Les meilleurs podcasts Creator HQ (2024)

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💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨 2:45

9h ago2:45

2:45

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results. Check out the show not…

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#179: Nearshoring Carrier Sales Reps to Mexico 1:10:04

2d ago1:10:04

1:10:04

In this week’s episode of The FreightCaviar Podcast, we sit down with Danny Frisco, CEO & Co-Founder at Rapido Solutions Group and former Carrier Sales Manager at Coyote. He shared insights on the challenges and opportunities of starting a business in Mexico, the advantages and disadvantages of outsourcing, and Rapido's future growth plans. Support…

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#178: How AI Is Changing Freight Brokerages 54:59

9d ago54:59

54:59

Back in August, we interviewed Paul Singer, Co-Founder and CEO of FleetWorks, a phone AI which automates routine calls and emails. Support the showPar Paul-Bernard Jaroslawski

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#177: Ari Levy: Former Coyote & MoLo Broker Turned Recruiter & FreightCaviar Content Creator 39:54

16d ago39:54

39:54

This week on "The Freight Caviar Podcast," we talk with Ari Levy, a FreightCaviar content creator and former broker at Coyote Logistics and MoLo Solutions. Ari recently started his own recruiting company, Landing Talent. He shares practical tips from his time as a broker, advice on moving from carrier to customer sales, and how he joined the Freigh…

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#176: Building Cargado and Navigating Mexico's Freight Market 1:00:25

23d ago1:00:25

1:00:25

In this week’s episode of The FreightCaviar Podcast, we sit down with Matt Silver, Co-Founder and CEO of Cargado. He shares exclusive insights into the current state of Mexico’s freight market, discusses the importance of regular team meetings, and reveals the strategies he implemented when building Cargado. This week's episode is sponsored by Epay…

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#175: Level Up Your Freight Game: Nick Dangles on Broker Training 55:05

1M ago55:05

55:05

In this week’s episode of The FreightCaviar Podcast, we sat down with Nick Dangles, Co-Founder of Kinetic and Sync Logistics Training, a Training-as-a-Service solution for the transportation industry. Nick shares what drew him into the industry, highlights the importance of employee training, and discusses the power of networking and building conne…

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#174: Outsourcing Freight Operations to Poland 46:35

1M ago46:35

46:35

In this week’s episode of The FreightCaviar Podcast, we sat down with Clark Wellman, National Sales Director at AmeriPol Staffing, which provides outsourcing to Poland for all your logistical needs. He offers a glimpse into a typical workday at the company, shares its origin story, and his top recommendations for must-read books and podcasts. This …

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💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱 30:35

1M ago30:35

30:35

In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the develo…

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#173: Freight Agent vs. Freight Broker: Insights with Brian AuBuchon, VP of Logistics at TAB LLC 49:58

1M ago49:58

49:58

In this week’s episode of The FreightCaviar Podcast, we sat down with Brian AuBuchon, Vice President of Logistics at TAB LLC (a subsidiary of Artur Express). He breaks down the difference between a W2 and a 1099, guides us through the steps to becoming an agent at TAB, and shares insights on the company's future. This week's episode is sponsored by…

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#172: Hanging Out with Kevin Nolan & Andrew Silver at Arrow Trans HQ in Villa Park, IL 51:04

2M ago51:04

51:04

In this week’s episode of The FreightCaviar Podcast, we sat down with Kevin Nolan, Founder at Nolan Transportation Group, and Andrew Silver, Former CEO and Founder at MoLo Solutions. They talk about their future plans, managing emotions, and their insights on the future of the industry. This week's episode is sponsored by Epay Manager, TextLocate a…

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#171: The Logistics Evolution: Charles Craigmile's Insights on Technology and Team Success 1:16:24

2M ago1:16:24

1:16:24

In this week’s episode, we sat down with Charles Craigmile, President and Chief Executive Officer at Revenova, a TMS that's built on Salesforce. He discusses the state of technology in logistics in the 1990s and mid-2000s, the importance of innovation, and his one-platform philosophy. This week's episode is sponsored by Epay Manager, CtrlChain and …

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🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌 28:36

