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Established in 2010, From The Rookery End is the original Watford FC supporters podcast. Join lifelong supporters Mike, Jon and Jason, as they share their thoughts on anything and everything involving Watford FC. They'll be with you through the heartbreak and hope, the triumph and the trauma. This is life as a Watford fan. This is From The Rookery End. Hosted on Acast. See acast.com/privacy for more information.
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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenM ...
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The From The Top Podcast

Michael Martin / Top Down Strategies

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From The Top is a powerful podcast series featuring in-depth interviews with accomplished entrepreneurs, CEOs, and business leaders. Hosted by Michael Martin, a seasoned business and executive coach with a diverse background in entrepreneurship, consulting, and technology, this podcast delves into the stories, strategies, and insights that have shaped the success of these visionary leaders. Each episode showcases a different guest, exploring their unique journey, the challenges they’ve overc ...
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In another edition of FTRE's data pods, once again, Jon and DCW sit down with Watford fan and Opta Stats Tsar, Matt Furniss to discuss how Watford's season is stacking up in numbers. How high is the press? How is Daniel Bachmann shaping up? Where is the biggest problem in the squad? The difference in home and away form. What should we expect from D…
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In this episode, we discuss Mike Martin's book, The Self-Fulfilling Formula, we dive deep into the transformative power of belief. Join us as we unpack Mike's powerful Self-Fulfilling Formula framework, designed to help individuals and teams harness mental, social, and execution fitness. From tales of overcoming self-doubt to actionable strategies …
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After two defeats on the road, and yes I know you have had nightmare about the first one, the Hornets where backs t home and got the win against the visiting Blackburn. Long term listeners will be surprised to hear no John Eustace chat from Mike but he, along with DCW, Jordi and Jon discuss the penalty decision, the decision to see who would take i…
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You know the score, you suffered through it and you might not listen to this podcast too soon. However, here it is. A 3-0 defeat at the Kennel isn't what we wanted,, far from it, but Jon, Mike and the Brigadier Colin Mace gathered, with a beer, outside Mad Squirrel upon the fans return to Watford. You probably know how this one goes but you will al…
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Diversity is an often discussed but just as frequently misunderstood topic—including in marketing. What does being inclusive in digital marketing mean, and why is it important? We invited a marketer with experience dealing with these questions to join us on the podcast. Let’s learn from Daniela Cintron how we can all be more diverse in our represen…
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After a terrible away performance at Preston in the week, it felt - for 75 minutes at least - that Watford were going to finish with nothing. However, two goals from two substitutes saw the Hornets run out 2-1 winners for the second weekend in a row. Tom Cleverley made six changes to the team that lost at Deepdale and Jon, DCW, Jason and Mike gathe…
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YouTube is the second-largest search engine online and the largest video platform. Video is becoming an increasingly powerful way to reach people online; however, producing and sharing meaningful video content is a challenge. In this episode, we talk to video production professional Kendrich Disch about the basics of growing your following on YouTu…
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In this episode of "From The Top," host Mike Martin sits down with Roger Howell, President of Howell Benefit Services and founder of Websurance Benefit Trust, to discuss how he's revolutionizing employee benefits for small businesses. With over 46 years in the industry, Roger reveals how his innovative approach makes it possible for even the smalle…
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Watford are back to winning ways, and we were there to see an intriguing afternoon unfold. Mike, Jas, Jon and Kieran convened at Full Time to talk through a thrilling win for the Hornets, trying to work out what Watford’s best starting XI is along the way. You can also hear from makeshift Right Wing Back Ryan Porteous, who spoke to DCW the day befo…
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Watford lose away for the second time this season, and let in an early goal AGAIN, but Jon, Jordi and Adam discuss the lose and if it was Watford's own doing or just a series of unfotunate moments. Did the three changes and two early subs limit Tom Cleverley's ability to make changes to adjust the game substantially? And if there is an area to focu…
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Every small business owner understands that social media is meant to be part of your online presence. But which platforms should you be active on? How often should you post? What’s the goal with social media? Do you need to pay for ads? Liz Bachmann manages organic social media and more for small businesses and joins us on the podcast to answer the…
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Watford are back and so are the FTRE crew to discuss a cliche game of two halves. Jon, Colin, Jason and DCW gather outside Mad Squrrel to breakdown Watford performance - what and who caused a Watford turn around, which only fell a little short. Also we discuss the impact and influence of Tom Cleverley and you'll hear this week's Fan Chat with the m…
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Over 40% of websites are built using WordPress—the popular open-sourced content management system. But do you need to be a web developer to build an effective website using WordPress. To break this down, we invited our friend and WordPress web creator, April Wier, to the podcast. Links WordPress CMS April Wier’s website April on Facebook Sugar Five…
