisa De Vine
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Send us a text Have you ever wondered about the fascinating world of sexual fantasies and their impact on our lives? Join me in my latest episode where Artemisia De Vine immerses us deeply into the psychology behind sexual fantasies and how they can bring intimacy and invigoration back into long-term relationships. 💡 🎙️ Topics we cover: 🔶 The role …
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Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma
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In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…
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From Anger to Good Mood: How To Choose to Be Happy and Grow Your Emotional Balance With Matt O’Neill.
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Send us a text Today, my guest is Matt O'Neill, a leader in happiness education and author of "The Good Mood Revolution." Matt recounts his transformative journey from chronic bad moods to achieving a consistent state of gratitude and self-love. He underscores the importance of taking responsibility for one's emotions, dismantling anger through sel…
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From Small Talk to Meaningful Connection: How To Ask Good Questions, Listen Actively and Enjoy The Silence with Terre Short
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Send us a text In this episode, my guest Terry Short author of the book "the words we chose: Your Guide to How and Why Words Matter." discusses her lifelong draw to words and how their impact on her personal and professional life led her to write a book about effective communication. She shares her experiences with how different people, including h…
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How To Handle Our Couple Disagreements in Grace And Kindness to Build Stronger Relationship, Better Communication And Lot Of Appreciation With Kelly Dupee
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Send us a text My guest Kelly Dupee shares a personal story about a pivotal moment in his marriage when his wife expressed her unhappiness and desire to feel special. He reflects on the changes he made to prioritize her feelings and improve their relationship. The discussion covers practical tips for men to better understand and communicate with th…
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Breaking Boundaries: Sales & Marketing Unite for Unrivaled Success with Jacob Schermers
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…
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On The Road With Rosie: The Chronicles Of Her Van Life And Conversations On Freedom, Discovery and Liberation.
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Send us a text In this episode of the Life Affairs Podcast, I explore the liberating journey of Rosie, a high achieving academic who chose to pursue her dreams over societal expectations by living and working from her Van while traveling around Australia. Rosie shares her story, highlighting the catalyst of her mother’s death and how it spurred her…
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Unlocking Sales Success: Automation and Technology with Reza Vinkes of Nothe
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…
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A Listen Story: Yearnings: Mine are scattered along the North Sea's shore. Do you know where yours are wandering?
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Send us a text 🌟 Exploring Yearnings Today ✨ "We are not meant for stagnation. We are meant to grow." - Melody Beattie Ever scrolled through social media? 🤯 Travel brags, dream jobs, beachside workcations, perfect moms. Suddenly, your heart aches for something just out of reach. ✨ You're not alone. 🤝 Guided by curiosity, I embark on a stroll throug…
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Transforming the Marketing Game: Dive Deep with Danielle Navas-Brandt and the Dutch Revolution of They Ask, You Answer
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…
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Ruwe bolster, blanke pit – Voorbij het uniform. Een verhaal over kwetsbaarheid, veerkracht, zelfontdekking en mentale transformatie.
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Send us a text In dit emotionele en diepgaande gesprek met Pieter, een voormalig militair, ondernemer en mental coach, delen we zijn reis vanaf zijn tijd in het leger tot aan zijn transformatie naar een leven gebaseerd op authenticiteit en zelfliefde. Welkom terug bij de podcast! Vandaag hebben we een inspirerend gesprek voor mensen met verschillen…
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A Listen Story: How I prepare for war - and this is what you can do too: My 15 years of experience from living in the heart of the war in Lebanon
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Send us a text As I reflected on my experiences during the theater show, I realize the importance of community unity and support in times of crisis. While the discussions on stage provide valuable insights, it is my own lived experiences that truly underscore the human cost of war and the imperative of working together to build a more peaceful futu…
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Navigating the AI Revolution in Marketing: Insights from Charida Dorder
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…
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Harnessing AI for Creative Marketing Edge: A Deep Dive with Typeface’s Arushi Jain
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…
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Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…
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Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…
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A Listen Story: I turned 50 This is How I am shredding my cv and re-crafting the unthinkable future.