2M ago28:36

28:36

In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster ite…

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#170: From Harvard to AI: Dhruv Gupta on Revolutionizing Brokerages with Drumkit 39:52

2M ago39:52

39:52

In this week’s episode, we sat down with Dhruv Gupta, Co-Founder and CEO of Drumkit, (formerly known as Axle Technologies), an integration tool that automates tasks. Dhruv reflects on his experiences at Harvard, provides insightful perspectives on what differentiates brokerages, and discusses their future. This week's episode is sponsored by Epay M…

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🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋 8:28

3M ago8:28

8:28

Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games. In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge me…

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#169: Behind the Scenes with CtrlChain at Their Headquarters in Eindhoven, Netherlands 1:39:53

3M ago1:39:53

1:39:53

In this week’s episode, we sat down with Giovanni Gubbels, CEO & Founder of CtrlChain, and Gert-Jan de Goeij, Vice President Europe at CtrlChain. They explore the company's vision for minimizing industry waste, compare delivery delays and cargo theft between the US and EU, and highlight the importance of loyalty in the industry. This week's episode…

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#168: Mastering Freight Brokerage Sales with Will Jenkins 1:03:40

3M ago1:03:40

1:03:40

In this week’s episode, we sat down with Will Jenkins, CEO & Founder of Journey and Co-Founder of MoLo Solutions (acquired 2021). Will shares his insights on the current sales landscape in the industry, emphasizing the value of concise and direct emails. He also discusses strategies for building strong professional relationships and highlights the …

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🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer 28:26

3M ago28:26

28:26

In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss t…

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#167: Kary Jablonski’s Leadership and Vision at Trucker Tools 1:01:16

3M ago1:01:16

1:01:16

In this week’s episode, we sat down with Kary Jablonski, CEO at Trucker Tools, a carrier capacity and relationship management platform. Kary takes us through her journey, shares the future plans for Trucker Tools, discusses their mobile app, and provides insights on becoming a better leader. Thank you to our podcast sponsors: Today's podcast episod…

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#166: From Poland to Prosperity: Adam Karcz's Journey in Freight Brokerage 44:56

3M ago44:56

44:56

In this week’s episode, we sat down with Adam Karcz, CSO & Co-Founder at Iron Peak Solutions, a freight brokerage based out of Denver, Colorado. He unveils the curtains behind the Polish trucking communities from Chicago and shares the realities of running a business with your family. He also discusses the competitive nature of the industry and the…

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🚀How to 10x your creative production: webinar with Poolday.ai 🛰 49:08

3M ago49:08

49:08

Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI. KEY HIGHLIGHTS 🗒 Producing a high volume of creatives is essential to find successful ads and test more variables. 📈 Smaller com…

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#165: Rob Liss, Vice President at MAKA Logistics 1:15:19

3M ago1:15:19

1:15:19

In this week's episode, we sat down with Rob Liss, Vice President at MAKA Logistics. Rob takes us through his journey into the industry, reflecting on the many significant changes he's witnessed over the past decade. He recounts his early days at Command Transportation ( later bought by Echo Global Logistics in April 2015) and shares his views on t…

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🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳 10:25

4M ago10:25

10:25

Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences. KEY HIGHLIGHTS 🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity. …

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#164: Former American Backhaulers COO Noam Frankel on Freight’s Past, Present, and Future 1:07:30

4M ago1:07:30

1:07:30

In this week's episode, we sat down with Noam Frankel, one of the founding members of American Backhaulers (later acquired by C.H. Robinson). Noam gives us an exclusive look behind the scenes of the company's early days, shares his insights on the significant changes in the industry over the past two decades, and discusses his vision for the future…

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#163: Authentic Engagement, Closing Deals, and Carrier Advocacy in Freight 47:00

4M ago47:00

47:00

In this week’s episode we sat down with Danielle Chaffin, Solutions Engineer at Revenova. Danielle shares her journey into logistics and discusses her all-or-nothing approach to social media. She also emphasizes the importance of advocacy for carriers. Thank you to our podcast sponsors: This episode Is brought to you by Isometric Technologies (ISO)…

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🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑 4:51

