Conversations about work, life, and other things with... Elixir friends. Inspired by the hallway track of ElixirConf.
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A podcast about two developers trying to build profitable businesses. Hosted by German Velasco and Sam Selikoff.
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Friend #2 - David Bernheisel
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David joins me in the second episode of Elixir Friends to chat about life, Elixir podcasts, wordpress drama, creating an RTF Phoenix engine, and more! David on Twitter: https://x.com/bernheisel David's Elixir Stream tools: https://elixirstream.dev/ David on the Thinking Elixir podcast: https://podcast.thinkingelixir.com/ Podcast theme music by Tran…
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Friend #1 - Peter Ullrich
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Peter Ullrich joins me in the first ever episode of Elixir Friends! We talk about what's going on in his life, including tech gear, putting Indie Courses in hibernation mode, live streaming again, and more! We also get a delicious description of one of his favorite foods... but you probably have to go to Germany to get it. Peter in Twitter: https:/…
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Sam gives us an update on how his marketing cycle is going, what he's focusing on, and why he's starting with the title. German shares a slight detour into open source and prepares for his 6-week cycle to improve his Testing LiveView offer. Testing LiveView Build UIPar German Velasco and Sam Selikoff
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Minimize regret, maximize marketing
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German talks about where he wants to be at the end of 2024 and the importance of a singular focus. Sam talks about Build UI's latest course launch and his upcoming work cycle on marketing.Par German Velasco and Sam Selikoff
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Sleeping Easy with Tyler Young
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We have a guest! Tyler Young joins German to talk about his new venture: Sleep Easy -- a proactive website monitoring tool that alerts users before issues happen! Tyler shares the story of why he chose this venture, how he's winding down his regular job to focus full time on Sleep Easy, his hopes and goals, current problems, and more. And if you wa…
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Why film studios don't market old movies
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Sam talks about the launch of Build UI's fourth course, the importance of pre-launch marketing, and plans for Build UI's next course. German talks about potentially adding sponsorships to Elixir Streams, asking the Elixir community about what course they'd like to see him make next, and building an audience. Links: - Build UI's newest course on Rem…
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Why would it work this time around?
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German and Sam are back! Sam answers a question on why he thinks making courses with deadlines will work this time around. German then shares his two potential plans of action: building another course, or curating Elixir content in his Elixir Streams website. Sam pushes back to make sure German deliberately chooses a goal for whichever activity he …
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Marketing campaigns, not flywheels
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Sam tells German about his new idea for scoped marketing campaigns, the difference between YouTube videos and Build UI lessons, scoping new course launches to a month, and lifetime pricing vs. course bundles. Build UI's Lifetime membership sale page: https://buildui.com/pricing Twitter: German, SamPar German Velasco and Sam Selikoff
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A whirlwind tour of what Peter is doing (with Peter Ullrich)
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This week we have a guest, Peter Ullrich! German and Peter chat as Peter talks about the numerous side-projects he's had through the years and shares lessons learned about creating a book, a course, and a couple of small apps. Finally, we get a glimpse into what he's working now -- his most ambitious project yet. Peter's book: https://pragprog.com/…
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Stop overthinking and start creating
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German talks about ElixirConf and his talk, and considers whether he wants to focus on more info products next. Sam gives an update on Build UI, and talks about how he and Ryan need to stop overthinking their process so they can create more content. Twitter: German, SamPar German Velasco and Sam Selikoff
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Sam and German talk about how much money Build UI and Testing LiveView have made this year. Sam shares how pairing has been great for him and Ryan. German and Sam discuss the importance of thumbnails and titles for YouTube videos. German touches on what he wants to do next.Par German Velasco and Sam Selikoff
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Sam and German are back! Sam shares an update on course progress, when Build UI will raise prices, and his focus on creating videos faster. German talks about his two areas of focus for the coming months: courses and a conference talk. He shares his new approach on researching material for a course. Then, they dive into a conversation about having …
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Catching up on Lifetime Memberships + Testing Liveview