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Send us a text I turned 50 begin January; in this episode I talk about my experiences and my perspectives on aging and how it impacts job seeking. I share my personal journey, reshaping my CV not only with professional experiences but also with life teachings, and difficulties I faced due to age-related stereotypes. I encourage active defiance of s…
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De Kankerchaos: Paula's reis door werk, kanker en de UWV waar jij ook iets aan hebt
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Send us a text Paula, een voormalige televisieprofessional en kankeroverlevende, is mijn gast en deelt haar ervaring met het bestrijden van kanker te midden van haar carrière en de impact hiervan op haar gemeenschap. Terwijl ze de tumultueuze weg bewandelt van werk naar ziekte naar mogelijke impact op de gemeenschap, worstelt Paula met het onbekend…
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Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…
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Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…
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Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas
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Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…
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Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev
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In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…
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A Listen Story: A Lifetime of Pursuing Post-WWII Dreams in the Shadow of the Israeli-Palestinian Conflict with a focus on Lebanon.
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Send us a text Growing Up Amidst Tension In this opening, I explore my upbringing in Lebanon, where animosity between Lebanese and Palestinians cast a long shadow. The conflict's impact on my personal life and relationships sets the stage for the narrative. A Family's Unique Story I delve into my family history, marked by my Christian Palestinian m…
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A Listen Story: Living Authentically, My Unapologetic Life: From Menstruation to Liberation
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Send us a text In today's episode, I delve into my tale of growing up in the vibrant streets of Achrafieh, Beirut, during the spring of 1985. It's a journey of self-discovery, societal expectations, and the pursuit of freedom. Part 1: Childhood Bonds and Revelations - The episode begins with a vivid description of my childhood in Achrafieh, Beirut.…
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Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier
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On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…
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Pionieren in de Polder afl. 5 Bart Hoenen Over de incubator unlock_ en startups in Leiden
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Bart Hoenen introduceert unlock_ en zichzelf als ondernemer. Hij deelt over de in zijn visie leukste fase van een startup: de begin fase en de ontwikkeling van het idee en team: Daar ontstaan dingen uit niets. Bart Hoenen vertelt meer over unlock_, het nieuwe incubator programma in Leiden. Over Rode biotech. Medicijn ontwikkeling, diagnostiek. Wat …
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Afl.1 Hoe het begon: het Leiden Bio Science Park
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Over hoe het begon: de ontwikkeling van het Leiden Bio Science Park en de pioniers die aan de basis stonden met verhalen over professor Rob Schilperoort en top ambtenaar Ewald Keizer. Ondernemer Bas Reichert, trapt af met het verhaal achter zijn DNA onderneming Baseclear en deelt zijn perspectief op het Leiden Bio Science Park. Historicus Cor Smit …
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Pionieren in de Polder Afl. 3 Thijs de Kleer
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Pioniers hebben een onderkomen nodig! Een laboratorium en een werkplek waar ze kunnen werken. Biopartner begon als Academisch Bedrijven Centrum in een eenvoudige bouwkeet. Heel langzaam in 15 jaar tijd groeiende dat uit tot 1 gebouw. Daarna ontstonden er nog nog 4 gebouwen en in mei 2021 is het circulaire laboratorium gebouw Biopartner 5 opgeleverd…
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Afl. 2 Wetenschap heeft een plek nodig
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Over pionieren met circulariteit en met grootschalig hergebruik in de bouw met architect Jan Willem Ter Steege over high tech bouwen met hergebruikte materialen en het eerste energieneutrale lab van Biopartner op het Leiden Bio Science Park. Architect Jan Willem Ter Steege van oa. het circulaire laboratorium gebouw Biopartner 5 wordt door Cor Smit …
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Pionieren in de Polder afl. 4 Paul Vulto Minatuurorganen op een chip
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Paul Vulto is engineur, gepromoveerd en cofounder van Mimetas, 1 van de grootste huurders in het Biopartner 5 gebouw. Paul gaat in op de manier waarop nu medicijnen worden getest en hoe je door organen na te bootsen op micro chips veel nauwkeuriger medicijnen kunt testen. Paul vertelt in deze podcast hoe zijn onderneming begon, over het belang van …
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Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…
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Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…
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Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin
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In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …
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Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…
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The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…
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The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics)
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"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…
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Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic
20:34
20:34
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20:34
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…
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Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney
22:41
22:41
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22:41
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …
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A Listen Story: Sun soakers in the midst of war. The unforgettable beach life in torn Lebanon in the 90's
27:03
27:03
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Send us a text Welcome to this episode where I journey through time and memories. Join me in this serene moment at my kitchen table, sipping tea and gazing out the vast window. The ever-changing view of nature unfolding in front of me brings back memories of 1989 when I lived in war-torn Lebanon. Amidst the never-ending conflict, my friends and I, …
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