The Bankruptcy Law Success podcast introduces you to successful bankruptcy lawyers, as well as powerful ideas that will transform your bankruptcy practice. It's hosted by Bob Hiler.
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Schemes to help you pull off the ultimate heist: breaking and entering the advertising industry. I’m your accomplice, Geno Schellenberger. 100,000+ Listens and counting! Instagram account: @breakingandenteringpod
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Joe Staples Reveals Expert Tips for Tackling The Polaroid Brief
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In this episode of Breaking and Entering Advertising, hosts Geno Schellenberger and Cooper Colvig dive into the Crowbar Awards with Joe Staples, Chief Creative Officer & Partner at Mother Industries, and this brief's Guest Judge. The Crowbar Awards is a global competition designed for aspiring advertisers to showcase their creativity, with the chan…
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#226: Niche Expertise and Career Growth with Jeremy Heilpern of Ammunition
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In this episode of the Breaking and Entering Advertising Podcast, Geno Schellenberger interviews Jeremy Heilpern, founder and CEO of Ammunition, a top Atlanta-based agency. Jeremy discusses his journey from rising through the ranks to launching Ammunition, emphasizing the power of niche expertise, passion, and relationship-building in advertising. …
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Ep 11: Lace Up, Brian Bonilla Teaches us about Sprint Agencies
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In this conversation, Geno Schellenberger and Brian Bonilla discuss the concept of sprint agencies and the growing trend of speed in the advertising industry. They explore different models of sprint agencies and how they offer quick and focused solutions to clients. They also discuss the implications of this model for the future of advertising and …
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#225 Alex Schill: Leading Europe's Largest Independent Agency Network
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In the Breaking and Entering Advertising Podcast episode, host Geno Schellenberger interviews Alex Schill, Global Chief Creative Officer at Serviceplan Group, Europe's largest independent agency network. Schill delves into blending creativity with execution, hiring for potential, and the importance of self-confidence and challenging norms. He also …
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#225: The Evolution of Independent Agency Networks with Bob Kantor
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In this episode of the Breaking and Entering Advertising Podcast, CEO of Dawn, Bob Kantor, explores the world of independent agency networks. He shares his career journey from founding an agency in college to leading global agencies, and the creation of Dawn. He discusses the concept of independent agencies, their benefits, and how they contrast wi…
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B&E Dream Guest List: Five Influential Advertising Figures
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In this episode, Geno Schellenberger and Ken Bates discuss their dream list of future guests for the Breaking and Entering Advertising Podcast. The guests they mention include David Droga, Alex Bogusky, Rob Reilly, Susan Credle, and Danny Robinson. They highlight the achievements and contributions of each guest to the advertising industry and share…
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#224 Christy Hiler: Championing Diversity and Creativity at Cornett
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In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger interviews Christy Hiler, the owner and CEO of Cornett. With over 20 years of experience, Christy shares her journey from starting at Cornett to transforming it into a national powerhouse. She discusses leading with empathy, the importance of bold ideas and i…
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#223 Tim Gordon: From Intern to Industry Leader, How Creativity and Persistence Shaped a CCO
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Join us as we explore Tim Gordon's remarkable journey from intern to Chief Creative Officer. Today, he is a Partner & CCO at Zulu Alpha Kilo New York. In this episode, Tim shares how his creativity, persistence, and award-winning campaigns for brands like Coca-Cola and Under Armour have shaped his career. Whether you're breaking into advertising or…
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Blueprint: Meet Our New Co-Host: Jess Lee
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We're excited to introduce Jess Lee as the new co-host of Blueprint, a quick-hitting segment from the Breaking and Entering Advertising podcast. Jess, a senior at UNC Chapel Hill majoring in advertising and public relations, is on a mission to break into art direction. Fresh from her internship at Goodby Silverstein & Partners, she'll share her jou…
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#222: Paul Caiozzo on the Future of Creativity: Lisbon, AI, and Supernatural
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"Our primary objective is to take this technology and tell new stories with it—better, different, and more impactful than we've ever seen before." Paul Caizzo is the founder of the agency Supernatural. Join us for an inspiring conversation with Paul Caiozzo, one of the industry's most awarded and recognized advertising creatives. From redefining Bu…
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221: Inside Gen Z Marketing with Carson + Doyle Co-Founders
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Ready to break into the advertising world or start your own agency? Join us on this episode of the Breaking and Entering Advertising Podcast as we sit down with Thomas Brazier and Charlie Naus, the co-founders of Carson + Doyle, a Gen Z-focused creative agency. From childhood friends to successful entrepreneurs, Thomas and Charlie share their journ…
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Blueprint: Mentorship and Networking Thoughts