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Sam gives an update on Build UI nearly three months after launching lifetime memberships. German talks about how his course launch went and considers what to focus on next.Par German Velasco and Sam Selikoff
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Testing LiveView launch date, and creating more content
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German talks about finishing recording all lessons for Testing LiveView, sending an email update, thoughts on team pricing, and setting a soft dealing of Tuesday May 16th for launching the course. Sam talks about his first full-time week on Build UI, how lifetime purchases are going five weeks into the launch, finding the businesses new baseline re…
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Obviously interested in business
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German shares how his progress with Testing LiveView has felt like a slog. Sam helps him remove his second-guessing and encourages him to keep shipping. They also talk about what might be next for German after he finishes launching Testing LiveView. Sam gives an update on Build UI's new Lifetime Memberships. He talks about last week’s spike in sale…
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Goodbye subscriptions, hello lifetime memberships
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Sam shares an update with German about his decision to remove subscriptions from Build UI. They chat about why lifetime memberships are more aligned with how customers use content sites, the psychological benefits of one-time sales vs. the burdens of fighting churn, the decision to use an early-bird price, how lifetime memberships help narrow Sam's…
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You only control the effort, not the results
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German gives an update on his video tweets and progress on his Testing LiveView course. He talks about how his current pace feels unsustainable, which led to him feeling stressed during the week and snowballing into doubts about the course. Sam contrasts his energy level and productivity this week (bad) vs last week (good) and reflects how exercise…
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German talks about using this week's episode as a deadline for his weekly work, and how he cut scope to make that happen. He also sets up a plan to prioritize his Testing LiveView course work for next week. Sam talks about how he launched a new Build UI course and published a YouTube video using focused 90-minute sprints. He also talks about adding…
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German and Sam chat about whether or not they truly want to hit escape velocity, the psychology of creating businesses, and how complacency and fear play big roles in stopping progress. Sam also talks about recording and sending a new free video to existing and prospective customers, and German gives an update on publishing more short-form Twitter …
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Balancing serendipity and deadlines
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Sam talks about recognizing that he should bail out of complex demos earlier in the week if they're taking too long, and shooting something that's further along in order to hit his deadlines. He also talks about balancing the benefits of serendipitous free-form discovery vs. sticking to a deadline. German talks about staying consistent with his Twi…
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German and Sam chat about the constraints of short-form content and the benefits they bring. They talk about expanding content from a core lesson into sharable short-form clips for different platforms like Twitter and YouTube Shorts. German gives an update on the progress of his Testing LiveView course and Sam shares an update on Build UI's subscri…
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Sam talks about sharing his Tailwind course from Egghead on Build UI, and making a sub-10 minute YouTube video that performed well. German talks about how there's 10 weeks left for his course re-release based on his initial appetite, how he should approach email, and his goals for the upcoming week. - Build UI - Testing LiveView - Matt Pocock's 202…
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Sam talks about making a Twitter thread for his Framer Motion course and gives an update on Build UI subscriptions. He also talks about bringing his Tailwind videos into Build UI and introducing a new pricing option people have been asking for. German commits to continue his Twitter videos once or twice a week and talks about his progress with Test…
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German talks about making short videos on Twitter, a blog post that made it to #1 on Hacker News, and his plan and appetite for updating and re-releasing his Testing LiveView course. Sam recaps emailing his email list about the completion of his Framer Motion course, gives an update on Build UI's subscriber growth, and discusses strategies for hitt…
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German talks about setting aside looking for a SaaS to build and instead focusing on content creation. He talks about being energized by making Twitter videos and the success he's had with them so far. He also talks about wanting to launch at least one courses this year. Sam shares that he published the final video in his Framer Motion course and r…
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Up and down the ladder of trust