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You might have had problem getting Oasis tickets this weekend, but during August Watford didn't have any problems getting a win or two. However, that run of wins came to an end with a defeat at Bramell Lane against the Blades of Sheffield. Jon, Jordi, Kieran and DCW met to discuss the turning points of the game, Tom Cleverley substitution choices a…
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In our first data podcast of the season, Matt Furniss, Watford fan and Opta data guru, returns and joins Jon and DCW to analyses the Hornets start to the season and look at the performances in a slightly different way? What are the chances of Watford getting relegated? Why is Matt excited about new signing, Piere Dwonah And what on earth do stats p…
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Post-Match - Watford 2-1 Derby - The beautiful Hornets make it 4 wins out of 4 after a 2-1 home win against Derby County. DCW, Jason and Jordi gather outside the Hornet Shop to discuss the teams first comeback win, how the players and Head Coach Tom Cleverly reacted to conceding early. We are living in strange times as Watford just keep on winning.…
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As part of the new weekly fans press conferences, a group of 'fans media' got to ask a few questions of Scott Duxbury. It's not often we hear directly from the club's Chairman and CEO so we thought we would get it out to you as soon as possible. You can take it all in and chat with Friends and family about it at the game on Saturday, at home to Der…
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Mike, Jon and Jas convened after the Stoke game to discuss Watford’s third win from three, as Tom Cleverley and his Hornets continue their perfect start to the season. The lads talk through the win, which seemed to be inspired by the half time introduction of Yaser Larouci, building on a hard fought but largely even first half showing. You can also…
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Join host Mike Martin as he interviews Colleen Lennox, the Founder and CEO of Cyber Job Central, in this compelling episode of "From the Top." With over three decades of experience in IT recruiting, Colleen has built a successful career by focusing on niche markets and staying ahead of technological trends. In this episode, she discusses the critic…
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Watford swept aside Milton Keynes as the first home game of the 2024/25 season ended in a 5-0 romp for Tom Cleverley’s Hornets. Tom Ince celebrated his new contract with a hat-trick, while captain for the night Mattie Pollock marked the occasion with a thumping header. There were also a number of eye-catching debuts with Rocco Vata and goal scoring…
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Mike and Adam were at the Den on Saturday to see Watford’s exciting opening day win against Millwall, and joined Jon to discuss all of the action for this, the brand new From the Rookery End podcast. The trio talk through Watford’s performances in the three key areas of defence, midfield and attack, discuss the squad depth and future battles for a …
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Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter Jessica Fralin on the podcast. Links Jessica’s website Sparked studio Jessica on Instagram Jess…
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As we head towards the start of another season (FTRE’s 15th!) we thought it was time to take stock, to assess and address where our beloved club currently finds itself. We look back at what lead to us being where we appear to be - heading into a challenging season with concerns on and off the pitch. We look at the owners and some of the others at t…
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The 1990s was a decade of tremedous change, both in football and in the real world. And the Watford Treasury have published their 3rd book all about being a Watford fan during the decade. 'The Ninties: The Second Coming' is out now and follows on from their book about the 1950s and 60s - 'The Golden Years and Visions of Blue' - and the story of the…
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Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we invited our friend Mike Scott from Manticore Marketing to walk us through how any small business can get started with ads. Links Mant…
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FTRE are BACK, BACK, BACK. As we start season 15 of From The Rookery End, we thought we would look back on all the players and managers who have arrived at Vicarage Road, since 2010/11. It's time for another FTRE Draft. Three teams have to pick 11 players and manager who arrived in the last 14 seasons - but they can only pick one player from each s…
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In this engaging episode of "From The Top," we sit down with Gary Greco, Chief Development Officer at Sientia Consulting LLC and proud Villanova alum. Gary shares his incredible journey from Villanova University to becoming a pivotal leader in business transformation and artificial intelligence. Discover how the values and relationships formed at V…
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Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how…
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In this episode of the "From The Top Podcast," host Michael Martin sits down with Cristina O'Rangers, the innovative founder of Bella Vita Media Marketing. Cristina shares her inspiring story of transitioning from a college lacrosse player to an entrepreneur, emphasizing the importance of conscious consumption, strategic planning, and leading by ex…
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Dive into an enlightening conversation with Bhaskar Kende, COO and co-founder of Prana Life Sciences, as he shares his journey from a tech enthusiast to a leader in the life sciences industry. Discover the entrepreneurial spirit that drives innovation, the challenges of technology adoption in a highly regulated field, and the importance of work-lif…
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After the club annouced that they were trying to raise £17.5m by allowing fans and investors to buy shares in the club, Mike was invited onto Sky Sports News to share his views on the new proposal. Thank you to Sky Sports for allowing us to share this audio. Hosted on Acast. See acast.com/privacy for more information.…