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Join us for another Blueprint episode through the eyes of a current MSU senior. For this week’s topic she’ll be discussing her experience with mentorship, how she’s met her mentors, and why she thinks they are the most powerful thing a student can have. Additionally, she discusses networking, and how to reach out to industry professionals on Linked…
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#220: Jason Gingold, Head of Strategy at Mekanism
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Many of us have backward paths into the ad industry. Jason Gingold's move from aspiring actor to Head of Strategy at Mekanism is a journey worth listening to. This week, Cooper Colvig and Jason break down the persistence, luck, curiosity, and kindness necessary to not only break into the industry, but leave advertising and marketing better than you…
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Breaking with Brian Bonilla: Ep 10 - Ari Weiss on Career, Creativity, and Comedy in Advertising
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Ari Weiss is the Founder & Creative Chairman of Quality Experience. An independent creative agency based in New York City, built on the belief that experience is everything and everything is an experience. After starting out at the famous Cliff Freeman & Partners, he worked his way through the advertising industry. In this episode, we catch up with…
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Brand-Side: Mikayla Hopkins, Head of Brand at Tracksuit
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This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness. Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity. They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness princip…
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#219: Lucas Ribeiro & Kazuo Kubo, #1 ACDs in Advertising, McCann NY
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Per the One Club Global Creativity Ranking, Lucas Ribeiro & Kazuo Kubo are the creative duo at the top of the list. Today, they are working at McCann NY. Host Geno Schellenberger asks them how they broke into advertising, made it to the top, and how aspiring advertisers can break in and thrive in this industry. Listen and learn from the best. Their…
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Blueprint: Copywriting and A.I.
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This week's Blueprint is through the eyes of current MSU student, Sydney Stephens. Listen along as she discusses the benefits of using A.I. to avoid creative block and improve your brainstorming process. Also discussed in this episode is how A.I. has impacted scriptwriting, directors' treatments, and storyboards. Learn more about improving your por…
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ADjunct! Vann Graves, Executive Director of VCU Brandcenter
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In this episode of ADjunct, Geno Schellenberger sits down with Vann Graves, Executive Director at VCU Brandcenter, to discuss what makes this graduate program stand out in marketing, branding, and advertising education. Vann highlights the unique aspects of VCU Brandcenter, including its focus on the craft, rigorous curriculum, and strong alumni ne…
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#218: Al Merry, Founder, CCO @ Flowershop Agency
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Cooper Colvig is back! With this week's guest. He's the CCO at The Flower Shop, but it's not what you think. You won’t find any orchids or tulips - this shop blooms with highly focused ads that people love and propel brands forward. Al Merry, a multi-award-winning creative behind some of the most recognizable campaigns for Nike & Adidas, is the mas…
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Y2Q1 Crowbar Winner: Phil Serzo (Guest Judge Gerry Graf, Co-founder and CCO SlapGlobal)
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Here it is. Handpicked by Gerry Graf himself, the Blue Crowbar award-winning campaign. The best in show. Blue Crowbar winners are invited on the podcast to speak, learn and network directly with the guest judge. We asked you all to develop a campaign that establishes Athletic Brewing as the beer brand that doesn’t let you miss out on taste, late ni…
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#217: Christoph Becker, Chief Creative Officer of Whalar Group
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In this episode of the Breaking and Entering Advertising podcast, host Geno Schellenberger chats with Christoph Becker, Chief Creative Officer at Whalar Group. They uncover Christoph’s journey from industrial engineering to prominent roles in the advertising industry, finally discussing his current mission at Whaler. You will learn about Whaler’s u…
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Breaking with Brian Bonilla: Ep 9 - Cannes Lions 2024: Insights and Behind-the-Scenes Stories
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Listen to Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger as they discuss Brian's experiences and key takeaways from the 2024 Cannes Lions Festival. Our hosts discuss everything from the top-notch croissants and rosé to the high-profile panels and celebrity encounters. Learn about the importance of networking, Gen Z creators…
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Blueprint: No Internship, No Problem
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Sydney Stephens in this episode of Blueprint as she shares valuable tips for creatives who don't have an internship but still want to build a strong portfolio. From networking on LinkedIn, pursuing passion projects, and independent studies, to attending external classes and participating in quarterly award shows, Sydney provides a variety of strate…
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Sydney Stephens joins us for another week of Blueprint to discuss resumes and how to build a stand-out resume that will help you break into the industry. In this episode, she discusses Applicant Tracking Systems, fonts, and how to format a resume that will help you get hired. Listen along to hear advice that has been passed down from her professors…
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Brand-Side: Samantha Siegal, CMO of PLEZi Nutrition
