Les meilleurs podcasts Philippa Craddock (2024)

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059. HOW TO OVERCOME SETBACKS AND SELF-DOUBT WHEN SCALING YOUR BUSINESS 16:32

4h ago16:32

16:32

In this episode we are exploring a topic that every entrepreneur faces—setbacks and self-doubt, especially when scaling your business. While growth is exciting, it can also bring unexpected challenges that make you question if you're ready for the next step. I’ve absolutely been there, and I know those feelings well. In this episode, we’ll explore …

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058. HOW TO GET YOUR BRAND INTO MAJOR RETAILERS - INSIDER TIPS WITH NIC WALLER 1:15:33

7d ago1:15:33

1:15:33

If you have a product based business, this week’s episode might just be something you have dreamt about—getting your products into major retailers like Selfridges & Co., John Lewis, or Ocado. I’ve been there myself, and I know how it can feel like a big, distant goal. But today, I’m chatting with Nic Waller, a leading brand buyer who has worked wit…

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057. THE POWER OF COLLABORATION 21:04

14d ago21:04

21:04

The Power of Collaboration in Creative Business Welcome to this week’s episode, where we’re diving into a topic that has been a true game-changer for me—collaboration. Working with others has not only opened doors to incredible opportunities but has also been key to growing my creative business in ways I couldn’t have imagined. In this episode, I’m…

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056. HOW DO YOU MAINTAIN YOUR ARTISTIC INTEGRITY AND RUN A PROFITABLE BUSINESS? 18:23

21d ago18:23

18:23

In this week’s episode, where we’re exploring a challenge that so many creative business owners face. How to stay true to your artistic vision while also running a profitable business. It’s a delicate balance, but with the right mindset and strategies, you can absolutely achieve both. Whether you’ve struggled with maintaining your creative integrit…

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055. SEO FOR CREATIVE BUSINESS OWNERS 26:16

28d ago26:16

26:16

In today’s episode, we are diving into an essential topic for every creative entrepreneur—SEO (Search Engine Optimisation). If you’ve ever felt overwhelmed by the technical side of SEO or wondered how to make your business more visible online, this episode is definitely for you! We’re breaking down SEO into simple, actionable steps that can help yo…

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054. THE DYSLEXIC EDGE: JAMIE WALLER ON TURNING CHALLENGES INTO ENTREPRENEURIAL STRENGTHS 1:45:19

1M ago1:45:19

1:45:19

I’m thrilled to bring you this conversation with Jamie Waller, an entrepreneur whose journey is nothing short of extraordinary. Jamie’s story is one of resilience, creativity, and redefining the narrative around dyslexia and adversity. From a tough childhood in East London, facing challenges like dyslexia, ADHD, poverty, and a turbulent home life, …

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053. BRINGING YOUR BRAND TO LIFE 21:05

1M ago21:05

21:05

Welcome to the final episode of our three-part series on building a strong brand identity. In this episode, we dive into the steps of bringing your brand to life, focusing on visual branding, your brand story, and maintaining consistency across all platforms. Whether you're launching a new brand or refining an existing one, this episode is filled w…

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052. KNOWING YOUR AUDIENCE AND FINDING YOUR VOICE 17:40

2M ago17:40

17:40

Welcome back to our three-part series on building a robust brand identity! In this second episode, we dive deep into two critical aspects of branding: understanding your target audience and developing a unique brand voice. Whether you're just starting out or looking to refine your brand, this episode is packed with actionable insights to help you c…

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051. FOUNDATIONS OF BRANDING 20:47

2M ago20:47

20:47

This week kicks off a special three-part series dedicated to the foundations of branding. Whether you're starting out or refining your brand, this series will provide you with essential insights and practical tips to establish a strong and resonant brand identity. Here’s what we cover: Introduction Launching our three-part series on branding. The i…

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050. CELEBRATING OUR 50TH EPISODE - TOP 5 MOST DOWNLOADED EPISODES 22:36

