Les meilleurs podcasts Small Business. Online Business (2024)

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3 Key Metrics Every Entrepreneur Should Track for Success 18:09

3d ago18:09

18:09

Ever hear the word "data" and feel immediately overwhelmed? Don't worry, you're not alone. Data isn't just numbers and spreadsheets; it's valuable information hiding in plain sight that can drive your business growth. In today's episode, Michelle DeNio simplifies the concept of data and walks you through practical steps to uncover and leverage the …

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Why Tracking Unfollows is Hurting Your Social Media Strategy 20:22

5d ago20:22

20:22

How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower? I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter s…

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Strategies for structuring your brand (Focused Action Live Coaching - Jamie Smith) [Ep. 260] 20:52

8d ago20:52

20:52

In this episode of The Real Truth About Business, Michelle DeNio chats with Jamie Smith about branding her new book and speaking business separately from her established writing company. Jamie shares her journey as an entrepreneur living with chronic illness and how it inspired her upcoming book, "Destination Changes." Tune in for insights on brand…

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How to Keep Emotions in Check for Better Business Decisions [Ep. 259] 13:26

10d ago13:26

13:26

In today's episode of we address a crucial aspect of decision-making in your business: separating facts from emotions. Michelle dives deep into how emotions can cloud your judgment and the importance of making decisions based on data. Michelle shares real-life examples of her clients, illustrating how separating facts from emotions can drastically …

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How to Start Marketing Your Business on a Budget featuring Alanna Brannigan 22:38

12d ago22:38

22:38

Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re real…

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Revenue or Reach: Choosing the Best Strategy for Your Business 21:28

17d ago21:28

21:28

Are you struggling to decide whether to need more reach or revenue within your business? In today's episode I dive into the intricacies of increasing revenue versus growing brand awareness and visibility. Action Steps from this episode: Define Your Goal: Clarify whether you want to increase revenue or reach. If it's revenue, focus your efforts deep…

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Strategies to Overcome Social Media Burnout as an Entrepreneur 28:40

19d ago28:40

28:40

Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the con…

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Client Conversion Strategies (Focused Action Coaching: Shruthi Sundaram) [Ep. 257] 24:07

22d ago24:07

24:07

In today's episode, I sit down with Shruthi Sundaram, a soul purpose coach and intuitive business guide from India. This live focused action coaching session dives deep into strategies for enhancing lead generation and client conversion, particularly for those using platforms like LinkedIn. Tune in to learn practical tips on how to update your onli…

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Reprogramming Your Subconscious Mind for Business Breakthroughs with Guest Julie Costa [Ep. 256] 38:58

24d ago38:58

38:58

In today's episode, Michelle DeNio sits down with Julie Costa, a business hypnotherapist, to discuss the transformative power of inner work for achieving professional and personal success. Julie shares her journey of overcoming burnout and feelings of unworthiness by shifting her focus from external solutions to embodying desired traits through dee…

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Content Ideas for Boring Industries 15:29

26d ago15:29

15:29

Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring indust…

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Customize your business strategy to show up as your best self [Ep 255] 20:02

1M ago20:02

20:02

In this episode, we're discussing customizing your strategy to work for YOU. Finding a strategy that feels good, aligns with your strengths, and allows you to show up as your best self consistently is important. When you're not excited about your strategy or it doesn't resonate with you, it's nearly impossible to maintain consistency and get the re…

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The Power of Storytelling in Marketing with Dan Coughlin 34:46

1M ago34:46

34:46

How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of ad…

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How to Increase Sales with No Commitment Offers [Ep. 254] 23:51

1M ago23:51

23:51

In today's episode, we're diving into a hot topic that's been making rounds lately: No Commitment Offers! Let's bust the myth that people aren't buying and discuss how consumer buying behaviors have evolved. Learn how to adapt your offers to appeal to today's buyers who value the flexibility and peace of mind that comes with no long-term commitment…

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Turn your business website into a valued sales team member! 15:34

1M ago15:34

15:34

Do you wish your website was working harder for your business? That it stopped behaving as a shopfront and started bringing in leads and making sales. If you haven't had high expectations from your website, today is the day we change that. Your website is not a shopfront, but a vital member of the sales team for your small business. In today's epis…

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How Marathon Training Inspired My Entrepreneurial Journey 29:24

1M ago29:24

29:24

Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathon…

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Why traditional snail mail marketing is your secret weapon [Ep. 253] 16:30

2M ago16:30

16:30

In a world dominated by digital communication, could snail mail be your secret weapon for business growth? Absolutely! On today’s episode of "The Real Truth about Business," Michelle DeNio discusses the power of sending cards and gifts through snail mail to strengthen relationships and stay top of mind with clients and contacts. Michelle shares her…

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How to Choose the Best Social Media Platforms for Your Business 24:27

2M ago24:27

24:27

Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…

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Overcoming Distraction: Strategies for Entrepreneurs to Stay Focused [Ep. 252] 30:10

