When you see content on social media garner huge numbers, you automatically assume that the viral campaign is wildly successful. Social media expert Nate Baldwin is here to remind you that isn’t always the case, and going viral doesn’t equate to social media success. What do we mean by that? As we always refer back to here at Trinity Web Media, you…

In the past, only Instagram users who were verified or had over 10,000 followers could add a link to their story directing follows to a page off the Instagram platform. Fortunately for all of the smaller accounts out there, the recent Instagram update is changing the game. No longer will you need to hit a particular follower mark to have this abili…

More Instagram updates have arrived, but who's surprised? After news broke that Instagram is no longer a photo-sharing app, even more updates have been made to the platform. For most users, you know that the recommended hashtag usage was from 10-20 terms. As we advance, Instagram is advising users to use only 3-5 hashtags which is a significant cha…

Social media managers/experts can all agree that a lot goes into a daily dose of work. From creating content to developing strategies and scheduling out posts, it takes plenty of time and effort to remain consistent. Here at Trinity Web Media, we've been picking up a lot of social media clients lately. So it's only right we break down a few differe…

Between recording and producing full-length podcasts for our clients and repurposing content into bonus episodes, our team here at Trinity Web Media knows a thing or two about podcasts. Although some may think podcasts are as simple as hitting a red button and then clicking export, we’re here to remind you that quality takes time. Our team utilizes…

Your social media strategy should always revolve around providing your audience with clients. At most times, pure aesthetics isn’t going to provide substantial value. The next time you’re setting up a profile for a client or yourself, keep your goals at the forefront. Let aesthetics take a back seat while you focus on building a profile that works …

If you're feeling overwhelmed with monitoring your social media progress, don't worry, you're not alone. With so much going on within social media, it isn't easy to pinpoint exactly what you should be paying attention to. Do you work for more likes? Should you just get your followers up? Today let's talk about the top 5 conversions to prioritize on…

Did you catch the recent news about the direction Instagram is heading? The head of the company came out and announced several upcoming changes that will be made to the platform. They emphasized the growth of other platforms such as Tik-Tok and YouTube as catalysts for the ongoing updates. No longer will only the people you follow be shown on your …

For all the social media managers out there, you know just how easy it is to get overwhelmed. Trying to maintain different accounts across so many varied niches is a lot to handle. One of the best ways to try to eliminate some hassle is by scheduling out social media posts. Stay tuned for a later video where we discuss the best tools to use; today'…

One of the most valuable things you can have in business is a solid network of people around you. Although it can be tricky to arrange the perfect group, once you are surrounded by like-minded individuals, both your business and your personal abilities will flourish. Here at Trinity Web Media, we often generate leads through people who do the exact…

The front lines of your company are represented by customer support. When it falls short, so does the perception of your entire team. We recently ran into a situation with subpar customer service (to say the least), which was a teaching moment for us all. Rather than being condescending, always treat people at a higher level. Always provide value a…

One of the most crucial aspects of any website is security. WordPress users can experience hacks through vulnerabilities in updates or plugins, so it is best always to stay prepared. Keep in mind the power of your WordPress website security starts with you. What do we mean by that? Greg Taylor from Trinity Web Media is here to break things down.…

When you work together as a team, you’ll be amazed by what the power of collaboration can amount to. Quarantine has taught us all an important lesson on the impact being dispersed can have on a company. Here at Trinity Web Media, we strongly encourage others to take on the mindset of “collaboration over competition.” With the power of your team in …

In both the world of business and personal life, mistakes are going to happen. We’re all human, and no one is perfect. When something goes awry, don’t beat yourself up about it. At the end of the day, even the biggest and most well-run companies are going to make mistakes. The best thing you can do is learn from it and move on.…

Living in an “influencer society,” it’s hard to filter out content that is of actual value. Social media has made many so focused on likes and followers that we forget what actually goes on behind the scenes. Years ago, what influencers do was just considered an endorsement. We all know that once money gets involved, the opinions of someone are lik…

June marks Pride Month, and the team here at Trinity Web Media wants to remind everyone the importance of remaining allies with the LGBTQ+ community. Our company never stands for any discrimination, and we will stay that way. Whether based on race, religion, sexual orientation, creed, ethnicity, or anything like that, we are allies.…

For all of the content creators out there, it’s no secret creating engaging content is key to growing an audience. With so much content already out there, the internet is flooded with options to choose from. Make your content stand out from the crowd by providing high-value resources that are both educational and entertaining. Creating videos or po…

