Les meilleurs podcasts Vml (2024)

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EP108 - VML Strategy Director - Rory Petty 54:30

7d ago54:30

54:30

What does a strategy director do at a creative agency? According to VML’s Rory Petty—you figure things out. This includes everything from writing the creative brief to consulting with the client marketing team—with any number of things in-between.Creative is actually a recent move for Rory. His advertising career started in broadcast media at Carat…

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Season 1 // It's a Wrap 31:27

14d ago31:27

31:27

Send us a text As they say, it's a wrap! Season One of Kansas City Marketing Legends is in the books. We are extremely grateful to all of you who have listened to our conversations with the legends of Season One and look forward to offering up more legends when we launch Season Two in early 2025. This final episode of our first season gives us a ch…

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Demystify AI with Daniel Hulme, CEO of Satalia 46:13

21d ago46:13

46:13

This week on Commerce Confidential - APAC Edition, we're diving into the fascinating world of AI with Daniel Hulme, CEO of Satalia, a WPP company. Join host Aadit Bimbhet as he chats with Daniel about the real potential of AI for brands and agencies. Get ready to unpack some surprising truths, like why automation isn't as intelligent as we think an…

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EP107 - The LeaderSmith Founder - Theresa Smith 1:25:31

22d ago1:25:31

1:25:31

The word “coach” is closely aligned with sport, but it’s becoming ever more synonymous with the corporate world. More people are employing experienced professionals to provide career coaching. Sometimes that coach is a colleague and sometimes it’s an outsider bringing fresh advice & insights.And that’s exactly what today’s guest, Theresa Smith, doe…

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EP106 - Heads + Tales Co-Founder & Co-CEO - Amanda Shuchat 40:11

1M ago40:11

40:11

Heads+Tales Co-Founder & Co-CEO, Amanda Shuchat, is part of a team that’s flipping the agency model on its head. Heads+Tales offers best-in-class integrated marketing services while focusing on high-performance coaching to foster greatness.And Amanda is ideally placed to disrupt the agency model. Her career begins as a PR Intern with Strategic Obje…

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EP105 - Mars United Commerce Managing Director, Canada - Victoria Cromie 51:11

2M ago51:11

51:11

Media and commerce are closer than ever before. Retail Media is the term used to reference this convergence. And it’s where today’s guest, Victoria Cromie, is leaving her mark.Victoria is the Managing Director, Canada for Mars United Commerce—a global commerce company, dedicated to driving growth for brands and retailers. Before helping retailers g…

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Becky Blades // Blades & Associates 1:09:18

2M ago1:09:18

1:09:18

Send us a text Becky Blades is the ultimate startist. Her second book is titled Start More Than You Can Finish. That certainly describes Becky to a tee. As you will hear into this episode of Kansas City Marketing Legends, Becky not only started a lot of things, but she finished a few as well. And how well she did finish. But as you will hear, after…

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The Power of Payments with Chetna Bastani, Head of Alliances & Channels at Stripe 27:27

2M ago27:27

27:27

In this episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, we dive into the transformative role of payments in creating frictionless commerce experiences. Our guest, Chetna Bastani, Head of Alliances & Channels for APAC at Stripe, joins us from Singapore to share her insights. From compressed commerce trends to the impo…

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Scott McCormick // VML 49:09

2M ago49:09

49:09

Send us a text So, three ad guys are sitting around in one of their homes one summer talking about how to create a new approach in the marketing business. No this is not the start of a joke. It’s exactly how the world’s largest agency was born right here in Kansas City. Scott McCormick and his founding partners, John Valentine, and Craig Ligabel, l…

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The New Dawn of Customer Experience: Evolving Strategies, Accountability, and Collaboration in Modern CX 30:46

2M ago30:46

30:46

In this episode of Human Centered, host Nick Brunker and Ben Geheb, VML's global chief experience strategy officer, discuss the evolving landscape of customer experience. They explore why CX index scores are at their lowest point, the challenges of measuring CX ROI, and the shift away from CX being owned by a single department. The conversation del…

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EP104 - Talon OOH Canada CEO - Debbie Benadiba 1:04:34

