In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice t…

In This Episode... You’ve spent a tonne of money on marketing. You’ve got: Great PPC ads A shiny new website Amazing downloadables But…you’re not getting the conversions you expected. You’re not alone — I see this situation a lot. So, I’ve identified 3 key areas of the marketing funnel that tend to suck. And in today’s podcast, I explain how you ca…

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Google updates: AI Overviews, Ads, YouTube Dyson’s success in more than just vacuums Cookies are here to stay in Chrome! For now… Google connects with smaller publishers Timestamps 00:00 – Intro 01:59 – Story 1 – Google up…

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Fr…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about: Hubspot's 2024 State of Marketing Etsy addresses anxiety over AI in new ad Apple Vision Pro demos are a masterclass in marketing Timestamps 00:00 – Intro 04:25– Story …

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about: Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a…

When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time. To do this well in B2B you need to start by looking…

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of thi…

Every day, marketing managers contact us from businesses in traditional, “boring” industries They’re desperate to shake up these industries and they want to know 2 things: Is it possible? How to do it Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing. TIME…

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will shar…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about: AI Corner: Update on Google’s AI Overviews Boosting Brand Awareness with Social Communities Decathlon’s No Tent Left Behind Campaign Times…

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to foll…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Annual lead targets smashed in 4 months with 4 learnings The Needleless Haystack Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings 38:15 – Story 2 – The Needleless Haystack Get a FREE review …

It’s a tale as old as time… For thousands of years, marketing and sales have been arguing. And, even though I talk marketing on this channel, I’ve been on both sides of this coin. I know how much better the results are — and how much happier these teams are — when they get along. And I want the same for you. Sales and marketing think the other hate…

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes i…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK Election Digital Advertising 15:12 – Story 2 – Scot Rail & Swiftonomi…

2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years. In today’s p…

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 – Story 1 – Google Rolls Back AI Overvi…

The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs. We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Goo…

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spe…

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak …

Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can g…

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Prod…

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Beach's Sunny Circles Timestamps 02:58 – Story 1 – Tim's AI Corner:…

Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact. This is not a drill This is the change to Google that we have been talking about (and warning abou…

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push …

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing camp…

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Cat…

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38 – Story 1 – Marketing Le…

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube…

Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast shar…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You Ma…

In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab …

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May A…

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated searc…

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and pos…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also En…

In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 0:42 - Why…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almo…

For many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area. Local SEO has its own rules, and you need to create a separate local SEO strategy for each location you want to tar…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google's recent algorithm update Google testing SGE in the UK and considering charging for search Hubspot relaunches its CMs as the AI-filled Content Hub Timestamps 2:10 - Story 1 - Google's recent algori…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy! Watch the video instead: exposure.ninja/b2c-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/294/ You May Also Enjoy… How To Triple Your Lead…

Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way. We’ll see you in The PPC Den! 🦡 Hig…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/b2b-strategies-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/298 You May Also Enjoy…

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's bette…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: - OpenAI’s New Voice Cloning AI - The Smart (And Evil?) Mobile Game Conversion Funnel - Costa's Hot Milkshakes Timestamps 01:51 Story 1 - OpenAI’s New Voice Cloning AI 16:49 Story 2 - Costa's Hot Milksha…

Let’s be honest. As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful. Your audience is smart. If you’re just churning out generic rubbish, your audience will lose a bit of respect for you. And of course, for most B2B companies, the goal isn’t the quantity of leads, it's the quality o…