Can you believe WordPress is already turning 18 years old? As time goes on and technology advances, WordPress has grown from a blogging platform to a web development powerhouse. Trinity Web Media is a company that specializes in WordPress development, so we're proud to say we've been along for the ride. In today's Trinity Web Minute, Greg mentions …

If you're new to the world of WordPress, it can be easy to feel as if you can handle everything yourself. The WordPress community makes information very accessible and provides an excellent background of knowledge for those trying to get in tune with the platform. One problem we see with this is when clients start to feel as if they can begin to ma…

If a client doesn't understand your value, the dynamic of your relationship is going to turn for the worse later down the line. From the beginning of a client relationship, you need to establish the value of your work and just how much effort goes into everything. One interesting takeaway we've seen with clients is the issues that arise from overde…

Everyone has a different work process when it comes to operating in the world of business. Although it’s hard to pinpoint which working technique is the best, we’ve pinned it down to either being effective or efficient. Both ways of thinking are justified, and we’ll you why. When it comes to the highest quality of work, effective is the word that c…

Let’s say you achieved the results you wanted, but your process was entirely flawed. Although you get the end product you wanted, we consider this impartial thinking “results bias.” Sure, you may feel as if you have a process solidified by getting what you want out of it, but it won’t be scalable at the end of the day. To have a successful business…

Since “Review, Refine, Repeat” is the name of the game here at Trinity, we’re always doing our best to improve the ways we bring you content. As Reels becomes more of a center point on Instagram, our media team has decided on a slight pivot. Don’t worry; the same great content will be posted here on our website and youtube, but our IG page is switc…

In the modern-day of digital marketing, customer reviews and testimonials are a must-have for a successful business. We see way too many brands out there that are excellent at what they do but fail to generate the recognition they deserve. Let's get into a few of the best ways to garner reviews, starting with the most straightforward way; asking. I…

As we pass the year mark of being in a pandemic, a lot has changed in both our personal and business lives. Adapting to remote working while trying to remain as close-knit as possible has been a challenge. Even with our team being spread out, we've done our best to emphasize teamwork and collaboration. Who knew Slack would become everybody's best f…

When client requests are coming in from all angles, things can get overwhelming, to say the least. In order to filter out “pie in the sky” ideas while still acknowledging the requests from the company you are working with, there are several processes you should get in tune with. Here at Trinity Web Media, we always do our best to respect our client…

Making sure you adhere to the proper protocols is essential to keeping your website up and online. Without web development experience, it can be easy to overlook a few steps that may leave your website jeopardized with security risks. Here at Trinity Web Media, we keep a close eye on our web properties to ensure our client’s websites are always up …

Whether it’s internally or for clients, problem-solving is always an important topic to cover. Regardless of the issue at hand, reviewing the overall scope and complexity of the problem is the first step to take. Is it a one-off issue, or is it recurring? With that question in mind, you can determine how much time and effort should be allocated to …

Interested in learning the inside scoop behind evaluating projects for clients? We have you covered. When it comes to taking on new projects and initiatives, there are a number of things to reflect on before diving in headfirst. Start off by analyzing the scope of the work ahead of you. Is it what you’re comfortable doing? Is the client going to va…

We can all agree finding an “expert” in digital marketing these days isn’t difficult. What’s more important than ever is having the proper criteria in place to vet them and their work. Many companies are quick to promise you the world in results, but these “experts” often fail to deliver. Before committing to a service or company, there are a numbe…

In the world of business, as much as some companies try to make it seem, not everything is glitz & glamour. When you scroll down the feed of most brands, it always feels like everything is positive, but behind the scenes, that’s not always the case. There’s often a big difference between what’s going on Instagram vs. reality. At the end of the day,…

It’s no secret that there is a buzz around social media influencers, but not everything is always as it seems. For those of you with access to HBO, we highly recommend you check out their new series, “Fake Famous.” The show revolves around the concept behind influencers and ambassadors and how their passion for a product or service may be misleadin…

Are you charging your clients accordingly for what you do? At times, it can feel like you’re providing clients with so much value, but not seeing anything in return. This is when you have to reflect on how you’re charging for work and where to draw the line. If you don’t charge for what you do, it’s only a matter of time before you go out of busine…