2M ago1:04:34

1:04:34

When CHUM Radio wanted to monetize its online audience for the first time, they called Debbie Benadiba.When Rogers Media launched its first online, on-demand streaming video app, they called Debbie Benadiba to lead ad sales.Debbie has a knack for launching new advertising products to market. There are other examples I can touch on—they include both…

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Pasquale Trozzolo // Trozzolo Communications Group 51:47

3M ago51:47

51:47

Send us a text Pasquale Trozzolo, without a doubt, founded one of our city’s premier agencies. Trozzolo Communications Group is an exemplary example of a family business. It also is a company that has recognized over the years how to grow through smart acquisitions and how to keep the principals of those they acquired to stay involved. On this epis…

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A look through the Golden Arches with McDonald’s Philippines' Denise Halagueña - Head of Digital Acceleration 42:39

3M ago42:39

42:39

In this episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, we take a deep dive into the digital landscape of one of the world's most iconic brands with Denise Halagueña, Head of Digital Acceleration for McDonald’s Philippines. Denise shares insights into the scale of McDonald's operations in the Philippines and the bran…

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Andy Fletcher // Fletcher/Mayo; Barkley 44:59

3M ago44:59

44:59

Send us a text What’s it like to have your dad be your boss? Well, our guest today on Marketing Legends of Kansas City can tell us. Andy Fletcher worked for his dad at Fletcher Mayo and learned a thing or two there about the marketing business, especially in the agriculture arena. But Andy has stories to tell us as he became in his words, a nomad i…

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China's Commerce Evolution: Expert Insights with James Bay 40:57

3M ago40:57

40:57

Welcome to the latest episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet. Today, we explore the dynamic world of commerce in China with James Bay, our Chief Commerce Officer for VML China. We discuss the booming e-commerce market in China, the evolving consumer behaviours, and the impact on platforms like Tmall, Taobao, …

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EP103 - Bee Video Production Founder - Brigitte Sachse 51:17

3M ago51:17

51:17

Brigitte Sachse is the founder of Bee Video Production—a digital video producer specialising in branded content.But securing content production budgets from clients such as the Toronto Star, Accenture, and the Royal Bank of Canada is a bit of a 180 from her early work.Before founding Bee Video Production, Brigitte’s career focused on providing publ…

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Landa William // LandaJob 47:19

3M ago47:19

47:19

Send us a text Chances are more than a few of you have Landa Williams to thank for a job or for an employee hire in a Kansas City agency or company. And even if you didn’t, you absolutely know a few people who did. LandaJob is her company’s name, and she will tell us how that came about on this edition of the Marketing Legends of Kansas City. Plus,…

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The Art of Creative Commerce with Manuel Borde - VML's Global CCO of Commerce 46:53

4M ago46:53

46:53

Welcome to the second episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, where we're diving into the exciting world of Creative Commerce. Joining us is Manuel Borde, Global Chief Creative Officer at VML and the mastermind behind some of the agencies best commerce cases like Oreo Codes. In this episode, Aadit and Manuel …

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EP102 - The Podcast Exchange CEO - Pary Bell 1:22:30

4M ago1:22:30

1:22:30

Pary Bell’s CV is stacked with leadership roles at some of Canada’s biggest media companies including, but not limited to, the CBC, Rogers Media, and TorStar.He’s made a career of leading organizations through digital transformation, but his original plan didn’t involve building teams, managing people, and navigating internal politics—Pary’s first …

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Larry Wheeler // Boasberg Wheeler 1:06:10

4M ago1:06:10

1:06:10

Send us a text There can be no dispute that Ewing Kaufmann is one of the most impactful and influential business leaders in Kansas City history. In this episode of Kansas City Marketing legends, we hear from one of our own legends what it was like to work for Mr. K. at Marion Labs and the business lessons he learned that helped him run his own publ…

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EP101 - NLogic President & COO - Sue Haas 59:35

4M ago59:35

59:35

Sue Haas is the President and COO of NLogic—Canada's leading provider of audience analysis technology and data.But Sue’s career didn’t start in data and analytics. Her first job in media was an internship on eTalk Daily, researching and writing interview questions for celebrities like Phil Collins, John Mayer, and Nelly.This was a complete shift fr…