2M ago22:36

22:36

In this special milestone episode, we’re celebrating our 50th podcast episode by revisiting the top five most downloaded episodes that have resonated deeply with you, our listeners. We’ll dive into key insights and practical strategies from each landmark episode to help you continue thriving in your creative business. Here’s what we cover: Introduc…

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049. THE TRANSFORMATIVE POWER OF BREATHWORK WITH JAMES DOWLER 1:01:10

2M ago1:01:10

1:01:10

This episode dives deep into the transformative power of breathwork with James Dowler. James shares his journey from enduring chronic fatigue and pain to discovering the life-changing benefits of breathwork. He explains how breathwork differs from more traditional meditation and how it can actively shift both physiological and psychological states.…

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048. BALANCING BUSINESS WITH PERSONAL LIFE 28:24

3M ago28:24

28:24

SO HOW DO YOU BALANCE BUSINESS WITH YOUR PERSONAL LIFE? Today we dive deep into the art of balancing business growth with a fulfilling personal life, especially for those running service-based businesses. If you're striving for success without sacrificing your well-being, this is the podcast for you. Get ready to uncover powerful strategies that wi…

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047. MARKETING ON A BUDGET 38:56

3M ago38:56

38:56

Do you struggle to find budget for marketing? Here we delve into effective, low-cost marketing strategies that are perfect for small creative business owners. I share practical steps and methods that can help you grow your brand without a significant financial outlay. Here’s what we cover: Introduction The significance of marketing on a budget. Per…

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046. TIME MANAGEMENT TECHNIQUES 27:40

3M ago27:40

27:40

Learn practical techniques you can implement right away to take Better Control Of Your Time. In this episode we explore how mastering time management can make a significant difference in achieving your business goals efficiently and effectively. Introduction The value of time as a resource. A personal story of balancing new motherhood with starting…

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045. INTRODUCTION TO BUSINESS PLANS 26:40

3M ago26:40

26:40

A concise 3-page Business Plan can be a game-changer! In today's episode, we dive into the world of business plans in a straightforward, inspiring, and exciting way. Whether you’re starting a new business or refining an existing one, this episode will help bring clarity and direction to your offering. Here’s what we cover: Introduction The importan…

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044. CRAFTING YOUR VISION STATEMENT 19:50

4M ago19:50

19:50

What is a Vision Statement and why is it so important? Unlock the power of a compelling vision statement, Discover why it is more than just words. It's a guiding star that shapes your business's long-term goals and aspirations. Learn the differences between vision and mission statements and how a clear vision provides clarity, direction, and inspir…

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043. TURNING SELF-DOUBT INTO SUCCESS 22:34

4M ago22:34

22:34

Ready to boost your confidence? You’re in the right place. In this episode, we dive deep into the pervasive issue of imposter syndrome, exploring how it impacts your work and self-worth. Join me as I uncover practical strategies to recognise, reframe, and conquer these feelings of self-doubt. From personal anecdotes to actionable steps, learn how t…

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042. WHY SMART GOALS ARE NOT ENOUGH 18:02

4M ago18:02

18:02

A very warm welcome, today we are looking at the power and significance of having clear business goals, and why it’s such a big deal for you and your business. Imagine you're driving somewhere new without SatNav and there aren't any road signs for you to follow. You might head roughly in the right direction and with perseverance, eventually stumble…

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041. NICK JENKINS, FROM MOONPIG TO DRAGON (PART TWO) 48:11

4M ago48:11

48:11

In today’s episode, we continue our conversation with Nick Jenkins. If you missed last week's episode you can catch up HERE, where we discussed how Nick enabled Moonpig's extraordinary growth, his unique insights on customer service, building and trusting your team, and marketing. In Part 2, Nick shares his thoughts on ways to help you overcome the…

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040. NICK JENKINS: FROM MOONPIG TO DRAGON (PART ONE) 49:36

4M ago49:36

49:36

In today’s episode, I’m thrilled to be joined by our first guest, Nick Jenkins. Nick is the founder of Moonpig.com and many of you will know him as a former dragon on the BBC series 'Dragon's Den’. Through our conversation, Nick shares his journey from his early career in Moscow to becoming one of the UK’s most successful entrepreneurs. We discuss …