2M ago30:10

30:10

In this episode we are diving into a topic that affects every entrepreneur at some stage in their journey - Lack of Focus. We'll explore how this issue impacts business growth and what we can do to combat it. From recognizing the signs of lack of focus to actionable strategies that can help you maintain your priorities, this episode is packed with …

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Got your customer journey figured out on your website? 38:43

2M ago38:43

38:43

Have you heard the term 'customer journey'? But you've never been quite sure of what it means? Every customer you have will be on a specific part of their journey in their business or career. It's your job to meet them at that point and to help them, through your products or services, to get to the next stage of where they're at. It's not about get…

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The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad 32:34

2M ago32:34

32:34

Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…

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Shaking Up Business as Usual: Why It’s Time to Go Deeper [Ep. 251] 19:19

2M ago19:19

19:19

In this episode, I address the common feeling of the "seven-year itch" in business and how many of us feel the need for a shakeup. I emphasize the importance of moving beyond surface-level conversations and strategies, and really diving deep into what makes a business thrive. I also share my thoughts on changing titles and roles to better reflect t…

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Want Your Business To Make More Money While You Work Less? Here's How! 11:31

2M ago11:31

11:31

Would you like to make more money in your business? But you're not sure you can squeeze more hours into your day or fund more products? I hear you. It can be hard to fully realise the potential in your small business, especially when you don't want to spend every waking hour and every penny you've got, on it. If you've been in business for a while,…

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Mastering Your Brand Messaging featuring Mackenzie Fleming 35:24

2M ago35:24

35:24

Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…

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Attracting the Right Clients: Marketing and Sales Tips for Coaches (Focused Action Live Coaching: Marie Romero) [Ep. 250] 22:47

2M ago22:47

22:47

In today's coaching session, I am joined by Marie Romero, the CEO and founder of Creating Greatness. We dive deep into marketing strategies, client acquisition, and how to elevate yourself from the freebie zone to a paid zone in the business world. Actionable Points for Listeners: Evaluate Your Free vs. Paid Offerings: Set clear boundaries on what …

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Reconnecting with Your Vision: Why It Matters [Ep. 249] 22:41

2M ago22:41

22:41

In today's episode, we're diving into the importance of reconnecting with your business vision. Whether you're feeling stuck, overwhelmed, or things are moving too fast, taking a moment to realign with your goals and intentions can make all the difference. This episode is packed with insights and practical steps to help you get back on track, no ma…

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Making changes in your small business - when should we do it? 12:19

2M ago12:19

12:19

Are you thinking of the next steps for your business? Or whether it’s time to do things in a slightly different way? It could be that you’ve become bored with your current setup. Or you don’t feel you’re charging what you’re worth. Maybe you’re lonely and are missing the camaraderie of working with others. Whatever has brought you to this episode, …

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Organic SEO Strategies for More Website Traffic : Featuring Barb Davids 37:10

2M ago37:10

37:10

Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…

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The Top Five Method for Busy Entrepreneurs [Ep. 248] 8:21

2M ago8:21

8:21

In this episode, I'm diving into a quick productivity tip called 'Top 5' that is especially helpful during the summer or anytime you're feeling overwhelmed. We all have those days where our to-do lists seem never-ending and it's hard to know where to start. This simple and effective strategy helps you get centered and grounded, allowing you to stop…

1
Leveraging Creativity In Your Business Niche 40:40

3M ago40:40

40:40

Are you creative but not sure how to leverage it in your business? Do you feel like the existing creative job titles aren't quite the right fit? Neither did Jo, who loved being creative in her VA and marketing roles, but there wasn't a job title out there which encompassed what she could do to support small businesses in her own, unique way. These …

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From B-Roll to Talking Heads: Crafting Authentic Instagram Reels 21:31

3M ago21:31

21:31

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…

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Collaborating with Confidence (Focused Action Coaching: Jade Fulton) [Ep. 247] 25:47

3M ago25:47

25:47

In today's episode we’re diving deep into live coaching with the amazing LinkedIn strategist, Jade Fulton. In this action-packed coaching session, Jade and I cover proposals for collaboration opportunities, protecting your time and intellectual property, setting boundaries, and effective client onboarding. Action Points: Time and Energy Assessment:…

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Becoming the CEO Your Business Needs: Mindset Shifts for Entrepreneurs [Ep. 246] 25:17

3M ago25:17

25:17

In today’s episode, I dive deep into helping you shift your mindset to embrace the CEO inside of you as a business owner. If hearing the word "CEO" feels intimidating or too corporate, I want to change that. Let’s make the title of CEO empowering and aligned with your journey to business success. Actionable Steps: Mindset Shift: Start introducing y…

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How to show up in your business (even when you don't feel like it) 11:42

3M ago11:42

11:42

Are you struggling to show up in your business? You're feeling the pressure but you just can't seem to get there. You're definitely not alone. Being a business owner means having to show up in your business, in ways you never thought of before. All of a sudden you're very public and very visible. You have to put work into your marketing strategy as…