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Bill Fromm // Barkley 58:40

4M ago58:40

58:40

Send us a text Bill Fromm was a born entrepreneur. He ran a dry-cleaning delivery service in college and his dream was to come back to Kansas City and start an advertising agency. He made that dream come true and opened the doors of his agency on June 1, 1964. Today that agency is Barkley, and it is one of the leading independent agencies in the co…

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EP100 - Interactive Advertising Bureau of Canada President - Sonia Carreno 46:10

5M ago46:10

46:10

It’s episode 100 and we welcome back our episode nine guest, Interactive Advertising Bureau of Canada President, Sonia Carreno.Sonia was only a handful of months into her presidency when we first chatted back in 2015. Nine years later, Sonia returns to talk about how the IAB Canada has evolved under her leadership, while providing insight into how …

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Whitey Kuhn // Kuhn & Wittenborn 1:05:56

5M ago1:05:56

1:05:56

Send us a text Hallmark is not just one of Kansas City’s most revered companies, but it has also contributed to the overall growth of the creative community in the city. One of the best examples of that is the partnership that developed between Whitey Kuhn and the late Dale Wittenborn. The two met while working at Hallmark and then one day they sta…

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EP99 - Ideon Media President & CEO - Kevin Bartus 59:08

5M ago59:08

59:08

Kevin Bartus is a terrible employee—those are his words, not mine. But that’s OK because he’s a very successful entrepreneur.Kevin is the President and CEO of Ideon Media—Canada’s largest digital rep firm, responsible for monetizing Canadian ad traffic for brands such as VICE Media and IGN, to name a few. Ideon also owns and operates several sites …

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Tomorrow's Commerce with VML's Hugh Fletcher and Naji El-Arifi 1:04:09

5M ago1:04:09

1:04:09

Step into the future with Commerce Confidential - APAC Edition, hosted by VML's Regional Commerce Director, Aadit Bimbhet. In our inaugural episode, we're joined by Hugh Fletcher, Global Thought Leadership Lead, and Naji El-Arifi, Head of Innovation at VML Enterprise Solutions, as we dive into the insights and trends that make our 7th edition of To…

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Bob Bernstein // Bernstein-Rein 1:00:50

5M ago1:00:50

1:00:50

Send us a text Listeners to the Marketing Legends of Kansas City may find it hard to believe that there was a time when a handshake was all that was needed to create a decades long partnership between a global retailer and an ad agency in Kansas City. But that’s one story that our guest today can tell. Bob Bernstein started his agency in 1964. The …

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EP98 - Coastal Digital Group Co-Founder - Sotero Bernardo 1:10:19

6M ago1:10:19

1:10:19

Cracking the media industry can be tough for an employee, but for an entrepreneur? Building something from scratch can be a tall order.But it was a challenge that Sotero Bernardo was up for. Sotero is the Co-Founder, Head of Business Development at Coastal Digital Group—an experience agency combining creativity with technology.The original goal was…

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Welcome to Kansas City Marketing Legends 29:20

6M ago29:20

29:20

Send us a text Kansas City has a rich and colorful history when it comes to our Marketing, Advertising and Public Relations community. We talked for a while about how to start capturing the stories. We quickly decided we did not want to write a book, so we landed on an even better idea – let’s start a podcast! Our idea is simple. Let’s reach out to…

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Revolutionizing Commerce: Balancing Technology and Humanity 32:18

6M ago32:18

32:18

In this episode of Human Centered, host Nick Brunker chats with VML's global chief commerce officer, Beth Ann Kaminkow. They explore the ever-evolving world of commerce, emphasizing the importance of maintaining a human-centered approach amidst technological advancements. Plus, they discuss the emergence of 'Quantum Commerce', the influence of Gen …

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EP97 - Pinterest Country Manager, Canada - Kristie Painting 1:01:21

6M ago1:01:21

1:01:21

Sales is a performative art, and presentations are like a play. Notes serve as the script, while the PowerPoint deck acts as the set. The boardroom the stage, and clients the audience. At the heart of the production—the sales rep.When comparing the two professions, you can see why today’s guest, Kristie Painting, has enjoyed a successful sales care…

