Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenM ...
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YouTube with Kendrick Disch
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YouTube is the second-largest search engine online and the largest video platform. Video is becoming an increasingly powerful way to reach people online; however, producing and sharing meaningful video content is a challenge. In this episode, we talk to video production professional Kendrich Disch about the basics of growing your following on YouTu…
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Social Media with Liz Bachmann
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Every small business owner understands that social media is meant to be part of your online presence. But which platforms should you be active on? How often should you post? What’s the goal with social media? Do you need to pay for ads? Liz Bachmann manages organic social media and more for small businesses and joins us on the podcast to answer the…
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WordPress Websites with April Wier
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Over 40% of websites are built using WordPress—the popular open-sourced content management system. But do you need to be a web developer to build an effective website using WordPress. To break this down, we invited our friend and WordPress web creator, April Wier, to the podcast. Links WordPress CMS April Wier’s website April on Facebook Sugar Five…
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Copywriting with Jessica Fralin
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Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter Jessica Fralin on the podcast. Links Jessica’s website Sparked studio Jessica on Instagram Jess…
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Digital Ads with Mike Scott
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Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we invited our friend Mike Scott from Manticore Marketing to walk us through how any small business can get started with ads. Links Mant…
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Public Relations with Cindy Miller
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Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how…
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Project Management with Brooke Desmond
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Even if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond…
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Marketing Agencies with Ali Green
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What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain of how a digital marketing agency works and what it takes to operate smoothly. Ali Green on GreenMellen's Website Ali Green on LinkedIn The E-Myth Rev…
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Search Engine Optimization with Bobby Kircher
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Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours. Links Bobby’s website: https://bobbykircher.com/ Papaya Search: https://papayasearch.com/ Bob…
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Content Marketing with Adam Walker
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Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time. Links Adam’s Website: https://adamjwalker.com/ Tech Talk Ya’ll on Spotify: h…
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After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with some new, slightly different-sounding episodes.Par GreenMellen
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Optimizing Website Conversions to Grow Your Business
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There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online? What are website conversions? Form fill Download a file Watch a video Purchase Donate What is conversion optimization? Making a…
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10 Ways to Monetize Your Digital Marketing Content
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The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is far from comprehensive, but here are 10 big buckets of ways to make money from the content you create online. Selling a service (like GreenMellen) W…
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Creating an Effective Marketing Budget
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Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach. Where do I start with my marketing budget? Figure out what you’ve spent to this point. Create a do…
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Capitalizing on Networking Events for Marketing Growth
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Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach. How does networking help my marketing? Get to know people in a more casual setting. Face and name recognition can be as important as brand recognition. Build a rel…
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Our 6 Least Favorite Marketing Channels
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There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels. Robert’s 3 least favorite Direct mail: because it’s usually useless and hard to track. Billboards: because no one looks…
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Building Your Business Marketing Stack
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Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack? What is a marketing stack? The set of tools and technologies that you use to plan, execute, and measure your marketing eff…
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The 7 Top Skills Every Marketer Must Have
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We’ve talked about several skills marketers need in previous podcast episodes. Now, let’s bring it all together and give an overview of the seven most important skills we all need to hone. Which ones do you need to work on? Planning: Just going out and “doing it” will likely end poorly. Get a strategy. Writing: It’s the key to great communication a…
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How Guest Contributions Can Extend Your Marketing Reach
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Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other people’s platforms. These guest contributions have their own pros and cons, which we’ll discuss here. What do we mean by guest contributions? Sharing content on a platform that you don’t own. …
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B2B vs B2C: Why They’re More Similar Than You Think
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Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we compare and contrast these two types of companies (plus a few more). What are the biggest differences between B2B & B2C marketing? In case of acron…
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Maximize Customer Testimonials and Case Studies For Your Business
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Customer testimonials and case studies are everywhere within marketing. But what’s the difference between these two things, and how can your business use them? Let’s unpack how to maximize your customer stories. What’s the difference between testimonials and case studies? Testimonials are direct quotes from your customers, clients, or vendors. Case…
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A Special 50th Podcast Episode!
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We did it—we made 50 episodes of the podcast! Since most podcasts never make it past episode 3, we figured this was a time to reflect back on what we’ve learned so far and how we made it this far. Thank you for being a listener of the Brighter Web Podcast! Most listened-to episodes Getting Found Online with Search Engine Optimization (SEO) Keeping …
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A Deep Discussion about Dealing with Digital Distractions
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Buzz, buzz, buzz. No, it’s not a bee, but it’s equally as distracting—it’s another digital notification that’s pulling you away from your other priorities. Dealing with digital distractions is a daily dedication, but one we all must definitely deal with. What are digital distractions? Pings Rings Beeps Buzzes The constant stream of notifications th…
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Constantly cranking out new marketing content gets exhausting quickly. Using evergreen content that can be recycled makes the content marketing rat race a little more sustainable. Here’s some approaches for how to create and use evergreen content in your business. What is evergreen content? Topics that you can talk about at any point during the yea…
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Taking Control of Your Online Business Reviews
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Online reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive feedback. Why are online reviews helpful? People trust objective parties more than your brand People use online review…
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