4M ago4:51

4:51

We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuserac…

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#162: Metafora’s Ryan Schreiber on Data, AI, and Human Connection in Freight 1:29:32

4M ago1:29:32

1:29:32

In this weeks episode of The FreightCaviar Podcast, we sat down with Ryan Schreiber the Chief Growth Officer at Metafora. Ryan shared valuable insights on using technology to transform freight companies and lots more. Learn about AI-powered logistics, digital brokerage, and more. Thank you to our podcast sponsors: Today's podcast episode is brought…

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🐈Strategies for competitive analysis of creatives 🦋 5:00

4M ago5:00

5:00

In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/ ** Get more mobile user acquisition…

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#161: The Importance of Teamwork, Transparency, and Real Pricing in Freight 1:02:04

4M ago1:02:04

1:02:04

In this week’s episode, we sat down with Billie Rodriguez, Director of Carrier Solutions at Dynamic Logistix, and George Schergen, Vice President of Client Services at Dynamic Logistix. They discuss the importance of realistic pricing, transparency, and building a strong client relationships. Billie and George also emphasize the importance of the h…

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#160: Kevin Nolan, Founder & CEO, Nolan Transportation Group (NTG) 1:01:13

4M ago1:01:13

1:01:13

In this week's episode, we sat down with Kevin Nolan, Founder of Nolan Transportation Group, a hybrid-digital logistics service provider. Kevin talks about how he got his start in the freight business, the challenges of starting his own MC, and the difference between venture capital and private equity. Thank you to our podcast sponsors: ASCEND TMS …

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💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳 3:27

4M ago3:27

3:27

In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while creating and testing AI-powered creatives. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-pitfalls/ ** Get more mobile user acquisition goodies here: http://RocketShi…

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#159: Plotting the Future of Freight Tech with Echo Logistics Vet 1:04:15

4M ago1:04:15

1:04:15

In this week's episode, we sat down with Andy Tomka, VP of Product at MVMNT, a Chicago-based freight tech startup founded in 2020. Andy talks about his time working at Menlo Worldwide as a Transportation Specialist, his various roles at Echo Global Logistics, and now MVMNT. He takes us through the evolution of Echo and its TMS and shares his though…

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How Meta’s algo allocates spend to different ads in an ad set 4:59

5M ago4:59

4:59

In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.c…

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#158: Vetting the Real from the Fake in Freight 1:26:55

5M ago1:26:55

1:26:55

In this week’s episode, we sat down with Andrey Drotenko, President of Strategic Relations at Verified Carrier, a vetting platform. Andrey goes behind the scenes of fraud detection. He explains the role of Verified Carrier in preventing fraud, how scammers manipulate current systems, emphasizes the importance of inspections for freight brokers. Tha…

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🌐The perils of asset stuffing and what to do about it 📱 4:45

5M ago4:45

4:45

In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/asset-stuffing/ ** Get more mobile user acq…

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#157: Insider Tips From Leading Produce Shipper COO 53:51

5M ago53:51

53:51

In this week’s episode, we sat down with Bill Loupée, Chief Operating Officer at Ben B. Schwartz & Sons, Inc., a wholesale distributor based on the Detroit Produce Terminal. Bill takes us through his career, starting from Coyote Logistics, Sanwell Distribution, and now Ben B. Schwartz & Sons, Inc. He shares his thoughts on the most effective broker…

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✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯 4:09

5M ago4:09

4:09

In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

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#156: Aleks Bates on Dispatching US Trucks from Serbia 34:55

5M ago34:55

34:55

In this week’s episode, we sit down with Aleks Bates, Vice President of Carrier Sales at Hammer Logistics, Host of PODcast, and a Canadian dispatcher based in Serbia. Aleks shares his journey into the industry, discusses why Serbia has become Europe's dispatching hotspot, and explains why being a dispatcher there is such a coveted position. He also…

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COMMANDO CONTENT CREATOR | Former Royal Marines Commando Ryan Forrest 1:05:47

5M ago1:05:47

1:05:47

Sunderland born and bred, Ryan faced adversity, violence & grief in his younger years, but had always had the military on his mind. Visiting the careers office aged 15, Ryan had his application submitted as soon as he was able to, desperate to get his Royal Marines Commando 'Green Lid'. Everything he ran from back home, caught up with him during tr…