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EP96 - Unrivaled Group Co-Founder, Head of Strategy + Sports - Valerie Tyson 1:03:34

7M ago1:03:34

1:03:34

When Valerie Tyson interviewed for a marketing role with the Charlotte Hornets, it was team owner and NBA legend, Michael Jordan, who handled her final interview.And this is only one of the many stories comprising Valerie’s sports marketing career.Valerie is the Co-Founder, Head of Strategy + Sports at Unrivaled Group—a female led, sports driven te…

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EP95 - Kensington Grey President and CEO - Shannae Ingleton Smith 49:30

7M ago49:30

49:30

Kensington Grey is an influencer management agency rooted in diversity, representing an extensive roster of black and brown creators. At the heart of the agency is President & CEO, Shannae Ingleton Smith.Born in Toronto, raised in Calgary, Shannae studied finance and economics in university. But marketing was her real passion. There wasn’t an optio…

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EP94 - Lamar Advertising VP of Digital Growth - Ian Dallimore 53:03

7M ago53:03

53:03

Ian Dallimore is Lamar Advertising’s Vice-President, Digital Growth & General Manager of Programmatic, but his path to OOH advertising didn’t start with a typical agency job. A New Orleans native, Ian’s original plan was to be a pediatrician. He studied medicine at Louisiana College while on a basketball scholarship. An injury nixed this, and he tr…

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Empowering Human Centered Talent Amidst Disruption 41:38

8M ago41:38

41:38

In this episode of Human Centered, host Nick Brunker and co-host, Karen Boswell -- VML's Chief Experience Officer in EMEA -- are joined by Ed Beard, Marci Le Gaufey, and Andy Wardlaw. They dive deep into the concept of human investment and organizational psychology, discussing how to build teams and organizations with a human-centered approach. The…

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EP93 - Head of so.da, Corus’ Social Digital Agency - Darcy MacNeil 54:33

8M ago54:33

54:33

It’s difficult to refute social media’s supremacy in the platform hierarchy. Brands are increasingly trying to find new & innovate ways to leverage social for audience engagement.And it’s exactly why they turn to today’s guest, Darcy MacNeil. Darcy is the Head of so.da—a full service, specialized, and award-winning social first agency.Darcy’s caree…

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EP92 - PHD Canada Managing Director, Marketing Science - Matt Devlin 1:03:58

8M ago1:03:58

1:03:58

Science has always played a role in marketing—whether it be focus groups, surveys, or any other form of research. But the marriage between the two disciplines has grown increasingly closer over the years. So much, that it has formalized the role marketing science plays in advertising.And PHD Canada has entrusted Matt Devlin, to handle this for thei…

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EP91 - Cairns Oneil Executive Chair - David Cairns 1:24:55

9M ago1:24:55

1:24:55

You might know David Cairns as the co-founder of Cairns Oneil, but the agency he started with Sherry O’Neil back in 2012 is just one of the many companies he’s had a hand in founding. In fact, some of those agencies became the entry points for international holding companies looking to enter the Canadian market.For example, David’s first agency—Dav…

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EP90 - Media Marketer - Anthony Hello 1:12:46

9M ago1:12:46

1:12:46

You could say a career in advertising was foreshadowed in Anthony Hello’s childhood. After all, two of his influences were fictional advertising executives–Angela Bower from Who’s the Boss?, and Darrin Stephens from Bewitched. Anthony was born, raised, and educated in Fredericton, New Brunswick. He moved to Toronto after graduating from the Univers…

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Looking Ahead: Navigating the Changing Landscape of CX in 2024 32:47

10M ago32:47

32:47

On this episode of Human Centered, Nick Brunker and Karen Boswell, VML's Chief Experience Officer in EMEA, discuss the future of CX in 2024. They explore the potential impact of generative AI on businesses, evolving regulations around AI technology, and the importance of investing in talent. Karen introduces the concept of Return on Human Investmen…

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EP89 - Noble People Group Media Director - Danny Weisman 1:46:07