It’s no secret there are tons of moving parts that go into a successful web build. When it comes to the development process, it can be easy to overlook a few crucial details that can make or break your site—one of those being our topic for today; site architecture. Site architecture is essentially how everything on your site works together, how one…

When it comes to exactly what goes on behind the scenes of web development, there are three major components you should be aware of. As simple as some of these concepts may be, it’s important to understand each aspect a much as the next. For those who are a little less tech-savvy, this is the perfect Trinity Web Minute for you! So, how exactly does…

When you think of goals for your social strategy, what comes to mind? More often than not, the purpose of your social media channels is eventual conversions in various forms. Although it’s easy to get caught up in the game for achieving likes, the end all be all goal should never be vanity metrics. Our team here at Trinity Web Media brainstormed to…

As you may have noticed, here at Trinity Web Media, we believe content is king. With content marketing continuing to be one of the top ways to get your brand found and recognized online, finding various ways to repurpose content is crucial to a successful strategy. So, what are a few ways one can leverage content from platform to platform? If you’r…

A few weeks back, our featured Trinity Web Minute was all about the value of content, especially during these challenging times. When you focus on content, you keep your company’s bloodline alive while keeping people in touch with your brand. Content marketing is the name of the game! If you haven’t started pushing out content, take your spare time…

2020 hasn’t exactly been an easy ride. With all the challenges we’ve faced, this time has been a major learning experience about the value of sticking together as a team. Without the ability to work together as we usually do, nothing has come easy. Fortunately, our team has risen to the challenge. As Greg Taylor mentions in today’s Trinity Web Minu…

Join in as Greg Taylor checks in from South Philly to discuss and topic that has become more relevant today than ever before. As Small Business Saturday has recently passed, make sure you take time to support a small business today. While some corporations are performing well during the lockdown, many local businesses have suffered. Today’s Trinity…

There's a lot more that goes into a website launch than you may expect. The process doesn't just stop at designing and publishing! You need to make sure you take the correct steps to ensure a successful launch for both you and your clients. When you prepare to launch, it's essential to account for client feedback and a few intricate details. As we …

As we mentioned before, small businesses & NPOs will be most affected during this holiday season. With corporate entities getting involved in Giving Tuesday & other fundraising events, getting your strategy together has become more imperative than ever before. Going forward as a small business, what you must begin with is a strategy. Next on your l…

As mentioned in previous episodes of the Trinity Web Minute, this year's giving season will be like no other. With large, corporate NPOs getting involved with Giving Tuesday, maximizing your results this year is going to take a significant amount of more work. So, what are you waiting for? Get planning! Expect tons of noise this Giving Tuesday. The…

There are tons of moving parts to account for when it comes down to nailing a digital marketing strategy. By working with professionals, you can hone in on your process and determine exactly what gets the ball rolling. Unfortunately, even when you have the perfect plan in place, results at times fall short. We often attest this to an organization h…

The secret for non-profit fundraising is out! Giving Tuesday was an incredible way to garner donations in 2019, but all the attention it has brought will undoubtedly affect smaller non-profit organizations. How do you overcome the buzz during the giving season and stand out from the pack? Everything begins with a plan. Start planning sooner than la…

Respect can go a long way. Both in life and business, when you respect each other, everything goes a lot smoother. Here at Trinity Web Media, we pride ourselves on respecting one another and not getting in the way of someone and their lane. Think about it, when you have two team members lacking respect for what the other person does, nothing really…

We are all looking for ways to make our lives a bit easier, right? As a web developer, one of the best ways to keep your mental sanity throughout the life of a project is with backups. Constant backups stored both locally and server-side keep you less worried about malware attacks and PHP conflicts and more focused on the task at hand. The best too…

We’re reaching the end of the year, and time is flying by as we continue to stay busy during these difficult times. As a nonprofit looking to raise funds, planning for year-end appeals is imperative. If you aren’t already busy getting resources together for your ask, we recommend getting to it sooner than later. One of the most significant days for…

When you prepare to set goals for yourself or your team, it's always important to keep things realistic. Sure, we all like to set high expectations for ourselves. But, as you know, sometimes things just don't work out as planned. When you set realistic goals, you set yourself up for success and the motivation that comes with it. Don't set up anyone…

Here at Trinity Web Media, we’re proud to discuss the successful strategies we have implemented for nonprofits across the east coast. With the proper tools in place, our team has the ability to curate donors and exponentially increase the average donation rate. If you’re looking to do the same, we highly suggest you start off with the innovative do…