Stuart and Craig discuss the new start up, https://waymaker.io Waymaker is a platform that helps leaders set start up, scale up or smarten up by doing less to achieve more. Waymaker is two things: 1. The Waymaker Way - a management framework which helps you make sense of your business & how to grow it. 2. Waymaker.io - a SaaS platform which uses sm…

If you lead an organisation, you need to listen to this episode. Discover; How to prepare and train for a crisis scenario as a leadership team How to set up your team for crisis management What to do before, during and after the crisis How to derrick the crisis moments. Never before has there been such a time as this in history as when media, cultu…

Netflix today is nothing like the Netflix of when it was competing against Blockbuster ..... (who?!?!?). We take a deep dive into the Netflix journey, the challenges, the 'bet your company moments' and the smarts of the business model so that you can learn, be inspired and apply what matters to your own leadership. As always find out more at blirt.…

The COVID-19 crisis has caused turmoil on many airlines and the entire travel industry, but why did Virgin Australia fall so quickly as the crisis hit? In this episode we pull back the layers of the Virgin Australia story. We love the Virgin Australia story and we hope it gets to continue. However, some big problems started a while back for Virgin …

Meet the coolest business in Australia; meetmagic.org In this interview, I interview the CEO and founder of meetmagic.org, Carl Gough. Renowned as the greatest door opener in Sydney, Australia, and driven with a heart of purpose with real passion, Carl has built one of the best business models for giving back to charity whilst creating real busines…

In this episode we continue the exploration of Question 5 of our 7 question model which is 'how do we acquire, retain and grow our customers through our brand personality....'. Specifically, we look at how CX Teams win over silo teams and what small, medium or large businesses can do to hustle down and build CX teams. Find out more at blirt.co…

Exploring the customer journey and finding how to maximise value at all points. Listen to this to discover a new way to think about customer journey mapping in customer experience. See more at Blirt.coPar Stuart Leo

We unpack how to connect your brand with your business model and how to drive the daily practices to super charge your brand.Par stuart leo

Most people think a business model is just about defining how to create commercial value, whist that's critical, we explore how to design the business model so that you reinforce daily brand practices, super charging your brand. Listen to this podcast to understand how to build your business model and how to connect it to your brand practices. For …

This isn’t the end of the world. It is a pandemic but we will get past Coronavirus Disease 2019 (COVID-19). In our podcast, The Brand Transformation Show, we interviewed our client and infectious disease expert, Prof Robert Booy. Prof Booy, from the University of Sydney, is a global expert on infectious diseases and has been educating Australia acr…

Throughout this episode we're going to explore what strategy is, and isn't, why most companies confuse it and how to connect it to your growth paths.Par Blirt

In this podcast we peel the layers back to reveal where the problems started and give our opinion on why, so you can learn the lessons. Almost 1 in 3 new cars in 1990 was a Holden. Holden lost market domination in the late 1990s. Panicked and chasing quick sales to make a profit, Holden pursued a strategy of cheap, low quality products to compete. …

In this episode we look at some big trends impacting business: Brand is back on the agenda.... after a decade investment in technology Podcasting is the new blogging CX & EX are intertwined Millenials are changing the workforce Data is a ..... data everywhere Space travel is the next big infrastructure shift! Listen in and hear some really interest…

We explore Q2 in our 'closing the gap' 7 question model, "What is our market, who is our ideal customer, are we perceived as different and is this competitive advantage?" We'll cover; Narrowing your market segment Building an ideal customer Finding points of different and Building competitive advantage. You can always find more at www.blirt.com.au…

What is the difference between vision, purpose, mission....!!??! In our exploration of building leadership, creative and system alignment, we start at the highest contexts; Vision and Purpose! In this episode we explore how to build both with contradicting and confusing team members and we explore where most companies go wrong. You will learn; The …

The goal of every brand leader is to close the gap between where the brand is today and where it needs to be tomorrow. In this episode we unlock the 7 questions which you can ask and answer to close this gap. The 7 questions are designed to be used every month or quarter and empower leaders to stay close to the course required for success. Listen t…

Discover how Aristotles ancient philosophy of change is still in use today and how you can unlock the science of this tool to power positive change across your brand and organisation. In this ground breaking episode we cover: How to get in control of change. What kind of change do you want - substance vs form. The four change states; quantity, qual…

In this episode: We explore the structure and role of brand narrative. What are they key elements of a story? We explore; Archetypes Structure of story The types of story structures that improve customer lifetime value. The Brand Transformation Show's episode on Brand Narrative will explore how you can build a brand narrative that sets your busines…

This episode will take you through 4 ways to architect your brand strategy. Almost every organisation gets this wrong at some point in their journey. In fact, we look at how leaders like Coke or BMW have made great decisions and bad decisions over the years in managing their brand. This episode covers the four primary methods of brand architecture:…