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039. EXCLUSIVE RESEARCH: TOP 5 CHALLENGES THAT STOP CREATIVE BUSINESS OWNERS FROM REACHING THEIR FULL POTENTIAL 25:38

5M ago25:38

25:38

Over the past six months, we've conducted extensive research, uniquely tailored to the creative industry, gathering insights from hundreds of small business owners who, like you, are passionate about turning their creative visions into thriving businesses. In this episode, I’ll be sharing the findings of this research with you, revealing the top ch…

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038. WHAT MAKES A VIABLE BUSINESS IDEA? 20:12

5M ago20:12

20:12

I was recently asked a brilliant question, how do you know if your idea for a business will thrive in reality? So, in this episode, we’re exploring exactly that. What makes an idea viable and how you can assess its potential to become a successful enterprise. I’ll discuss the importance of market demand, the cost of bringing your idea to life, and …

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037. DEFINING YOUR PATH 17:34

5M ago17:34

17:34

How to pursue what you love without being derailed. So often, we get caught up in the motions, following paths that might not truly resonate with who we are or what we desire most deeply. In this episode we'll explore how to identify whether you’re on the path that’s right for you, how to realign if you’re not, and how to protect what you most woul…

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036. COMMUNICATING YOUR WORTH 24:12

5M ago24:12

24:12

In this episode we're discussing how to communicate your worth and ways to really help you understand and confidently see the immense value of your offerings. It's more than just the exchange of services for payment; it's about establishing a connection with your target audience, ensuring they understand not just what you do, but why it matters and…

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035. SOCIAL MEDIA BURNOUT 19:43

6M ago19:43

19:43

In this episode, I’m looking at how we adapt and pivot when our usual tools don’t resonate as they once did. It's about understanding that change is necessary and hugely beneficial if approached thoughtfully. I'll share where my current focus lies within my business's marketing efforts, particularly the shifts I'm considering after hitting a bit of…

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034. OVERCOMING THE FEAR OF SELLING 26:46

6M ago26:46

26:46

I think this is one of the biggest obstacles that many of us face as business owners … why does selling often make us feel so uncomfortable? I honestly don’t think it matters whether you are at the beginning of establishing your business or many years in, most of us face this fear, and it isn't just about the act of selling; it’s about the vulnerab…

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033. WHY KNOWING YOUR TARGET AUDIENCE IS SO IMPORTANT 22:35

6M ago22:35

22:35

In the busy-ness of running a small business, understanding your target audience is not just a step toward success—it's a HUGE LEAP! It's about knowing who will benefit most from what you have to offer and why. This understanding shapes everything from product development and marketing strategies to customer service and how you communicate your bra…

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032. WHAT COULD A SURVEY DO FOR YOUR BUSINESS 19:20

6M ago19:20

19:20

Today we are looking at the power of a well-designed survey—one that will give you clear insight into the audience you are looking to support. This is not just about gathering data; it is about opening up a conversation with your audience, to understand how you can add more value and how you can help them succeed. Understanding exactly what your au…

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031. HOW I'D BUILD MY BUSINESS... IF I WAS STARTING FROM SCRATCH 27:40

7M ago27:40

27:40

Welcome to today’s episode, where we’re taking a bit of a different path. We are talking about what I would be doing inside my business, if I was to start all over again. I share strategies that you can apply straightaway. I’ll be talking about a list of crucial steps, some I managed to implement relatively quickly into my business, and some that t…

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030. FROM PERFECTIONISM TO EMBRACING 'FINE' 20:57

7M ago20:57

20:57

A few months ago, I wrote a journal post titled Embracing Fine, the antithesis to that feeling of perfectionism, and from receiving a bunch of messages on Instagram afterwards, it clearly resonated with so many people. I feel that as a community, perfectionism is a trait that often runs deep, and as wonderful as it initially sounds, it is huge obst…

