Join Andi Graham of Big Sea and Warren Wilansky of Plank as we explore the future of cultural engagement through the lens of museums, arts centers, and cultural institutions, talking with innovators crafting unique digital experiences that inspire and transform the way we connect with our communities.
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Ep 10 | Communicating Mission and Values to Connect with Audiences | Shonali Burke
32:23
32:23
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32:23
Shonali Burke, an award-winning strategist, discusses purpose-driven marketing and the importance of measuring what matters. She emphasizes the need for organizations to focus on outcomes rather than vanity metrics and to build and maintain mutually beneficial relationships with their audiences. Burke also talks about her upcoming book, which aims …
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E9: Balancing Trends & Timeless Tales | Maria Robles Gonzalez
31:33
31:33
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31:33
Maria Robles Gonzalez, co-founder of Send It Social, discusses her journey into the world of museums and digital storytelling. She shares insights on the relationship between museums and social media, the value of in-person visits versus digital engagement, and tips for small museums and aspiring museum professionals.…
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E8: Stop Winging It: Why Your Museum Needs a Social Media Strategy | Haydn Corrodus
29:59
29:59
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29:59
Haydn Corrodus, a social media and digital marketing veteran, joins Warren and Andi to discuss the importance of influencer marketing in the arts and culture world. He emphasizes the need to reframe how we see influencers and the value they can bring to museums and cultural organizations. Hayden also highlights the shift in mindset needed to value …
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E7: Building a Better Web: The Ethical Web Collective Takes a Stand
25:11
25:11
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Andi and Warren discuss the origins and goals of the ethical web collective developed by his agency, Plank. The collective focuses on four pillars: accessibility and inclusion, privacy and data, responsible development, and environmental impact. Wilansky emphasizes the importance of adhering to web standards and best practices, as well as continuou…
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E6: Small Museum, Big Impact: The Creator Economy Playbook for Underdog Institutions | Nik Wyness
29:53
29:53
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29:53
Warren and Andi talk with Nick Wyness, Head of Marketing at the Tank Museum, and his insights into digital engagement were truly impressive. The Tank Museum has successfully cultivated a vast online community of military history enthusiasts through platforms like YouTube, Facebook, Instagram, and TikTok. By creating high-quality and informative con…
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E5: Disaggregeting Data to Increase Diveristy | Josh Uretsky
34:38
34:38
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34:38
Josh Uretsky, Senior Director of Analytics at the National Audubon Society, shares his experience in using data to understand and engage with members, particularly in terms of diversity and inclusion. Josh highlights the need to disaggregate data and measure engagement rates among different demographic groups to ensure inclusive messaging. He also …
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E4: Museum Magic: Making the Digital & In-Person Click | Kristen Shepherd
37:08
37:08
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37:08
Andi and Warren host Kristen Shepherd, museum pro and now founder at Shepherd Lane & Associates to discuss the importance of visitor experience and digital engagement in museums. She highlights the challenges museums face in funding ambitious digital projects and the role of organizations like Bloomberg Philanthropies in supporting digital content …
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E3: Live from the Nonprofit Technology Conference | Andrew Mallis
16:50
16:50
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16:50
This week, we're sharing a conversation between Andi and Andrew Mallis, CEO at Kalamuna, a web development agency that designs and develops websites with purpose. Andi and Andrew got to spend a week at the Nonprofit Technology Conference in Portland, OR in late March. The conversation covers various topics such as the sense of community, the challe…
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E2: Marketing Broadway & Pivoting to Digital | Sarah Ateek
33:16
33:16
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33:16
Summary Sarah Ateek, the marketing director at the Straz Center, discusses her journey in the performing arts industry and the impact of the pandemic on the center. She shares how they pivoted during the pandemic, focusing on email marketing, social media, and virtual events. Sarah also talks about the importance of live theater and the joy it brin…
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E1: Growing Your Audience with Digital Storytelling | Billy Somerville
30:12
30:12
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30:12
Summary In this conversation, Andi, Warren and Billy discuss the Tampa Bay History Center and its mission to reach beyond the local community. They explore the importance of cross-pollinating ideas and learning from different institutions. They also discuss the upcoming updates for the History Center's website, including teacher resources. The conv…
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Welcome to The Digital Stage. Your hosts are Andi Graham from Big Sea, a marketing agency that helps nonprofits and cultural institutions grow through strategy and storytelling, and Warren Wilansky from Plank, an agency that builds websites designed to connect artists to their audiences, citizens to their communities, and information seekers with t…
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