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Brand-side is our segment, which interviews the best marketing professionals in the business. You will hear marketing tactics, advice, and amazing stories to help you break into marketing. The guest, Samantha Siegal, is the Chief Marketing Officer (CMO) of Plezi Nutrition. Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is spearhead…
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Brand-Side: Valentina Lara, Marketing Manager at AMPERSAND STUDIOS
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Valentina is the benchmark for positive energy and how that helps you break into the career you love. Valentina leads the marketing efforts at Ampersand Studios, an innovative, creative co-working and content studio in Miami's arts and entertainment district. Ampersand caters to creative professionals, offering flexible workspaces, private offices,…
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Blueprint: Portfolio 101 - Student Perspective
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For this week's Blueprint episode, Michigan State student Sydney Stephens hops on to discuss portfolio basics. She answers some of the most common questions and concerns students have when it comes to building their own portfolio with advice that has been passed down from her professors. Questions regarding A.I., digital media, and passion projects…
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#216: Kat Gordon, Founder of The 3% Movement
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In this episode of the Breaking and Entering Advertising Podcast, the host welcomes guest Kat Gordon, founder of the 3 Percent Movement and a seasoned creative director. They discuss the challenges and pathways for breaking into the advertising industry, focusing on nonlinear career paths and the importance of diversity in creative leadership. Kat …
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#215: Co-Founders of Schaaf, Kendra Schaaf & Megan Farquhar
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Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoug…
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Breaking with Brian Bonilla: Ep 8 - The State of Diversity in Advertising & Industry Insights
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In this episode of 'Breaking with Brian,' hosts Brian and his guest dive into the current state of diversity in the advertising industry. They discuss the 2023 trends, the impacts of recent Supreme Court rulings, and how various companies are scaling back their DE&I efforts. Special guest Lindsay Rittenhouse, Senior Reporter at Ad Age, joins to sha…
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#214: Oliver McAteer, Partner & Head of Development at Mischief
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Oliver McAteer, a partner and the head of development at Mischief USA, a creative agency known for being one of the best shops today. Oliver, a British native who has lived in the U.S. for the past eight years, shares his experiences from surviving an earthquake in New Jersey to his previous life in the UK, providing a glimpse into his background a…
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#213: Matthew Rotondo, Head of Brands at Sugar23
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Matt Rotondo holds the position of Head of Brands at Sugar23, a company that diverges from traditional advertising agencies by focusing on entertainment production and talent management. Unlike conventional ad firms, Sugar23 specializes in integrating brands into media through creative partnerships and projects that range from TV shows and movies t…
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Breaking with Brian Bonilla: Episode 7 - Apple & Bumble Ads with Tim Nudd
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This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns. Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at…
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#212: Dave Reidy, Managing Director/Chief Creative Officer at Havas Life Chicago
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This podcast episode features your accomplice, Geno Schellenberger interviewing Dave Reidy, Managing Director and Chief Creative Officer at Havas Life Chicago, in person at the Havas Chicago office. Dave shares his journey into healthcare advertising, emphasizing the unique challenges, rewards, and the importance of creativity within the sector. Th…
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This podcast episode deviates from the usual guest interviews to introduce 'blueprint,' a segment that provides deep-dive advice on specific topics in the advertising industry based on listener inquiries. The host, Geno Schellenberger, shares personal experiences and strategies on preparing for job interviews, emphasizing the importance of thorough…
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Brand-side: Gertrude Allen, CEO of Lola Dating
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The goal of this podcast is to help you break in and thrive in advertising. And Marketing. And heck, maybe to help you become a CEO. Welcome back to breaking and Entering brand-side. We interview the best folks who work in creative communications directly for businesses. Not agencies. Although we love agency folks too. Today, we learn from Gertrude…
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Breaking with Brian Bonilla: Episode 6 - "Agency" Rebrand
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Breaking with Brian: Episode 6 - "Agency" Rebrand Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger, Associate Director of Growth and Comms at Havas Chicago, discuss the developing stories of the advertising world, focusing on the significant shift from traditional agencies to a variety of new models, including consultancies a…
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#211: Co-Founders of The Side Show, Josh Weiss and Sunita Deshpande
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Celebrating all the side projects created by folks in advertising. From Vomit Comics, an advertising video game, to even this podcast, Josh Weiss and Sunita Deshpande have been celebrating the extremely creative and meaningful side projects from the minds of those who create ads for a living. It's essential to study ads and what's being covered in …
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Breaking with Brian Bonilla: Episode 5 - Gas or Pass?