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029. THE COST OF TURNING YOUR PASSION INTO A BUSINESS 21:19

7M ago21:19

21:19

Behind many small businesses, a hobby was the starting point, initially something that brought enjoyment, a sense of important escapism and relaxation. This passion was the place to turn to, to escape the pressures of the day-to-day. So what happens when we turn our hobby, our escape, into a business? When we start to depend on these passions for i…

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028. TESTIMONIALS: GROWING YOUR BUSINESS THROUGH CLIENT STORIES 22:31

7M ago22:31

22:31

Today's topic might seem a little small, but it has the potential to be huge and it comes from one of the biggest mistakes I see small business owners make, the exact same mistake I was making and when I realised it, it was a proper a-ha moment. I am really excited to share it with you, as it’s something you can apply pretty much straightaway … it’…

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027. THE GOAL-GETTERS MASTERCLASS 26:25

7M ago26:25

26:25

Today’s episode is a special one. I’m incredibly excited to share something I’ve been working on so hard behind the scenes, it’s literally months in the making and a unique opportunity that has the potential to be a game-changer for so many of you. Over the last few months, I have received literally hundreds of messages from our community, all with…

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026. DOING LESS & ACHIEVING MORE (HOW I ACHIEVED MY GOALS) 27:06

8M ago27:06

27:06

In this episode, I’m hugely excited to introduce you to a set of straightforward steps that will help transform feelings of overwhelm into clarity, purpose, and action. It’s a culmination of everything I've learnt over the last fourteen years from a small start-up to a successful seven-figure brand. And I've distilled it down into simple, actionabl…

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025. MY PERSONAL GUIDE TO INSTAGRAM 29:50

8M ago29:50

29:50

One of the questions I’m frequently asked, is how I manage Instagram for my business, so that’s exactly what we’re looking at in this episode. Instagram definitely creates polar views, some love it, others loathe it and perhaps similarly to me, you sit somewhere in between. I think though wherever you sit, we can all recognise the feeling of slight…

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024. BEYOND APPLAUSE - BALANCING EXTERNAL APPROVAL AND YOUR INNER DRIVE 24:30

8M ago24:30

24:30

Today, we're exploring a topic that's close to the heart of every dreamer and doer out there: the balance between seeking support and fuelling your inner drive. It's about understanding when to share your dreams and when to guard them, how to embrace encouragement without losing your core motivation, and navigating all the external opinions we enco…

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023. HOW TO UNLOCK YOUR BEST IDEAS 18:18

8M ago18:18

18:18

Our episodes to date have been relatively deep and hopefully given you a huge amount to think about, so I felt it was time for something a little more light-hearted, yet still something of significant value … this is definitely more of a refreshing topic, quite literally! Have you ever wondered why some of your most brilliant ideas seem to pop up w…

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022. INTRODUCING THE PRESS FRAMEWORK 32:01

9M ago32:01

32:01

Over the last few weeks, I’ve been out and about quite a lot, at various industry events, and socially, where I’ve had the privilege of meeting numerous small business owners. One thing struck me in many of these interactions - despite having a brand, a customer base, and various marketing strategies in place, many were facing similar challenges. T…

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021. THE STRENGTH OF VULNERABILITY & THE POWER OF DISTINCTION 35:13

9M ago35:13

35:13

I’m very excited about today’s topic, it’s something that means a huge amount to me and is massive in today’s world of business, yet it’s one that’s often misunderstood. We’re looking at the strength of vulnerability and the power of distinction. Embrace Vulnerability When we embrace vulnerability, we create a culture of trust and innovation. We en…

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020. THE BRILLIANCE OF CONSISTENCY: SMALL WINS, THE 2% RULE & BIG VISIONS 27:25

9M ago27:25

27:25

As we are in the first month of the year, this is often the time when we hear the collective chorus of resolutions, when hope is fresh and aspirations are sky high. It’s that magical moment we all know so well, when we tell ourselves, “This year will be different.” But let’s be honest—how often have these words truly heralded transformation? For ma…

