Two bootstrappers building SaaS apps on Shopify, sharing their experiences along the way. TBX is a weekly podcast by Jack Kowalski of NeatShift and Bjorn Forsberg of FORSBERG+two.
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• Last episode • Sales calls • Early stage SaaS - building from your gut feeling • New App Store Listings - The New Arms Race • Delay with making apps multi-lingual because of new App Store stuff • Demo stores showcasing apps • Product testers / feedback service • Explainer videos (150 words per minute roughly)…
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Bonus episode: Shopify Unite London 2022
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Jacks Unite pre-meetup event Unite itself: unite.shopify.com What did you like most about the event? Which talks were best? Location, food etc. Coming soon: App Store Listing changes Coming soon: Re-categorization of App Store (again) What’s next for you?Par Jack Kowalsky & Bjorn Forsberg
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Episode 26: Season finale "Shopify Editions"
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Shopify Editions - Summer 2022 Shopify Embedded app improvements: https://shopify.dev/apps/tools/app-bridge/actions/fullscreen https://shopify.dev/apps/tools/app-bridge/actions/menu/navigation https://shopify.dev/apps/design-guidelines SASI - https://sasi.unionworks.co.uk SEO & Marketing - https://statamic.com Raising prices - Translateci.com | ord…
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Episode 25: Do we have anything to talk about?
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This week we thought we'd have nothing to talk about, because we'd just met in person earlier in the week. Turns out we did, and this is one of our longest episodes!Par Jack Kowalsky & Bjorn Forsberg
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Episode 24: Developer focus
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TranslateCI: https://translateci.com/ (Shopify App Store Listing in Beta) Lemon.io for hiring: https://lemon.io Polaris for Rails: https://polarisviewcomponents.org Polaris for Vue: https://github.com/HulkApps/polaris-vue https://inertiajs.comPar Jack Kowalsky & Bjorn Forsberg
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Episode 23: The cats out of the bag
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Jack has some big news, that we can finally talk about! We also talk about building new apps, multi-language and the Shopify App Store listings and much more.Par Jack Kowalsky & Bjorn Forsberg
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Episode 22: Writing articles for SEO and Marketing
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Jack works on getting technical articles written for TranslateCI, and we talk about the hard things about writting in general. Bjorn follows up on the new Marketing campaign, Facebook Ads and more.Par Jack Kowalsky & Bjorn Forsberg
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Episode 21: Balancing support & business development
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This week Jack and Björn talk about finding balance between support and business development, building in public, latest changes in the Shopify App Store and a whole lot more.Par Jack Kowalsky & Bjorn Forsberg
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Episode 20: London calling!
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London, co-working and personal assistants TranslateCI: https://translateci.com/ Sponsorship of Laracasts: https://laracasts.com/ App Bridge 2.0 upgrades finished for Order Printer Pro: https://apps.shopify.com/order-printer-pro Planning of Basecamp using Shape Up: https://basecamp.com/shapeup Marketing Campaigns New App Store experiments…
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Episode 19: Travel plans, computer issues & shaping up
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rails.new https://laravel.com/docs/8.x/valet https://beyondco.de/servicesPar Jack Kowalsky & Bjorn Forsberg
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Episode 18: Planning for 2022
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@JustSteveKing - Laravel programmer with great tutorials: https://twitter.com/JustSteveKing App Store Redesign AMA: https://twitter.com/ShopifyDevs/status/1479091995389878273 Gov UK view component library: https://design-system.service.gov.uk/components/Par Jack Kowalsky & Bjorn Forsberg
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Episode 17: Happy holidays!
