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The Rethink Marketing Podcast

Colin Jeffries & Paul Frodge

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Chaque semaine
 
Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the ...
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The Outdoor Drive Podcast

The Outdoor Drive

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Chaque semaine
 
The Outdoor Drive is a raw and real podcast from the tailgate of the pick up truck right to your ears. We strive to bring you a unique perspective into hunting, fishing and outdoor community. Just good ole boys enjoy the outdoors sharing our trial and tribulations to make you a better outdoorsman of outdoorswomen. Come and take the ride Right Here, on the Outdoor Drive.
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This episode Nick Sampson of MobSquad joins us to talk about everything that he's got going on from the boat to the woods! Mob squad has hit the tournament scene in ocean city and all over like the white marlin open. The big story in this episode is talking of going to Maine Zone 3 and taking "Top Gun" 60" Bull. Once and a lifetime animal and shari…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with a clear menu of services. Successful marketers understand and play into humanity's default of craving control. We want to fin…
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This episode Colin from Connecticut Cryptid Investigative Society (CCIS) joins us to talk about his investigations over the years stories of Bigfoot, DogMan, The Black dog of meridan, Blackledge falls all the way to the smallest cryptid the Pukwudgie. Can't forget about Madmans favorite the Hidebehinds! Come and take the ride with us into the deep …
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut, a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importanc…
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On episode 261 Devin and Cooter Join us to talk waterfowling way of life at Triple Curl Outfitters in ND. These boys live breathe and dream cupped waterfowl over the decoys. ND is a destination state when it comes to waterfowl because of its incredible numbers. The boys at Triple curl talk about what they have to offer with some great down to earth…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. How do we recognize actual buyer trends and avoid getting stuck in the echo chamber? As marketers, we need to stay close to cu…
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This episode Ralph Craft of Crafty one Customs of RI Joins us to talk about the offshore wind. Ralph explains everything you need to know about the off shore wind project that is going on putting in over 1000 wind mills over coxes ledge to the shipping lanes and even further. This is something that we feel strongly about and feel everyone needs to …
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recognize that marketing teams often struggle with differentiating themselves from competitors and catching up to the status quo. This conversation explores the challenges of innovation and go-to-market strategy in marketing. It's important to identify what truly sets …
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On this episode we open the tailgate and sit down with the duo behind Dialedin Bowhunting Chris and Lydia. They are both just some of the greatest people that you can meet! We spend some time with them getting the know the true team and what it takes as a married couple to take on the task of filming and hunting together all the time. We also talk …
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactio…
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On this episode we are joined by Kevin Leach of Latitude Outdoors. Kevin is one of the men behind the designs of latitude he joins us this week to talk about all the amazing things out this year from Latitude from the bite bow hanger to the Lonestar saddle even spilling the beans on the upcoming new Platform! Come and take the ride with us and lear…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or fin…
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This Episode was recorded in the mobile studio on public land Trev and Steve met up to shoot the breeze and unbox some new products. The was no topic lines just talking about the pre season prep and some goals for the up and coming season. We also bring back what rattles your antlers! https://www.theoutdoordrive.com/ Sponsors: BowTech archey: https…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storytelling was on full display. In a world where audiences are segmented and divided every which way, having a few weeks of solid…
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This episode we are joined by Patrick Ashcroft from the man behind the lens at The Bearded Buck. Patrick sits down with us on the tailgate at Huntstock at The Wildwood farm was a true pleasure to hear what it really takes to produce a TV show like the bearded buck. We get the know Patrick and his passion for football and how the pressure of collage…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaini…
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This Episode we are joined by Nick Jeffries of Custom antler designs and Dark horse Expeditions. His Antler chandeliers are something that is undescribale you might need to stop and go and watch this podcast under the YouTube live and really see all the things that we are talking about in this podcast. Not only is this about antlers and shed but it…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands th…
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This episode we have Brandon Barlow from whitetail 101 on the podcast. Brandon is a whitetail data gu roo really living breathing whitetail. His obsession has taken him to running hundreds of cameras and over 50 scrapes to gather data and day time data. Some might say it is orthodox but is it really? Come and take the ride and really learn a thing …
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technolog…
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This episode we sit down with are dear friend Greg Staggs from Staggs in the wild. Greg is fully known for his love of mobile hunting public land for giant whitetails. Well this podcast is a complete 180 because we are going to talk about chasing giant catfish in the Mississippi River and greg releases some news that has never been heard anywhere e…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities…