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Brian Bonilla, a senior agency reporter at Ad Age, returns to discuss recent happenings and insights within the advertising industry alongside Geno Schellenberger. They dive into the current trend of rapidly emerging ad agencies and explore the factors contributing to this phenomenon, including the strategy of niching down to cater to specific mark…
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ADjunct! Dr. Karen Freberg, Professor of Strategic Communications at the University of Louisville
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Dr. Karen Freberg on Bridging the Gap between Academia and Industry. In this episode, Dr. Karen Freberg shares her experiences as a professor in strategic communications at the University of Louisville. She highlights her approach to teaching and her role in managing a student-run strategic communications agency. She discusses how she focuses on br…
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#210: Co-Founders of X&O, Brett Banker and Eric Segal
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This week, we interviewed Eric Segal and Brett Banker, founders of X&O, a unique company that defies the traditional advertising agency framework. Operating from New Jersey, Segal and Banker discuss their long-term partnership, the genesis of X&O, and how their model differentiates from typical agencies by focusing on employing a network of experts…
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Brand-Side: Lauren King, Director of Brand Marketing of Wolverine Boots & Apparel
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Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side. She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon. You w…
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#209: Tim Roan, Chief Creative Officer of McGarrah Jessee
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This episode of the Breaking and Entering Advertising Podcast features a deep dive into the advertising world with Tim Roan, Chief Creative Officer at McGarrah Jessee, an independent agency based in Austin, Texas. Roan shares his journey from agency side to client side at Lyft and back into the agency world with Magera Jesse. He discusses the evolu…
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Break-In Tools: Olivia Morley Discusses Adweek's Rising Marketer's Guide
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In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consis…
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Brand-Side: Garrison Krotz, Associate Manager, Global Media Relations at Shure Incorporated
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Back to Brand-Side. This episode dives deep into Shure Incorporated, a brand our team at Breaking and Entering is incredibly passionate about, with insights from Garrison Krotz. Garrison is an Associate Manager of Global Media Relations at Shure Incorporated. Garrison talks about his journey from PR Agency Ketchum to Shure, blending professional gr…
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#208: Aaron Starkman, Global CCO & Partner of Rethink
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Aaron Starkman is the Global Chief Creative Officer at Rethink. And Partner. He's really good at advertising. Aaron's brilliance has catapulted Rethink to the forefront of the advertising world, earning titles like Ad Age's Creative Agency of the Year, Campaign Magazine's Global Independent Agency of the Year, and numerous Cannes Gold Lions. But Aa…
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Breaking with Brian Bonilla: Episode 4 - Navigating the Landscape of Creative Agencies and Marketing Trends
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In Episode 4 of Breaking with Brian Bonilla, hosts Brian Bonilla (Senior Reporter at Ad Age) and Geno Schellenberger (Comms Lead at Havas Chicago) dive into a range of topics, including the success of Havas Chicago's Wayfair campaign, the dynamics of the advertising industry, and recent trends in hiring creators within agencies. They discuss the si…
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Brand-Side: Tripp Wheat, Director of Sales for Professional Bull Riders, LLC
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NHL, NBA, NFL, MLB. You know these, but do you know PBR? It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side. Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional …
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Ad Age's 2024 A-LIST | Special Episode (Breaking with Brian Bonilla)
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Breaking Down Ad Age's A-List 2024 This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in…
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Brand-Side: Kim Chitra, Director, Global Brand Marketing at LinkedIn
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We have one of my favorite brands in the world, LinkedIn. Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn. From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience. We lear…
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