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German shares ideas for building an email authoring tool focused on developers and designers writing newsletters. He also considers creating new educational materials for the Elixir ecosystem. Sam gives us an update on Build UI's video library and subscriber count. Then, Sam shares how he’s felt the need to look outside himself when it comes to rea…
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Price is the easiest lever to pull
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Sam gives a quick recap of Next.js conf and talks about new users joining the Build UI Discord server. Sam and German discuss pricing as a lever and getting testimonials. German is back to consulting and talks about moving on from his first idea for literary agents. Links: Build UI The Art of Product podcast episode 218…
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https://buildui.com/ https://www.testingliveview.com/Par German Velasco and Sam Selikoff
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Build UI: https://buildui.com/Par German Velasco and Sam Selikoff
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Build UI's website: https://buildui.com/Par German Velasco and Sam Selikoff
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How I'm building a new product
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Resources mentioned: - Shape Up - EmberMap - MicroConfPar German Velasco and Sam Selikoff
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Adam Wathan – Businesses need to adapt
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Adam Wathan joins the show to talk about a new direction Sam could take for getting his video products up and running. They talk about ideas like releasing content incrementally, starting a private Discord forum, and hosting a weekly Q&A. Adam also talks about some recent challenges he's been working through at his own business, Tailwind Labs, and …
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Being honest about deadlines
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Resources mentioned - Sam's Framer Motion Course: https://samselikoff.com/framer-motion-course - German's Testing LiveView Course: https://www.testingliveview.com/ - EmberMap: https://embermap.com/ - Build Your Personal Brand podcast episode: https://thefutur.com/podcast/build-your-brandPar German Velasco and Sam Selikoff
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Resources mentioned: - Sam's Framer Motion Course: https://samselikoff.com/framer-motion-course - German's Testing LiveView Course: https://www.testingliveview.com/ - EmberMap: https://embermap.com/Par German Velasco and Sam Selikoff
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Nightmares about checkboxes
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Resources mentioned: - Sam's Framer Motion Course: https://samselikoff.com/framer-motion-course - German's Testing LiveView Course: https://www.testingliveview.com/ - EmberMap: https://embermap.com/Par German Velasco and Sam Selikoff
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Diverge then converge is an exercise that is sometimes performed during Design Sprints. https://www.thesprintbook.com/the-design-sprint https://thoughtbot.com/product-design-sprint/guide/diverge https://thoughtbot.com/product-design-sprint/guide/converge German submitted talks to Elixir Conf https://2022.elixirconf.com/ Courses we talked about Sam'…
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Sam talks about a breakthrough he had while working on his course, which will allow him to both cut scope and also deliver more value to his students. German talks about some customer research he did for teams who want to share updates on their projects, while also working through a low-energy week and trying to figure out whether he needs more cla…
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You can't serve two masters
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The Mom Test book: http://momtestbook.com/ The 4 Quadrants of Time Management from 7 Habits of Highly Effective People: https://www.franklincovey.com/habit-3/Par German Velasco and Sam Selikoff
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German mentions how unsubscribes are gut punches and revisits 5 options for choosing a niche for his SaaS idea. Sam talks about how the first lesson of his course is taking longer than he wanted, but he wants to finish the first one to figure out more unknowns.Par German Velasco and Sam Selikoff
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What's your consulting load?
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Sam and German talk about German's consulting load, Sam taking on more consulting, hourly billing vs billing per project, and how to stop trading time for money. Sam commits to completing a demo for the first lesson of his course, and German commits to narrowing down the scope of a potential product to find people to talk to.…
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Making videos like it's my job
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Links referenced https://samselikoff.com/framer-motion-course https://germanvelasco.com/blogPar German Velasco and Sam Selikoff
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Course creation, writing blog posts, and content treadmills
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German's and Sam's websites https://www.germanvelasco.com/ https://samselikoff.com/ Sam's course landing page https://samselikoff.com/framer-motion-course German's blog posts https://www.germanvelasco.com/blogPar German Velasco and Sam Selikoff
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