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You’re using Account Engagement or Marketing Cloud, along with Salesforce but it’s not easy to understand how they should be configured to support each other in the best way. Every month, MarCloud’s senior consultant, Carl Mortimer and an expert from the MarCloud team will discuss topics that will help you get the most out of Account Engagement (fka Pardot), Marketing Cloud and Salesforce. No matter what your setup is, we’ve got you covered. If you’re a Salesforce Admin, Marketer or Business ...
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MarCloud Podcast Episode #5 - MarCloud Wrapped '23
1:06:25
1:06:25
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Join us for MarCloud Wrapped, where Carl, Tom and Triana of MarCloud are joined by fellow Marketing Champions Stephen Stouffer, Lucy Mazalon and Lara Black to look back over 2023. In this episode, each of us talks through… Our highlight of the year working in Account Engagement, Salesforce and Marketing Cloud What news or announcement got us the mo…
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Stephen Stouffer on how to get started with RevOps
30:11
30:11
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Stephen Stouffer of SaasCend joins us on this episode to talk us through how to get started with implementing a RevOps function, how to bring sales and marketing together and some gotchas to watch out for along the way.Par MarCloud
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Pardot or Marketing Cloud?
1:32:54
1:32:54
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1:32:54
Confused about which product in the Salesforce tech stack is right for your marketing needs? Is it Account Engagement (Pardot) or Marketing Cloud? In this episode, our host Carl Mortimer talks with MarCloud CEO, Tom Ryan, and Head of Technical Services, Anton Minnion, to help you understand the key differences, strengths and weaknesses of each prod…
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Pitfalls to avoid with B2BMA
23:49
23:49
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B2BMA is a powerful tool to use with Account Engagement (fka Pardot) and Salesforce. However, it’s often a tool that is misunderstood in terms of how it works, the data model underneath it and how much time is involved to not only create but amend dashboards too. Join Carl and Hollie as they talk through the main pitfalls they see when trying to im…
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5 things marketers need to know about Salesforce
19:48
19:48
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In the first-ever episode of The MarCloud Podcast, we explore the key things we think marketers need to know about using Salesforce. We often find that career marketers enjoy using Pardot (Account Engagement) for BAU and campaign-driven marketing to prospects. But you’ll need to understand how this prospect progresses through the lead lifecycle and…
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