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019. LIVING AUTHENTICALLY 28:18

9M ago28:18

28:18

This episode was sparked by a conversation I had with my husband a few evenings ago; sitting eating supper, he shared an article he’d read about a book by Bronnie Ware, an Australian nurse who took the time to write down the most common regrets of the dying. It was partly a sombre conversation but at the same time, a really enlightening one. As we …

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018. REFLECTIONS & LEARNINGS 14:09

10M ago14:09

14:09

I’m excited to share this episode with you, it’s a real shorty, as I know we are all busy at this of year. We're taking a step back to appreciate all that we have achieved and learnt this year. It's a moment to reflect on the lessons learned, the challenges overcome, and the victories celebrated. When we talk about growing a business, we often focu…

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017. BEST BUSINESS, MINDSET & LIFE BOOKS 17:29

10M ago17:29

17:29

I was recently asked inside the community group within our annual signature Masterclass, for a list of recommended books, and I thought it would make a great podcast episode where I share the most inspiring books that have helped me within my business and those that have helped me in some way to have a positive outlook on life in general. I hope th…

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016. CHATGPT FREQUENTLY ASKED QUESTIONS 21:41

10M ago21:41

21:41

Since we shared our initial episode on Chat GPT, we’ve been flooded with questions and I would love to take you through all of these, sharing my answers. The consensus is definitely that many think of ChatGPT as a dirty secret that few want to admit using, it’s almost like we are cheating and trying to pull the wool over our customer’s eyes, but I …

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015. FAIL FAST & PIVOT QUICKLY 19:24

10M ago19:24

19:24

Today I’m going to share a recent challenge we faced – a mishap that occurred just a while ago. We learned some valuable lessons about the importance of resilience and agility in content creation. Whether like us you create weekly content, you are a business owner, or just someone who appreciates a look behind the scenes, I hope you’ll find this st…

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014. THE 5 RED FLAGS FOR ALL START UPS & SMALL BUSINESS OWNERS 16:55

11M ago16:55

16:55

A while ago, I came across an article in the magazine Fast Company, that caught my attention - 5 RED FLAGS TO WATCH OUT FOR WHEN WORKING WITH START-UPS. The article was insightful, and from my personal experience over the last 14 years, it really did focus on the areas that matter the most, and it also highlighted the areas to avoid, the areas wher…

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013. CHAT GPT: YOUR NEW BUSINESS WRITING ASSISTANT 17:18

11M ago17:18

17:18

Let’s talk about AI, specifically ChatGPT and specifically from a small business owner's perspective. For us, AI has been a game-changer. And my goal with this episode is to help you utilise ChatGPT effectively for your own business. I’ll share key insights I've gained whilst using AI effectively and I'll also provide additional tips that could ben…

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012. HOW TO FEEL FULLY MOTIVATED 15:21

11M ago15:21

15:21

In today's episode, I share my thoughts and strategies to help you stay motivated and inspired as you are working towards achieving your goals. We'll be discussing a very relatable topic: what to do on days when you have lost your motivation. We've all been there, those days when we just can't seem to find the drive to get going on our to-do list. …

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011. UNDERSTAND YOUR AUDIENCE AND TRANSFORM YOUR BUSINESS 24:31

11M ago24:31

24:31

We all live In a very noisy and fast paced world, where understanding your audience is becoming more important than ever. During this episode, I share why and how you should define and understand your audience, ultimately ensuring that your business offerings align with your audience's needs, desires, and lifestyle. I'll walk you through a series o…

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009. GET THE MOST FROM USEFUL RESOURCES 13:02

12M ago13:02

13:02

I was thinking the other day, how so often we come across incredible information that might make a difference to our lives and our businesses, that great feeling of what might be possible for us to achieve when we discover a brilliant and valuable resource. We are excited to implement the ideas and put them to use and then … … something distracts u…

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