10M ago1:46:07

1:46:07

Running commentary on your profession can be daunting—especially on LinkedIn, where point-of-views can be read by your entire industry.But that hasn’t stopped today’s guest, Danny Weisman, from publishing his thoughts.Danny is the Group Media Director at Noble People—a New York-based creative media agency focused on new thinking and innovative meth…

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Unlocking Employee Potential: A Human-Centered Approach to Learning and Growth 38:04

11M ago38:04

38:04

Episode 29: Beyond Keywords - Unlocking Employee Potential: A Human-Centered Approach to Learning and Growth On this episode of Human Centered, host Nick Brunker chats with Loren Blandon, Executive Director of Learning, Growth and Experiences at VMLY&R. They explore the impact of applying human-centered design (HCD) principles and design thinking t…

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EP88 - PHD Canada President - Caroline Moul 56:44

11M ago56:44

56:44

In a world where job hopping is normalized, it’s rare to meet someone who has spent their entire career with the same company. And it’s even rarer to hear about an intern working their way up to president. But this is the story of today’s guest, Caroline Moul. Caroline is the President of PHD Canada—the Canadian division of PHD Media Worldwide. Not…

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EP87 - Jelly Digital Marketing & PR Founder - Darian Kovacs 29:58

12M ago29:58

29:58

Marketer, educator, podcaster, & founder—Darian Kovacs stops by to chat.Darian and I talk about growing up in the border town of Tsawwassen, British Columbia, studying art education & visual arts at the University of Victoria, his time as a youth worker in Surrey, and his entrepreneurial endeavours which include Jelly Digital Marketing & PR Agency,…

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Beyond Keywords: The Future of Search and AI in the Experience Era 31:12

12M ago31:12

31:12

Episode 28: Beyond Keywords: The Future of Search and AI in the Experience Era On this episode of Human Centered, host Nick Brunker and Chief Discoverability Officer for VMLY&R, Heather Physioc explore the world of search and how AI is changing the game. With 8.5 billion searches processed by Google every day, it's no wonder that marketers and CX p…

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EP86 - Church+State Founder & CCO - Ron Tite 1:10:24

1y ago1:10:24

1:10:24

Ron Tite, Founder and Chief Creative Officer of Church+State stops by to chat. And what a conversation we have. Even if you’ve never met Ron, there’s a good chance you’ve come across his content. Apart from being the CCO of Church+State, he’s an in-demand guest speaker, published author, and very active on social media. What makes Ron’s content bot…

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EP85 - Billups Global Chief Strategy Officer - Stephanie Gutnik 51:34

1y ago51:34

51:34

Out-of-home media has seen tremendous growth in recent years. Much of this can be attributed to the proliferation of digital signage and the convenience of purchasing inventory via programmatic platforms. We’ve come a long way from manually placing posters in transit shelters.And today’s guest, Stephanie Gutnik, is helping accelerate this change. S…

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EP84 - Plaiced Founder & CEO - Kaaveh Shoamanesh 1:13:44

1y ago1:13:44

1:13:44

Coming from a family of scientific and mathematical academics wasn’t enough to deter Kaaveh Shoamanesh from pursuing a career in entertainment. And he wasn’t about to let something like university, which he attended for an entire month, get in the way.After leaving university, Kaaveh packed up at the age of 18, moving south to Los Angeles to kick o…

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EP83 - CleverHire Founder - Jed Schneiderman 37:03

1y ago37:03

37:03

Jed Schneiderman, Episode 22 guest returns to the podcast. When we last chatted with Jed, he was taking us through his early life and career leading to the founding of Tapped Mobile. Since then, he’s sold Tapped Mobile, and is now the country Manager for Jebbitt—a platform that helps brands collect more data by driving customer personalization effo…

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Navigating Customer Experience Insights from the 2023 Forrester CX Summit 35:51

1y ago35:51

35:51

Episode 27: Navigating Customer Experience Insights from the 2023 Forrester CX Summit On this episode of Human Centered, host Nick Brunker welcomes in VMLY&R Chief Strategy Officer, Ben Geheb and Executive Director of Technology, Martin Coady and discuss key themes from this year's Forrester CX Summit in Nashville. They delve into how the landscape…

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