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App Bridge, Marketing, Shopify App Store Listing Changes and much more..Par Jack Kowalsky & Bjorn Forsberg
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Episode 16: Welcome to Season 2
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Translate.ci: https://www.translate.ci FORSBERG+two blog: https://www.forsbergplustwo.com/blogs/news Github Marketplace: https://github.com/marketplace Laravel Shift: https://laravelshift.com Migration to Shopify App Bridge 2.0: https://shopify.dev/apps/tools/app-bridge/migrating-legacy Vishwesh Shetty's Shopify AppStore Marketing Consultation: htt…
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Episode 15: Shopify Unite season finale
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Shopify Unite 2021: https://www.shopify.com/partners/blog/shopify-unite-announcements-2021 API Release notes: https://shopify.dev/api/release-notes/2021-07Par Jack Kowalsky & Bjorn Forsberg
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Episode 14: Voice & tone, hiring developers and new app store categories
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FORSBERG+two's new app logos: https://twitter.com/FORSBERGtwo/status/1398208344310038531 Shopify Voice & Tone style guide: https://polaris.shopify.com/content/voice-and-tone Mailchimp Voice & Tone style guide: https://styleguide.mailchimp.com/voice-and-tone New Shopify App Store categories: https://shopify.dev/concepts/app-store/getting-your-app-ap…
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Episode 13: Mexican vacation catchup, and a suspicious negative review story
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Jekyll for static sites and emails: https://jekyllrb.com/ Amazon EventBridge: https://aws.amazon.com/eventbridge/ Shoryuken for Ruby: https://github.com/ruby-shoryuken/shoryuken Twitter thread on negative reviews: https://twitter.com/benfkennedy/status/1389329279708585985 The Support Heroes: https://www.thesupportheroes.com/ Shopify Plus Certified …
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Episode 12: Activity based emails, webhook processing and hosting
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View Components: https://viewcomponents.org Partner Metrics Ideas: https://partnermetrics.io/overview Webhooks: De-duping via hash signature Amazon event-bridge, a better alternative? https://shopify.dev/tutorials/manage-webhook-events-with-eventbridge Laravel Vapour (AWS helper): https://vapor.laravel.com/ Hatchbox for Ruby on Rails: https://www.h…
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Jack has an exciting update
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App Store Ads Attribution and Optimization. Recommend this video series: https://www.youtube.com/watch?v=ho1ax1CloS0 Playing with Rails Turbo Frames: https://boringrails.com/tips/turboframe-lazy-load-skeleton Deprecation of EASDK and migrating to App Bridge 2.0: https://shopify.dev/changelog/easdk-being-removed-and-embedded-apps-must-migrate-to-app…
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Branding, outsourcing development and app store analytics
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Windy, aTailwind tool: https://usewindy.com Brand guidelines creation: https://canva.com OrderlyPrint: https://forsbergplustwo.com/pages/orderlyprint Shopify App Store Analytics: https://www.appstoreanalytics.io Neat A/B Testing: https://neatab.comPar Jack Kowalsky & Bjorn Forsberg
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Customer interviews, public feature requests and helpful javascript frameworks
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LiveWire: https://laravel-livewire.com/ StimulusJS: https://stimulus.hotwire.dev/ Keir Whitaker (Shopify App Marketing Audit and Roadmap): https://keirwhitaker.com/Par Jack Kowalsky & Bjorn Forsberg
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Burnout and motivation in Corona times
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Burnout Yearly pricing Upgrading Shopify API versions Book: Essentialism: https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGAPar Jack Kowalsky & Bjorn Forsberg
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Finding app ideas, using polaris and transitioning from free to paid
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Translate CI: https://translateci.com/ Shopify Polaris: https://polaris.shopify.com Partner Metrics for Shopify: https://partnermetrics.ioPar Jack Kowalsky & Bjorn Forsberg
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Redemption, explainer videos and app store optimization
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Traction by Justin Mares AIDA framework (copywriting formula, aim for 150 words for an explainer, roughly) Fivrr.com Bread n Beyond (explainer videos) Shopify App Store AdsPar Jack Kowalsky & Bjorn Forsberg
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Grumpy old men - Incidents, bugs and useful dev tools
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This week we get into the details of an incident with one of Bjorn's apps (more on that next week) which got it unpublished from the app store for a week, Jack goes on a wild goose chase with the Assets API and shares some great tools for Laravel developers. Spatie.be: https://spatie.be/ OrderlyEmails: https://apps.shopify.com/email-templates Stimu…
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Superhero, Customer Support, Shopify Polaris and PartnerMetrics
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This week Jack hits a roadblock with Superhero, Bjorn get's excited about AppKit and the new Polaris Figma UI kit, and some exciting news coming for PartnerMetrics. Superhero: https://www.trysuperhero.com/ Polaris Figma Design Kit: https://www.figma.com/@shopify PartnerMetrics: https://partnermetrics.io…
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Jack submits a new Shopify app called "Superhero", Bjorn hires his wife for marketing and bookkeeping, and both reflect on 2020 and the year ahead! We also have a special guest appearance from Jack's cat 😅 Show notes: Doing Content Right - E-Book Jack's new app: Superhero Smiirl counterPar Jack Kowalsky & Bjorn Forsberg
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Screencasts, pricing, Shopify App Store ads and logo design
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This week we discuss Jack's coming plans to record screencasts for TranslateCI, we share our experiences with the Shopify App Store Ads and we get into our preferred ways of creating logos and creative assets. Show notes: TranslateCI: https://translateci.com/ Figma logo design course: https://howtoproduct.co/#logo-design-course Shopify app ads: htt…
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Welcome to the first episode of The Bootstrapped Podcast. In this episode, Jack and Bjorn introduce themselves, talk about what they are working on, hiring employees and the new Partners API coming from Shopify. * We are working on the audio quality, so next weeks episode will be better :)Par Jack Kowalsky & Bjorn Forsberg
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