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Join us in this episode of From The Top as we chat with Dr. Fiona Jamison, CEO of Spring International. Fiona shares her incredible journey from being a research associate to becoming the CEO of a thriving people analytics firm. Learn about her transition process, the importance of having mentors, and how she maintains work-life harmony. Fiona’s st…
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Even if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond…
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In this compelling episode of "From The Top," Mike Martin interviews Lance Bachmann, the founder of LB Capital. Lance opens up about his journey from a lifelong digital marketer to successfully selling four companies to private equity groups. He shares his unique approach to business, emphasizing the value of discipline, the power of replicating su…
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This is another special retrospective episode of From the Rookery End. In these podcasts we take an in depth look back at some of the most pivotal moment in Hornets history, having previously covered the 1997 thrashing of our friends up the M1, the breathless Play Off Semi Final victory at St Andrews in 1999 and of course, our tribute to THAT goal …
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Mike interviews Jared Tang, founder and CEO of Gaggle Social, a revolutionary platform for hiring enterprise tech talent. Jared shares his entrepreneurial journey and inspiration behind Gaggle Social, which solves inefficiencies in traditional tech recruiting through hyper-segmentation and a recruiter-free model.…
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With the 2023/24 season done and dusted, Jon, Jas, DCW and Mike convened to dish out the season awards…in (very) alternative categories. Awards were dished out in the categories from the 1989 Smash Hits Poll Winners Party (kids ask your parents or head for Google). Expect to hear who scooped Best Group, Best Solo Singer, Best Single, Best Pop Video…
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What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain of how a digital marketing agency works and what it takes to operate smoothly. Ali Green on GreenMellen's Website Ali Green on LinkedIn The E-Myth Rev…
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Mike Martin interviews Pat Palmer, CEO of Personnel Data Systems, who shares her 40 years of leadership lessons. Discover the secrets to PDS's 50-year success, from customer focus to adapting to change. Pat offers invaluable advice for entrepreneurs and leaders on navigating challenges and driving innovation. An inspiring episode packed with insigh…
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As Watford's home season comes to an end, with a 1-0 home won against Sunderland, the FTRE team had a end of season night out with a curry! You'll hear from Jas, Adam D, Colin, Jordi, Kieran and Jon, discuss the last home game as well as the appointment of Thomas William Cleverley and the impact it will have on our club. COME ON YOU ORNS Hosted on …
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Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours. Links Bobby’s website: https://bobbykircher.com/ Papaya Search: https://papayasearch.com/ Bob…
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Zero goals and still no home win, but there is still plenty to discuss on the latest From the Rookery End. Mike, Jon and Jas talk through the stalemate with a largely toothless Tigers, run the rule over the Player of the Season contenders (including a controversial suggestion from Mike) as well as looking at the impact and importance of Junior Horn…
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After a draw away at Ipswich in the week and almost grabbing a point away at Southampton, Jon, Jason and Adam discuss their reaction to the performances. And. as the end of season is apprapching faster and faster with each passing day, they look ahead to which players are likely to be pulling on a yellow shirt* in the starting XI come the first gam…
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Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time. Links Adam’s Website: https://adamjwalker.com/ Tech Talk Ya’ll on Spotify: h…
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Play Off chasing PNE were the visitors for Tom Cleverley’s latest audition for the permanent Head Coach role at Vicarage Road, and while the game was a surprisingly tame affair, there’s plenty for Mike, Jon and Jas to get stuck into in this, the latest From the Rookery End. The chaps got together on Sunday morning to talk Tom Dele Bashiru continuin…
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After two two-two draws, over easter - Jon, Colin and Kieran discuss Tom Cleverley's new look Watford and its 3-5-2. Which players benefited for it, which it did not? How far has Thomas Cleverley got to being named the full time Watford Head Coach? Hosted on Acast. See acast.com/privacy for more information.…
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After heading to St Andrew’s to take in Tom Cleverley’s first game as Watford boss, Adam Drury and Mike joined Jon to talk through the first game of the TC era. Mike and Adam talk about the atmosphere and the stand out performers, while also, now we've gained 48 points and probable safety, cast an eye forward as they try to work out how the rest of…
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Bonser Out! is the latest book from The Watford Treasury and in this episode Jon speakes with four members of the team to find out more about the book and what life like as a Watford fan in the 1970s. He talks to Geoff Wicken, his brother Olly, Richard White and Colin Payne to talk about the heroes, the ups and downs and exactly who was Bonser and …
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In the wake of another defeat and the departure of another Head Coach, Mike, Jas and Jon got together to talk through the latest dispiriting developments. Why now? How will Tom Cleverley fare? What happened to Mike’s coccyx? All these questions and more get the From the Rookery End treatment in this, the latest episode. Let us know what you think. …
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Watford have problems. Big problems, small problems. Immediate problems, long term problems. In the latest From the Rookery End, Mike and Jon are joined by Adam Drury to discuss the latest problem - another listless defeat; this time at The Den. The boys discuss the surrender at Millwall while also looking at the wider malaise that is engulfing Vic…
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