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#155: Can Freight Brokerage Be Automated? with Anthony Fecarotta, Founder of linehaul.ai 1:21:54

5M ago1:21:54

1:21:54

In this week’s episode, we sat down with Anthony Fecarotta, Founder & President of linehaul.ai. Anthony brings us through his road to success, starting at XPO as an Account Manager, later The Grane Companies, Schneider National, Covenant, and Everest. He unveils his future plans for linehaul.ai, and shares his thoughts on the future of AI, the impo…

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⚓ Hooks are your video’s activation metrics 🎣 5:09

5M ago5:09

5:09

In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

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📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽 5:01

5M ago5:01

5:01

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/ ** Get more mobile user acquisition goodies here: http://RocketShip…

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#154: Building C.H. Robinson into an Intermodal Powerhouse 57:02

5M ago57:02

57:02

In this week’s episode, we sat down with Phil Shook. Coincidentally, Phil and I were seated next to each other on our flight from Chicago to Phoenix last month for the TIA Capital Ideas Conference. We ended up recording this podcast on-site at the conference. Phil managed the intermodal division at C.H. Robinson for almost a decade. He provides ins…

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PARAMEDIC PREPPER | Former HEMS Paramedic Armouredcockroach 1:23:43

6M ago1:23:43

1:23:43

Born into a large family, and destined for a career at his fathers greengrocers, Roach decided to join the Army aged 17 and joined an infantry unit. First deployed to Gibraltar, where he first encountered members of the Special Forces, training alongside them for a hijacking response team role. Roach was unsuccessful in his attempts to pass SAS Sel…

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#153: How the Silicon Valley of Europe is Birthing Next-Gen Freight Tech 34:57

6M ago34:57

34:57

Today, we sat down with Benjamin Noyan, Founder and CEO of rouvia, a transport planning and management platform. Benjamin discusses the freight tech scene in Berlin, why it’s considered the Silicon Valley of Europe, and the future of freight forwarding. Thank you to our podcast sponsors: Brought to You By Levity.ai. In freight, time is money, and e…

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💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at Sensor ... 53:39

6M ago53:39

53:39

Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev. KEY HIGHLIGH…

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MICK HAWKES SAS | Former 22 Sas Mick Hawkes QCB 2:19:09

6M ago2:19:09

2:19:09

Born into a military family, Mick attended 14 schools over his childhood. His dream of being a professional footballer came to an end after an unsuccessful trial with Lincoln City and he visited the careers office aged 16 to join the 1975 junior paras course. An ankle injury left him unable to perform any jumps, and Mick briefly left the army befor…

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#152: Berlin Tech Meets American Freight With Levity.AI Co-Founders 1:18:27

6M ago1:18:27

1:18:27

Today we sat down with Gero Kei, Co-Founder, and Thilo Huellmann CEO, of Levity, a software company based in Berlin, Germany, specializing in AI-driven email automation solutions for freight brokers. We also discussed the impact of their tech on the freight industry, the future of AI, and the differences in business culture between Europe and the U…

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📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎 26:54

6M ago26:54

26:54

In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT. Ashley Black describes details …

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SPECIAL FORCES INTERROGATOR | Former 9 PARA SQN RE Ian 'Dilksy' Dilkes 1:16:49

6M ago1:16:49

1:16:49

Born in Leicester and a keen sportsman, Dilksy began to find trouble as a teenager, and realised the Army was his way out of that path. Nudged to join the Royal Engineers to ensure he learnt a trade, Ian completed his training as a bricklayer before completing his Parachute Regiment Jumps Course, and joining 9 Parachute Squadron Royal Engineers. Hi…

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#151: The FreightCaviar and ShipperCRM Story 1:07:01

6M ago1:07:01

1:07:01

Today we dive into the story of FreightCaviar and ShipperCRM with their CEOs and Co-Founders, Paul Bernard Jaroslawski and Krystian Gebis. We discuss the companies evolution, and development, as well as the importance of mentors and having an online audience. Thank you to our podcast sponsors: Brought to You By Levity.ai. In freight, time is money,…

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