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On this episode we are joined by the man behind Fall Obsession Podcast Sam Thrash! This was one of those drop the tailgate with a long lost budy that you never met but I didn't matter we had one thing in common and that is the great outdoors. Sam has been at the grind of outdoor content creation for quite sometime forming an amazing team doing amaz…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …
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On this episode we are joined by Corre Smith a PA native for lives for that next chase to get in the great outdoors. Corre is what we called a "Seasoned Outdoorsman" someone that gets after anything that is in season no matter fins fur or feather. We kick back laugh tell stories just like good ole boy do having beers on the tailgate. Come and hear …
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…
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On this episode we sit down with Troy Fowler AKA The Ranch Fairy. You guys all know troy are the crazy man with Adult arrows and the wild laugh. Well this episode is no different except that we show in a little more then arrows and talk little about fishing troys true passion for the outdoors. Then we get into arrow turning, Adult Arrows and FOC. C…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…
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This podcast we sit with Michael Lee from Backwoods Life and really see what drives him outdoors. Michael truly loves to share his passion with friends and family but knows the grind that goes into making it happen. We really hit home with what it means to him spending time in deer camp drinking bourbon and making memories. Come and take the ride w…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…
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This Episode is all about Scrapes and who better to talk scrapes with then the man himself Troy Pottenger. Troy takes us through all the steps to located making and taking buck on scrapes. This isn't an over night success game troy takes his time and watches and conditions buck over the years to using these scrapes and then takes them. This episode…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…
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This episode we pop open the tailgate for Jacob Emery from D03 Outdoors. Jacob is quite the outdoorsman traveling state to state with his kayak year after year with great success. It was no different this turkey season laying them down one after another. Come and take the ride this week as we sit down on the tailgate and see how he gets it done. ht…
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This week our Madman punches 1 of 50 first New Brunswick turkey tags! This is the first time ever New Brunswick has opened up turkey hunting in the Province and Steve got to punch that tag. Get the whole story going over the boarder with firearms to getting harassed by big black bears. After a swing and miss at just feet it all came together for Ma…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…
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This week Joe Coy from fourth arrow joins us to talk all about self filming and Fourth Arrow Products. Camera Arms are just the tip of the iceberg when it comes to there product line. Joe goes in depth with what they offer with some great hunting stories. Come and take the ride with us this week! https://www.fourtharrowcameraarms.com/ https://www.t…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…
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This week we are in person at Halls Archery with Caleb Moser and Richard Johnson we talk about our partnership with Bowtech Archery. We dive into the bowtech line and what they have to offer as a brand. We get to learn about the people behind Bowtech Northeast and also Halls archery Rich Johnson the GM of Halls. Was great to Sit down with both of t…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…
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This Week we are joined by Steve From Forever Wild Outdoors adrenailne adventures Tv was truly a pleasure to sit down and chew the fat and talk shop. Steve has been at it for quite some time coming from the main stage of competition calling to making calls to filming steve has been around the block. Don't let him fool you he's put down his fair sha…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…
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This Episode Seth Edwards from 207 Outfitters. Seth is a good friend of the podcast you have heard his voice here and seen videos with him with us last year turkey and coyote hunting. We felt that we really needed to catch up and tear deep into night coyote hunting. Seth goes hard and shoot a lot of dog in Maine and has been bite super hard with th…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…
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This episode we have Ryan from pattern pros on to talk about patterning your shot gun with one box. This great idea of buying one box of ammo with 5 top of the line turkey shots to see what your shotgun likes best. Saving not only your wallet but your should too. Come and take the ride with us this week on the outdoor drive. Learn more about your a…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it ha…
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This episode we sit down and talk to Daniel Groce a good ole boy from Georgia just getting ready for turkey season to kick off. We sat back and just kicked it on a good ole BS session. Come and take the ride with us this week as we talk the differences of north and south hunting we talk a little bout gun set up and turkey hunting tactics. https://w…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation …
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Have you ever thought about going over the boarder to go big game hunting? Then this podcast with Brian Williams from Williams Woods and Water is for you. We talk about bear, moose and the new non resident turkey hunting in New Brunswick. Steve was fortunate to draw a 1 of 50 non resident turkey tags for this season and gets to go join Brian this s…
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