How do the origins of brand change the way we manage brands in the 21st century? In this episode, we go on a journey of why consumers see brands through the lends of human characteristics and how you need to shape your brand as a unique and clear character to make an impact. This episode answers the question, why do have brands in business and ther…

What mistakes can you avoid going into a brand transformation program? We introduce and cover the last 3 of 6 best practices to deploy on any CX or EX transformation program: The six brand transformation best practices are: The enemy is the gap, not the competitor Lead from insights, not with tools Focus on the why, the number of who's will follow …

In this episode, Craig and Stuart kick into Season 2 with the first of a 2 part series on brand transformation best practices. We introduce and cover the first 3 of 6 best practices: The six brand transformation best practices are: The enemy is the gap, not the competitor Lead from insights, not with tools Focus on the why, the number of who's will…

In this episode Blirt CEO, Stuart Leo, introduces the BEMA.... the Brand Experience Maturity Assessment and discusses how organisations can find the clarity to make digital transformation successful. What is the BEMA? The BEMA is the Brand Experience Maturity Assessment. What does it do? It helps a leadership team find the clarity in where and what…

In this episode we unpack we do the research to do CX Strategy. We cover: the customer journey the right content at the right time team / business alignment metrics and measurementPar Blirt Consulting

In this episode we explore the topic of sales intelligence with Philip Schweizer, CEO and CoFounder of one of the leading sales intelligence apps, Sales Wings. SalesWings is a Switzerland based Software-as-a-Service Venture in the domain of Sales Acceleration and Predictive Lead Activity Scoring. It is comprised fo an international, highly heteroge…

In this episode we explore digital transformation with Merlin Luck. Merlin has started his own business, lost it all and gained it all again after he rediscovered his passion through Salesforce. Today Merlin helps small to medium businesses position themselves for hyper-growth and scale. Listen to his story.…

2019 Trends for Sales, Marketing, Service & HR As new technologies are created and innovated upon, our world as we know it changes - bit by bit. 2019 will see a deeper adoption of tech in our society and as a result consumer demands for tighter privacy and protection strengthens. On The Digital Transformation Show we move through our top 8 predicti…

The essential skills of the 'XMarketer' - Marketing Leaders who drive digital transformation. Today we're breaking down the skills that are the foundations to digital transformation success in the 21st century. So, how has marketing changed over the last few years? There have been 5 major technical waves of change that have washed over the marketpl…

The purpose of today's Podcast is talk about how a multi gear - or two speed business can enable better digital maturity. Well first up, what is a multi speed business? It's a business that uses different services or products to create slightly different business models that are moving slower or faster than the current business. Why would a busines…

How to design KPIs that work. Leading vs Lagging Indicators In this episode we take you through how to design KPIs that create change and drive performance with least effort. We'll cover the triangle of performance management + a breakdown of leading vs lagging indicators. We all know businesses run on results, aren't KPIs all about delivering resu…

In this episode we interview Matthew Taylor, a small business leader and CEO of the The Digital Centre in Sydney, Australia. Matthew leads an innovative and growing print advisory service which is using technology, creativity and leadership to build a better business. We unpack: the journey so far the joys, challenges and lessons of leadership the …

In this episode we unpack the simple steps and ways it's easy to get your 'big' data inside your 'big' CRM. We briefly attack 'big' data or how to use data to be helpful in running your SME. At Blirt we love Salesforce as a platform to run your business, so this episode features ways to feed your data directly into Salesforce. We cover: Website dat…

Digital transformation is exists to solve problems. And, in solving those problems improve the organisation through better customer and employee experience. Forbes has reported that 84% of digital transformation efforts fail. This is HUGE! So, what could be causing this and how can we better define the types of problems getting solved. In this epis…

Why another podcast on sales? Surely out of the 500 million podcasts humanity has covered all there is on sales right? Well no.... here's the problem: Research tells us the average sales teams look like this: 57% of reps miss targets 66% have no intelligent forecasting 85% have no data on propensity to purchase The problem is massive in small to me…

In this episode, the Blirt team break down what it means to move from brand advertiser, to brand publisher. What does it mean to be a brand publisher? This is the concept of ads being replaced with content and customers choose to engage with your content and move through the customer journey due to that content. Ads are still useful, but they're no…

In this episode, the Blirt team break down what actions you can take to improve your business today! Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down how to create employee experience that grows your business Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down how to create customer experience that grows your business Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down how to create customer experience that grows your business Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down how to build the right business model for your organization. Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down the secret to building a strategy that works. Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down how to find your market, ideal customer and competitive advantage. Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down how to define your vision, purpose and the roadblocks to achieving your goals. Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down the 7 questions you need to answer to get your business fundamentals in order. Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down what it takes to build and maintain a world-class culture in your organization. Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down what it takes to build and maintain a world-class culture in your organization. Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team discuss what the customer experience really is, and why you need to know about it. Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting

In this episode, the Blirt team break down what Digital Transformation means, and how it is changing the entire business landscape. Want to create the business of tomorrow, today? Contact us today! https://www.blirt.com.auPar Blirt Consulting