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How to Map out a Social Media Content Calendar 15:33

3M ago15:33

15:33

Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducin…

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How to Avoid Confusing Your Audience [Ep. 245] 15:56

3M ago15:56

15:56

Today we're diving into a crucial topic: confusing your audience. We’ll explore how to streamline your offers to avoid overwhelming your potential clients and ensure clarity in your messaging. Action Steps: 1. Evaluate your current offers. Are they too similar or too spread out? 2. Get feedback from clients and prospects to identify points of confu…

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Podcasts make website more dynamic! Here's how to get started. 17:57

3M ago17:57

17:57

Are you thinking of starting a podcast? There's loads of information out there and you're not sure where to start? I hear you! I felt like that when I started my own podcast. It felt like there was so much I needed to know about format and software and equipment and hosting. All of sudden, something that was meant to be a joyful next step for my bu…

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Demystifying Social Media Metrics: The Metrics that Actually Matter 26:56

3M ago26:56

26:56

Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics…

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Effective Launch Strategies for Creative Entrepreneurs (Focused Action Coaching Session: Tina Divita) [Ep. 244] 32:42

3M ago32:42

32:42

Tina shares her insights on her latest venture—an online course focused on virtual appreciation gifts. We dive into her promotional strategies, relationship-building techniques, and how to make the most out of a warm audience. We also discuss the power of using custom graphics and templates, and Tina's unique approach to creating engaging content f…

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How to Make Email Marketing Work for Your Business [Ep. 243] 23:17

3M ago23:17

23:17

If you've been struggling with email marketing or have been thinking about incorporating it into your business but feel overwhelmed by the idea, this episode is for you. In this episode, I share my own email marketing journey, including the mindset shifts that helped me stay consistent, and offer practical tips and insights to help you find success…

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How to Create Relatable and Impactful Social Media Content 18:25

3M ago18:25

18:25

How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with y…

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Overcoming Fear of Sales and Closing with Confidence [Ep. 242] 16:48

3M ago16:48

16:48

In today's episode, we're diving deep into one of my all-time favorite topics—confidently closing the sale. If the idea of closing makes you cringe, this episode is for you. I'll walk you through how to build the confidence you need to make those sales with ease and authenticity. Key Takeaways: Confidence is key—if you don't believe in your offer, …

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Why You Need an Email List (and how to build it) 19:55

3M ago19:55

19:55

I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquis…

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Content Strategy for Inbound Leads (Focused Action Coaching: Lori Stanley) [Ep. 241] 20:36

4M ago20:36

20:36

In today's Focused Action Coaching Episode, we are talking with Lori Stanley from Lori Stanley Nonprofit Consulting based in Canada. Lori found Michelle through a viral LinkedIn post and has since followed the podcast and joined her email list. In this episode, we delve into Lori’s challenges with lead generation for her consulting firm, specifical…

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Building a Profitable Offer Suite: 5 Essential Steps [Ep. 240] 17:40

4M ago17:40

17:40

In this episode, I outlined the importance of having a well-structured offer suite and how it can cater to various stages of your client's journey. From DIY options to one-on-one services and everything in between, we discussed how to strategically design offer suites that not only meet the clients where they're at but also provide upsell, downsell…

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Switching off to be more productive & have more fun 38:51

4M ago38:51

38:51

Do you wish you could be more productive? Does life as an entrepreneur not seem as fun as you thought it would be? If either of these apply to you then you're definitely not alone. We often think that the life of an entrepreneur is a joyful one - full of working your own hours, being your own boss and being able to do things at your leisure. The re…

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What You Need to Know About the Latest Instagram Algorithm Updates 17:32

4M ago17:32

17:32

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…

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Business Through the Summer: Planning Tips and Strategies [Ep. 239] 12:48

4M ago12:48

12:48

In today's episode, we're diving deep into planning for summer—how to handle the season, whether you’re ramping up or winding down. As summer approaches, it's crucial to strategize effectively to make the most of these warmer months, regardless of your business pace. Key Talking Points: Summer Business Myths: Debunking the myth that summer has to b…

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Your First Year in Business with Sharon Hadley 39:48

4M ago39:48

39:48

Your first year in business is a real learning curve You may find your business really changes shape. One thing’s for sure and it’s that you won’t come out of your first year as an entrepreneur, the same person who went in. That’s not to say you shouldn’t start your own business, you absolutely should! But it’s definitely worth listening to the exp…

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Marketing Isn’t Your Sales Team, and other Business Lies 19:11

4M ago19:11

19:11

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…

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Effective Use of Lead Magnets to Attract Ideal Clients [Ep. 238] 20:46

4M ago20:46

20:46

Lead magnets are essential tools in marketing, effectively drawing prospects into your business space. However, their success heavily relies on the follow-up strategies implemented once these prospects opt in. In this episode I cover the importance of having a solid plan for your lead magnets, understanding the purpose of each, and ensuring they pr…

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